Polo TV
{{Short description|Music-oriented Polish TV station}}
{{Infobox television channel
| name = Polo TV
| logo = Polo TV (2016).svg
| logo_size = 150px
| logo_alt = Polo TV logo in 2016 (Smakosz Cyfrowy)
| launch_date = {{Start date and age|2011|5|7|df=y}}
| headquarters = 04-175 Warsaw
Ostrobramska st. 77
| language = Polish
| picture_format = 576i (16:9 SDTV) (2011-2019)
| country = Poland
| founded = {{Start date and age|2011|4|11|df=y}}
| owner = ZPR Media (2011-2017)
Grupa Polsat Plus (since 2017)
| sister_channels = Disco Polo Music
| website = {{URL|polotv.pl/}}
| terr_serv_1 = Polish Digital
| terr_chan_1 = MUX 1 (Channel 14) (SD)
}}
Polo TV is a Polish-language television channel, focusing mainly on music programming. Its owner is Telewizja Polsat. The station mainly plays disco polo and dance{{Cite web |date=2012-11-27 |title=Polo tv - O Polo Tv - Hity disco polo & dance, teledyski, muzyka, wywiady http://www.polotv.com.pl/ |url=http://www.polotv.pl/o_polo_tv |access-date=2024-04-28 |archive-url=https://web.archive.org/web/20121127161059/http://www.polotv.pl/o_polo_tv |archive-date=2012-11-27 }} as well as folk, country, romani, {{Langx|pl|muzyka biesiadna|label=none}} ({{Lit|festive music}}) and foreign disco music.{{Cite web |date=2013-02-09 |title=Archiwum - Multimedia Polska S.A. |url=http://www.multimedia.pl/archiwum_1/oid/45762299a4189ff6399b89ae2155e67a |access-date=2024-04-28 |archive-url=https://web.archive.org/web/20130209042532/http://www.multimedia.pl/archiwum_1/oid/45762299a4189ff6399b89ae2155e67a |archive-date=2013-02-09 }} Aside from music broadcasting, the station also airs entertainment programmes and coverage of music events.
History
The online test broadcast of the channel started on 11 April 2011 and the official launch took place on 7 May 2011.{{Cite web |title=7 maja oficjalny start Polo TV |url=https://satkurier.pl/news/65795/7-maja-oficjalny-start-polo-tv.html |access-date=2024-07-20 |website=saturier.pl |language=pl-PL}} From the beginning of broadcasting until 4 December 2019, the channel was free-to-air on satellite. Initially, the station broadcast only festive and disco polo music{{Cite web |date=2011-02-19 |title=Disco polo przez całą dobę. Powstanie nowy kanał TV |url=https://forsal.pl/artykuly/488502,disco-polo-przez-cala-dobe-powstanie-nowy-kanal-tv.html |access-date=2024-04-28 |website=forsal.pl |language=pl}} and to a lesser extent folk, country and romani music. It was not until spring 2012 that it began broadcasting programmes dedicated to dance music and foreign disco music. On 24 December 2011, it reached the highest viewership among music stations in the commercial 16-49 group. From September to December 2011, the station was the second most-watched Polish music station.{{Cite web |title=Polo TV: Disco polo zatrzymuje widza dłużej przed TV |url=https://media2.pl/marketing/87488-Polo-TV-Disco-polo-zatrzymuje-widza-dluzej-przed-TV.html |access-date=2024-04-28 |website=Media2.pl |language=pl}}
In July 2012, Polo TV became the most watched music TV station in Poland.{{Cite web |date=2012-08-17 |title=Muzyka disco-polo triumfuje. Polo TV liderem kanałów muzycznych w Polsce |url=https://www.wirtualnemedia.pl/artykul/muzyka-disco-polo-triumfuje-polo-tv-liderem-kanalow-muzycznych-w-polsce |access-date=2024-04-28 |website=www.wirtualnemedia.pl |language=pl}} It also reached that status in July 2013, when the station's programming took the top ten places among the most watched, with Disco Hit Festival – Kobylnica reaching the highest viewership of 219,000.{{Cite web |date=2013-08-09 |title=Polo TV na czele kanałów muzycznych, zyskują iTV i MTV Polska |url=https://www.wirtualnemedia.pl/artykul/polo-tv-na-czele-kanalow-muzycznych-zyskuja-itv-i-mtv-polska |access-date=2024-04-28 |website=www.wirtualnemedia.pl |language=pl}} On October 1, 2013, Polo TV began airing the TVP show Święta Wojna, which was the first non-music piece of programming aired on the channel.{{Cite web |title=Serial "Święta wojna" i rozrywka jesienią w Polo TV |url=https://satkurier.pl/news/90328/serial-swieta-wojna-i-rozrywka-jesienia-w-polo-tv.html |access-date=2024-04-28 |website=saturier.pl |language=pl-PL}} In September 2014 Polo TV produced their first original show, {{Ill|Miłość w rytmie disco|pl|Miłość w rytmie disco}}.{{Cite web |title=Powstaje pierwszy serial disco polo. "Miłość w rytmie disco" trafi na ekrany jesienią |url=http://natemat.pl/110559,powstaje-pierwszy-serial-disco-polo-milosc-w-rytmie-disco-trafi-na-ekrany-jesienia |access-date=2024-04-28 |website=naTemat.pl |language=PL-pl}}
