Peloton Interactive

In 2011, John Foley, an executive at Barnes & Noble in New York City, pitched his colleague, Tom Cortese, on the idea that technology could make it possible for people with little time to get the full experience of working out in a high-end studio cycling class in their homes.{{cite news|last=Huddleston Jr.|first=Tom|date=February 12, 2019|title=How Peloton exercise bikes became a $4 billion fitness start-up with a cult following|work=CNBC|url=https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html}} Peloton Interactive was founded in January 2012.{{Cite news|date=August 25, 2020|title=Peloton's John Foley: How to turn skeptics into fans|work=Masters of Scale|url=https://mastersofscale.com/john-foley/|access-date=November 6, 2020}} "Peloton" is a cycling term, meaning a large group of riders bunched together.{{cite news |title=The cycling jargon you really need to know |url=https://www.bbc.co.uk/bitesize/articles/zj3cnrd |access-date=June 14, 2022 |work=BBC}}

The company raised $400,000 in seed money in February 2012 and another $3.5 million in December 2012.{{Cite web|title=Peloton|url=https://angel.co/company/peloton/funding|publisher=AngelList}} Peloton sold its first bike on Kickstarter in 2013 with an early bird price tag of $1,500.{{Cite news|title=Peloton founder goes from Kickstarter to a $450 million fortune|language=en-US|work=The Detroit News|url=https://www.detroitnews.com/story/business/2019/09/16/peloton-founder-goes-kickstarter-millionaire/40144205/|access-date=2021-07-09}} Their first Internet-connected stationary bicycle with a tablet was released in 2014.{{Cite news|last=Wischhover|first=Cheryl|date=November 14, 2018|title=Peloton's $2,000 stationary bike has totally disrupted working out at home|work=Vox Media|url=https://www.vox.com/the-goods/2018/11/14/18088390/peloton-hugh-jackman-spin-bikes-hydrow-tonal}}{{cite news |last1=Griffith |first1=Erin |title=Peloton Is a Phenomenon. Can It Last? |url=https://www.nytimes.com/2019/08/28/technology/peloton-ipo.html |access-date=June 14, 2022 |newspaper=The New York Times |date=August 28, 2019}} The company also opened showrooms in shopping centers around the US, for people to test out the machines, and "sales quickly soared" for the classes, encouraged by the online community of riders.

Peloton’s original treadmill, Tread+, was unveiled in January 2018 by the company at the annual Consumer Electronics Show in Las Vegas. In May 2018, Peloton announced plans to expand into Canada and the United Kingdom that fall.{{Cite news|last=Holt|first=K.|date=May 9, 2018|title=Peloton's connected spin bike comes to the UK and Canada|work=Engadget|url=https://www.engadget.com/2018-05-09-peloton-connected-bike-uk-canada.html}} It also announced construction of a flagship studio at Manhattan West in New York City.{{Cite web |title=Peloton® {{!}} Exercise Bike With Indoor Cycling Classes Streamed Live & On-Demand |url=https://www.onepeloton.com/ |access-date=2022-03-09 |website=www.onepeloton.com |language=en}}

In March 2019, Peloton was sued by the National Music Publishers Association for using copyrighted music in their videos without proper synchronization licenses, seeking $150 million in damages.{{Cite news|last=Deahl|first=Dani|date=March 19, 2019|title=Peloton is being sued for using music without permission in its video fitness classes|work=The Verge|url=https://www.theverge.com/2019/3/19/18273063/peloton-music-lawsuit-licensing-video-fitness-classes-nmpa}} The action resulted in changes to music used in its sessions, as well as removal of certain programs that used the songs named in the suit.{{Cite news|last=Garun|first=Natt|date=April 24, 2019|title=Peloton owners are pissed about bad music after copyright lawsuit|work=The Verge|url=https://www.theverge.com/2019/4/24/18514036/peloton-music-copyright-fitness-studios-gym-on-demand-media-strategy}} In September 2019, the suit was amended and increased to $300 million.{{Cite news|date=September 13, 2019|title=Music Publishers: Peloton 'Let Down Its Customers By Failing to Pay Creators'|work=Variety|url=https://variety.com/2019/music/news/peloton-lawsuit-song-infringement-nmpa-1203335444/}} Peloton settled the lawsuit in February 2020; financial terms were not disclosed.{{Cite news|last=Spangler|first=Todd|date=February 27, 2020|title=Peloton Settles Legal Fight With Music Publishers|work=Variety|url=https://variety.com/2020/digital/news/peloton-settles-music-publishers-lawsuit-1203517495/}}

On September 26, 2019, Peloton (ticker symbol: PTON) became a public company via an initial public offering, raising $1.16 billion and valuing the company at $8.1 billion.{{Cite news|last=Henderson|first=Richard|date=September 26, 2019|title=Peloton skids on stock market debut|work=Financial Times|url=https://www.ft.com/content/60d378fe-dfde-11e9-9743-db5a370481bc|url-access=subscription}}{{Cite news|last1=Hirsch|first1=Lauren|last2=Eudaily|first2=Chris|date=September 25, 2019|title=Peloton prices IPO on high end of expectations, valuing digital fitness company at $8.1 billion|work=CNBC|url=https://www.cnbc.com/2019/09/25/peloton-prices-ipo-at-29-per-share.html}} After reaching a market valuation of $50 billion in January 2021, the company's valuation was back to around $8 billion by April 2022. As of March 2025, Peloton's valuation is approximately $2.5 billion.

In November 2019, the company released a new holiday commercial, "The Gift That Gives Back", where a wife, played by Monica Ruiz, receives a Peloton bike for Christmas from her husband, and, after using it, observes that she "didn't realize how much this would change me". The commercial received criticism from viewers who claimed that its plot implied that the woman's husband was dissatisfied with her physical appearance.{{Cite news|last1=Belam|first1=Martin|last2=Partridge|first2=Joanna|date=December 4, 2019|title=Peloton loses $1.5bn in value over 'dystopian, sexist' exercise bike ad|language=en-GB|work=The Guardian|url=https://www.theguardian.com/media/2019/dec/04/peloton-backlash-sexist-dystopian-exercise-bike-christmas-advert|access-date=December 4, 2019|issn=0261-3077}}

Peloton defended the ad, arguing that it was intended to celebrate a "fitness and wellness journey" that was inspired by how its users were often "meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them".{{Cite web|date=December 3, 2019|title=Peloton 'male fantasy ad' could dent brand image|url=https://adage.com/article/cmo-strategy/peloton-male-fantasy-ad-could-dent-brand-image/2219991|access-date=December 4, 2019|website=Advertising Age|language=en}} Ruiz, the actress that played the wife, was hired for an ad titled "The Gift That Doesn't Give Back" for Aviation American Gin, released in December 2019, which lightly mocked the Peloton ad.{{cite web|last1=Wolfe|first1=Elizabeth|last2=Gast|first2=Phil|date=December 7, 2019|title=The actress behind 'Peloton wife' has finally spoken|url=https://www.cnn.com/2019/12/07/entertainment/peloton-wife-actress-monica-ruiz-trnd/index.html|work=CNN}}{{Cite web|title=Ryan Reynolds Pokes Fun at Peloton's New Ad Campaign With Help From Same Actress and His Gin Company|url=https://popculture.com/celebrity/news/ryan-reynolds-peloton-ad-aviation-gin/|access-date=2021-05-05|website=Celebrity|language=en}}

