Pretty Rhythm

The Pretty Rhythm arcade games were created out of demand for the lack of arcade games targeted towards young girls in supermarkets. As Syn Sophia had produced the Style Savvy series, Takara Tomy Arts asked them to collaborate on another game for the same demographic.{{cite web | url=https://www.cri-mw.co.jp/product/interview/2013/prettyrhythm_r/page1.html | title=音ゲー、コーデ、キラキラ感。3DSタイトル『プリティーリズム マイ☆デコレインボーウエディング』にみるミドルウェアで実現した女児向けゲーム開発のこだわりとは？ | language=ja | work=Criware | page=1 | date=2013-04-17 | access-date=2020-08-03}} The development team gave the game a fashion focus, particularly on the idea that players could receive a "Prism Stone" to accessorize their outfits with every {{JPY|100}} they spend. The development team also intended for the game's presentation to be like the Cirque du Soleil, where they finally came up with the concepts of "dance", "skating" and "jumps." To create the Prism Jumps, they referenced videos from figure skating competitions and added special effects to make them more visually attractive, with names for the Prism Jumps that were easy to remember.{{cite web | url=https://www.cri-mw.co.jp/product/interview/2013/prettyrhythm_r/page2.html | title=音ゲー、コーデ、キラキラ感。3DSタイトル『プリティーリズム マイ☆デコレインボーウエディング』にみるミドルウェアで実現した女児向けゲーム開発のこだわりとは？ | page=2 | language=ja | work=Criware | date=2013-04-17 | access-date=2020-08-03 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215617/https://www.cri-mw.co.jp/product/interview/2013/prettyrhythm_r/page2.html | url-status=live }} A costume designer designed the clothing in the game, and programmer Daisuke Kato attempted to balance the varieties of clothing in order to encourage the player to try different outfits. Pretty Rhythm went into development in 2009 before releasing in July 2010 with Pretty Rhythm: Mini Skirt.

{{See also|List of Pretty Rhythm characters}}

{{VG timeline

| 2010 = Pretty Rhythm: Mini Skirt (season 1-3)

| 2011 = Pretty Rhythm: Aurora Dream (season 4-8)

| 2012 = Pretty Rhythm: Dear My Future (season 9-11)

| 2013a = Pretty Rhythm: My Deco Rainbow Wedding (3DS)

| 2013b = Pretty Rhythm: Rainbow Live (session 1-2)

| 2013c = Pretty Rhythm: Rainbow Live Duo (session 3-5)

| 2013d = Pretty Rhythm: Rainbow Live: Kirakira My Design (3DS)

| 2014 = Pretty Rhythm: All Star Legend Coord Edition

| 2015a = PriPara & Pretty Rhythm: PriPara de Tsukaeru Oshare Item 1450! (3DS)

| 2015b = Pretty Rhythm Shake (Android & iOS)

