Posterous

{{short description|Simple blogging platform}}

{{Infobox website

| name = Posterous

| logo = Posterous logo.png

| type = Blogging platform, Lifestreaming

| registration = Required

| launch_date = May 2008

| founder = Sachin Agarwal, Garry Tan

| parent = Twitter (acquired 2012)

| industry = Internet

| services = Microblogging, social media integration (Twitter, Facebook, Flickr), URL shortening

| current_status = Defunct

}}

Posterous was a simple blogging platform started in May 2008.{{cite web|url=http://www.readwriteweb.com/archives/posterous_minimalist_blogging.php|title=Posterous: Minimalist Blogging|author=Frederic Lardinois|date=2008-07-02}} It supported integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes.{{cite web|url=https://techcrunch.com/2009/09/17/posterous-adds-theme-support-continues-to-grow/|title=Posterous Adds Theme Support; Continues To Grow|date=2009-09-23|author=Daniel Brusilovsky, TechCrunch|access-date=2017-06-25|archive-date=2010-01-24|archive-url=https://web.archive.org/web/20100124104521/http://www.techcrunch.com/2009/09/17/posterous-adds-theme-support-continues-to-grow/|url-status=dead}} It was based in San Francisco and funded by Y Combinator.

Updating to Posterous was similar to other blogging platforms. Posting could be done by logging into the website's rich text editor, but it was particularly designed for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).{{cite web|title=Posterous FAQ |url=http://posterous.com/faq |access-date=May 15, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20131031180410/http://www.posterous.com//faq |archive-date=October 31, 2013 }} Many social media pundits considered Posterous to be the leading free application for lifestreaming. The platform received wide attention{{cite web|url=http://kenclark.me/how-steve-rubel-got-me-on-posterous |title=How Steve Rubel Got Me on Posterous|access-date=October 15, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090706075330/http://kenclark.me/how-steve-rubel-got-me-on-posterous |archive-date=July 6, 2009 }} when leading social media expert Steve Rubel declared he was moving his blogging activity entirely to Posterous.{{cite web|url=http://www.steverubel.com/its-official-i-am-moving-from-blogging-to-lif |title=The Clip Report |publisher=Steverubel.com |date=2012-08-30 |access-date=2013-07-17}}

Posterous also had its own URL shortening service, which as of March 2010 could post to Twitter.{{cite web|url=https://techcrunch.com/2010/01/21/posterous-postly-twitter/|title=Posterous Turns Post.ly Into A New Media Sharing Service For Twitter|date=2010-01-21|author=Robin Wauters}}

Posterous allowed users to point the DNS listing for a domain name or subdomain they already owned to their Posterous account, allowing them to have a site hosted by Posterous that used their own domain name.

In January 2010, the3six5, a Posterous-based storytelling project, launched. It was nominated for a Webby Award in 2011.

Posterous shut down in April 2013, after being acquired by Twitter the previous year.

E-mail spoofing

Posterous allowed posting of content directly to one's blog via e-mail, choosing where to put the content based on the return address of the e-mail. While this feature was very convenient, return e-mail addresses are easily spoofed, allowing for malicious users to post unwanted content on another person's blog.{{cite web|url=http://www.readwriteweb.com/archives/posterous_minimalist_blogging.php |title=Posterous: Minimalist Blogging – ReadWrite |publisher=Readwriteweb.com |access-date=2013-07-17}} Posterous claimed that they could filter out messages not actually sent by the account holder through other means besides the return address.{{cite web |url=http://posterous.com/faq/ |archive-url=https://web.archive.org/web/20080620084737/http://posterous.com/faq |url-status=dead |archive-date=June 20, 2008 |title=Knowledge Base – Posterous Spaces: Share Smarter |publisher=Posterous.com |access-date=2012-08-31}} They did not publish their methods, but it appears that they used a combination of SPF-checking and filters on e-mail headers to verify that the e-mail client or machine from which the e-mails were sent are similar to previously verified e-mails.{{cite web|url=http://news.ycombinator.com/item?id=1441997 |title=How I "hacked" Dustin Curtis's Posterous. | Hacker News |publisher=News.ycombinator.com |access-date=2012-08-31}} Posterous did not offer any options for the user to require confirmation on all posts, no matter who sends them.