Sales increased significantly during the COVID-19 pandemic as home gyms became more popular during the COVID-19 lockdowns.{{Cite news |last1=Shivdas |first1=Sanjana |last2=Saha |first2=Devbrat |date=May 6, 2020 |title=Peloton gets lockdown boost as home workouts drive exercise bike sales |work=Reuters |url=https://www.reuters.com/article/us-peloton-results-idUSKBN22I338}} However, the rapid increase in demand caused shipping delays, with customers receiving their products months late, leading some to cancel orders.{{Cite web |last=Hartmans |first=Avery |date=January 19, 2021 |title=Peloton is still experiencing issues delivering orders of new bikes and treadmills, and outraged customers are turning to social media to lodge frustrated complaints |url=https://www.businessinsider.com/peloton-customers-outraged-continued-delivery-delays-2021-1 |work=Business Insider}} In December 2020, the company made a $100 million investment in shipping solutions in an attempt to accelerate manufacturing and decrease shipping times.{{Cite news |last=Carman |first=Ashley |date=February 5, 2021 |title=Peloton is spending millions to fix its months-long shipping delays |work=The Verge |url=https://www.theverge.com/2021/2/5/22266121/peloton-shipping-delays-earnings-q4-2020}}

Due to Peloton's success, at least a dozen rivals, including Equinox, Icon Health & Fitness, and Flywheel Sports, began selling Peloton-style internet-connected bikes. In February 2020, Flywheel ceased its at-home cycling services after settling with Peloton over a patent lawsuit. Flywheel created its at-home internet-connected bike in 2017,{{Cite web|title=You Can Now Buy Your Very Own Flywheel Bike|url=https://www.shape.com/fitness/trends/flywheel-launches-new-home-bike-and-class-streaming-option|access-date=2021-05-31|website=Shape|language=en}} and later admitted it illegally copied Peloton's technology. Court documents revealed that Flywheel created an internal initiative to obtain Peloton's confidential trade information.{{Cite web|title='Project Magnum': Flywheel's Alleged Plot to Steal Peloton's Technology|url=https://www.vice.com/en/article/project-magnum-flywheel-peloton-patent-lawsuit/|access-date=2021-05-31|website=Vice.com|date=February 20, 2020 |language=en}} After Flywheel's service shut down, Peloton offered Flywheel users the opportunity to exchange their Flywheel bikes for refurbished Peloton bikes at no cost.{{Cite news|last=Garun|first=Natt|date=February 20, 2020|title=Flywheel owners found out that their bikes were bricked through Peloton|work=The Verge|url=https://www.theverge.com/2020/2/20/21145349/flywheel-bike-shut-down-email-user-reactions-peloton-trade-in}}

In May 2021, the U.S. Consumer Product Safety Commission warned people with children and pets to immediately stop using the Tread+ model of Peloton treadmill, after one child died after being pulled under the treadmill while a parent was running on it, and almost 40 others sustained injuries including fractured bones.{{Cite web |date=April 17, 2021 |title=US regulators warn Peloton users to stop using treadmill after child death |url=http://www.theguardian.com/us-news/2021/apr/17/peloton-treadmill-us-regulators-child-death |access-date=2021-04-17 |website=the Guardian |language=en |agency=Associated Press}}{{Cite web |date=April 17, 2021 |title=After child death, US says to stop using Peloton treadmill |url=https://www.independent.co.uk/news/after-child-death-us-says-to-stop-using-peloton-treadmill-peloton-new-york-youtube-sales-twitter-b1833192.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220525/https://www.independent.co.uk/news/after-child-death-us-says-to-stop-using-peloton-treadmill-peloton-new-york-youtube-sales-twitter-b1833192.html |archive-date=May 25, 2022 |access-date=2021-04-17 |website=The Independent |language=en}}{{Citation |title=Peloton Tread+ Treadmill Safety Incident |url=https://www.youtube.com/watch?v=onXNnlCYJ4Y |language=en |access-date=2021-04-17}} The commission stated that when not in use, the product should be stored in a locked room to prevent children and pets from accessing it.{{Cite web |title=Regulators Urge Peloton Tread+ Owners to Stop Using Treadmill 'Immediately' |url=https://gizmodo.com/regulators-urge-peloton-tread-owners-to-stop-using-tre-1846706809 |access-date=2021-04-20 |website=Gizmodo |date=April 17, 2021 |language=en-us}}{{Cite web |last=Heater |first=Brian |date=April 17, 2021 |title=Consumer agency warns against Peloton Tread+ use, as company pushes back |url=https://techcrunch.com/2021/04/16/peloton-responds-to-concerns-over-apple-gymkit-integration/ |access-date=2021-04-18 |website=TechCrunch |language=en}}

Peloton initially rejected the Consumer Product Safety Commission's request to recall the product and instead warned parents to keep children away from the treadmill, before it changed course and voluntarily recalled the Tread and Tread+ on May 5, 2021.{{Cite news |date=May 5, 2021 |title=Peloton recalls treadmills after child's death |language=en-GB |work= |publisher=BBC News |url=https://www.bbc.com/news/business-56993894 |access-date=2021-05-05}}{{Cite web |last=Rojas |first=John-Paul Ford |date=May 5, 2021 |title=Peloton recalls treadmills after injuries and child death |url=https://news.sky.com/story/peloton-recalls-treadmills-after-injuries-and-child-death-12297597 |access-date=2021-05-05 |website= |publisher=Sky News |language=en}}{{Cite web |title=Peloton recalls treadmills after child's death and others' reported injuries |url=https://www.cbsnews.com/news/peloton-recall-treadmills-child-death/ |access-date=2021-05-05 |website=www.cbsnews.com |language=en-US}} The Tread model was also recalled due to reports of the touchscreen display screws loosening, causing the screen to occasionally detach and fall off.{{Cite web |last=Morrison |first=Sara |date=June 23, 2021 |title=Peloton's mandatory treadmill memberships show how you never fully own your connected devices |url=https://www.vox.com/recode/2021/6/23/22545534/peloton-tread-membership-now-required-recall |access-date=2021-06-29 |website=Vox |language=en}}{{Cite web |date=May 4, 2021 |title=Peloton Recalls Tread Treadmills Due to Risk of Injury |url=http://www.cpsc.gov/Recalls/2021/Peloton-Recalls-Tread-Treadmills-Due-to-Risk-of-Injury/ |access-date=2021-06-29 |website=U.S. Consumer Product Safety Commission |language=en}} In July 2021, a Brooklyn couple filed a lawsuit for unspecified damages against the company claiming their 3-year-old son suffered third-degree burns after being trapped under the treadmill.{{Cite web |date=July 2, 2021 |title=Parents sue Peloton after three-year-old child is burned by treadmill |url=https://www.independent.co.uk/life-style/peloton-treadmill-lawsuit-burns-recall-b1877252.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220525/https://www.independent.co.uk/life-style/peloton-treadmill-lawsuit-burns-recall-b1877252.html |archive-date=May 25, 2022 |access-date=2021-08-19 |website=The Independent |language=en}}

