Popular Photography

{{Short description|Former American consumer magazine}}

{{Use mdy dates|date=February 2020}}

{{Infobox magazine

| title = Popular Photography

| logo = Popular Photography logo.jpeg

| image_file = File:Popular Photography May 1937 Cover.jpg

| image_size = 200px

| image_caption = First issue, May 1937

| editor = Adam Morath

| editor_title = General Manager

| frequency = Fully digital

| total_circulation = 359,818{{cite web|url=http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|title=eCirc for Consumer Magazines|date=December 31, 2012|work=Alliance for Audited Media|access-date=June 21, 2013|archive-url=https://web.archive.org/web/20140418200356/http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|archive-date=April 18, 2014|url-status=dead}}

| circulation_year = December 2012

| category =

| company = Recurrent Ventures{{cite web |title=Brands |url=https://recurrent.io/our-brands/ |website=Recurrent |access-date=5 September 2022 |archive-date=September 5, 2022 |archive-url=https://web.archive.org/web/20220905173039/https://recurrent.io/our-brands/ |url-status=live }}

| founded = 1937

| country = United States

| based = New York City

| language = English

| website = {{URL|www.popphoto.com}}

| issn = 1542-0337

}}

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.{{Citation needed|date=June 2008}} The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021.{{Cite web |title=About Us |url=https://www.popphoto.com/about-us/ |access-date=2022-06-21 |website=Popular Photography |language=en-US |archive-date=June 21, 2022 |archive-url=https://web.archive.org/web/20220621164433/https://www.popphoto.com/about-us |url-status=live }}

One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."{{cite news |last=Durniak |first=John |date=December 20, 1992 |title=From Mind's Eye To Abstract Print |url=https://www.nytimes.com/1992/12/20/style/camera-from-mind-s-eye-to-abstract-print.html |url-status=live |archive-url=https://web.archive.org/web/20170814094802/http://www.nytimes.com/1992/12/20/style/camera-from-mind-s-eye-to-abstract-print.html |archive-date=August 14, 2017 |access-date=September 8, 2017 |newspaper=The New York Times}}

History

The first issue of Popular Photography was published in 1937. It was based in New York City and owned by a number of companies during its lifetime, including Ziff Davis.{{cite news |title=Publication information |magazine=Popular Photography |url=https://books.google.com/books?id=eEkYASogOisC&pg=PA6 |access-date=February 7, 2016 |date=March 1984 |page=6 |issn=1542-0337 |volume=91 |number=3 |via=Google Books}}

In 1989, Diamandis Communications purchased Modern Photography, a smaller rival of Popular Photography, and merged the magazines adding a circulation of between 500,000 and 689,000 at the time.{{cite journal |last1=Rosenbaum |first1=S.I. |date=July 1989 |title=Modern Photography Acquired |journal=Modern Photography |volume=53 |issue=7 |page=4 |ref={{SfnRef}}}}{{cite news |last1=New York Times (The) |author-link1=The New York Times |last2=Grundberg |first2=Andy |date=May 28, 1989 |title=Pastimes" (section) "Camera" (Grundberg column) – "Reminiscences Over The Demise of a Well-Known Photography Magazine |url=https://www.nytimes.com/1989/05/28/style/pastimes-camera.html |access-date=July 22, 2019 |page=60 |language=en-US |edition=Late |volume=138 |issue=47884 |ref={{SfnRef|New York Times, May 28,|1989|p= }} |series={{free access}}}}

Alternative access → {{cite book |url=https://nyti.ms/3LHgZSB |title=permalink |url-access=subscription |via=TimesMachine}} {{ProQuest|427206987}} (US Newsstream database).
{{Cite news |last1=Chicago Tribune |author-link1=Chicago Tribune |last2=Grundberg |first2=Andy |date=July 7, 1989 |title=Modern Photography Magazine Falls Victim to Change |url=https://www.chicagotribune.com/news/ct-xpm-1989-07-07-8902150592-story.html |access-date=July 21, 2019 |page=70 |volume=143 |issue=188 |ref={{SfnRef|||p=}} |series={{free access}}}} {{ProQuest|282589227}} (US Newsstream database).

Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988 which subsequently sold the magazine to Bonnier Corporation in 2009.{{cite news |author=Geraldine Fabrikant |date=April 14, 1988 |title=Hachette to Buy Magazine Publisher |url=https://www.nytimes.com/1988/04/14/business/the-media-business-hachette-to-buy-magazine-publisher.html |access-date=December 16, 2011 |newspaper=The New York Times}} The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.{{cite news |date=September 2012 |title=Popular Photography |magazine=Popular Photography |volume=76 |issue=9}}

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.{{cite news |title=Bonnier Folds Popular Photography and American Photo Magazines |url=http://www.thephoblographer.com/2017/03/06/bonnier-folds-popular-photography-american-photo-magazines/ |access-date=April 28, 2017 |work=The Phoblographer |date=March 6, 2017 |first=Chris |last=Gampat |archive-date=March 17, 2017 |archive-url=https://web.archive.org/web/20170317223026/http://www.thephoblographer.com/2017/03/06/bonnier-folds-popular-photography-american-photo-magazines/ |url-status=live }} The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.{{cite news |last1=Horgan |first1=Richard |date=March 8, 2017 |title=Bonnier Shutters Popular Photography Magazine |url=http://www.adweek.com/digital/bonnier-popular-photography-magazine/ |work=Adweek |access-date=March 12, 2017 |archive-date=March 11, 2017 |archive-url=https://web.archive.org/web/20170311154442/http://www.adweek.com/digital/bonnier-popular-photography-magazine/ |url-status=live }}

PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.{{Cite web|date=2018-06-06|title=You should buy an instant film camera—here's how|url=https://www.popphoto.com/instant-film-camera-buying-guide/|access-date=2021-11-15|website=Popular Photography|language=en-US|archive-date=November 15, 2021|archive-url=https://web.archive.org/web/20211115094516/https://www.popphoto.com/instant-film-camera-buying-guide/|url-status=live}}

See also

References

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