Pladis
{{short description|Snack and confectionery company}}
{{DISPLAYTITLE:pladis}}
{{Use dmy dates|date=April 2022}}
{{Infobox company
| name = pladis Global
| logo = Pladis_Logo.png
| logo_size = 110
| type = Private
| foundation = {{start date and age|df=y|2016|1}}
| founder =
| location = London, England, UK
| key_people = Murat Ülker {{small|(Chairman)}}
| revenue = £3.5 billion
| products = biscuit, chocolate, wafer, cake, gum, candy
| num_employees = 17,000+
| parent = Yıldız Holding
| subsid = United Biscuits
Ülker (%47)
Godiva Chocolatier
McVitie's
| brands =
| website = {{URL|pladisglobal.com}}
}}
pladis Global (styled as pladis) is a British confectionery and snack foods company encompassing United Biscuits, Ülker, Godiva Chocolatier and DeMet's Candy Company. It was formed in January 2016 as a subsidiary of Yıldız Holding with its headquarters in London, England. The company operates 27 bakeries in 11 countries and its products reach approximately 4 billion people worldwide in 110 countries across Europe, the Middle East, Africa, Asia and the Americas.{{Cite web|url=https://www.pladisglobal.com/discover-pladis/corporate-profile/|title=pladis | Corporate profile}}
The pladis name was inspired by the Pleiades constellation, a group of seven stars visible from anywhere on Earth.{{cite web |title=Our story |url=https://pladisglobal.com/our-story/ |publisher={{no selflink |Pladis}} |date=2016 |accessdate=27 August 2018}}
Brands
Godiva Chocolates was acquired by Yildiz Holding from Campbell Soup Company for $850 million in 2008.{{Cite web|url=https://www.wsj.com/articles/yildiz-holding-splits-pladis-into-separate-company-1465340461|title=Yildiz Holding Splits Pladis into Separate Company|first=Saabira|last=Chaudhuri|date=June 7, 2016|via=www.wsj.com}} In 2014, Yildiz acquired DeMet's Candy Company for $221 million, which includes the US wholesale brand Flipz and Turtles.{{Cite web|url=https://www.confectionerynews.com/Article/2017/05/29/Pladis-to-make-big-US-push-with-Godiva-and-McVitie-s|title='Hello we're pladis': Godiva and McVitie's set for big US push|website=confectionerynews.com}} That same year, Yildiz acquired United Biscuits, the parent company of McVitie's, making it the third-largest biscuit / cookie company in the world.{{Cite web|url=https://www.campaignlive.co.uk/article/mcvities-owner-plans-purpose-driven-marketing-next-chapter-brand/1448097|title=McVitie's owner plans purpose-driven marketing in next chapter for brand}} pladis also owns Go Ahead,{{Cite web|url=https://bakeryinfo.co.uk/news/fullstory.php/aid/18938/Pladis_extends_Go_Ahead_Goodness_Bar_range.html|title=Pladis extends Go Ahead Goodness Bar range - British Baker|website=bakeryinfo.co.uk}} Koninklijke Verkade which includes brands such as Verkade and Sultana,{{Cite web|url=https://www.esmmagazine.com/a-brands/pladis-keon-regout-head-koninklijke-verkade-48323|title=Pladis Appoints Keon Regout As Head Of Koninklijke Verkade|first=E. S. M.|last=Magazine|website=ESM Magazine}} and Biskrem.{{Cite web|url=https://www.dailysabah.com/business/2017/03/16/turkish-chocolates-seek-to-capitalize-on-menas-sweet-tooth|title=Turkish chocolates seek to capitalize on MENA's sweet tooth|first=Şeyma|last=Eraz|date=March 16, 2017|website=Daily Sabah}}
- Ülker Biscuits: a Turkish food and beverage brand with a presence in 80 countries.{{Cite web|url=https://www.fifa.com/marketinghighlights/turkey2013/commercial-affiliates/national-supporters/ulker/index.html|archive-url=https://web.archive.org/web/20160826143336/http://www.fifa.com/marketinghighlights/turkey2013/commercial-affiliates/national-supporters/ulker/index.html|url-status=dead|archive-date=August 26, 2016|title=Ülker - FIFA U-20 World Cup 2013 Marketing Highlights|website=www.fifa.com}} Ülker manufacturers of food products including biscuits and confectionery.{{Cite web|url=https://www.bakeryandsnacks.com/Article/2016/06/08/Pladis-Yildiz-consolidates-Godiva-Ulker-UB-and-DeMet-s|title=Pladis: Yildiz consolidates Godiva, Ulker, UB and DeMet's into new global business|website=bakeryandsnacks.com}}
