Pabst Blue Ribbon

Gottlieb and Frederika Pabst and their twelve-year-old son Frederick arrived in the United States in 1848 and settled in Chicago where Frederick eventually found work on the ships of Lake Michigan.{{cite book|last=Ogle|first=Maureen|title=Ambitious Brew: The Story of American Beer|date=2006|publisher=Harcourt|location=New York|isbn=0151010129|page=[https://archive.org/details/ambitiousbrewsto00maur/page/49 49]|url-access=registration|url=https://archive.org/details/ambitiousbrewsto00maur/page/49}} In 1862, Frederick married Maria Best, daughter of Philip Best, whose father Jacob Best founded the Best Brewing Company, and in 1863 Frederick became a brewer at his father-in-law's brewery.{{cite book|last=Ogle|title=Ambitious Brew|page=51}}

When Philip Best retired to Germany in 1867, Pabst and Emil Schandein – his sister-in-law's husband and the vice-president of Best Brewery – worked to transform the company into one of the nation's largest brewers, capitalizing on, among other things, the Great Chicago Fire of 1871 that destroyed nineteen Chicago breweries and helped position Milwaukee as the leading beer-producing city in the United States.{{cite book|last=Skilnik|first=Bob|title=Beer: A History of Brewing in Chicago|date=2006|publisher=Barricade Books|location=Ft. Lee, N.J.|isbn=1569803129|pages=24–25}} In 1889, Schandein died, leaving Pabst as president and Schandein's widow, Lisette Schandein, as vice-president.{{cite book|title=The National Cyclopaedia of American Biography|url=https://archive.org/details/cu31924020334821|year=1893|publisher=J.T. White|page=[https://archive.org/details/cu31924020334821/page/n315 294]}}{{cite web|url=http://www.pabstmansion.com/history/pabst-brewery.aspx|title=Pabst Brewery History|first=The Pabst|last=Mansion|work=pabstmansion.com|access-date=December 25, 2016|archive-date=August 22, 2017|archive-url=https://web.archive.org/web/20170822221609/http://www.pabstmansion.com/history/pabst-brewery.aspx|url-status=live}} In 1890, Pabst changed the "Best" letterhead to "Pabst" and the Pabst Brewing Company officially began.

{{Rquote|right|This is the original Pabst Blue Ribbon Beer. Nature's choicest products provide its prized flavor. Only the finest of hops and grains are used. Selected as America's Best in 1893.|Quote from Pabst Blue Ribbon label, referring to the award it received at the 1893 World's Columbian Exposition.{{cite web |url=http://www.pabstblueribbon.com |title=The brewery's flagship beer was finally renamed Pabst Blue Ribbon following its win as 'America's Best' at the World's Columbian Exposition in Chicago |access-date=9 August 2010 |archive-date=June 15, 2012 |archive-url=https://web.archive.org/web/20120615215018/http://www.pabstblueribbon.com/ |url-status=live }}}}

File:Pabst Blue Ribbon.jpg

The company has historically claimed that its flagship beer was renamed Pabst Blue Ribbon following its win as "America's Best" at the World's Columbian Exposition in Chicago in 1893. Whether the brand actually won an award in 1893 is unclear. Some contemporaneous accounts indicate that many vendors were frustrated by the fair's refusal to award such prizes. One account says that the only prizes awarded by the executive committee were bronze medals, in recognition of "some independent and essential excellence in the article displayed", rather than "merely to indicate the relative merits of competing exhibits". However, the beer had won many other awards at many other fairs – so many, in fact, that Captain Pabst had already started tying silk ribbons around every bottle. It was a time when beer bottles were more likely to be embossed than labeled. The ribbons were likely added at great cost to Pabst, but Pabst's display of pride was also a display of marketing savvy. Patrons started asking their bartenders for "the blue-ribbon beer."{{cite web|url=http://www.smithsonianmag.com/arts-culture/where-did-pabst-win-that-blue-ribbon-138975181/?no-ist|title=Where Did Pabst Win that Blue Ribbon?|first=Jimmy|last=Stamp|work=smithsonianmag.com|access-date=December 25, 2016|archive-date=April 12, 2016|archive-url=https://web.archive.org/web/20160412100145/http://www.smithsonianmag.com/arts-culture/where-did-pabst-win-that-blue-ribbon-138975181/?no-ist|url-status=live}}Bancroft, Hubert Howe. The Book of the Fair: an historical and descriptive presentation of the world's science, art, and industry, as viewed through the Columbian Exposition at Chicago in 1893, designed to set forth the display made by the Congress of Nations, of human achievement in material form, so as to more effectually to illustrate the profess of mankind in all the departments of civilized life. Chicago, San Francisco: The Bancroft Company, 1893. p.83. (10 v. [approx., 1000p.]: illus. (incl. ports.), 41 cm.)