}}

The Pretty Rhythm series focuses on Prism Stars, idols performing figure skating routines through song and dance with special moves known as Prism Jumps.{{cite news | first=Egan | last=Loo | url=https://www.animenewsnetwork.com/news/2011-01-18/takara-tomy-pretty-rhythm-shojo-game-get-tv-anime | title=Takara Tomy's Pretty Rhythm Shōjo Game Gets TV Anime (Updated) | work=Anime News Network | date=2011-01-18 | access-date=2019-05-20 | archive-date=May 13, 2019 | archive-url=https://web.archive.org/web/20190513115357/https://www.animenewsnetwork.com/news/2011-01-18/takara-tomy-pretty-rhythm-shojo-game-get-tv-anime | url-status=live }}{{cite episode |title=King of Prism: Pride the Hero |url=https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |url-status=dead |series=Imagine-Nation |network=NHK World-Japan |date=2017-06-13 |minutes=2:05 |quote=Narrator (Dominic "Dynamite" Allen): KinPri is the story of young performers who aspire to become stars of Prism Show, a fictional sport that uses various performance arts such as dancing, ice skating, and singing. |access-date=May 20, 2019 |archive-url=https://web.archive.org/web/20170613155423/https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |archive-date=June 13, 2017 }}{{cite news | url=https://mantan-web.jp/article/20160324dog00m200045000c.html | title=キンプリ：寺島惇太ら声優陣がイベントに登場 武内駿輔は「自分を見つめ直す機会に」 | language=ja | work=Mantan Web | date=2016-03-24 | access-date=2019-04-17 | archive-date=April 17, 2019 | archive-url=https://web.archive.org/web/20190417162510/https://mantan-web.jp/article/20160324dog00m200045000c.html | url-status=live }}{{cite news | url=https://movie.walkerplus.com/news/article/108366/ | title=「ショー」「ジャンプ」「応援上映」…他のアイドルアニメと一線を画す「キンプリ」の魅力とは？ | language=ja | work=Movie Walker | date=2017-05-04 | access-date=2019-04-17 | archive-date=April 17, 2019 | archive-url=https://web.archive.org/web/20190417163948/https://movie.walkerplus.com/news/article/108366/ | url-status=live }} The characters participate in Prism Shows, live performances that are scored based on how charmed the audience is.{{cite episode |title=King of Prism: Pride the Hero |url=https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |url-status=dead |series=Imagine-Nation |network=NHK World-Japan |date=2017-06-13 |minutes=13:43 |quote=Narration (Dominic "Dynamite" Allen): Under such strife, the Prism King Cup kicks off. The competition takes the form of individual matches which are scored based on how much the judges and the spectators are charmed. |access-date=May 20, 2019 |archive-url=https://web.archive.org/web/20170613155423/https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |archive-date=June 13, 2017 }} The game is a rhythm game where players must match the beat of the song by pressing buttons corresponding to the pink and blue hearts on the screen.{{cite web | url=http://www.prettyrhythm.jp/howto/index.html | title=ゲームの流れ | trans-title=How to Play the Game | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | access-date=2019-06-28 | url-status=live | archive-url=https://web.archive.org/web/20190724200239/http://www.prettyrhythm.jp/howto/index.html | archive-date=2019-07-24}}{{cite news | url=https://www.inside-games.jp/article/2013/05/23/66755.html | title=【DEVELOPER'S TALK】音ゲー、コーデ、キラキラ感。3DSタイトル『プリティーリズム マイ☆デコレインボーウエディング』にみるミドルウェアで実現した女児向けゲーム開発のこだわりとは？ | language=ja | work=Inside Games | publisher=IID, Inc. | date=2013-05-23 | access-date=2019-06-28 | url-status=live | archive-url=https://web.archive.org/web/20190724200331/https://www.inside-games.jp/article/2013/05/23/66755.html | archive-date=2019-07-24}} The game costs {{JPY|100}} to play for solo mode,{{cite news | url=https://getnews.jp/archives/68952 | title=【東京おもちゃショー2010】タカラトミー女子社員で結成！ 新アーケードゲームのプロモーションユニット『プリティーリズム隊』 | language=ja | work=Get News | date=2010-07-22 | access-date=2019-06-28}} and beginning with Pretty Rhythm: Rainbow Live Duo, costs {{JPY|200}} to play duo mode. Each machine is compatible with Prism Stones, collectible heart-shaped gems containing custom clothing for the player character, and Memory Passes, which allow players to save their game's progress.{{cite news | first=Sarah | last=Nelkin | url=https://www.animenewsnetwork.com/news/2014-05-20/pretty-rhythm-arcade-game-ends-service-in-july | title=Pretty Rhythm Arcade Game Ends Service in July | work=Anime News Network | date=2014-05-21 | access-date=2019-05-20 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701210543/https://www.animenewsnetwork.com/news/2014-05-20/pretty-rhythm-arcade-game-ends-service-in-july | url-status=live }} Five different types of Prism Stones, each representing a clothing category, can be used at the same time during game playthrough to customize the player character's appearance, with certain clothing and stage combinations providing bonus points.{{cite news | url=http://www.joynews24.com/view/759979 | title=틈새시장 찾아나선 캐릭터들 '깜찍해~' | language=ko | work=Joy News 24 | date=2013-07-19 | access-date=2020-06-02 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215619/https://www.inews24.com/view/759979 | url-status=live }} Players are awarded Prism Stones, which are deposited from the machine, before the game begins.

Pretty Rhythm: Mini Skirt, the first version of the game, was launched in arcades on July 15, 2010.{{cite web | url=http://www.syn-sophia.co.jp/product/prettyrhythm_mini_skirt/ | title=プリティーリズム・ミニスカー | language=ja | work=Syn Sophia | access-date=2019-05-25 | archive-date=July 21, 2019 | archive-url=https://web.archive.org/web/20190721040807/http://www.syn-sophia.co.jp/product/prettyrhythm_mini_skirt/ | url-status=live }} At the time of the game's launch, a total of 84 variations of Prism Stones were produced, featuring approximately 200,000 possible outfit combinations. The game also included the song "Mini Skirt no Yosei" as a playable stage, which was performed by then-trainee members from AKB48, Miyu Takeuchi, Anna Mori, and Haruka Shimada under the group name Mini Skirt.{{cite news | first=Brian | last=Ashcraft | url=https://kotaku.com/idols-in-training-cut-their-teeth-on-arcade-game-5592391 | title=Idols In Training Cut Their Teeth On Arcade Game | work=Kotaku | date=2010-07-21 | access-date=2019-06-28 | archive-date=February 12, 2023 | archive-url=https://web.archive.org/web/20230212151115/https://kotaku.com/idols-in-training-cut-their-teeth-on-arcade-game-5592391 | url-status=live }}{{cite news | url=https://www.4gamer.net/games/042/G004287/20101004015/ | title=「プリティーリズム・ミニスカート」，新バージョンが10月中旬に稼動 | language=ja | work=4gamer | date=2010-10-04 | access-date=2019-06-25 | archive-date=August 3, 2021 | archive-url=https://web.archive.org/web/20210803163714/https://www.4gamer.net/games/042/G004287/20101004015/ | url-status=live }} The season 2 update of the game, the "Fall Collection", launched on October 14, 2010. For a limited time, the members of Mini Skirt were featured in a playable stage that awarded players a Prism Stone with their uniforms,{{cite news | url=https://natalie.mu/music/news/38574 | title=AKB研究生ユニット「プリティーリズム」でゲームデビュー | trans-title=AKB48 trainee group makes their game debut in Pretty Rhythm | language=ja | work=Natalie | date=2010-10-04 | access-date=2019-06-25 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628220718/https://natalie.mu/music/news/38574 | url-status=live }} and they were featured in promotional material regarding the expansion.{{cite news | url=https://natalie.mu/music/news/39865 | title=AKB研究生ユニット、ゲームCMでイメージキャラ担当 | trans-title=AKB trainee group, in charge of game commercial as models for characters | language=ja | work=Natalie | date=2010-10-30 | access-date=2019-06-28 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628220657/https://natalie.mu/music/news/39865 | url-status=live }} Season 3, "Collection Season 3", launched on January 20, 2011.