As part of the recall, Peloton allowed consumers to return the treadmills for a full refund until November 6, 2022.{{Cite web |title=Peloton Tread+ Safety Update Makes Machines Unusable for Nonpaying Users |url=https://www.consumerreports.org/treadmills/peloton-tread-plus-safety-update-and-nonpaying-users-a9868750202/ |access-date=2021-07-09 |website=Consumer Reports |date=June 23, 2021 |language=en-US}} In August 2021, Peloton announced that Tread owners could schedule an in-home appointment for their treadmill's touchscreen to get repaired by a technician.{{Cite web |last=Carman |first=Ashley |date=August 16, 2021 |title=Peloton says a fix is ready for one of its treadmill recalls |url=https://www.theverge.com/2021/8/16/22627383/peloton-tread-recall-update-repair-fix-screen |access-date=2021-08-19 |website=The Verge |language=en}} Later that month, Peloton enacted safety features including the Tread Lock digital passcode to unlock the Tread, and a safety key that must be in place in order to begin use.{{Cite web |last=Molina |first=Brett |date=August 24, 2021 |title=Peloton treadmill with new safety features launching after massive recall following death of a child |url=https://www.usatoday.com/story/money/2021/08/24/peloton-treadmill-tread-safety-features-coming-after-recall/5574633001/ |website=USA Today}} The feature locks the treadmill after inactivity and requires a four-digit passcode to unlock.{{Cite web |last=Clark |first=Mitchell |date=August 4, 2021 |title=Peloton is updating its treadmills to again be useful without a subscription |url=https://www.theverge.com/2021/8/4/22609744/peloton-update-tread-plus-treadmill-lock-subscription |access-date=2021-09-02 |website=The Verge |language=en}}

In December 2021, on the first episode of the Sex and the City reboot And Just Like That..., the character Mr. Big (played by Chris Noth) has a heart attack and dies after riding a Peloton bike.{{cite news |last1=Grullon Paz |first1=Isabella |title=The Big Question: Could Peloton Sue Over Its 'And Just Like That' Appearance? |url=https://www.nytimes.com/2021/12/11/arts/television/peloton-sex-and-the-city.html |access-date=June 21, 2022 |work=The New York Times |date=December 11, 2021}} The day after the initial airing of the episode, Peloton shares fell 11.3%.{{Cite web|last=Spangler|first=Todd |date=December 10, 2021 |title=Peloton Stock Drops After 'And Just Like That' Character's Shocking Post-Workout Death|url=https://variety.com/2021/digital/news/peloton-stock-and-just-like-that-death-1235130708/|access-date=2021-12-10|website=Variety|language=en-US}} The company issued a statement through Dr. Suzanne Steinbaum, a cardiologist and member of the company's health and wellness advisory, saying that they agreed to the product placement but were not aware of how it would be used in the pivotal scene.{{Cite web |last=Heching |first=Dan |date=December 10, 2021 |title=Peloton Responds to Death of Sex and the City Character in First Episode of And Just Like That... |url=https://people.com/tv/peloton-responds-to-death-of-sex-and-the-city-character-in-first-episode-of-and-just-like-that/ |url-status=live |archive-url=https://web.archive.org/web/20211211020738/https://people.com/tv/peloton-responds-to-death-of-sex-and-the-city-character-in-first-episode-of-and-just-like-that/ |archive-date=December 11, 2021 |access-date=December 11, 2021 |work=People}}

The statement also said not to blame the company for the character's death, and cited some contributing factors, such as his lifestyle (e.g., his consumption of steaks and cigars) and a cardiac surgery in a previous season.{{Cite web |last=Heching |first=Dan |date=December 10, 2021 |title=Peloton Responds to Death of Sex and the City Character in First Episode of And Just Like That... |url=https://people.com/tv/peloton-responds-to-death-of-sex-and-the-city-character-in-first-episode-of-and-just-like-that/ |url-status=live |archive-url=https://web.archive.org/web/20211211020738/https://people.com/tv/peloton-responds-to-death-of-sex-and-the-city-character-in-first-episode-of-and-just-like-that/ |archive-date=December 11, 2021 |access-date=December 11, 2021 |work=People}} The company released an ad, narrated by Ryan Reynolds, with Reynolds citing the benefits of cycling and ending with, "He's alive."{{Cite web |last=Karisa |first=Langlo |date=December 12, 2021 |title=Peloton ad responding to that Sex and the City reboot death is *chef's kiss* |url=https://www.cnet.com/news/peloton-ad-responding-to-that-sex-and-the-city-reboot-death-is-chefs-kiss/ |url-status=live |archive-url=https://web.archive.org/web/20211213194523/https://www.cnet.com/news/peloton-ad-responding-to-that-sex-and-the-city-reboot-death-is-chefs-kiss/ |archive-date=December 13, 2021 |access-date=December 12, 2021 |work=CNET}} The ad was removed after Noth was accused of sexual assault by two women.{{Cite web|last=Vincent|first=James|date=December 17, 2021 |title=Peloton scrubs viral ads starring Chris Noth after the Mr. Big actor is accused of sexual assault|url=https://www.theverge.com/2021/12/17/22841034/peloton-viral-ads-sex-and-the-city-mr-big-chris-noth-sexual-assault|access-date=2021-12-17|website=The Verge|language=en-US}}

Several weeks later, an episode of the show Billions also featured a character experiencing a heart attack after using a Peloton device.{{cite news |last1=Gurman |first1=Mark |title=Peloton's Turbulent Week Includes Another Heart Attack on TV |url=https://www.bloomberg.com/news/articles/2022-01-22/peloton-s-turbulent-week-includes-another-heart-attack-on-tv?srnd=premium&sref=CIpmV6x8 |access-date=January 22, 2022 |work=Bloomberg |date=January 21, 2022}}{{cite news |last1=Cohen |first1=Danielle |title=Prestige TV Has It Out for Peloton |url=https://www.thecut.com/2022/01/prestige-tv-has-featured-yet-another-peloton-heart-attack.html#_ga=2.260723149.1311095150.1642904875-1795886651.1630548157 |access-date=January 24, 2022 |work=The Cut |date=January 24, 2022 |language=en-us}}

In January 2022, CNBC reported, citing internal company documents, that Peloton had temporarily paused production of its products after greatly increased demand during the early stages of the COVID pandemic had slackened, leaving the company with a glut of bikes and treadmills. The company denied the report.{{cite news |last1=Marcos |first1=Coral |title=Peloton considers layoffs but denies a report it will pause bike production. |url=https://www.nytimes.com/2022/01/20/business/peloton-stock.html |access-date=June 20, 2022 |work=The New York Times |date=January 20, 2022}} Peloton's share price quadrupled in 2020, before dropping nearly 80% in 2021.{{Cite news |title=$2.5 billion wiped from Peloton's market value as shares tumble below IPO price |last=Thomas |first=Lauren |website=CNBC |date=January 20, 2022 |url= https://www.cnbc.com/2022/01/20/pelotons-market-value-drops-by-2point5-billion-as-shares-close-below-ipo-price.html}}{{cite news |last1=Sorkin |first1=Andrew Ross |title=Peloton's New C.E.O. on the Tough Road Ahead |url=https://www.nytimes.com/2022/02/19/business/dealbook/barry-mccarthy-interview-peloton.html |access-date=June 20, 2022 |work=The New York Times |date=February 19, 2022}}

In February 2022, 2,800 employees were laid off in an effort to save $800 million annually. CEO John Foley stepped down from his position, becoming executive chairman, and was replaced by Barry McCarthy, the former chief financial officer of Spotify and Netflix.{{Cite news|last1=Griffith|first1=Erin|last2=Hirsch|first2=Lauren|date=February 8, 2022 |title=Peloton's future is uncertain after a swift fall from pandemic stardom.|language=en-US|work=The New York Times|url=https://www.nytimes.com/2022/02/08/business/peloton-ceo-layoffs-earnings.html|access-date=2022-02-09|issn=0362-4331}}{{Cite web|date=February 8, 2022 |title=Peloton Announces Comprehensive Program to Reduce Costs and Drive Growth, Profitability, and Free Cash Flow {{!}} Peloton Interactive, Inc.|url=https://investor.onepeloton.com/news-releases/news-release-details/peloton-announces-comprehensive-program-reduce-costs-and-drive/|access-date=2022-02-09|website=Peloton|language=en}} As of April 2022, Foley controlled around 35% of voting power in the company.