File:Pabst Blue Ribbon Ad 1911.jpg

Sales of Pabst peaked at {{convert|18|e6USbbl|e6L|abbr=unit}} in 1977.[http://www.pabstbrewingco.com/about/timelines/Pabst/ Pabst Brewing Co. Timeline] from the company's website In 1980 it was still third in sales in the U.S. Between 1980 and 1981 the company had four different CEOs, and by 1982 it slipped to fifth.{{cite news |url=https://www.nytimes.com/1982/01/24/business/the-blue-ribbon-battle-for-pabst.html |title=The Blue-Ribbon Battle for Pabst |work=The New York Times |date=January 24, 1982 |author=Ray Kenney |access-date=February 11, 2017 |archive-date=March 5, 2016 |archive-url=https://web.archive.org/web/20160305095526/http://www.nytimes.com/1982/01/24/business/the-blue-ribbon-battle-for-pabst.html |url-status=live }}

In 1996, Pabst headquarters left Milwaukee,{{cite news |url=http://www.dailyfinance.com/2014/04/04/milwaukee-group-wants-buy-pabst-blue-ribbon |title=Group Wants to Bring Pabst Blue Ribbon Back to Milwaukee |agency=Associated Press |date=April 4, 2014 |author=Carrie Antlfinger |access-date=April 5, 2014 |archive-date=April 4, 2014 |archive-url=https://web.archive.org/web/20140404133715/http://www.dailyfinance.com/2014/04/04/milwaukee-group-wants-buy-pabst-blue-ribbon/ |url-status=live }} and the company ended beer production at its main complex there.{{cite news|url=https://www.nytimes.com/1996/11/06/us/brewery-s-exit-leaves-a-bitter-taste.html|title=Brewery's Exit Leaves a Bitter Taste|work=The New York Times|date=November 6, 1996|author=Don Terry|access-date=February 11, 2017|archive-date=March 7, 2016|archive-url=https://web.archive.org/web/20160307081417/http://www.nytimes.com/1996/11/06/us/brewery-s-exit-leaves-a-bitter-taste.html|url-status=live}} By 2001, the brand's sales were below {{one2a|{{convert|1|e6USbbl|e6L|spell=in|abbr=unit}}}}. That year, the company got a new CEO, Brian Kovalchuk, formerly the CFO of Benetton, and major changes at the company's marketing department were made.{{cite news |url=https://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html |title=The Marketing of No Marketing |work=The New York Times |date=June 22, 2003 |author=Rob Walker |access-date=February 11, 2017 |archive-date=February 4, 2017 |archive-url=https://web.archive.org/web/20170204101156/http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html |url-status=live }}