Beginning with season 4, the game was relaunched under the name Pretty Rhythm: Aurora Dream on April 28, 2011 to coincide with the anime adaptation tie-in, with Aira Harune added as a playable character.{{cite web | url=http://www.syn-sophia.co.jp/product/prettyrhythm_aurora_dream/ | title=プリティーリズム・オーロラドリーム | trans-title=Pretty Rhythm: Aurora Dream | language=ja | work=Syn Sophia | access-date=2019-05-25 | archive-date=July 23, 2019 | archive-url=https://web.archive.org/web/20190723201754/http://www.syn-sophia.co.jp/product/prettyrhythm_aurora_dream/ | url-status=live }} The game also featured a new system called a "Surprise Jump." Season 5, "Bato Pon Edition", launched on July 21, 2011. Season 6, "Idol Debut Edition", launched on September 29, 2011. Season 7, "Pretty Remake Edition", launched on December 15, 2011 and added Mion Takamine as a playable character. Season 8, "Prism Queen Edition", launched on February 12, 2012.

Pretty Rhythm: Dear My Future was launched on April 26, 2012 with its season 9 update, "Prizmmy Debut Edition", as a tie-in to the animated adaptation of the same name, which included new characters Mia Ageha, Reina Miyama, Karin Shijimi, and Ayami Oruri, fictional versions of the girl group Prizmmy.{{cite web | url=http://www.syn-sophia.co.jp/product/prettyrhythm_dear_my_future/ | title=プリティーリズム・ディアマイフューチャー | trans-title=Pretty Rhythm: Dear My Future | language=ja | work=Syn Sophia | access-date=2019-06-25 | archive-date=September 30, 2020 | archive-url=https://web.archive.org/web/20200930090622/http://www.syn-sophia.co.jp/product/prettyrhythm_dear_my_future/ | url-status=live }} The game featured a new system that focuses on "Prism Acts." Season 10, "Pretty Debut Edition", was launched on July 19, 2012, adding Hye-in, So-min, Shi-yoon, Chae-kyung, and Jae-eun, the fictionalized versions of the girl group of Puretty, as playable characters. Season 11, "Dear My Future Team Shuffle Edition", was launched on September 27, 2012.

Pretty Rhythm: Rainbow Live was launched on April 18, 2013 as a new series and tie-in to the animated adaptation of the same name, which introduced a new mode called "Prism Live", where the player character can enter a bonus round to score more points with Prism Jump combinations.{{cite web | url=http://www.syn-sophia.co.jp/product/prettyrhythm_rl/ | title=プリティーリズム・レインボーライブ | trans-title=Pretty Rhythm: Rainbow Live | language=ja | work=Syn Sophia | access-date=2019-06-25 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701175629/http://www.syn-sophia.co.jp/product/prettyrhythm_rl/ | url-status=live }} Pair Friends were also introduced in the game. The session 1 update was titled the "Prism Live Debut Edition" and added Naru Ayase, Ann Fukuhara, and Ito Suzuno as playable characters, along with Rinne, who had previously appeared in the Nintendo 3DS game Pretty Rhythm: My Deco Rainbow Wedding.{{cite news | first=Sarah | last=Nelkin | url=https://www.animenewsnetwork.com/news/2013-04-05/pretty-rhythm-rainbow-live-tv-anime-promo-posted | title=Pretty Rhythm Rainbow Live TV Anime's Promo Posted | work=Anime News Network | date=2013-04-05 | access-date=2019-04-17 | archive-date=February 2, 2017 | archive-url=https://web.archive.org/web/20170202110421/https://www.animenewsnetwork.com/news/2013-04-05/pretty-rhythm-rainbow-live-tv-anime-promo-posted | url-status=live }} The session 2 update, "All Rare! Ki-ra-me-ki Days Edition", was launched on July 11, 2013, and added Bell Renjoji, Otoha Takanashi, and Wakana Morizono as playable characters.