As a result of a deal with ZPR Media, On December 4, 2017, Telewizja Polsat acquired 100% of shares in Lemon Records (the broadcaster of the station) becoming its owner.{{Cite web |title=Polsat kupuje kanały Eska TV |url=https://satkurier.pl/news/165818/polsat-kupuje-kanaly-eska-tv.html |access-date=2024-04-28 |website=saturier.pl |language=pl-PL}}{{Cite web |date=2017-12-04 |title=Polsat za 103 mln zł kupuje 7 kanałów telewizyjnych od ZPR Media |url=https://www.wirtualnemedia.pl/artykul/polsat-za-103-mln-zl-kupuje-7-kanalow-telewizyjnych-od-zpr-media |access-date=2024-04-28 |website=www.wirtualnemedia.pl |language=pl}}
On October 11, 2019, the station started airing in HD.{{Cite web |date=2019-10-03 |title=Superstacja, Fokus TV i Polo TV będą emitowane w jakości HD |url=https://www.wirtualnemedia.pl/artykul/superstacja-hd-fokus-tv-hd-polo-tv-hd-nowa-tv-hd-start-emisji-opinie |access-date=2024-04-28 |website=www.wirtualnemedia.pl |language=pl}} The station was encoded and therefore taken off free-to-air satellite on December 4, 2019.{{Cite web |last=Kaźmierska |first=Anita |date=2019-12-04 |title=Polo TV kodowany na satelicie |url=https://satkurier.pl/news/186664/polo-tv-kodowany-na-satelicie.html |access-date= |website=SAT Kurier}}
On May 6, 2021, for the 10th anniversary of the station, a new special programme: 10 lat Polo TV: Edyta i Maciek was launched and 10 celebratory concerts were held and transmitted by the station.{{Cite web |title=Letnia scena POLO TV. Zobacz szczegóły drugiej edycji! - polotv.pl |url=https://www.polotv.pl/news/2021-06-11/letnia-scena-polo-tv-zobacz-szczegoly-drugiej-edycji/ |access-date=2024-04-28 |website=www.polotv.pl |language=pl}}
= Terrestrial Broadcasting =
The channel entered the competition for a place in the first multiplex of digital terrestrial television. On 26 April 2011, the National Broadcasting Council resolved the competition, in which the concession for terrestrial broadcasting was awarded to Kino Polska and 3 other stations. After Kino Polska withdrew from its place in the multiplex, the National Broadcasting Council awarded the concession to Polo TV. Multiplex 1 was launched on 15 December 2011, and Polo TV has been broadcasting terrestrially since 19 December 2011.{{Cite web |title=Eska TV i Polo TV już nadają naziemnie |url=https://media2.pl/media/87113-Eska-TV-i-Polo-TV-juz-nadaja-naziemnie.html |access-date=2024-04-28 |website=Media2.pl |language=pl}}
Current Programming
The following is a list of Polo TV's programming:{{Cite web |title=Polo TV - Program TV na 15.04.2024 |url=https://telemagazyn.pl/stacje/polo-tv?dzien=2024-04-15}}{{Cite web |title=Programy - polotv.pl - oficjalna strona internetowa telewizji Polo TV |url=https://www.polotv.pl/programy/ |access-date=2024-04-28 |website=www.polotv.pl |language=pl}}
- {{Ill|Chłopaki do Wzięcia|pl|Chłopaki do wzięcia (serial telewizyjny)}}
- Disco Duety
- {{Ill|Disco Relax|pl|Disco Relax}}
- Disco Nie Śpi
- {{Ill|Disco Polo Live|pl|Disco Polo Live}}
- Disco Polo Mix
- Disco Star
- Disco weekend z Blondi
- Folkowe Love
- Hit za hitem
- Imprezowe Sztosy
- Kochamy lata 90.
- Koncertowa niedziela
- Koncertowe Love
- Łączy nas muzyka
- Moje Disco Moje Wszystko
- Muzyczna podróż z Teresą Werner
- Muzyczna przeglądarka
- Nie ma cwaniaka na discopolaka
- Nówki
- Polskie szlagiery
- Prawy do lewego
- Święta z Polo TV
- Top 10 Lista Przebojów
- Tylko Dance
- Weselne przeboje
- {{Ill|Zdrady|pl|Zdrady}}
Logo
| class="wikitable"
!Logo !Description !Date of use !Reference |
| File:Polo TV 2011.png
|A big red letter P created from several arcs in a single stroke, the name of the station is written below it. Appears translucent on the screen. |May 7, 2011 - May 26, 2012 |
| File:Polo TV (2012).svgFile:POLO-TV-630.png
|Icon in rainbow colours. Smaller and more mobile than the previous one. Polo TV subtitle unchanged. Has a horizontal variant where the icon serves as the letter P. |May 26, 2012 – January 10, 2016 | |
| File:Polo TV (2016).svg
|Icon presented in 3D, slightly tilted. Subtitle unchanged. |January 11, 2016 – Today |
References
{{reflist}}
{{Polsat}}
{{Television in Poland}}
{{Authority control}}
Category:Television channels and stations established in 2011
Category:Television channels in Poland
Category:Music television channels
Category:Music organisations based in Poland
Category:Television channels and stations disestablished in 2016