In 2010, food industry executive C. Dean Metropoulos bought the company for a reported $250 million.{{cite news|url=https://dealbook.nytimes.com/2010/06/25/pabst-brewing-co-sells-itself-to-metropoulos/|title=Pabst Brewing Sells Itself to Metropoulos|work=The New York Times|date=June 25, 2010|access-date=March 5, 2017|archive-date=November 12, 2017|archive-url=https://web.archive.org/web/20171112043215/https://dealbook.nytimes.com/2010/06/25/pabst-brewing-co-sells-itself-to-metropoulos/|url-status=live}} In 2011, the U.S. Securities and Exchange Commission forced two advertising executives to cease efforts to raise $300 million to buy the Pabst Brewing Company. The two had raised over $200 million by crowdsourcing, collecting pledges via their website, Facebook, and Twitter.{{cite news|url=https://dealbook.nytimes.com/2011/06/08/s-e-c-thwarts-would-be-buyers-of-pabst-beer/?_php=true&_type=blogs&_r=0|title=S.E.C. Stops Would-Be Buyers of Pabst Beer|author=Michael J. De La Merced|date=June 8, 2011|work=The New York Times|access-date=March 5, 2017|archive-date=December 4, 2018|archive-url=https://web.archive.org/web/20181204133037/https://dealbook.nytimes.com/2011/06/08/s-e-c-thwarts-would-be-buyers-of-pabst-beer/?_php=true&_type=blogs&_r=0|url-status=live}} In November 2014, Eugene Kashper, an American beer entrepreneur, and TSG Consumer Partners acquired Pabst Brewing Company.{{cite web|last=Wilmore|first=James|title=Pabst Brewing Co sale finalised as Eugene Kashper, TSG take reins|url=http://www.just-drinks.com/news/pabst-brewing-co-sale-finalised-as-eugene-kashper-tsg-take-reins_id115435.aspx|date=November 14, 2014|access-date=November 14, 2014|archive-date=November 27, 2014|archive-url=https://web.archive.org/web/20141127140819/http://www.just-drinks.com/news/pabst-brewing-co-sale-finalised-as-eugene-kashper-tsg-take-reins_id115435.aspx|url-status=live}}{{cite web|last=Lockwood|first=Denise|url=http://www.bizjournals.com/milwaukee/news/2014/11/14/pabst-brewing-co-sale-completed-company-to-stay-in.html|title=Pabst Brewing Co. sale completed, company to stay in Los Angeles|date=November 14, 2014|publisher=Milwaukee Business Journal|access-date=November 18, 2014|archive-date=November 18, 2014|archive-url=https://web.archive.org/web/20141118103246/http://www.bizjournals.com/milwaukee/news/2014/11/14/pabst-brewing-co-sale-completed-company-to-stay-in.html|url-status=live}}Gelles, David (November 18, 2014). [https://dealbook.nytimes.com/2014/11/18/hey-guys-the-russians-arent-buying-pabst-after-all/ "Hey Guys, the Russians Aren't Buying Pabst After All"] {{Webarchive|url=https://web.archive.org/web/20171101195914/https://dealbook.nytimes.com/2014/11/18/hey-guys-the-russians-arent-buying-pabst-after-all/ |date=November 1, 2017 }}, New York Times. Retrieved March 14, 2016. In 2015, Pabst won the "best large brewing company of the year" award at the Great American Beer Festival.Daykin, Tom (September 28, 2015). [http://www.jsonline.com/business/titletown-and-pabst-gain-national-awards-at-great-american-beer-festival-b99585719z1-329793371.html "Titletown and Pabst Gain National Awards at Great American Beer Festival"] {{Webarchive|url=https://web.archive.org/web/20151002035410/http://www.jsonline.com/business/titletown-and-pabst-gain-national-awards-at-great-american-beer-festival-b99585719z1-329793371.html |date=October 2, 2015 }}, Milwaukee Journal Sentinel. Retrieved October 3, 2015.