The session 3 update, "Chara Stone! Heartbeat Edition", was launched on October 3, 2013, and the game was rebranded under the title Pretty Rhythm: Rainbow Live Duo.{{cite web | url=http://www.syn-sophia.co.jp/product/prettyrhythm_rl_duo/ | title=プリティーリズム・レインボーライブデュオ | trans-title=Pretty Rhythm: Rainbow Live Duo | language=ja | work=Syn Sophia | access-date=2019-06-25 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701175636/http://www.syn-sophia.co.jp/product/prettyrhythm_rl_duo/ | url-status=live }} The session 3 update added June Amou as a playable character and a two-player co-op mode called "Duo Mode" to perform Prism Lives together. The session 4 update, "Surprise! Winter White Edition", was launched on January 25, 2014 with Starn available as a Pair Friend.{{cite web | url=http://www.prettyrhythm.jp/info/020/post_158.php | title=2014年1月25日からゲーム機でペアともスタン(レベルマックス)がもらえるウィンターホワイトセッションスタート！ | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | date=2014-01-23 | access-date=2019-07-25 | archive-date=July 25, 2019 | archive-url=https://web.archive.org/web/20190725204929/http://www.prettyrhythm.jp/info/020/post_158.php | url-status=live }} It also included a special mode that was only accessible with the Prism Memory Pass.

Beginning April 17, 2014, the arcade game was retitled Pretty Rhythm: All Star Legend Coord Edition with 84 new Prism Stone designs produced.{{cite web | url=http://www.prettyrhythm.jp/info/020/_point1.php | title=オールスターレジェンドコーデ編 Point1 新キャラストーン＆スイーツストーン登場！ | trans-title=All Star Legend Coord Version Feature 1: New Character Stones & Sweet Stones are Here! | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | date=2014-04-03 | access-date=2019-07-25 | archive-date=July 26, 2019 | archive-url=https://web.archive.org/web/20190726170013/http://www.prettyrhythm.jp/info/020/_point1.php | url-status=live }}{{cite web | url=http://www.prettyrhythm.jp/info/020/_point2.php | title=オールスターレジェンドコーデ編 Point2 伝説級のコーデが登場 | trans-title=All Star Legend Coord Version Feature 2: Legendary Coords are Here! | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | date=2014-04-03 | access-date=2019-07-25 | archive-date=July 26, 2019 | archive-url=https://web.archive.org/web/20190726165917/http://www.prettyrhythm.jp/info/020/_point2.php | url-status=live }} Pretty Rhythm ended services in July 2014 and was pulled from arcades afterwards, with a few machines remaining in the Prism Stone shops located in Harajuku, Sapporo, Fukuoka, and Nagoya. While the Memory Passes and Prism Stones are still functional, Prism Stones are no longer being produced. On March 24, 2024, the official Twitter account announced that they were retiring the Pretty Rhythm arcade machines beginning on April 3, 2024.{{cite tweet |author=Prism Stone Harajuku |authorlink= |user=prismstone_hj |number=1771862022009045237 |date=2024-03-24 |title=【プリティーリズム稼働終了のお知らせ】プリズムストーン東京駅店にて稼働しておりました、「プリティーリズム」ですが、2024年4月3日(水)をもちまして、稼働を終了いたします。サービス終了まで残り短い期間ですが、引き続きお楽しみいただけますよう、よろしくお願いいたします。 |trans-title=(Notice of termination for Pretty Rhythm) Pretty Rhythm, which has been operating in Prism Stone's Tokyo Station store, will be terminating operations on April 3, 2024. While there is only a little period of time left before services end, we hope you continue to enjoy it. |language=ja |link=https://twitter.com/prismstone_hj/status/1771862022009045237 |access-date=2024-04-15}}

A Nintendo 3DS port of Pretty Rhythm: Mini Skirt, titled Pretty Rhythm: My Deco Rainbow Wedding, was released on March 20, 2013.{{cite news | first=Crystalyn | last=Hodgkins | url=https://www.animenewsnetwork.com/interest/2013-03-27/japan-video-game-rankings-march-18-24 | title=Japan's Video Game Rankings, March 18–24 | work=Anime News Network | date=2013-03-27 | access-date=2019-04-17 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215717/https://www.animenewsnetwork.com/interest/2013-03-27/japan-video-game-rankings-march-18-24 | url-status=live }} A new character, Rinne, was added as a playable character in the game, as well as the female cast from Pretty Rhythm: Aurora Dream and Pretty Rhythm: Dear My Future.{{cite web | url=http://www.prettyrhythm.jp/mydeco/index.php | title=プリティーリズム・ディアマイフューチャー スペシャルサイト | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | access-date=2019-07-30 | archive-date=July 30, 2019 | archive-url=https://web.archive.org/web/20190730075445/http://www.prettyrhythm.jp/mydeco/index.php | url-status=live }} Progressing through the game allowed players to unlock QR codes for new outfits that were compatible with the arcade game. The limited edition version of the game came with the Rainbow Wedding Prism Stone that could be used in the arcade game. The game sold 33,466 copies in its first week of sales and 61,366 copies by June 2013.{{cite news | url=https://dengekionline.com/elem/000/000/659/659395/ | title=【週間ソフト販売ランキング TOP50】3DS『ドンキーコング リターンズ3D』が推定10.5万本を売り上げトップに！ | language=ja | work=Dengeki | date=2013-06-20 | access-date=2019-07-02}}

