Oppo

{{Infobox company

| name = Guangdong Oppo Mobile Telecommunications Corp., Ltd.

| logo = OPPO LOGO 2019.svg

| logo_size = 250px

| logo_caption = Logo used since 2019

| image =

| native_name =

| type = Private

| founders = {{ubl|Tony Chen|Jin Leqin|Duan Yongping}}

| area_served = Worldwide

| key_people = Tony Chen (Founder & CEO)

| industry = Consumer electronics

| products = {{ubl|Audiovisual|ColorOS|Hi-Fi|Home cinema|Smartphones|Tablet computers}}

| owner =

| num_employees = 40,000+{{cite web|url=https://www.oppo.com/en/about/#|title=About OPPO|website=OPPO Global|access-date=11 May 2024}}

| divisions = Oppo Digital

| foundation = {{start date and age|2004|10|10|df=y}}

| parent = BBK Electronics (2004–2023)
Independent (2023–present){{citation needed|date=February 2025}}

| subsid = OnePlus
Realme

| location_city = Shenzhen, Guangdong

| location_country = China

| website = {{url|https://www.oppo.com/en/|oppo.com}}

}}

{{Infobox chinese

| s = OPPO广东移动通信有限公司

| t = OPPO廣東移動通信有限公司

| p = Ōu Pò Guǎngdōng Yídòng Tōngxìn Yǒuxiàn Gōngsī

| l = OPPO Guangdong Mobile Telecommunications Corp., Ltd.

| order = st

}}

Oppo (sometimes stylized as OPPO) is a private Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong.{{cite web|url= https://www.archdaily.com/932720/zha-wins-competition-to-design-oppos-new-headquarters-in-shenzhen |title= ZHA Wins Competition to Design OPPO's New Headquarters in Shenzhen |author= Christele Harrouk29 January 2020 |publisher= ArchDaily |date= |access-date= 1 May 2025 }}

Founded in 2004, its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.

The company is one of the largest smartphone manufacturers in the world, with around 9% of the global market share, and 600 million global monthly active users across more than 60 markets. The company is also in the top three smartphone brands by sales in 20 regional markets.

Oppo owns subsidiary smartphone and electronics brands OnePlus and Realme.

== History ==

The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. {{Cite web |url=http://www.oppo.com/en/about-us/ |title=Technology as an art form |website=Oppo |access-date=29 September 2021}} Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.

In June 2016, Oppo became the largest smartphone manufacturer in China,{{Cite web|url=https://www.technoxmart.com/2019/05/oppo-a3s-2gb-3gb-ram-variants-price-drop.html|title=TECHNOXMART {{!}} OPPO Becomes the Leading Smartphone Brand in China in June 2016|website=www.technoxmart.com|access-date=25 May 2019|archive-url=https://web.archive.org/web/20160728161129/https://www.technoxmart.com/2019/05/oppo-a3s-2gb-3gb-ram-variants-price-drop.html/|archive-date=28 July 2016|url-status=live}} selling its phones at more than 200,000 retail outlets.Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, 4–10 February 2017, page 56.

In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices.

In 2019, Oppo was ranked fifth in global smartphone market share.{{Cite web|url=http://telecoms.com/498788/q2-smartphones-samsung-grows-huawei-slows-and-apple-flows/|title=Q2 smartphones: Samsung grows, Huawei slows and Apple flows|website=telecoms.com|access-date=7 August 2019|archive-url=https://web.archive.org/web/20190801163005/http://telecoms.com/498788/q2-smartphones-samsung-grows-huawei-slows-and-apple-flows/|archive-date=1 August 2019|url-status=dead}}

In 2024, according to data from International Data Corporation (IDG), Oppo ranked fourth in the global smartphone market, securing 8.8% of the total market share with over 103.1 million shipments in 2023. Also in 2024, Oppo ranked sixth globally for granted patents, at 54,000.{{cite web|url= https://www.oppo.com/ae/newsroom/press/oppo-secure-fourth-place-in-global-smartphone-market-in-2023/ |title= OPPO Secure Fourth Place in Global Smartphone Market in 2023 |author= |publisher= Oppo |date= 24 January 2024 |access-date= 1 May 2025 }}