On March 11, 2022, the company started testing a new pricing structure called One Peloton Club. Customers pay a one-time delivery fee plus a monthly fee to rent the Bike or Bike+. The monthly fee includes the bike and a subscription to access all workout classes.{{cite news |last1=Terlep |first1=Sharon |title=A Peloton Bike and Subscription for One Monthly Fee? Company to Test New Price Plans |url=https://www.wsj.com/articles/a-peloton-bike-and-subscription-for-one-monthly-fee-company-to-test-new-price-plans-11646913601 |access-date=June 8, 2022 |work=The Wall Street Journal |date=March 10, 2022}}{{cite news |last1=Forman |first1=Laura |title=Even CEO's New Workout Can't Trim Peloton's Fat |url=https://www.wsj.com/articles/even-a-barrys-workout-cant-trim-pelotons-fat-11646940153?mod=newsviewer_click |access-date=June 8, 2022 |work=The Wall Street Journal |date=March 10, 2022}}

On April 14, 2022, it was reported that Peloton reduced the prices of its stationary bikes and treadmills, and would raise the price of monthly subscriptions for classes for Peloton equipment owners. Starting in the US on June 1, 2022, the company raised the price for equipment content subscriptions to $44 per month. The app membership price remained unchanged. The starting price of bikes went down from $1,745 including shipping to $1,445 including shipping, and the starting price of treadmills was lowered from $2,845 including shipping to $2,695 including shipping.{{cite news |last1=Terlep |first1=Sharon |title=Peloton to Cut Price of Bikes, Raise Subscription Fees |url=https://www.wsj.com/articles/peloton-to-cut-price-of-bikes-raise-subscription-fees-11649955978 |access-date=June 8, 2022 |work=The Wall Street Journal |date=April 14, 2022}}

In July 2022, it was reported that Peloton would outsource the manufacturing of its stationary bikes and treadmills rather than produce them in-house.{{cite news |last1=Terlep |first1=Sharon |title=Peloton to Stop Making Bikes Itself |url=https://www.wsj.com/articles/peloton-interactive-exiting-manufacturing-operations-11657624590 |access-date=July 14, 2022 |work=The Wall Street Journal |date=July 12, 2022}} The following month, the company announced to employees it would cut some 800 jobs and begin outsourcing some roles and positions.{{cite news |last1=Gurman |first1=Mark |title=Peloton to Cut 800 Jobs, Hike Prices and Shut Stores in Sweeping Overhaul |url=https://www.bloomberg.com/news/articles/2022-08-12/peloton-pton-to-cut-jobs-raise-prices-shut-stores-and-outsource-operations?srnd=premium&sref=CIpmV6x8 |access-date=August 12, 2022 |work=Bloomberg.com |date=August 12, 2022 |language=en}}

In August 2022, the company announced it would start selling its bikes and gear through Amazon in order to increase the distribution of its products, a move that came after discussions of a potential takeover by Amazon or another firm.{{Cite news |last=Lukpat |first=Alyssa |date=August 24, 2022 |title=Peloton to Start Selling Fitness Equipment, Apparel on Amazon |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/peloton-to-start-selling-bikes-apparel-through-amazon-11661347865 |access-date=2022-08-24 |issn=0099-9660}}{{Cite news |last=Cimilluca |first=Cara Lombardo, Miriam Gottfried and Dana |date=February 4, 2022 |title=WSJ News Exclusive {{!}} Amazon, Other Potential Suitors Explore Peloton Deal |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/peloton-draws-interest-from-potential-suitors-including-amazon-11644012693 |access-date=2022-08-24 |issn=0099-9660}} On Peloton's earnings call the same month, the company disclosed it had lost $1.2 billion in the fourth quarter.{{cite news |last1=Gurman |first1=Mark |title=Peloton Gives Gloomy Forecast in Sign Comeback Is Still Far Off |url=https://www.bloomberg.com/news/articles/2022-08-25/peloton-gives-gloomy-forecast-in-sign-comeback-is-still-far-off?srnd=premium&sref=CIpmV6x8 |access-date=August 25, 2022 |work=Bloomberg.com |date=August 25, 2022 |language=en}} During this period, the company said that it was looking to sell used inventory. CEO Barry McCarthy referred to this as a top priority.{{Cite news |last=Kelley |first=Lora |date=September 2, 2022 |title=Trying to Sell Your Old Peloton Bike? So Is Peloton. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/09/02/business/peloton-resale-inventory.html |access-date=2022-09-05 |issn=0362-4331}}{{Cite news |last=Kelley |first=Lora |date=August 25, 2022 |title=Peloton, struggling to sell its gear, reports a $1.2 billion loss. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/08/25/business/peloton-earnings-4q-2022.html |access-date=2022-09-05 |issn=0362-4331}}

In September 2022, the company announced that co-founder John Foley, chief legal officer Hisao Kushi, and chief commercial officer Kevin Cornils were departing.{{Cite news |last=Terlep |first=Sharon |date=September 12, 2022 |title=Peloton Chairman John Foley to Exit in Management Shake-Up |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/peloton-chairman-john-foley-to-exit-in-management-shake-up-11663014900 |access-date=2022-09-12 |issn=0099-9660}}

On May 4, 2024, Barry McCarthy resigned as CEO of Peloton, which also announced a 15% reduction in its workforce and a reduction of its retail operations due to a decrease in demand for its fitness products post pandemic.{{Cite news |last=Rushe |first=Dominic |date=2024-05-02 |title=Peloton CEO steps down as beleaguered company cuts 15% of workforce |url=https://www.theguardian.com/business/article/2024/may/02/peloton-ceo-resigns |access-date=2024-05-03 |work=The Guardian |language=en-GB |issn=0261-3077}}

