PowerBar
{{short description|American maker of energy bars and related product}}
{{Infobox company
|name = PowerBar
|logo = Powerbar-logo.png
|logo_size =200
|type = Subsidiary
|fate = Acquired by Nestlé in 2000, becoming a brand.
|predecessor =
|foundation = {{start date and age|1986}}
|founder = Brian Maxwell, Jennifer Biddulph
|location_city = Glendale, California
|location_country = United States
|locations =
|area_served = North America, Europe
|key_people =
|industry = Food processing
|products = Energy bars, sports drinks, gels
|services =
|revenue = US$175 million
|revenue_year= 2013
|operating_income =
|net_income =
|assets =
|equity =
|num_employees =
|parent = Premier Nutrition Company, LLC {{cite news| url=http://www.powerbar.com |title=PowerBar® Sports Nutrition Energy Protein Snack Bars|date=2021}}
|owner = {{plainlist|
- Nestlé (2000–14)
- Post Holdings (2014–pres.)
}}
|caption=
|divisions =
|subsid =
|homepage = {{URL|https://www.powerbar.com/|powerbar.com}}
|footnotes =
}}
PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The company was established in 1986, and was later acquired by Nestlé.
History
File:Berkeley-downtown-Bay-bridge-SF-in-back-from-Lab.jpg
The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists.[https://runningmagazine.ca/raising-the-power-bar-the-brian-maxwell-story/ "Raising the Power Bar: The Brian Maxwell story"], Running Magazine, Dan Hill, September 21, 2010. Retrieved November 10, 2017. They eventually acquired a headquarters building in downtown Berkeley.{{Citation needed|date=September 2021}}
The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California, to the Nestlé headquarters in Glendale, California.{{Citation needed|date=September 2021}}
On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.{{cite news | url=http://www.drugstorenews.com/article/post-acquires-powerbar-musashi-brands-nestle | title=Post acquires PowerBar, Musashi brands from Nestlé | work=Drug Store News | date=February 3, 2014 | access-date=February 4, 2014}} In 2021, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.
See also
- {{C|Food and drink companies based in California}}
- List of food companies
References
{{reflist}}
External links
{{Commons category}}
- {{official website}}
- [https://www.sfgate.com/bayarea/article/SAN-ANSELMO-PowerBar-founder-collapses-dies-at-2778452.php "PowerBar founder collapses"] (20 March 2004), San Francisco Chronicle
- [https://archive.today/20130203094943/http://center.spoke.com/info/pNRFax/MikeMcCollum Center.spoke.com: Mike McCollum, Board Member]
{{Energy bars}}
{{Post Holdings}}
{{Portal bar|Food|California|Companies}}
Category:1986 establishments in California
Category:American companies established in 1986
Category:Companies based in Berkeley, California
Category:Companies based in Glendale, California
Category:Food and drink companies based in California
Category:Food and drink companies established in 1986
Category:Food manufacturers of the United States
Category:Post Consumer Brands brands
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