Branding

File:OPPO logo.svg

File:9163Shops stores in the Philippines 09.jpg

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.{{cite web|url=https://www.technoxmart.com/2018/03/launched-oppo-f7-with-bezel-less.html|title=[M/V] TECHNOXMART|last=Hotmaster121|date=25 May 2019|via=Web Url|access-date=25 May 2019}} In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.{{cite web|url=https://www.technoxmart.com/2018/03/launched-oppo-f7-with-bezel-less.html|title=Launched OPPO F7 with Bezel-Less Display and 25 Megapixel Camera in India; Price, Specification|website=technoxmart.com|access-date=25 May 2019}}{{cite web|url=https://www.technoxmart.com/search?q=oppo|title=OPPO phones|website=technoxmart.com|access-date=25 May 2019}}{{cite web|url=https://www.technoxmart.com/2019/05/oppo-reno-series-launch-on-may-28-in.html|title=OPPO Reno Series Launch on May 28 in India: Check Prices, Reno 10x Zoom Edition Models, Reno Specifications|website=technoxmart.com|access-date=25 May 2019}}

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.

Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.{{Cite web|last=Galaxy|first=F. T. T.|date=27 February 2021|title=OPPO|url=https://www.followthistrendingworld.com/post/_oppo|access-date=13 October 2021|website=FTT World|language=en}}{{Cite web|date=12 July 2021|title=Why Sơn Tùng M-TP is called the 'Prince of V-pop'|url=https://www.scmp.com/magazines/style/celebrity/article/3140740/why-son-tung-m-tp-called-prince-v-pop-hiring-blackpinks|access-date=13 October 2021|website=South China Morning Post|language=en}}

In 2017, Oppo won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.{{Cite news|last=Pinto|first=Viveat Susan|date=8 March 2017|title=Oppo wins sponsorship rights for Team India in record bid|work=Business Standard India|url=https://www.business-standard.com/article/companies/oppo-wins-sponsorship-rights-for-team-india-in-record-bid-117030800067_1.html|access-date=13 October 2021}}

In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.{{Cite web|title=Oppo signs up as first Asian sponsor of Wimbledon Championships|url=https://www.thedrum.com/news/2019/04/29/oppo-signs-up-first-asian-sponsor-wimbledon-championships|access-date=9 June 2020|website=The Drum|language=en}}

Since the 2019 World Championship, Oppo has been the exclusive global smartphone partner for Riot Games and its League of Legends Esports tournament.{{Cite web|title=Oppo joins LOL esports as new global partner|url=https://nexus.leagueoflegends.com/en-us/2019/09/oppo-joins-lol-esports-as-new-global-partner/|access-date=30 September 2019|website=League of Legends|date=30 September 2019 |language=en}}

In March 2024, the company introduced SEVENTEEN's subunit BSS as their brand ambassadors in the Asia-Pacific region, wherein they first marketed the Oppo Reno 11F.{{Cite web |title=BSS (SEVENTEEN) newest OPPO APAC OPPO Reno Experts {{!}} OPPO Singapore |url=https://www.oppo.com/sg/newsroom/press/oppo-reno-expert-bbs/ |access-date=2024-12-07 |website=OPPO |language=en-SG}}

Products

File:Oppo Find X7 Ultra.jpg, the company's flagship phone of 2024]]

= Smartphones =

= Headphones and amplifiers =

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC).