By June 21, 2024, the company's market capitalization had declined to about $1.3 billion{{Cite web |date=June 21, 2024 |title=Peloton Interactive, Inc. Class A Common Stock (PTON) |url=https://www.nasdaq.com/market-activity/stocks/pton |url-status=live |archive-url=https://archive.today/20240623211908/https://www.nasdaq.com/market-activity/stocks/pton |archive-date=June 23, 2024 |access-date=June 23, 2024 |website=NASDAQ}} from an IPO valuation of $8.1 billion. The steady decline coincided with the departure of three of the company's "star instructors",{{Cite news|last=Dugan|first=Kevin|date=June 21, 2024|title=Why Peloton Is Starting to Lose Its Star Instructors|work=New York Magazine|url=https://nymag.com/intelligencer/article/why-peloton-is-starting-to-lose-its-star-instructors.html}} and the company's CFO, Elizabeth Coddington, had begun to sell her restricted stock units as soon as they had vested.{{Cite web |date=June 16, 2024 |title=Form 144 - NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 |url=https://www.sec.gov/Archives/edgar/data/1932433/000195004724004760/xsl144X01/primary_doc.xml |url-status=live |archive-url=https://archive.today/20240624033438/https://www.sec.gov/Archives/edgar/data/1932433/000195004724004760/xsl144X01/primary_doc.xml |archive-date=June 24, 2024 |access-date=June 23, 2024 |website=United States Securities and Exchange Commission - EDGAR |publisher=United States Securities and Exchange Commission |publication-date=June 16, 2024}}{{Cite web |title=CODDINGTON ELIZABETH F Insider Trades {{!}} Nasdaq |url=https://www.nasdaq.com/market-activity/insiders/coddington-elizabeth-f-1220324 |url-status=live |archive-url=https://archive.today/20240624034505/https://www.nasdaq.com/market-activity/insiders/coddington-elizabeth-f-1220324 |archive-date=June 24, 2024 |access-date=June 23, 2024 |website=Nasdaq.com |agency=Nasdaq}}{{Cite web |title=NASDAQ {{!}} SEC Filing |url=https://secfilings.nasdaq.com/filingFrameset.asp?FilingID=17625233&RcvdDate=6/14/2024&CoName=PELOTON%20INTERACTIVE,%20INC.&FormType=4&View=html |access-date=June 24, 2024 |website=secfilings.nasdaq.com |url-status=live |archive-url=https://archive.today/20240624042610/https://secfilings.nasdaq.com/filingFrameset.asp?FilingID=17625233&RcvdDate=6/14/2024&CoName=PELOTON%20INTERACTIVE,%20INC.&FormType=4&View=html |archive-date=June 24, 2024 |publication-date=June 17, 2024}}

On August 22, 2024, Peloton sent a letter to shareholders announcing the introduction of a one-time "used equipment fee" of $95 for second-hand equipment, in an effort to regain financial stability.{{Cite web |last=Heater |first=Brian |date=2024-08-23 |title=Peloton adds $95 activation fee for used equipment |url=https://techcrunch.com/2024/08/23/peloton-adds-95-activation-fee-for-used-equipment/ |access-date=2024-08-23 |website=TechCrunch |language=en-US}}

On January 1, 2025, Peter Stern, former Apple VP of Services, became CEO.

In May 2023, the Consumer Product Safety Commission announced the recall of 2.2 million of the company's Model PL01 exercise bicycles (introduced in 2018 and still a current production product) after 35 reports of seat posts breaking, including 13 reports of injuries that included one fractured wrist, lacerations and bruising. Owners of the devices were told to "immediately stop using" them until they could be repaired.{{cite web |url=https://www.nbcnewyork.com/news/recall-alert/2-2-million-peloton-exercise-bikes-recalled-immediately-stop-using-govt-says/4324576/ |title=2.2 Million Peloton Exercise Bikes Recalled; 'Immediately Stop Using', Gov't Says |date=May 11, 2023 |website=NBC 4 New York}}{{cite news |last=Chapman |first=Michelle |date=May 11, 2023 |title=Peloton is recalling more than 2 million exercise bikes in the U.S. Here's why |url=https://apnews.com/article/peloton-recall-exercise-bike-97e041d66bb5677af87a2db02a093437 |work=AP News}}

File:Peloton Bike.jpg

The Peloton Bikes are internet-connected stationary bicycles with a touchscreen that streams exercise classes to the rider.{{Cite magazine |last=Eadicicco |first=Lisa |date=May 31, 2018 |title=Working Out Is Hard. Streaming Just Might Make It Easier |url=https://time.com/5296639/streaming-exercise-peloton-workout/ |magazine=Time |url-access=limited}} The device touchscreen operates on a custom version of Android.{{Cite news |date=September 25, 2020 |title=Every Way You Can Take Peloton Classes Through The App |publisher=Peloton |url=https://blog.onepeloton.com/peloton-android-tv/}} Classes can also be accessed through the Peloton App or website. Classes can be cast from the Bike to a TV using Miracast, and can be cast from the App or website to a TV using iOS and Android devices, such as AirPlay and Chromecast. Users could video chat with friends during classes, however that feature was discontinued in June, 2022.{{Cite news |last=Nehr |first=Zach |date=September 25, 2020 |title=Is Peloton worth it? |work=Cyclingnews.com |url=https://www.cyclingnews.com/features/is-peloton-worth-it/}} Those who purchase the Bike then pay a monthly subscription fee for access to live-streaming and on-demand classes through the tablet.{{cite news |last1=Skjong |first1=Ingrid |date=April 28, 2022 |title=Peloton Review: What to Know Before You Buy |work=The New York Times |url=https://www.nytimes.com/wirecutter/reviews/peloton-review-what-to-know-before-you-buy/ |access-date=June 23, 2022}}

The Bike+ was introduced in September 2020.{{Cite news |last=Vincent |first=James |date=September 8, 2020 |title=Peloton announces new cheaper treadmill and pricier Bike Plus |work=The Verge |url=https://www.theverge.com/2020/9/8/21427003/peloton-new-treadmill-bike-plus-exercise-equipment-features-price}} The Bike monitor is 21.5 inches in size, and is an HD touchscreen. The monitor used on the Bike+ is an HD touchscreen that is 23.8 inches and has a rotating feature. The Bike+ has an auto-resistance feature. Both have Bluetooth.{{cite news |last1=Livingston |first1=Mercey |date=April 5, 2022 |title=Peloton Bike vs. Peloton Bike Plus: The Differences That Matter |work=CNET |url=https://www.cnet.com/health/fitness/peloton-bike-vs-peloton-bike-plus-which-should-you-buy/ |access-date=June 23, 2022}} Both bikes come with clip-in pedals that require cycling shoes, or users can purchase pedals that don't require cycling shoes.{{Cite news |last=Goode |first=Lauren |date=April 25, 2018 |title=My two-month ride with Peloton, the cultish, internet-connected fitness bike |work=The Verge |url=https://www.theverge.com/2017/4/25/15408338/bike-peloton-review-indoor-cycle-live-streaming-cycling}}

The Tread+ (originally named the Tread) was unveiled in January 2018 by the company at the annual Consumer Electronics Show in Las Vegas.{{Cite news|last=Hanbury|first=Mary|date=February 27, 2018|title=We tried the new $4,000 treadmill from the billion-dollar startup that could be 'the Apple of fitness' – here's the verdict|work=Business Insider|url=https://www.businessinsider.com/peloton-treadmill-review-photos-details-2018-2}}{{Cite web|title=Peloton apologizes, agrees to treadmill recall|url=https://techcrunch.com/2021/05/05/peloton-apologizes-agrees-to-treadmill-recall/|access-date=2021-05-31|website=TechCrunch|date=May 5, 2021 |language=en-US}} Classes are streamed via a 32″ touchscreen and sound bar mounted at the front of the machine.{{Cite news|last=Schomer|first=Stephanie|date=January 9, 2018|title=Peloton Just Unveiled a $4,000 Treadmill – and Everything Is Riding on It|work=New Haven Register|url=https://www.nhregister.com/news/article/Peloton-Just-Unveiled-a-4-000-Treadmill-and-12483861.php}} The treadmill features a slatted rubber running surface, a feature that is often compared to Woodway's professional treadmills.{{Cite web|last=Dengate|first=Jeff|date=May 1, 2019 |title=Peloton Tread Makes Indoor Running Fun|url=https://www.runnersworld.com/gear/a27326257/peloton-tread-treadmill-review/|access-date=2021-05-31|website=Runner's World|language=en-US}}