Pretty Rhythm: Rainbow Live: Kirakira My Design was released for the Nintendo 3DS on November 28, 2013.{{cite web | url=https://www.nintendo.co.jp/titles/50010000017803 | title=プリティーリズム･レインボーライブ きらきらマイ☆デザイン | language=ja | work=Nintendo | access-date=2019-06-24 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701184452/https://www.nintendo.co.jp/titles/50010000017803 | url-status=live }}{{cite web | url=http://www.prettyrhythm.jp/mydress/ | title=プリティーリズム・レインボーライブ {{!}} スペシャルサイト {{!}} タカラトミーアーツ | language=ja | work=Takara Tomy | access-date=2019-06-24 | url-status=live | archive-url=https://web.archive.org/web/20190723164448/http://www.prettyrhythm.jp/mydress/ | archive-date=2019-07-23}} The game features the main female cast of Rainbow Live as playable characters along with a new character, Cosmo Hojo, as well as the female cast from Pretty Rhythm: Aurora Dream and Pretty Rhythm: Dear My Future. The game sold 35,511 copies by the end of 2013.{{cite news | url=https://dengekionline.com/elem/000/000/780/780868/ | title=【週間ソフト販売ランキング TOP50】3DS『パズドラZ』が2週連続1位に！ 2位はPS3『真・ガンダム無双』が初登場（12月16日～22日） | language=ja | work=Dengeki | date=2013-12-26 | access-date=2019-07-02 | archive-date=July 2, 2019 | archive-url=https://web.archive.org/web/20190702205711/https://dengekionline.com/elem/000/000/780/780868/ | url-status=live }}

An expanded version of Kirakira My Design was released for the Nintendo 3DS on January 5, 2015, under the title PriPara & Pretty Rhythm: PriPara de Tsukaeru Oshare Item 1450!, adding Hiro Hayami and PriPara character Laala Manaka as playable characters.{{cite news | url=https://www.inside-games.jp/article/2015/01/05/83884.html | title=3DS『プリパラ＆プリティーリズム』コーデ収録数は約1450！ヒロも登場し…シチュエーションも | language=ja | work=Inside Games | publisher=IID, Inc. | date=2015-01-05 | access-date=2019-06-24 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628173540/https://www.inside-games.jp/article/2015/01/05/83884.html | url-status=live }}{{cite news | first=Sarah | last=Nelkin | url=https://www.animenewsnetwork.com/news/2014-11-26/pripara-pretty-rhythm-franchises-get-crossover-3ds-game/.81473 | title=PriPara, Pretty Rhythm Franchises Get Crossover 3DS Game | work=Anime News Network | date=2014-11-26 | access-date=2019-07-01 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701210529/https://www.animenewsnetwork.com/news/2014-11-26/pripara-pretty-rhythm-franchises-get-crossover-3ds-game/.81473 | url-status=live }} The game also included QR codes for unlockable secret outfits in the PriPara arcade game.

On March 7, 2015, a smartphone app mobile game titled Pretty Rhythm Shake was released for the Android and iOS, with pre-registrations opening on February 10, 2015 for a limited edition in-game card of Rinne.{{cite news | url=https://www.animatetimes.com/news/details.php?id=1423793531 | title=『プリティーリズム』のキャラソンで遊べる！ リズムゲーム『プリティーリズムシェイク』事前登録受付中♪ | language=ja | work=Animate | date=2015-02-13 | access-date=2019-07-23 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215618/https://www.animatetimes.com/news/details.php?id=1423793531 | url-status=live }} The game was part of the Shake rhythm game series produced by Dooub.{{cite news | url=https://animeanime.jp/article/2015/02/10/21933.html | title=「プリティーリズム」スマホゲーム化決定 子どもから大人まで楽しめるリズムゲーム、3月リリース | language=ja | work=Anime! Anime! | date=2015-02-10 | access-date=2019-07-23 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215618/https://animeanime.jp/article/2015/02/10/21933.html | url-status=live }} In the game, the player must match the falling hearts to three corresponding hearts to the beat of the song and use virtual Prism Stones accumulated from each play to level up their characters.{{cite news | first=Hidehiko | last=Kimura | url=https://gamebiz.jp/?p=162903 | title=【レビュー】「キンプリ」大ヒットなので『プリティーリズムシェイク』を紹介…ヒロ様、カヅキ先輩、Over The Rainbowの楽曲でリズムゲームが遊べる | language=ja | work=Game Biz | date=2016-06-08 | access-date=2019-07-23 | url-status=live | archive-url=https://web.archive.org/web/20190723164507/https://gamebiz.jp/?p=162903 | archive-date=2019-07-23}} The game primarily focused on the main cast of Pretty Rhythm: Rainbow Live, but proceeding through the game will provide Aurora Dream and Dear My Future characters and songs as unlockable content, as well as the male supporting cast of Rainbow Live. Avex Pictures ended services for the game on May 31, 2017 due to "various reasons."{{cite web | url=https://avexnet.jp/contents/music_j/PRRAI/news/1051507 | title=プリティーリズム シェイクサービス終了のお知らせ | trans-title=Notice of service termination for Pretty Rhythm Shake | language=ja | work=Avex Pictures | date=2017-07-18 | access-date=2019-07-23 | url-status=live | archive-url=https://web.archive.org/web/20190723162326/https://avexnet.jp/contents/music_j/PRRAI/news/1051507 | archive-date=2019-07-23}}