Pabst Blue Ribbon is now available in several international markets, including Australia (where it is brewed locally),{{cite web|date=September 3, 2018|title=Tribe to brew Pabst Blue Ribbon in Australia|url=https://www.drinkstrade.com.au/tribe-to-brew-pabst-blue-ribbon-in-australia|access-date=June 4, 2021|website=Drinks Trade|language=en-US}} Canada,{{cite web|url=https://www.pabstblueribbon.ca/en/about|title=Pabst Blue Ribbon|work=pabstblueribbon.ca|access-date=December 25, 2016|archive-date=November 5, 2020|archive-url=https://web.archive.org/web/20201105005449/https://www.pabstblueribbon.ca/en?u=https%3a%2f%2fwww.pabstblueribbon.ca%2fen%2fabout|url-status=live}} Ukraine, Russia,{{cite web|url=https://beerplace.com.ua/news/pabst-blue-ribbon-amerikanskaya-licenzionnaya-novinka-iz-radomyshlya|title="Pabst Blue Ribbon" – американская лицензионная новинка из Радомышля|access-date=May 16, 2020|date=April 15, 2018|author=Евгений Депутат|publisher=beerplace.com.ua|archive-date=November 5, 2020|archive-url=https://web.archive.org/web/20201105005504/https://beerplace.com.ua/news/pabst-blue-ribbon-amerikanskaya-licenzionnaya-novinka-iz-radomyshlya|url-status=live}} Dominican Republic,{{cite web|title=Cerveza Pabst Blue Ribbon, 12 oz|url=https://almacen.do/producto/cerveza-pabst-blue-ribbon-12-oz/|access-date=November 29, 2021|website=almacen.do|language=es}} Brazil{{cite web|url=https://pabstblueribbon.com.br/|title=Pabst Blue Ribbon Brasil|website=Pabst Blue Ribbon Brasil}} and China.{{cite book |first=Russell |last=Miller |year=2000 |title=Doing Business in Newly Privatized Markets: Global Opportunities and Challenges}}

On October 8, 2020, the San Antonio Economic Development Foundation announced that Pabst was moving its headquarters from Los Angeles to San Antonio, Texas.{{cite news |url=https://news4sanantonio.com/news/local/pabst-blue-ribbon-moves-headquarters-from-california-to-downtown-san-antonio |title=Pabst Blue Ribbon moves headquarters from California to downtown San Antonio |date=October 8, 2020 |access-date=October 11, 2020 |archive-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201101074554/https://news4sanantonio.com/news/local/pabst-blue-ribbon-moves-headquarters-from-california-to-downtown-san-antonio |url-status=live }}

After a brief return, in 2020, Pabst announced it was again leaving Milwaukee, the city where it was founded, with the closing of the Captain Pabst Pilot House, a taproom and microbrewery which the company had opened in 2017 as part of a redevelopment of its historic brewery in the city.{{cite web|url=https://www.wpr.org/pabst-brewery-operations-leaving-milwaukee-again|title=Pabst Brewery Operations Leaving Milwaukee, Again|date=December 2020}} The city's name continues to be a prominent part of its branding, despite it having no direct presence in or current impact on the area.{{cite web|url=https://pabstblueribbon.com/ |title=Home |publisher=Pabst Blue Ribbon |date=June 14, 2022 |accessdate=August 16, 2022}}{{cite web|url=http://www.milwaukeeindependent.com/articles/reimagined-pabst-brewery-permanently-close-move-operations-milwaukee-second-time/|title = Reimagined Pabst Brewery to permanently close and move operations out of Milwaukee for a second time|date = December 2, 2020}}

File:Progressive Field beer stand.jpg in Cleveland]]

In the mid-1940s, the brand was the titular sponsor of the radio comedy show Blue Ribbon Town, starring Groucho Marx. Between 1946 and 1949, Pabst sponsored The Eddie Cantor Pabst Blue Ribbon Show. It later was a sponsor of the radio mystery show Night Beat in the early 1950s.