In September 2020, Peloton released a lower-end treadmill called the Tread. The company renamed the original treadmill the Tread+.{{Cite news|last=Vincent|first=James|date=September 8, 2020|title=Peloton announces new cheaper treadmill and pricier Bike Plus|work=The Verge|url=https://www.theverge.com/2020/9/8/21427003/peloton-new-treadmill-bike-plus-exercise-equipment-features-price}} In late 2021, Peloton added safety key and 'Tread Lock' features to the Tread to increase safety and prevent unauthorized access.{{cite web |url=https://www.theverge.com/22927723/peloton-tread-review-connected-fitness-treadmill |title=Peloton Tread Review: beyond the drama |date=March 30, 2022 |website=The Verge |last=Song |first=Victoria}}

In May 2022, Peloton teased and confirmed the forthcoming release of an indoor rowing machine at its 2022 Homecoming virtual event.{{Cite web |title=Peloton® {{!}} Exercise Bike With Indoor Cycling Classes Streamed Live & On-Demand |url=https://www.onepeloton.com/ |access-date=2022-08-11 |website=www.onepeloton.com |language=en}} In September 2022, the company announced the launch of Peloton Row, accepting pre-orders of its rowing machines for December deliveries.{{cite web |url=https://www.cnbc.com/2022/09/20/peloton-adds-3195-rowing-machine-to-fitness-machine-lineup-.html |title=Peloton adds $3,195 rowing machine to fitness equipment lineup |date=September 20, 2022 |website=CNBC |last=Rizzo |first=Lillian}} The Peloton Row cost $3,195.{{Cite magazine |last=Goode |first=Lauren |title=Peloton's New Rowing Machine Is Here. Get Ready to Pay Up |language=en-US |magazine=Wired |url=https://www.wired.com/story/peloton-row/ |access-date=2022-09-25 |issn=1059-1028}}

In November 2021, Peloton announced the Peloton Guide, a connected fitness device to stream workouts with a movement-tracking camera to study the user's movements, track their workouts, and offer feedback and recommendations for Peloton classes.{{Cite web |last=Gartenberg |first=Chaim |date=November 9, 2021 |title=Peloton takes on strength training with its $495 Guide camera system, coming in 2022 |url=https://www.theverge.com/2021/11/9/22771827/peloton-guide-camera-movement-tracking-price-release-date |access-date=2021-11-15 |website=The Verge |language=en}} It was released on April 5, 2022, priced at $295, plus an introductory price of $24 per month for the service.{{cite magazine |last1=Goode |first1=Lauren |date=April 4, 2022 |title=With Peloton Guide, the Fitness Company Bets Big on Body Tracking |magazine=Wired |url=https://www.wired.com/story/peloton-guide-body-tracking/ |access-date=June 23, 2022}} It features a 12-megapixel wide-angle camera and streams 4K video at up to 60 frames per second. The built-in camera allows the user to see themselves onscreen and track their exercises alongside the instructor. At the end of the workout, they are shown a body activity breakdown, highlighting the muscles they've worked. They'll also get class recommendations based on their activity. Peloton Guide connects to any television or computer monitor via HDMI, and includes a remote control.{{cite news |last1=Nguyen |first1=Nicole |date=April 5, 2022 |title=Peloton Guide Review: The Strength-Training Smart Camera Faces Strong Competition |work=The Wall Street Journal |url=https://www.wsj.com/articles/peloton-guide-review-the-strength-training-smart-camera-faces-strong-competition-11649137336 |access-date=June 23, 2022}}

Users without Peloton exercise equipment stream all classes via a mobile app or website. The Peloton app is available on Apple TV, Amazon Fire TV, Roku, and Android TV, which is installed onto smart TVs from Sony, Philips, and Sharp Corporation.{{Cite news |date=September 25, 2020 |title=Every Way You Can Take Peloton Classes Through The App |publisher=Peloton |url=https://blog.onepeloton.com/peloton-android-tv/}}

The digital membership costs $12.99 per month.{{Cite web|last=Hanbury|first=Mary|title=Peloton cut the price of one of its memberships but ignored another, infuriating some of its most loyal customers|url=https://www.businessinsider.com/peloton-cuts-cost-digital-membership-annoying-customers-2019-12|access-date=2021-05-28|website=Business Insider|language=en-US}} The subscription is discounted to $6.99 for students and $9.99 for healthcare workers, first responders and teachers.{{Cite web|last=June 2021|first=Cat Ellis 04|title=Peloton is offering big subscription discounts, if you qualify|url=https://www.techradar.com/news/peloton-is-offering-big-subscription-discounts-if-you-qualify|access-date=2021-06-24|website=TechRadar|date=June 4, 2021|language=en}}

While Peloton's Bike and Bike+ bundle (which includes a bike) remains a market leader in that segment, its Digital membership faces more competition. Cyclists who want to use their own bike instead of the company's stationary bike have several alternatives{{Cite web |title=Is Peloton Worth It? What are the Alternatives? |url=https://completetri.com/is-peloton-worth-it-what-are-the-alternatives/ |access-date=2022-10-27 |website=Complete Tri |date=March 2, 2022 |language=en-US}} at similar prices.

While Peloton's flagship offerings are cycling and running classes using their exercise machines, they also offer classes in strength training, yoga, cardio aerobic exercise, meditation, stretching, Pilates, tread bootcamp, bike bootcamp, and walking.{{Cite news|last=Moscaritolo|first=Angela|date=June 20, 2018|title=Get Your Sweat On With Peloton App (No Pricey Machine Required)|work=PC Magazine|url=https://www.pcmag.com/news/361964/get-your-sweat-on-with-peloton-app-no-pricey-machine-requir}}{{Cite news|last=Pesce|first=Nicole Lyn|date=April 25, 2020|title=Fight the 'quarantine 15' with free workouts from Peloton, Nike and others to help you stay active|work=MarketWatch|url=https://www.marketwatch.com/story/free-workouts-from-peloton-nike-and-others-to-help-you-stay-active-during-your-quarantine-2020-03-27|url-access=limited}}{{Cite news|last=Mccarthy|first=Kate|date=September 25, 2020|title=25 ways to take your favorite workout classes at home|website=USA Today|url=https://www.usatoday.com/story/tech/reviewedcom/2020/04/02/best-online-fitness-classes-working-out-home/5067270002/}} Classes are recorded daily and streamed live from instructors' homes or Peloton's cycling studios in Hudson Yards, Manhattan and London and are then uploaded to the Peloton library for on-demand access 24/7.{{Cite news|last=Frieswick|first=Kris|date=May 2016|title=This Startup Will Keep You From Ever Going to the Gym Again|work=Inc.|url=https://www.inc.com/magazine/201605/kris-frieswick/peloton-studio-cycling-home-fitness.html|url-access=limited}}{{Cite news|last=Garun|first=Natt|date=April 21, 2020|title=Peloton will resume live classes from instructors' homes after finally closing its studios|work=The Verge|url=https://www.theverge.com/2020/4/21/21229559/peloton-live-classes-from-home-instructors-coronavirus-pandemic-covid-19}} Peloton produces up to 19 new classes a day.{{Cite web|last=Rubin|first=Courtney|date=June 14, 2021|title='The Netflix of Wellness': Inside the Hollywoodization of Peloton|url=https://www.hollywoodreporter.com/business/business-news/hollywoodization-of-peloton-1234964386/|access-date=2021-07-09|website=The Hollywood Reporter|language=en-US}}