{{clear}}

{{main|PriPara|Idol Time PriPara}}

After Pretty Rhythm ended support in July 2014, it was replaced by the series' successor, PriPara.{{cite news | url=https://game.watch.impress.co.jp/docs/news/639566.html | title=キッズ向けアミューズメントマシン「プリチケ」の発表会開催 | language=ja | work=Game Watch | date=2014-03-13 | access-date=2019-06-28 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628201923/https://game.watch.impress.co.jp/docs/news/639566.html | url-status=live }} PriPara was first launched in arcades on July 10, 2014.{{cite web | url=http://www.syn-sophia.co.jp/product/pripara/ | title=プリパラ | language=ja | work=Syn Sophia | access-date=2019-07-02 | archive-date=July 2, 2019 | archive-url=https://web.archive.org/web/20190702204624/http://www.syn-sophia.co.jp/product/pripara/ | url-status=live }} The franchise introduced PriPara character Laala Manaka through Pretty Rhythm: All Star Selection. A second arcade game, Idol Time PriPara, was launched on April 1, 2017 to coincide with the animated adaptation of the same name.{{cite web | url=http://www.syn-sophia.co.jp/product/idoltimepripara/ | title=アイドルタイムプリパラ | language=ja | work=Syn Sophia | access-date=2019-07-02 | archive-date=July 2, 2019 | archive-url=https://web.archive.org/web/20190702204623/http://www.syn-sophia.co.jp/product/idoltimepripara/ | url-status=live }} Three years after the conclusion of Idol Time PriPara, a third series titled Idol Land PriPara was announced for a Q2 2021 release, released as a mobile app with an accompanying anime series. Idol Land PriPara was delayed until Q3 2021.{{cite news | first=Alex | last=Mateo | url=https://www.animenewsnetwork.com/news/2021-02-15/idolland-pripara-anime-game-app-delayed-until-summer/.169539 | title=Idolland PriPara Anime, Game App Delayed Until Summer | work=Anime News Network | date=2021-02-15 | accessdate=2021-02-15 | archive-date=February 15, 2021 | archive-url=https://web.archive.org/web/20210215170630/https://www.animenewsnetwork.com/news/2021-02-15/idolland-pripara-anime-game-app-delayed-until-summer/.169539 | url-status=live }}

{{main|King of Prism}}

King of Prism is a film series focusing on the male characters of Pretty Rhythm: Rainbow Live, targeting an older female demographic.{{cite episode |title=King of Prism: Pride the Hero |url=https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |url-status=dead |series=Imagine-Nation |network=NHK World-Japan |date=2017-06-13 |minutes=2:40 |quote=Narrator (Dominic "Dynamite" Allen): The KinPri series originally came out of a 2013 TV anime for children called Pretty Rhythm: Rainbow Live. KinPri is an official spin-off story centered on a trio unit that appeared in the anime. |access-date=May 20, 2019 |archive-url=https://web.archive.org/web/20170613155423/https://www3.nhk.or.jp/nhkworld/en/vod/imagine/20170613/ |archive-date=June 13, 2017 }} The 2016 film King of Prism by Pretty Rhythm grossed {{JPY|250 million}} in two months at the Japanese box office,{{Cite web|url=http://www.crunchyroll.com/anime-news/2016/03/10/king-of-prism-by-pretty-rhythm-film-has-earned-250-million-yen-in-two-months|title="KING OF PRISM by Pretty Rhythm" Film Has Earned 250 Million Yen in Two Months|date=March 10, 2016|access-date=July 1, 2019|archive-date=July 1, 2019|archive-url=https://web.archive.org/web/20190701221854/https://www.crunchyroll.com/anime-news/2016/03/10/king-of-prism-by-pretty-rhythm-film-has-earned-250-million-yen-in-two-months|url-status=live}} where it eventually grossed {{JPY|800 million}} ({{US$|{{To USD|800000000|JPN|year=2016|round=yes}}|long=no}}) by the end of its run.{{cite news |title=劇場版『キンプリ』次回作が制作決定！ 2017年6月新宿バルト9ほかにて全国ロードショー |url=https://www.animatetimes.com/news/details.php?id=1473583472 |access-date=1 February 2019 |work=Animate |date=2016-09-11 |language=ja |archive-date=January 5, 2019 |archive-url=https://web.archive.org/web/20190105201339/https://www.animatetimes.com/news/details.php?id=1473583472 |url-status=live }} The 2017 film King of Prism: Pride the Hero grossed over {{JPY|600 million}} ({{US$|{{To USD|600|JPN|year=2017}} million|long=no}}) at the Japanese box office.{{cite news | first=Crystalyn | last=Hodgkins | url=https://www.animenewsnetwork.com/news/2017-10-21/king-of-prism-pride-the-hero-anime-film-earns-600-million-yen/.123025 | title=King of Prism Pride the Hero Anime Film Earns 600 Million Yen | work=Anime News Network | date=2017-10-21 | access-date=2019-04-15 | archive-date=April 15, 2019 | archive-url=https://web.archive.org/web/20190415182956/https://www.animenewsnetwork.com/news/2017-10-21/king-of-prism-pride-the-hero-anime-film-earns-600-million-yen/.123025 | url-status=live }} In 2019, King of Prism: Shiny Seven Stars was released as a 4-part film series from March 2 to May 4 and was also broadcast for the Spring 2019 anime season; the theatrical release of all four films had a consecutive box office gross of {{JPY|320 million}}.{{cite news | url=https://natalie.mu/eiga/news/330281 | title=蒼井翔太、「キンプリ」ルヰのお当番回に喜び「全身で楽しんで」 | language=ja | work=Natalie | date=2019-05-04 | access-date=2019-05-06 | archive-date=May 6, 2019 | archive-url=https://web.archive.org/web/20190506212814/https://natalie.mu/eiga/news/330281 | url-status=live }}

