Patty Rodriguez
{{Use mdy dates|date=August 2022}}{{Short description|American entrepreneur, producer, radio personality and author}}
{{Infobox person
| name = Patty Rodriguez
| image =
| birth_place = Los Angeles, California, United States
| years_active = 2006–present
| known_for = Social media influencer, radio personality, author, motivational speaker
| notable_works = On Air With Ryan Seacrest
Lil' Libros
MALA by Patty Rodriguez
#selenaquintanillaforMAC
}}
Patty Rodriguez is an American entrepreneur, producer, radio personality and best-selling author. Rodriguez is co-founder of Lil' Libros, a bilingual children's publishing company, and founder of the MALA by Patty Rodriguez jewellery line.{{Cite news|url=https://hiplatina.com/patty-rodriguez-feature/|title=From Jewelry to Children's Books, Patty Rodriguez Is the Latina Who Proves Anything Is Possible|date=June 1, 2017|work=HipLatina|access-date=2018-05-22|language=en-US}} She is currently senior producer of On Air with Ryan Seacrest, In 2016, Rodriguez led a grassroots campaign that convinced MAC Cosmetics to create a collection honouring the late Tejano superstar Selena Quintanilla.{{Cite news|url=https://wearemitu.com/mitu-world/this-latina-is-worthy-of-all-the-recognition-she-is-getting/|title=The Latina Who Sparked MAC + Selena Got Emotional During Her Radio Interview|date=October 6, 2016|access-date=2018-05-22|language=en-US}}
Early life
Rodriguez was born in Los Angeles to Mexican immigrants.{{Cite news|url=http://www.lataco.com/favorite-taco-patty-rodriguez/|title=My Favorite Taco ~ Patty Rodriguez ~ L.A. TACO|date=February 7, 2018|work=L.A. TACO|access-date=2018-05-23|language=en-US}} At a young age she lived in a crowded apartment in East L.A. before moving to Lynwood, California.{{Cite news |date=April 16, 2018 |title=La talentosa empresaria de la literatura infantil, Patty Rodríguez, estará en el Festival de Libros |language=es |trans-title=The talented entrepreneur of children's literature, Patty Rodríguez, will be at the Book Festival |work=Los Angeles Times |url=https://www.latimes.com/la-es-la-talentosa-empresaria-de-la-literatura-infantil-patty-rodriguez-estara-en-el-festival-de-libros-20180416-story.html |access-date=October 3, 2023}}
She was a student at Lynwood High School when she was interning for the KIIS-FM radio station in Burbank, California.{{Cite news|url=http://www.onepublic.education/blog/2017/9/27/patty-rodriguez-lynwood-alumni-conference|title=Patty Rodriguez-Lynwood Alumni Conference|work=One Public Education|access-date=2018-05-23|language=en-US}}
Career
In her senior year of High School, Rodriguez heard a KIIS-FM promo for a new internship to work on Rick Dees' morning show. Rodriguez, who was only 17 at the time, skipped school and drove over to successfully interview for the position.{{Citation|last=American Latino|title=Patty Rodriguez|date=April 24, 2014|url=https://www.youtube.com/watch?v=nO_NvpS7I74|accessdate=2018-05-23}}
Rodriguez was designated to promotions on KIIS-FM's promotions and digital team and became an assistant producer on the recently formed Ryan Seacrest morning show.{{Cite news|url=https://www.latimes.com/archives/la-xpm-2007-oct-02-sp-briefing2-story.html|title=When a goal isn't the goal|last=Stewart|first=Larry|date=October 2, 2007|work=Los Angeles Times|access-date=2018-05-23|language=en-US|issn=0458-3035}}
= On Air with Ryan Seacrest =
Since 2006, Rodriguez has been a member of the On Air team, and she hosts the popular Ryan's Roses segment.{{Cite web|title=About Patty Rodriguez {{!}} KIIS FM|url=https://kiisfm.iheart.com/featured/patty-rodriguez/about/|access-date=2018-05-22|website=Patty Rodriguez|language=en-US}} She currently works as the show's senior producer, making connections between her love of music, her Latin heritage{{Cite news|title=Meet the Women Who Actually Run Hollywood|language=en|work=NPR.org|url=https://www.npr.org/2017/01/06/508566250/meet-the-women-who-actually-run-hollywood|access-date=2018-05-23}} and celebrity culture with her personal life. Rodriguez has also been able to use her platform on the radio to grow her social media brand and become a social media influencer.{{Cite news|url=http://latinoscoop.com/2016/10/10/2016-latinos-de-hoy-awards/|title=2016 Latinos de Hoy Awards|access-date=2018-05-23|language=en-US}}
= MALA by Patty Rodriguez =
In 2014, Rodriguez leveraged her social media influence to launch a popular jewelry line " MALA" inspired by her Mexican-American roots.{{Cite news|url=http://www.thedowneypatriot.com/the-downey-patriot-6/downeys-patty-rodriguez-rising-entrepreneur|title=Downey's Patty Rodriguez: rising entrepreneur|work=The Downey Patriot|access-date=2018-05-23|language=en-US}}
MALA by Patty Rodriguez has been worn by celebrities including Miley Cyrus, Rihanna, Gina Rodriguez and Vanessa Bryant.