Peloton also has special themed class formats like its Artist Series, which features playlists from featured musicians, including Alicia Keys, Britney Spears, and Bon Jovi.{{Cite web|title=Apple's artist-themed Fitness+ workouts start this Monday|url=https://www.engadget.com/apple-fitness-plus-artist-spotlight-jeanette-jenkins-time-to-walk-season-2-140003237.html|access-date=2021-07-09|website=Engadget|date=June 24, 2021 |language=en-US}} Series of classes also include charitable and celebrity collaborations, including the Our Future Selves series, featuring Ashton Kutcher, Peloton coach Becs Gentry, and Kutcher's non-profit organization, Thorn.{{Cite press release |last=Thorn |title=THORN CO-FOUNDER ASHTON KUTCHER PARTNERS WITH PELOTON TO TRAIN FOR NYC MARATHON AS KUTCHER RAISES FUNDS TO END CHILD SEXUAL ABUSE |url=https://www.prnewswire.com/news-releases/thorn-co-founder-ashton-kutcher-partners-with-peloton-to-train-for-nyc-marathon-as-kutcher-raises-funds-to-end-child-sexual-abuse-301613942.html |access-date=2022-09-05 |website=www.prnewswire.com |language=en}}

Some of the company's fitness instructors, including Robin Arzon, Emma Lovewell, and Jess King, have become celebrities and social media influencers.{{Cite news|last=Kurutz|first=Steven|date=February 1, 2017|title=Peloton Instructors Ride for Fitness and Fame|work=The New York Times|url=https://www.nytimes.com/2017/02/01/style/peloton-fitness-cycling-celebrity-instructors.html|url-access=subscription|issn=0362-4331}}{{cite news|last1=Dooney|first1=Emma|date=September 9, 2021|title=The best Peloton instructors for a killer workout—no matter what your fitness level|work=Woman and Home Magazine|url=https://www.womanandhome.com/us/life/the-best-peloton-instructors-for-a-killer-workoutno-matter-what-your-fitness-level/|access-date=September 23, 2021}} Peloton instructor Cody Rigsby participated on Dancing with the Stars season 30.{{Cite news|last=Mauch|first=Ally|date=October 10, 2021|title=DWTS' Cheryl Burke and Cody Rigsby Reunite After Contracting Breakthrough COVID|language=en|work=People|url=https://people.com/tv/dwts-cheryl-burke-cody-rigsby-reunite-covid-dance-dancing-with-the-stars/|access-date=2021-10-13}} Ally Love became the host of Netflix's Dance 100 and became a host of The Today Show in 2023.{{Cite web |last=MacCary |first=Julia |date=2023-03-18 |title=Netflix's 'Dance 100' Host and Peloton Instructor Ally Love Wants to Inspire a Generation, Like Mr. Rogers and Malala Yousafzai |url=https://variety.com/2023/tv/news/netflix-dance-100-host-ally-love-peloton-1235556802/ |access-date=2023-11-02 |website=Variety |language=en-US}}{{Cite web |date=2023-05-23 |title=Peloton's Ally Love is joining the TODAY show. Get all the details |url=https://www.today.com/health/ally-love-joining-today-show-everything-need-know-rcna85628 |access-date=2023-11-02 |website=TODAY.com |language=en}}

Users can compete with one another on the live leaderboard that ranks class participants based on the Output (total wattage of energy expended).{{Cite news|date=August 27, 2021 |title=Peloton Review: What to Know Before You Buy|language=en-US|work=The New York Times|url=https://www.nytimes.com/wirecutter/reviews/peloton-review-what-to-know-before-you-buy/|access-date=2021-12-28|issn=0362-4331}} Peloton also tracks the Strive Score (based on the percentage of the maximum heart rate) using a Bluetooth heart rate monitor connected to the bike, treadmill, or phone.{{Cite web|title=Peloton Adds a Bunch of New Features Amidst Tread+ Turmoil|url=https://gizmodo.com/peloton-adds-a-bunch-of-new-features-amidst-tread-turm-1846795023|access-date=2021-12-28|website=Gizmodo|date=April 30, 2021 |language=en-us}}{{Cite web|first=Cat |last=Ellis|date=May 5, 2021 |title=Peloton reboots its picturesque scenic workouts – but not for everyone|url=https://www.techradar.com/news/peloton-reboots-its-picturesque-scenic-workouts-but-not-for-everyone|access-date=2021-12-28|website=TechRadar|language=en}} Unlike the Output metric, the Strive Score is non-competitive.

Users can tap someone's username on the leaderboard to give them a high five (a virtual show of encouragement).{{Cite web|title=What Happens To Your Brain When You Get Peloton High-Fives|url=https://www.bustle.com/wellness/peloton-high-fives-brain-benefits-workout-experts|access-date=2021-12-28|website=Bustle|language=en}}

The company first began testing a gaming-inspired workout class called Peloton Lanebreak in July 2021 and released it on Bike and Bike+ on February 17, 2022.{{cite news |last1=Silberling |first1=Amanda |date=February 17, 2022 |title=Peloton adds gaming-inspired 'Lanebreak,' which looks like 'Beatsaber' on a bike |work=TechCrunch |url=https://techcrunch.com/2022/02/17/peloton-lanebreak-gaming-fitness/ |access-date=June 23, 2022}} The game is an obstacle course where players control a wheel-like avatar by pedaling along a six-lane track while using the resistance knob to change lanes and avoid obstacles.{{cite news |date=July 20, 2021 |title=Peloton launches its first exercise game for connected bike owners |work=Engadget |url=https://www.engadget.com/peloton-exercise-game-bike-090808077.html |access-date=July 20, 2021}} Players choose from a variety of levels with different genres of music and types of workouts at varying lengths and varying degrees of resistance. It is available as part of the All-Access membership on the Bike and Bike+.{{cite news |last1=Moscaritolo |first1=Angela |date=March 10, 2022 |title=Peloton Lanebreak: Test Riding the Addictive Fitness Game |work=PC |url=https://www.pcmag.com/news/peloton-lanebreak-test-riding-the-addictive-fitness-game |access-date=June 23, 2022}}

File:Peloton Store at Merrick Park.jpg

File:Peloton Kiosk at Aventura Mall.jpg in Florida]]

Peloton has physical retail locations where prospective customers can learn about Peloton's offerings and products, and take a trial class on the Bike or Tread. The first location was at the Mall at Short Hills in New Jersey. As of 2022, Peloton has 97 showrooms in the United States and Canada, 5 in Australia, and 39 in the United Kingdom and Germany.{{Cite web|last1=Wittenberg|first1=Ed|last2=Clevel|first2=Special to|last3=.com|date=December 20, 2019|title=Peloton brings indoor cycling to Pinecrest|url=https://www.cleveland.com/community/2019/12/peloton-brings-world-class-indoor-cycling-to-pinecrest-in-orange.html|access-date=2021-06-12|website=cleveland|language=en}}{{Cite web|last=Konrad|first=Alex|title=How A Retro Approach To Retail Is Helping Peloton Turn Indoor Cycling Into A Digital Empire|url=https://www.forbes.com/sites/alexkonrad/2016/05/19/peloton-retail-strategy-is-building-an-empire/|access-date=2021-06-12|website=Forbes|language=en}}{{cite web |title=Complete List of Peloton Showrooms |url=https://www.pelobuddy.com/travel/peloton-showrooms/ |website=Pelo Buddy |access-date=June 21, 2022}}

The Homecoming event was originally organized by fans of the Peloton products in 2016 but, having gained the attention of the company, was adopted as a company-sanctioned event. It was held in person up to 2019 with a small-scale online fan event held in 2020.