It can also be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.{{Citation needed|date=December 2019}}

= Smartwatches =

Oppo launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market. The next year, they followed up with the OPPO Watch 2, then in 2022 with the Watch 3 Pro, and in 2024 with the Watch 4 Pro.{{cite web |title=OPPO Watch深度评测：最美安卓手表居然如此面面俱到 |url=https://post.smzdm.com/p/andlk0z7/ |website=smzdm.com |access-date=20 September 2020 |language=zh |date=26 March 2020}}

Research and development

File:Dash Charge for OnePlus 5-8477.jpg

= VOOC =

VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a fast charging method for Oppo phones unveiled in 2014.{{Cite web |date=2023-02-12 |title=SuperVOOC fast charging technology: Everything you need to know |url=https://www.androidauthority.com/supervooc-fast-charging-686000/ |access-date=2023-06-23 |first1=Calvin|last1=Wankhede|website=Android Authority |language=en}}{{Cite web |last=Peter |title=Oppo will license its VOOC charging technology to third-party makers |url=https://www.gsmarena.com/oppo_will_license_its_vooc_charging_technology_to_thirdparty_makers-news-47889.php |access-date=2023-06-23 |website=GSMArena.com |language=en-US}}{{Cite web |last=Tushar |first=Mehta |date=2022-04-20 |title=Fast charging the OnePlus 10 Pro: SuperVOOC vs. USB-C PD |url=https://www.digitaltrends.com/mobile/oneplus-10-pro-super-vooc-vs-usb-pd-charging-review/ |access-date=2023-06-23 |website=Digital Trends |language=en}} VOOC comes in a few variations:

VOOC 2.0 (2015), same as the first version that was introduced in 2014, which operates at 5V/4A.
SuperVOOC (2016), a successor of VOOC 2.0 with 10 V/5 A (50W). It charges a two-cell battery in series.{{cite web |last1=Byford |first1=Sam |title=Oppo has the fastest fast charging we've ever seen |url=https://www.theverge.com/circuitbreaker/2018/10/10/17958648/oppo-super-vooc-fast-charging-find-x-lamborghini-edition |website=The Verge |date=10 October 2018 |access-date=2 June 2019 |archive-url=https://web.archive.org/web/20190602185304/https://www.theverge.com/circuitbreaker/2018/10/10/17958648/oppo-super-vooc-fast-charging-find-x-lamborghini-edition |archive-date=2 June 2019 |url-status=live }} It is based on "low voltage pulse" charging that works in conjunction with a customized battery.{{Cite web |date=2016-02-23 |title=[POWAAAAH] OPPO's Super VOOC Can Fully Charge A 2500mAh Battery In 15 Minutes |url=https://www.androidpolice.com/2016/02/23/powaaaah-oppos-super-vooc-can-fully-charge-a-2500mah-battery-in-15-minutes/ |access-date=2023-06-23 |website=Android Police |language=en}}
VOOC 3.0 (2019), Advertised as 23.8% faster than VOOC 2.0.{{cite web |last1=John |first1=Jed |title=OPPO Reno comes with VOOC 3.0 which improves fast charging speed by 23.8% |url=https://www.gizmochina.com/2019/03/22/oppo-reno-comes-with-vooc-3-0-which-improves-fast-charging-speed-by-23-8/ |website=Gizmochina |date=22 March 2019 |access-date=2 June 2019 |archive-url=https://web.archive.org/web/20190601041122/https://www.gizmochina.com/2019/03/22/oppo-reno-comes-with-vooc-3-0-which-improves-fast-charging-speed-by-23-8/ |archive-date=1 June 2019 |url-status=live }} 5V/6A, also marketed as Warp Charge 30.
VOOC 4.0 (2019 Sep), a successor of VOOC 3.0, which operates at 5 V/6 A (30W).{{cite web |last1=Minsheng securities |title=快充新"赛道"，行业势不可挡 |url=https://pdf.dfcfw.com/pdf/H3_AP202008311404459956_1.pdf?1598908275000.pdf |access-date=24 August 2022 |language=zh |date=31 August 2020}} It can charge the phone up to 67% in 30 minutes.
SuperVOOC 2.0 (2020), 10V/6.5A. Alternate name: Warp Charge 65.
SuperVOOC 2.0 (2022), 11V/6-7.3A. Alternate names: Warp Charge 80, SuperDART, and Super Flash Charge.{{Cite web |title=OnePlus SUPERVOOC 80W Power Adapter |url=https://www.oneplus.in/product/oneplus-supervooc-80w-power-adapter/ |access-date=2023-10-01 |website=OnePlus|language=en}}{{Cite web |title=OnePlus SUPERVOOC 80W Car Charger, Fast Charging for All OnePlus Models |url=https://www.oppo.com/en/smartphones/series-reno/reno8-5g/specs/ |access-date=2023-10-01 |website=OnePlus|language=en}} For regions that use a voltage of 110V, including Taiwan, North America, and Latin America, the charging supports up to 66W. {{Cite web |title=OPPO Reno8 5G Specs OPPO Australia |url=https://www.oppo.com/au/smartphones/series-reno/reno8-5g/specs/ |access-date=2023-10-01 |website=Oppo|language=en}}
240W version of SuperVOOC (2022). 20V/12A. Announced at 2022 Mobile World Congress.{{Cite web |date=2022-03-01 |title=OPPO announces 240W charging: Get a 100% charge in under 10 minutes (Updated) |url=https://www.androidauthority.com/oppo-240w-charging-3123390/ |access-date=2023-06-23 |website=Android Authority |language=en}} It is advertised as being able to charge 4,500mAh battery in 9 minutes.{{Cite web |last=Friedman |first=Alan |date=2023-01-05 |title=Upcoming Realme phone could fully charge from 0% to 100% in just 9 minutes |url=https://www.phonearena.com/news/realme-gt-neo-5-240w-charging_id144642 |access-date=2023-06-23 |website=Phone Arena |language=en-US}} It is implemented by Realme GT Neo5, which requires the use of bundled proprietary charger and proprietary USB-C cable to utilize the advertised charging rate. The power is delivered through the cable at 20V and converted to 10V inside the handset.{{Cite web |title=Realme's GT Neo5 phone can go from zero to 20 percent charge in 80 seconds |url=https://www.engadget.com/realme-gt-neo5-240w-supervooc-charging-100557408.html |access-date=2023-06-23 |website=Engadget |date=9 February 2023 |language=en-US}}