= Lil' Libros =
After being rejected by several traditional children's publishing companies, Rodriguez decides to collaborate with her childhood best friend Ariana Stein to what now is Lil' Libros .{{Cite news|url=https://www.forbes.com/sites/barbaragonzalez/2016/07/12/patty-rodriguez-shares-how-you-can-turn-a-bad-day-into-a-life-lesson/|title=Creating Espacios: Patty Rodriguez Shares How You Can Turn A Bad Day Into a Life Lesson|last=Gonzalez|first=Barbara|work=Forbes|access-date=2018-05-23|language=en}}
In 2018, the company released on a children's biography picture book on legendary Tejano singer Selena Quintanilla. The book was an instant success rising to No. 1 on Amazon's best seller 24 hours after its release.{{Cite news|url=http://www.lataco.com/how-a-lil-libros-on-selena-quintanilla-shot-to-the-top-of-amazons-best-seller-list/|title=How a 'Lil Libros' on Selena Quintanilla Shot to the Top of Amazon's Best-Seller List ~ L.A. TACO|date=April 2, 2018|work=L.A. TACO|access-date=2018-05-23|language=en-US}} The company's other popular titles include Counting With – Contando Con Frida, a book inspired by Mexican artist Frida Kahlo and Lil' Loteria, a bilingual board game based on the Mexican bingo game Loteria.{{Cite book|title=Counting With -Contando Con Frida|last1=results|first1=search|date=December 20, 2014|publisher=Lil' Libros|others=Citlali Reyes|isbn=9781495126567|edition= First}}
= Other Ventures =
In 2017, Rodriguez gave a TEDx talk at Cal State Los Angeles on the importance of representation and role models in art, literature and entertainment in communities of color.{{Citation|last=TEDx Talks|title=Why our Children Need Role Models that Look Like Them {{!}} Patty Rodriguez {{!}} TEDxCalStateLA|date=June 6, 2017|url=https://www.youtube.com/watch?v=jL15o6laNS4|accessdate=2018-05-23}}
Rodriguez was the leading force behind a successful grassroots campaign to get MAC Cosmetics to launch a celebrity makeup brand inspired by Selena Quintanilla. After several years of getting rejection emails from MAC corporate, Rodriguez started an online petition that racked up more than 40,000 signatures and led to the announcement in July 2016 of the signature Selena by MAC line of makeup.{{Cite news|url=https://www.cosmopolitan.com/style-beauty/beauty/news/a46167/patty-rodriguez-selena-for-mac-2016/|title=How 1 Fan Convinced MAC to Give Selena Her Own Makeup Line|date=September 11, 2015|work=Cosmopolitan|access-date=2018-05-23|language=en-US}}
Personal life
Awards
LA Times Latinos De Hoy Cultural Influencer Award (2016){{Cite web|last=Girl|first=Not A. Gossip|date=October 10, 2016|title=Recap of 2016 Latinos de Hoy Awards from Red Carpet to Honorees #LDH16 #Photos #Latism|url=https://redcarpetreporttv.com/2016/10/10/recap-of-2016-latinos-de-hoy-from-red-carpet-to-honorees-ldh16-photos-latism/|access-date=2021-04-01|website=RCR News Media|language=en-US}}
Ford's Latina On the Move Award (2016){{citation needed|date=March 2019}}
Hispanic Public Relations Association Social Media Influencer of the Year (2017){{citation needed|date=March 2019}}
Latina magazine's Top 100 Women of The Year (2017){{citation needed|date=March 2019}}
References
{{reflist}}
External links
- {{Official website|https://www.patty-rodriguez.com}}
{{authority control}}
{{DEFAULTSORT:Rodriguez, Patty}}
Category:Year of birth missing (living people)
Category:American people of Mexican descent
Category:21st-century American non-fiction writers
Category:21st-century American women writers
Category:People from Lynwood, California
Category:Writers from Los Angeles
Category:Radio personalities from Los Angeles
Category:American women non-fiction writers