Oppo Digital

{{short description|Division of Oppo}}

{{Use dmy dates|date=August 2016}}

{{Infobox company

|name = Oppo Digital Inc.

|logo = File:OPPO logo.svg

|type = Subsidiary

|traded_as =

|industry = Consumer electronics

|foundation = {{Start date and age|df=yes|2004}}

|founders = Chen Mingyong (陈明永)

|location = Menlo Park, California, United States

|area_served = Worldwide

|key_people =

|products = Headphones, Blu-ray players

|revenue =

|net_income =

|assets =

|equity =

|owner = Oppo

|num_employees =

|intl =

|homepage = {{URL|https://www.oppodigital.com/}}

}}

OPPO Digital ({{zh|c=OPPO影音}}){{cite web|title=OPPO影音中国|url=http://www.oppodigital.com.cn/|website=OPPO Digital China|access-date=7 January 2016|language=zh}} is an overseas division of Chinese multinational electronics company Oppo.{{cite web|last1=Colin|first1=David|title=A Winning Digital DVD Player|url=http://www.projectorcentral.com/oppo_opdv971h_dvd_player.htm|website=Projector Central|date=July 7, 2005|quote=So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.}}{{cite web|last1=Beamish|first1=David|title=Review: OPPO Digital DV-971H (US - DVD)|url=http://www.dvdactive.com/reviews/technology/oppo-digital-dv-971h.html|website=dvdactive|date=7 July 2022 |quote=OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.}}

Established in 2004 in Menlo Park, California, USA, it conducted all of its sales online.{{cite web|title=About us|url=https://www.oppodigital.com/About.aspx|website=OPPO Digital USA|access-date=7 January 2016}}{{cite news|url=http://www.hometheatermag.com/discplayers/oppo_bdp-83_universal_blu-ray_player/|title=Oppo BDP-83 Universal Blu-ray Player|last=Deering|first=Kris|date=July 2009|work=Home Theater|access-date=20 June 2017|archive-url=https://web.archive.org/web/20090709233809/http://www.hometheatermag.com/discplayers/oppo_bdp-83_universal_blu-ray_player/|archive-date=9 July 2009|url-status=dead|publisher=Source Interlink Media|department=Disc Players|df=dmy-all}}—The page 2 link at the end of the article leads to a listing of players and not an extension of the article text. OPPO Digital offered audio and video equipment, including Blu-ray Disc players and personal audio products such as headphones.{{Cite web|last=Al-Heeti|first=Abrar|date=3 April 2018|title=Oppo Digital is ending its audio and Blu-ray player business|url=https://www.cnet.com/news/oppo-digital-is-ending-its-audio-and-blu-ray-player-business/|access-date=5 December 2020|website=cnet}}

In April 2018, OPPO Digital announced they were stopping production and development of new products but would continue to support existing customers.{{Cite web|title=Oppo is ending its line of high-end headphones and Blu-ray players|url=https://www.theverge.com/circuitbreaker/2018/4/3/17191912/hi-fi-audio-disc-player-oppo-digital-shut-down|last=Ong|first=Thuy|date=2018-04-03|website=The Verge|language=en|access-date=2020-05-26}}

Products

In 2007 and 2008, OPPO introduced the DV-980H and DV-983H, DVD-to-1080p upconversion, multi-format players.{{cite web|url=http://www.buyblurayplayer.com/oppo-bdp-83-blu-ray-player-review-3633|title=Buyblurayplayer.com review of the Oppo BDP-83 Universal Blu-ray Disc player|access-date=20 June 2017|url-status=dead|archive-url=https://web.archive.org/web/20120425154521/http://www.buyblurayplayer.com/oppo-bdp-83-blu-ray-player-review-3633|archive-date=25 April 2012|df=dmy-all}}{{cite web|url=https://www.stereophile.com/content/music-round-37-page-3|title=Stereophile: Music in the Round #37|last=Rubison|first=Klaman|date=24 July 2019|website=Stereophile|publisher=AVTech Media Americas|access-date=30 March 2019}}

In 2009, OPPO introduced a "universal" Blu-ray player, BDP-83, compatible with DVD-Audio and Super Audio CD formats. The unit included a video decoder from MediaTek and a video processing chip from Anchor Bay Technologies.

File:OPPO BDP-93 booting.jpg

In 2018, OPPO discontinued production of all Blu-ray players.{{Cite web|last=Al-Heeti|first=Abrar|date=3 April 2018|title=Oppo Digital is ending its audio and Blu-ray player business|url=https://www.cnet.com/news/oppo-digital-is-ending-its-audio-and-blu-ray-player-business/|access-date=5 December 2020|website=cnet}}{{Cite web|last=Ong|first=Thuy|date=3 April 2018|title=Oppo is ending its line of high-end headphones and Blu-ray players|url=https://www.theverge.com/circuitbreaker/2018/4/3/17191912/hi-fi-audio-disc-player-oppo-digital-shut-down|access-date=5 December 2020|website=The Verge}}

Recognition

It entered personal audio market in 2014. Oppo's PM-1 headphones{{Cite web |url=https://www.eisa.eu/awards/hi-fi/history/2014-2015.html |title=Hi-Fi Awards History 2014-2015 | EISA - the European Imaging and Sound Association |access-date=24 December 2015 |archive-url=https://web.archive.org/web/20151222133248/https://www.eisa.eu/awards/hi-fi/history/2014-2015.html |archive-date=22 December 2015 |url-status=dead }} and HA-2 portable headphone amplifier/DAC have received EISA "Best Product" awards.{{cite web |url=https://www.eisa.eu/awards/hi-fi/3/european-usb-dacheadphone-amplifier-2015-2016.html |title=EUROPEAN USB DAC/HEADPHONE AMPLIFIER 2015-2016 - OPPO HA-2 | EISA - the European Imaging and Sound Association |access-date=2015-12-24 |url-status=dead |archive-url=https://web.archive.org/web/20151222134004/https://www.eisa.eu/awards/hi-fi/3/european-usb-dacheadphone-amplifier-2015-2016.html |archive-date=22 December 2015 |df=dmy-all }}

References

{{Reflist|30em}}