Pilk
{{Short description|Drink made from Pepsi and milk}}
{{Use American English|date=January 2024}}{{Use mdy dates|date=January 2024}}
Pilk is a dirty soda, made by combining Pepsi and milk.
Background
Doodh soda, a drink made by mixing lemon or lime-flavored soda with milk, is popular in Pakistan and India. The Korean Milkis, Japanese Calpis Soda, and American egg cream are all carbonated milk-based drinks.{{Cite web |last=Stone |first=Sam |date=December 8, 2022 |title=Sorry but Pilk Is Really Good |url=https://www.bonappetit.com/story/pilk-pepsi-milk-lindsay-lohan |access-date=January 28, 2024 |website=Bon Appétit}}
Pilk originated in an episode of Laverne & Shirley, during which Laverne drinks Pilk from a large bucket and remarks that it "needs more Pepsi". The drink resurfaced in the 2010s with the dirty soda trend, in which people mixed soda with syrup and dairy, and in 2020 using social media.
In 2021, American singer-songwriter Olivia Rodrigo posted a picture of her holding a cup from Swig, an American soda fountain chain specializing in dirty sodas, causing dirty sodas to gain popularity on TikTok.{{Cite news |last=Wiener-Bronner |first=Danielle |date=December 2, 2022 |title=Pepsi wants you to drink soda mixed with milk this holiday season |url=https://www.cnn.com/2022/12/01/business/dirty-soda-pepsi/index.html |access-date=January 28, 2024 |work=CNN Business}}
Lindsay Lohan advertisement
{{Tweet
| name = Pepsi
| username = pepsi
| text = Milk and cookies are so last year. Rumor has it Santa prefers Pilk...a dirty soda twist that you didn’t see coming @lindsaylohan 🙌 Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash
| date = Dec 1, 2022
| ID = 1598320383261810689
| image = Pepsi 2023.svg
| width = 350px
}}
Inspired by the dirty soda trend, Pepsi launched a pilk advertising campaign on December 1, 2022. It featured American actress Lindsay Lohan encouraging people to try Pilk and share their creations using the hashtag #PilkandCookies for the chance to win money. The ads went viral and inspired internet memes.
In 2023, Pilk and Cookies was honored with a Webby Award for Best Social Campaign.{{cite web|url=https://winners.webbyawards.com/2024/social/social-campaigns/food-drink-campaigns/285976/pepsicos-inhouse-content-studio-pilk-and-cookies--a-dirty-soda-twist-on-a-holiday-tradition|title=PepsiCo's In-House Content Studio: Pilk and Cookies - A "Dirty Soda" Twist on a Holiday Tradition|publisher=Webby Awards|access-date=August 5, 2024}} It was also shortlisted by The One Show in the Culture Driver category and awarded by the Association of National Advertisers with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.{{cite web|url=https://joshuaclarkdirector.com/Resume|title=Resume - The Work of Joshua Clark|publisher=Joshua Clark|access-date=November 9, 2024}}{{cite web|url=https://www.anainhouseawards.org/a/page/inhousewinners2023|title=2023 In-House Excellence Award Winners|publisher=Association of National Advertisers|access-date=June 22, 2024}}