=HyperTone camera systems=

In November 2023, at Paris Photo 2023, OPPO and Hasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024, focusing on aesthetics and computational photography. These systems will debut in upcoming Find series flagship smartphones, promising users "an unparalleled mobile imaging experience".{{Cite web |date=2023-11-08 |title=OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics |url=https://www.oppo.com/en/newsroom/press/oppo-hasselblad-hypertone-camera-systems/ |access-date=2023-11-09 |website=Oppo Newsroom |language=en-US}}

In 2023, the World Intellectual Property Organization (WIPO)’s Annual PCT Review ranked Oppo's number of patent applications published under the PCT System as 9th in the world, with 1,766 patent applications being published during 2023.{{Cite web |title=PCT Yearly Review 2024 |url=https://www.wipo.int/edocs/pubdocs/en/wipo-pub-901-2024-en-patent-cooperation-treaty-yearly-review-2024.pdf |page=39}}

Criticism

File:Oppo Serving Area.png

= Germany =

In 2022, Finnish telecommunications equipment supplier Nokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August, a German court halted sales of Oppo smartphones.{{cite news |last1=Kawakami |first1=Takashi |title=China's Oppo plots next step after smartphone sales ban in Germany |url=https://asia.nikkei.com/Business/Electronics/China-s-Oppo-plots-next-step-after-smartphone-sales-ban-in-Germany |access-date=17 July 2023 |agency=Nikkei Asia |date=October 8, 2022}}

= India =

Oppo has also faced challenges in India, a market it expanded into in 2014. In July 2022, the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion.

= Thailand =

In 2025, Oppo and Realme phones came with a preinstalled illegal loan app that cannot be uninstalled but can be disabled. Following public outcry, the companies announced that they would stop this practice.{{Cite news|date=14 January 2025|title=Oppo and Realme axe loan apps in Thailand|url=https://www.bangkokpost.com/business/general/2939402/oppo-and-realme-axe-loan-apps-in-thailand|access-date=14 January 2025}}