{{main|Pretty All Friends}}

In December 2017, to prepare for the franchise's 10th anniversary, a project titled Pretty All Friends was launched.{{cite news | first=Egan | last=Loo | url=https://www.animenewsnetwork.com/news/2017-12-10/pretty-rhythm-shojo-idol-franchise-launches-pretty-all-friends-project/.125094 | title=Pretty Rhythm Shōjo Idol Franchise Launches Pretty All Friends Project | work=Anime News Network | date=2017-12-10 | access-date=2019-07-29 | archive-date=July 29, 2019 | archive-url=https://web.archive.org/web/20190729220040/https://www.animenewsnetwork.com/news/2017-12-10/pretty-rhythm-shojo-idol-franchise-launches-pretty-all-friends-project/.125094 | url-status=live }} In 2018, a merchandise line was launched.

In August 2018, Icrea attempted to launch a line of body pillow covers featuring the lead female characters in swimsuits and posing suggestively for sale at Comic Market, as a collaboration with the Pretty All Friends merchandise line. They were met with criticism from Japanese and Korean fans for sexualizing characters from a children's show.{{cite news | first=Rinriko | last=Suya | url=https://wezz-y.com/archives/57414 | title=プリティーオールフレンズの「抱き枕」が許されない理由 | language=ja | work=Wezzy | publisher=Cyzo | date=2018-08-12 | access-date=2019-06-28 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628232428/https://wezz-y.com/archives/57414 | url-status=live }} Tatsunoko Productions responded by making the products for purchase on Internet only before cancelling it altogether.

{{main|Kiratto Pri☆Chan}}

After PriPara & Idol Time PriPara ended services in 2018, it was succeeded by Kiratto Pri☆Chan. The game was launched in arcades on April 19, 2018.{{cite web | url=http://www.syn-sophia.co.jp/product/kirattoprichan/ | title=キラッとプリ☆チャン | language=ja | work=Syn Sophia | access-date=2019-07-02 | archive-date=July 2, 2019 | archive-url=https://web.archive.org/web/20190702204734/http://www.syn-sophia.co.jp/product/kirattoprichan/ | url-status=live }}

{{main|Waccha PriMagi!}}

After Kiratto Pri☆Chan ended services in 2021, it was succeeded by Waccha PriMagi!. The game was launched in arcades on October 1, 2021.

{{main|Himitsu no AiPri}}

After Waccha PriMagi! ended services in 2024, it was succeeded by Himitsu no AiPri. The game was launched in arcades on April 4, 2024.

A manga adaptation of Pretty Rhythm: Mini Skirt, titled Pretty Rhythm, was written and illustrated by Mari Asabuki, focusing on playable characters Rizumu, Serena, and Kanon, members of the group Asterism.{{cite news | url=https://natalie.mu/comic/news/34225 | title=りぼんで朝吹まり新連載、マンガ家目指す女子描く読み切りも | work=Natalie | date=2010-07-03 | access-date=2019-10-24 | archive-date=October 24, 2019 | archive-url=https://web.archive.org/web/20191024164332/https://natalie.mu/comic/news/34225 | url-status=live }} It was serialized in Ribon from July 3, 2010 to 2012 and later compiled into tankoban volumes by Shueisha under the Ribon Mascot Comics imprint.{{cite news | url=https://natalie.mu/comic/news/34225 | title=りぼんで朝吹まり新連載、マンガ家目指す女子描く読み切りも | language=ja | work=Natalie | date=2010-07-03 | access-date=2020-02-06 | archive-date=October 24, 2019 | archive-url=https://web.archive.org/web/20191024164332/https://natalie.mu/comic/news/34225 | url-status=live }} The titles were released on digital platforms on May 22, 2013.{{cite web | url=https://www.s-manga.net/search/search.html?seriesid=49112&order=1 | title=プリティーリズム | language=ja | work=Shueisha | url-status=live | archive-url=https://web.archive.org/web/20190722231541/https://www.s-manga.net/search/search.html?seriesid=49112&order=1 | archive-date=2019-07-22}}