The beer experienced a sales revival in the early 2000s after a two-decade-long slump, largely due to its increasing popularity among urban hipsters.{{cite news | url=https://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html |title=The Marketing of No Marketing |work=The New York Times |first=Rob |last=Walker |date=June 22, 2003 | access-date=September 17, 2009 | archive-date=February 4, 2017 | archive-url=https://web.archive.org/web/20170204101023/http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html?pagewanted=all |url-status=live }}{{cite web |url= http://www.fastcompany.com/fast50_04/winners/stewart.html |archive-url=https://web.archive.org/web/20040402093712/http://www.fastcompany.com/fast50_04/winners/stewart.html |url-status= dead |archive-date= April 2, 2004 |title= Marketing With a Whisper |date= January 11, 2003 |publisher= Fast Company |access-date= November 1, 2009 }} Although the Pabst website features user-submitted photography, much of which features twenty-something Pabst drinkers dressed in alternative fashions,{{cite web|url=http://pabstblueribbon.com/|title=Pabst Blue Ribbon Homepage|access-date=November 1, 2009|archive-date=January 24, 2008|archive-url=https://web.archive.org/web/20080124145845/http://www.pabstblueribbon.com/|url-status=live}} the company has opted not to fully embrace the countercultural label in its marketing, fearing that doing so could jeopardize the very "authenticity" that made the brand popular (as was the case with the poorly received OK Soda).{{cite news |url= https://www.bloomberg.com/apps/news?pid=20601094&refer=book&sid=a6ZkYz6vWDD0 |archive-url= https://archive.today/20130118070908/http://www.bloomberg.com/apps/news?pid=20601094&refer=book&sid=a6ZkYz6vWDD0 |url-status= dead |archive-date= January 18, 2013 |title=Murketing to Hipsters Saves Pabst, Boosts Apple |author=Carly Berwick |date=June 25, 2008 | publisher=Bloomberg |access-date=November 1, 2009 }}{{cite web | url=http://www.salon.com/mwt/food/eat_drink/2008/08/11/pabst_blue_ribbon/index.html | archive-url=https://web.archive.org/web/20080811233404/http://www.salon.com/mwt/food/eat_drink/2008/08/11/pabst_blue_ribbon/index.html | url-status=dead | archive-date=August 11, 2008 | title=And the next great American beer will be ... ? | work=Salon.com | author=Edward McClelland | date=August 11, 2008 | access-date=September 17, 2009 }} Pabst instead targets its desired market niche through the sponsorship of indie music, local businesses, post-collegiate sports teams,{{cite web|url=http://www.pbrlax.com|title=Pabst Blue Ribbon Lacrosse|access-date=November 16, 2009|archive-url=https://web.archive.org/web/20090329091048/http://www.pbrlax.com/|archive-date=March 29, 2009|url-status=dead}} PBR Lacrosse is the official lacrosse team of Pabst Blue Ribbon Beer. PBR Lacrosse is the premier post-collegiate lacrosse team in Houston, Texas. The team is made up of post-NCAA Division I, II and III and MCLA players. They compete against SWLA teams throughout the state of Texas and play in tournaments in the southern United States region. dive bars and radio programming like National Public Radio's All Things Considered.{{cite news|url=http://columbus.bizjournals.com/columbus/stories/2007/11/19/story10.html|title=Pabst gives marketing campaign a blue ribbon for effectiveness|author=Dan Eaton|date=November 16, 2008|publisher=Columbus Business First|access-date=November 1, 2009|archive-date=December 11, 2008|archive-url=https://web.archive.org/web/20081211201159/http://columbus.bizjournals.com/columbus/stories/2007/11/19/story10.html|url-status=live}} The company encourages the online submission of fan art, which is subsequently shown on the beer's official Facebook page.{{cite web|url=http://www.facebook.com/PBRme|title=Facebook|work=facebook.com|access-date=December 25, 2016|archive-date=October 23, 2018|archive-url=https://web.archive.org/web/20181023012131/https://www.facebook.com/PBRme/|url-status=live}}

Beginning in 2021, Pabst began supporting professional wrestling (in particular the independent circuit) after becoming a sponsor for Matt Cardona's podcast. It eventually led to the beer's first major television commercial in decades during the August 4, 2021, broadcast of AEW Dynamite, after it volunteered to step in to replace Domino's Pizza as a sponsor of All Elite Wrestling following backlash from Domino's when Nick Gage used a pizza cutter on Chris Jericho in a deathmatch on the previous week's Dynamite, with said spot immediately airing before a Domino's commercial.{{cite web |work=wrestlinginc.com |first=Marc |last=Middleton |url=https://www.wrestlinginc.com/news/2021/08/pbr-to-air-wrestling-ad-during-aew-dynamite-after-dominos-debacle-pbr-embraces-indies/ |title=PBR to Air Wrestling Ad During AEW Dynamite After Domino's Debacle, PBR Embraces Indies |date=August 4, 2021 |access-date=October 17, 2023 }}