At the beginning of May 2021, Peloton held a free online Homecoming event, consisting of three days of special classes, panel discussions on fitness and the introduction of new features and instructors.{{Cite web|last=Valinsky |first=Jordan |title=Peloton is rolling out fans' most-requested features |url=https://edition.cnn.com/2021/04/30/business/peloton-homecoming-new-features/index.html |work=CNN |date=April 30, 2021 |access-date=June 13, 2021}} Homecoming 2022 was a two-day virtual event held on May 13–14.{{cite web |title=Peloton Homecoming 2022 Dates Announced |url=https://www.pelobuddy.com/peloton-homecoming-2022-dates-announced/ |website=Pelo Buddy |date=February 14, 2022 |access-date=June 21, 2022}}

Peloton has two physical locations where its classes are filmed live and streamed to users. Prior to the COVID-19 pandemic, classes were filmed live with participants at its New York and London studios.{{Cite web|last=Wischhover|first=Cheryl|date=November 14, 2018|title=How Peloton is dominating at-home fitness|url=https://www.vox.com/the-goods/2018/11/14/18088390/peloton-hugh-jackman-spin-bikes-hydrow-tonal|access-date=2021-07-09|website=Vox|language=en}}

The New York studio was moved and upgraded at a cost of $50 million in 2020.{{Cite web|last=Rubin|first=Courtney|date=June 14, 2021 |title="The Netflix of Wellness": Inside the Hollywoodization of Peloton|url=https://www.hollywoodreporter.com/business/business-news/hollywoodization-of-peloton-1234964386/|access-date=2021-06-24|website=The Hollywood Reporter|language=en-US}}

In addition to the New York studio, classes are filmed at the London studio. The European location, which opened in 2018, also serves as the location for German-language classes with German instructors.{{cite web |title=Peloton's Newest Cycling Instructors Will Inspire You From London |url=https://blog.onepeloton.com/peloton-instructor-london/ |website=The Output |publisher=Peloton |access-date=September 19, 2021 |date=November 12, 2018}}{{cite web |title=Germany is along for the ride |via=Facebook |url=https://www.facebook.com/onepeloton/photos/a.436836049742545/2605889982837130 |access-date=September 19, 2021}} Peloton Australia classes are filmed in the New York studio with Australian instructors.{{Cite web|title=Is There A Studio In Australia?

|url=https://support.onepeloton.com/hc/en-au/articles/360036048152-Is-There-A-Studio-In-Australia-|access-date=2021-09-18|website=Peloton Support|language=en-US}} At the beginning of the COVID-19 pandemic, the studios were shut down and Peloton filmed live classes from the homes of select instructors, including those from New York and London.{{Cite web|last=Fisher|first=Christine|date=April 20, 2020 |title=Peloton will stream live classes from instructors' homes|url=https://www.engadget.com/peloton-live-classes-resume-april-22-180151525.html/|access-date=2021-09-18|website=Engadget|language=en-US}} Peloton has announced plans to reopen its studios in New York and London in the summer of 2022.{{cite news |last1=Burns |first1=Holly |title=Breaking Up With Peloton |url=https://www.nytimes.com/2022/04/15/well/move/peloton-workouts-at-home.html |access-date=June 21, 2022 |work=The New York Times |date=April 15, 2022}}

Peloton sells branded activewear apparel items, often with collaborations with other fitness apparel companies like Adidas. In 2021 it launched a new line entirely made from its own private label.{{Cite web|date=September 9, 2021 |title=Peloton Just Released Its Own Massive Activewear Collection|url=https://www.self.com/story/peloton-apparel-launch-activewear-collection|access-date=2021-09-21|website=Self |language=en-US}}{{Cite web|last=Chong|first=Dale Arden|date=September 9, 2021|title=Peloton Just Launched Apparel for Every Type of Workout|url=https://www.menshealth.com/style/a37527285/peloton-apparel/|access-date=2021-09-21|website=Men's Health|language=en-US}}{{Cite web|date=September 10, 2021 |title=Peloton joins activewear craze with new private label|url=https://www.glossy.co/fashion/peloton-joins-the-activewear-craze-with-new-private-label-apparel/|access-date=2021-09-21|website=Glossy|language=en}}

In November 2021, athletic apparel retailer Lululemon sued Peloton accusing it of infringing on six design patents by selling "copycat" products.{{Cite news |last=Diaz |first=Johnny |date=30 November 2021 |title=Lululemon sues Peloton, accusing it of patent infringement |url=https://www.nytimes.com/2021/11/30/business/lululemon-peloton-lawsuit.html |access-date=25 November 2024 |work=The New York Times}} Peloton settled the lawsuit in September 2022 without admitting any wrongdoing, by agreeing to phase out the designs that Lululemon had objected to.{{cite news |last=Stempel |first=Jonathan |date=September 30, 2022 |title=Peloton, Lululemon settle lawsuit over women's apparel line |url=https://www.reuters.com/legal/peloton-lululemon-settle-lawsuit-over-apparel-line-2022-09-30/ |website=Reuters |archive-url=https://web.archive.org/web/20221203095131/https://www.reuters.com/legal/peloton-lululemon-settle-lawsuit-over-apparel-line-2022-09-30/ |archive-date=2022-12-03 |url-status=live}} The two companies ended up partnering in September 2023, with the Lululemon Studio Mirror being discontinued.{{Cite web |last=Bomey |first=Nathan |date=2023-09-28 |title=Peloton and Lululemon make a "help me help you" deal |url=https://www.axios.com/2023/09/28/peleton-lululemon-deal-partnership-stock-shares |access-date=2025-03-29 |website=Axios |language=en}}

• Similar manufacturers of exercise equipment:
• BowFlex, Inc.
• Concept2
• Johnson Health Tech
• NordicTrack

{{notelist}}

{{reflist}}

{{refbegin}}

• {{Cite news |last1=Terlep |first1=Sharon |title=Inside a Year at Peloton: From Pandemic Winner to HBO Punchline |work=Wall Street Journal |date=December 31, 2021 |url=https://www.wsj.com/articles/inside-a-year-at-peloton-from-pandemic-winner-to-hbo-punchline-11640952004 |language=en-US |issn=0099-9660 |df=mdy-all }}

{{refend}}

• {{official|url=https://www.onepeloton.com}}

{{Finance links

| name = Peloton Interactive, Inc.

| symbol = PTON

| sec_cik = 1639825

| google = PTON:NASDAQ

| yahoo = PTON

| bloomberg = PTON:US

| reuters = PTON.O

}}

{{authority control|state=expanded}}

Category:2012 establishments in New York City

Category:2019 initial public offerings

Category:American companies established in 2012

Category:Electronics companies established in 2012

Category:Companies listed on the Nasdaq

Category:Exercise equipment companies

Category:Publicly traded companies based in New York City

Category:Subscription services

Category:Kickstarter-funded products