In June 2008, a blog post on TechCrunch challenged its readers to try to spoof the author's Posterous blog.{{cite web|url=https://techcrunch.com/2008/06/28/posterous-beats-tumblr-in-simplicity/ |title=Posterous Beats Tumblr In Simplicity |publisher=TechCrunch |date=2008-06-28 |access-date=2012-08-31}} Three posters were successful, out of quite a few attempts,{{cite web|url=http://techcrunch.posterous.com/lots-of-fake-post-attempts-onl |archive-url=https://web.archive.org/web/20080701074451/http://techcrunch.posterous.com/lots-of-fake-post-attempts-onl |url-status=dead |archive-date=July 1, 2008 |title=lots of fake post attempts, only three got through - Michael's posterous |publisher=Techcrunch.posterous.com |access-date=2012-08-31}} but Posterous quickly fixed the security hole which allowed these posts to go through.{{cite web|last=Tan |first=Garry |url=http://blog.posterous.com/posterous-has-been-techcrunche |archive-url=https://web.archive.org/web/20080701123428/http://blog.posterous.com/posterous-has-been-techcrunche |url-status=dead |archive-date=July 1, 2008 |title=Posterous has been Techcrunched! - The Official Posterous Space |publisher=Blog.posterous.com |date=2008-06-28 |access-date=2012-08-31}}

Mobile

In August 2009, Posterous launched PicPosterous, an iPhone application for quickly posting photos to a posterous page.{{cite web|url=http://mashable.com/2009/08/20/picposterous/|title=Posterous for iPhone: Instant Photo and Video Blogging|date=2009-08-20|author=Jennifer Van Grove}}

In January 2011, Posterous launched an app for the Android platform which was supported by 9 different phone models.{{cite web|url=http://posterous.com/mobile/android |title=Mobile |publisher=Posterous |access-date=2012-08-31}}

Shutdown

Posterous agreed to be shut down on March 12, 2012, after it was announced that much of the team was acquired by Twitter.{{cite web|url=http://blog.posterous.com/big-news |title=Posterous is Joining the Flock at Twitter |publisher=Blog.posterous.com |access-date=2013-07-17 |url-status=dead |archive-url=https://web.archive.org/web/20130424063619/http://blog.posterous.com/big-news |archive-date=April 24, 2013 }}

On February 15, 2013, Posterous announced that they would be shutting down the service on April 30, 2013.{{cite web|url=https://news.arihantwebtech.com/posterous-last-post-shut-down/ |title=Posterous: Last Announced by Sachin Agarwal |publisher=News Arihant Webtech}} Users would be able to back up and export their contents to other blogging platforms. Following the shutdown, Posterous URLs displayed a "bye" page showing an image of an astronaut with a spanner and a satellite.{{cite web|title=Posterous FAQ for backup before shutdown |url=http://posterous.com/faq |access-date=May 15, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20131031180410/http://www.posterous.com//faq |archive-date=October 31, 2013 }} As of May 2013, Posterous founders were developing a similar but paid service called Posthaven. Until the Posterous API was shut down, Posterous users could export their data to their new Posthaven account. Posthaven pledged that they would never be acquired and were not looking for any investors.{{cite web|url=https://techcrunch.com/2013/02/15/posterous-will-shut-down-on-april-30th-co-founder-garry-tan-launches-posthaven-to-save-your-sites/ |title=Posterous Will Shut Down On April 30th, Co-Founder Garry Tan Launches Posthaven To Save Your Sites |publisher=TechCrunch |date=2013-02-15 |access-date=2013-07-17}}

See also

References

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