- United Biscuits includes McVitie's, a leading snack food brand in the UK and Europe as well as a top 5 UK Food Brand.{{Cite web |last=Daneshkhu |first=Scheherazade |date=2017-03-12 |title=McVitie’s digestives to be taken global in ambitious expansion |url=https://www.ft.com/content/0f64aa22-0725-11e7-97d1-5e720a26771b |url-access=subscription |access-date=2023-02-26 |website=Financial Times}} In February 2016, United Biscuits released McVitie's Digestive Nibbles, reducing traditional biscuits to bite-sized format.{{Cite web|url=https://www.just-food.com/news/united-biscuits-launches-mcvities-nibbles_id132330.aspx|title=United Biscuits launches McVitie's Nibbles|date=February 9, 2016|website=www.just-food.com}} In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits.{{Cite web|url=https://www.express.co.uk/life-style/food/760779/McVities-launch-healthier-Digestive-Thin-biscuits|title=McVitie's launch new 'healthier' Digestive Thins at just 31 CALORIES a biscuit|first=Mark|last=Reynolds|date=January 30, 2017|website=Express.co.uk}} In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018.{{cite web|url=https://www.confectionerynews.com/Article/2017/05/29/Pladis-to-make-big-US-push-with-Godiva-and-McVitie-s| title='Hello we're pladis': Godiva and McVitie's set for big US push}} Jaffa Cakes is a part of McVitie's, and was reformulated in 2017.{{Cite web|url=https://www.packagingnews.co.uk/design/new-packs/anthem-partners-pladis-jaffa-cake-redesign-30-01-2018|title=Anthem partners with pladis for Jaffa Cakes redesign|first=Tony|last=Corbin|date=January 30, 2018}} McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits,{{Cite news|url=https://www.thetimes.com/world/us-world/article/world-domination-takes-the-biscuit-x3v7lwnkm|title=World domination takes the biscuit|first=Dominic|last=Walsh|via=www.thetimes.co.uk}} Crawford's,{{Cite news|url=https://www.telegraph.co.uk/news/newstopics/howaboutthat/12139012/Britain-suffers-biscuit-drought-following-McVities-factory-flood.html|title=Britain suffers 'biscuit drought' following McVities factory flood|first=Adam|last=Boult|date=February 3, 2016|via=www.telegraph.co.uk}} Meredith and Drew and go ahead!.
- DeMet's Candy Company, which includes Flipz and Turtles.
- Godiva: manufacturer of premium chocolates and related products, founded in Belgium in 1926{{Cite web|url=https://www.hrmagazine.co.uk/article-details/working-a-treat-hr-at-pladis-global|title=Working a treat: HR at pladis Global|website=www.hrmagazine.co.uk}} pladis sells Godiva in grocery channels. At the May 2017 Sweet & Snacks Expo in Chicago, pladis launched Godiva Masterpieces, which included the top three best selling case pieces from Godiva boutiques in individually wrapped candies. The line was initially sold through Costco. At the same time, pladis announced it was releasing a uniform formulation for Godiva chocolate which was based on the original Belgian recipe developed in 1926.{{Cite web|url=https://www.candyindustry.com/articles/87775-one-on-one-with-brian-blanchard-managing-director-of-pladis-americas?v=preview|title=One-on-One with Brian Blanchard, Managing Director of pladis Americas|website=www.candyindustry.com}} In September 2017, pladis launched the Godiva Masterpieces line in the UK, and announced a partnership in which Masterpieces would be carried in Sainsbury stores.{{Cite web|url=https://www.just-food.com/news/pladis-launches-godiva-masterpieces-chocolate-in-uk_id137634.aspx|title=Pladis launches Godiva Masterpieces chocolate in UK|date=September 4, 2017|website=www.just-food.com}} pladis partnered with supermarkets in the UK, North America, China, Turkey, Sweden and Saudi Arabia and other countries to sell the Masterpieces line.{{Cite web|url=https://www.confectionerynews.com/Article/2017/09/11/Godiva-enters-top-supermarkets-in-bid-to-be-2bn-brand|title=Godiva enters mainstream supermarkets in bid to become $2bn brand|website=confectionerynews.com}}{{Cite web |last=AP |date=2007-12-20 |title=Campbell Soup Sells Godiva for $850 Million |url=https://www.cnbc.com/2007/12/20/campbell-soup-sells-godiva-for-850-million.html |access-date=2025-02-14 |website=CNBC |language=en}}
References
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