In January 2022, the brand's Twitter account tweeted a number of questionable messages such as "Not drinking this January? Try eating ass!", a reference to Dry January.{{cite news |last1=Sweeney |first1=Don |title=Pabst Blue Ribbon apologizes for vulgar Twitter post about 'Dry January' |url=https://www.miamiherald.com/news/nation-world/national/article257037287.html |date=January 4, 2022 |access-date=January 5, 2022 |work=Miami Herald}}{{cite news |first1=T.L. |last1=Stanley |title=Pabst Blue Ribbon Apologizes for Tweets About 'Eating Ass' |url=https://www.adweek.com/agencies/pabst-blue-ribbon-deletes-tweets-about-eating-ass-saying-they-were-in-poor-judgment/ |access-date=January 5, 2022 |work=AdWeek |date=January 3, 2022 }} "Nothing pairs like PBR and Amyl Nitrate, ask Frank Booth!" and "Blue Ribbon Butseks for All!" The tweets and a number of follow-up replies were eventually deleted and the company released a statement apologizing for the incident.{{cite news |last1=Bartiromo |first1=Michael |title=Pabst Blue Ribbon apologizes for crude, controversial Twitter post |url=https://wgntv.com/news/pabst-blue-ribbon-apologizes-for-crude-controversial-twitter-post/ |access-date=January 5, 2022 |work=WGN-TV |date=January 4, 2022}} The brand manager who wrote the tweets was fired.{{cite news |last1=Griner |first1=David |title=His Pabst Tweet Got Him Fired. But Here's His Biggest Regret |url=https://www.adweek.com/media/his-pabst-tweet-got-him-fired-but-thats-not-the-part-he-regrets-most/ |date=January 16, 2022 |access-date=January 18, 2022 |work=AdWeek}}

Pabst Blue Ribbon Original is the brand flagship and is brewed at 4.7% alcohol by volume. There is also Pabst Blue Ribbon Extra, which is described as a 6.5% ABV full-bodied lager. Pabst Blue Ribbon Easy is the brand's light-style lager with lower calories and an ABV of 3.8%. The company also offers Pabst Blue Ribbon Non-Alc, a non-alcoholic beer brewed at less than 0.5% ABV.

In 1973, American country music artist Johnny Russell recorded, "Rednecks, White Socks, and Blue Ribbon Beer," a song written by Bob McDill and Wayland Holyfield.

In the 1980 Martin Scorsese film Raging Bull, during a fight, Pabst Blue Ribbon has an advertisement that says "And the next time that friendly bartender says, "What'll you have?" Give him that answer the whole world gives, 'Pabst Blue Ribbon.'"

In the 1986 David Lynch film Blue Velvet, the character Frank Booth asks main character Jeffrey Beaumont for his favorite beer. Beaumont answers by saying Heineken, to which Booth gets infuriated; shouting "Pabst Blue Ribbon" at him.{{cite web|url=https://www.eater.com/2010/6/1/6731623/dennis-hoppers-beer-wisdom-from-blue-velvet|title=Dennis Hopper's Beer Wisdom from Blue Velvet|first=Raphael|last=Brion|date=June 1, 2010|website=Eater|access-date=February 15, 2020|archive-date=February 15, 2020|archive-url=https://web.archive.org/web/20200215105126/https://www.eater.com/2010/6/1/6731623/dennis-hoppers-beer-wisdom-from-blue-velvet|url-status=live}}

In 1987, the Untamed Youth, a popular garage rock band from Columbia, Missouri recorded "Pabst Blue Ribbon", a surf instrumental written by the band's guitarist, Deke Dickerson. When this song was performed live, members of the band would spray the crowd with PBR cans.

In The Accountant, 2001 Short Film (2002 Oscar Winner), the Accountant shows a marked preference for PBR - he is willing to drink green bottled beer, but when he sends out for beer it is PBR he asks for.

In the "Route of All Evil" episode of Futurama, a parody called Pabst Blue Robot is mentioned by Bender as his favorite beer.

