Personyze
{{Short description|Software development company}}
{{Infobox company
| logo = logo
| name = Personyze
| type = Private
| foundation = Nov 2008
| hq_location_city = Tel Aviv
| homepage = {{URL|http://www.personyze.com}}
| hq_location_country = Israel
| key_people = Yakov Shabat{{Cite web|url=https://www.reuters.com/article/personyze-idUSLDE75E0G320110620|publisher=Reuters|accessdate=4 December 2011|location=Tel Aviv|date=20 June 2011|first=Tova|last=Cohen|title=Personyze sees boom in personalised web content}}
Danny Hen
| industry = Web analytics{{Cite web|title=BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options|accessdate=4 December 2011|url=http://www.informationweek.com/thebrainyard/news/video_conferencing_telepresence/231002953|first=David F.|last=Carr|date=29 July 2011|work=InformationWeek}}
}}
Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS) for website personalization.
History
Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website provider,{{Cite web|url=https://www.forbes.com/sites/kashmirhill/2011/05/05/resisting-the-algorithms/|accessdate=4 December 2011|work=Forbes|first=Kashmir|last=Hill|title=Resisting the Algorithms|date=5 May 2011}} with Facebook integration{{Cite web|first=Nathan|last=Eddy|date=28 April 2011|title=Facebook Integration Added to Personyze|url=http://www.eweek.com/c/a/Midmarket/Facebook-Integration-Added-to-Personyze-774299/|accessdate=4 December 2011|work=eWeek}} and behavioral targeting.{{Cite web|accessdate=4 December 2011|title=Personyze Allows Website Owners to Scale Personalization for Visitors|first=Leena|last=Rao|work=Techcrunch|date=24 April 2011|url=https://techcrunch.com/2011/04/24/personyze-allows-website-owners-to-scale-personalization-for-visitors/}}
Personyze also provides analytics and A/B testing.{{cite web|date=12 July 2011|first=David|last=Silverberg|title=How Personyze Wants to Customize the Web|url=http://www.futureofmediaevents.com/2011/07/12/how-personyze-wants-to-customize-the-web/|accessdate=4 December 2011|work=Digital Journal, Inc.}} In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database* {{Cite web|title=Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom|url=http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|date=28 June 2011|publisher=Rapleaf|accessdate=4 December 2011|archive-url=https://web.archive.org/web/20111216123721/http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|archive-date=16 December 2011|url-status=dead}}
- {{Cite web|url=https://thenextweb.com/dd/2011/07/15/personyze-offers-insanely-targeted-personalization-with-rapleaf-integration/|accessdate=4 December 2011|title=Personyze offers insanely targeted personalization with Rapleaf integration|date=15 July 2011|first=Joel|last=Falconer|work=The Next Web}} and in July 2011 they introduced plugins to two content management systems: WordPress and Joomla.
Criticism
Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.
References
{{reflist}}
External links
- {{official website|http://www.personyze.com}}
Category:Software companies of Israel
Category:Companies based in Tel Aviv
{{Israel-company-stub}}