Pabst Blue Ribbon is sometimes featured (in a negative context) in the TV show South Park.{{cite web|url=http://www.imdb.com/title/tt2101560/|title=The Poor Kid|via=www.imdb.com|access-date=February 15, 2020|archive-date=April 2, 2017|archive-url=https://web.archive.org/web/20170402105732/http://www.imdb.com/title/tt2101560/|url-status=live}}

In Marvel Comics "Savage Avengers", there are a number of in jokes attributed to Wolverine, who describes himself to Conan the Barbarian as "Logan ... of Pabst". Conan, being a time displaced warrior, takes Logan (and his love of Pabst beer) literally and refers to Wolverine and Pabst in the same context. For example, in issue #2 of "Savage Avengers" Wolverine faints from blood loss as the heroes face off against a large group of enemies. Trying to awaken and inspire his friend, Conan picks up Wolverine and shakes him, yelling for the mutant superhero to wake up, "..for Pabst!", presumably to upkeep the honour of Pabst.

In the lyrics of the 2009 Zack Brown song "Toes", PBR is mentioned in the last verse:

"[I'll] put my ass in a lawn chair, and toes in the clay – Not a worry in the world, a PBR on the way – Life is good today."

In the lyrics of the Lana Del Rey song "This Is What Makes Us Girls" from her first studio album Born to Die, PBR is mentioned on the first strophe of the song:

"Drinkin' in the small town firelight (Pabst Blue Ribbon on ice)"

In May 2016, WWE released a John Cena T-shirt that bears resemblance to and inspired by the Pabst Blue Ribbon can design. The Pabst Brewing Company threatened to sue Cena and the WWE for trademark infringement which drew criticism by wrestling fans and fellow personnel as a publicity stunt.{{Cite web |last=Pabst Blue Ribbon |date=May 27, 2016 |title=A message to @JohnCena & the @WWE: We have a chokehold called the Cease & Desist. Pretty sure we see you🖕 |url=https://x.com/pabstblueribbon/status/736305632815554561?s=46&t=HdqcJXkSKn44c8oslv5Qbg |access-date=December 1, 2024 |website=X}} While respecting intellectual property and deny any wrongdoing due to the fair use of its clothing design, WWE pulled the T-shirt from its WWE Shop website and released a modified design to the Cena “Pabst” T-shirt.{{Cite web |last=Oestriecher |first=Blake |date=May 28, 2016 |title=Why WWE Should Not Have Pulled New John Cena Shirt Despite Pabst Blue Ribbon's Threat |url=https://www.forbes.com/sites/blakeoestriecher/2016/05/28/why-wwe-should-not-have-pulled-new-john-cena-shirt-despite-pabst-blue-ribbons-threat/ |access-date=December 1, 2024 |website=Forbes |language=en}} However, the original “Pabst” T-shirt design was back on sale on WWE Shop a month later.{{Cite web |last=Cena |first=John |date=June 19, 2016 |title=You can't C(ease and Desist) ME! New shirt available on @WWEShop! shop.wwe.com/john-cena/ |url=https://x.com/johncena/status/744625236432162816?s=46&t=HdqcJXkSKn44c8oslv5Qbg |access-date=December 1, 2024 |website=X}}{{Cite web |last=Paglino |first=Nick |date=June 20, 2016 |title=Pabst Blue Ribbon Pulls a Quote Out of the IWC Book and Responds to John Cena's T-Shirt Comment |url=https://www.wrestlezone.com/news/720217-pabst-blue-ribbon-pulls-a-quote-out-of-the-iwc-book-and-responds-to-john-cenas-t-shirt-comment/amp |access-date=December 1, 2024 |website=Wrestlezone |language=en-US}}

Pennsylvania-based Horrorpunk/Metal band Seglock's 2024 EP "Not For Human Consumption" features a stylized version of the Pabst Blue Ribbon logo as its album cover.

{{reflist|30em}}

• {{Official website|http://www.pabstblueribbon.com/}}
• [https://www.alcoholcontent.net/pbr-alcohol-content/ PBR Alcohol Content]
• [http://www.wisconsinhistory.org/turningpoints/search.asp?id=1210 A souvenir booklet from the Pabst Brewing Company, 1907], Wisconsin Historical Society

Category:1844 introductions

Category:American beer brands

Category:Pabst Brewing Company

Category:World's Columbian Exposition