In addition to Asabuki's adaptation, Pretty Rhythm: Aurora Dream ran concurrently in Ciao from 2011 to 2012. Dear My Future, Rainbow Live, and All Star Selection also received manga adaptations in Pucchigumi.{{cite news|first=Sarah|last=Nelkin|url=https://www.animenewsnetwork.com/news/2014-02-01/pretty-rhythm-all-star-project-launches-with-manga-tv-anime|title=Pretty Rhythm All Star Project Launches With Manga, TV Anime|date=2014-02-01|access-date=2019-07-25|work=Anime News Network|archive-date=August 10, 2020|archive-url=https://web.archive.org/web/20200810224043/https://www.animenewsnetwork.com/news/2014-02-01/pretty-rhythm-all-star-project-launches-with-manga-tv-anime|url-status=live}}

1. Pretty Rhythm (2010-2012)
2. Pretty Rhythm: Aurora Dream (2011-2012)
3. Pretty Rhythm: Dear My Future (2012-2013)
4. Pretty Rhythm: Rainbow Live (2013-2014)
5. Pretty Rhythm: All Star Selection (2014)

Due to the popularity of Pretty Rhythm: Mini Skirt, in 2011, Takara Tomy partnered with South Korean toy company Sonokong to produce up to five anime series, projecting for {{JPY|5.5 billion}} by the end of March 2012. Production costs estimated to about {{JPY|7-8 billion}}. The series is animated by Tatsunoko Productions and published by Avex Pictures, with all shows broadcasting on TV Tokyo.

A live-action variety show segment called "Pretty Rhythm Studio" appeared at the end of every episode and was centered on Prism Mates, a group of tween trainees from Avex Dance Master consisting of Mia Kusakabe, Reina Kubo, and Karin Takahashi, chronicling their journey to debut.{{cite news | first=Egan | last=Loo | url=https://www.animenewsnetwork.com/news/2016-12-09/pretty-rhythm-idol-group-prizmmy-to-disband-next-march/.109699 | title=Pretty Rhythm Idol Group Prizmmy to Disband Next March | work=Anime News Network | date=2016-12-09 | access-date=2019-04-17 | archive-date=May 30, 2019 | archive-url=https://web.archive.org/web/20190530192601/https://www.animenewsnetwork.com/news/2016-12-09/pretty-rhythm-idol-group-prizmmy-to-disband-next-march/.109699 | url-status=live }} Near the end of Pretty Rhythm: Aurora Dream, the girls debuted in the group Prizmmy along with Ayami Sema, the winner of the Pretty Rhythm Award at the Kiratto Entertainment Challenge Contest 2011 Summer.{{cite news | url=https://www.oricon.co.jp/news/2010968/full/ | title=キッズ&ジュニアのための全国コンテスト!『キラット☆エンタメ チャレンジコンテスト2012 SUMMER』募集開始 | language=ja | work=Oricon | date=2012-05-01 | access-date=2019-04-17 | archive-date=April 18, 2019 | archive-url=https://web.archive.org/web/20190418025840/https://www.oricon.co.jp/news/2010968/full/ | url-status=live }}{{cite news | first=Sarah | last=Nelkin | url=https://www.animenewsnetwork.com/news/2014-03-29/prizmmy-ayami-sema-graduates-from-pretty-rhythm-unit | title=Prizmmy's Ayami Sema Graduates From Pretty Rhythm Idol Unit | work=Anime News Network | date=2014-03-29 | access-date=2019-04-17 | archive-date=February 2, 2017 | archive-url=https://web.archive.org/web/20170202110234/https://www.animenewsnetwork.com/news/2014-03-29/prizmmy-ayami-sema-graduates-from-pretty-rhythm-unit | url-status=live }} During Dear My Future, a new group of trainees appeared as the Prism Mates and participated in the segments along with Prizmmy. By Rainbow Live, the segment was retitled "Pretty Rhythm Club."

1. Pretty Rhythm: Aurora Dream (2011-2012)
2. Pretty Rhythm: Dear My Future (2012-2013)
3. Pretty Rhythm: Rainbow Live (2013-2014){{cite news | first=Egan | last=Loo | url=https://www.animenewsnetwork.com/news/2013-01-21/pretty-rhythm-rainbow-live-anime-to-premiere-in-april | title=Pretty Rhythm Rainbow Live Anime to Premiere in April | work=Anime News Network | date=2013-01-21 | access-date=2019-05-22 | archive-date=May 8, 2019 | archive-url=https://web.archive.org/web/20190508191216/https://www.animenewsnetwork.com/news/2013-01-21/pretty-rhythm-rainbow-live-anime-to-premiere-in-april | url-status=live }}
4. PriPara (2014-2017)
5. Idol Time PriPara (2017-2018)
6. Kiratto Pri☆Chan (2018-2021)
7. Waccha PriMagi! (2021-2022)
8. Himitsu no AiPri (2024-present)

1. Pretty Rhythm: All Star Selection: Prism Show Best Ten (2014){{cite news|first=Egan|last=Loo|url=http://www.animenewsnetwork.com/news/2013-12-22/pretty-rhythm-anime-gets-its-1st-film-next-spring|title=Pretty Rhythm Shōjo Anime Gets Its 1st Film Next Spring|date=2013-12-22|access-date=2013-12-22|work=Anime News Network|archive-date=April 2, 2019|archive-url=https://web.archive.org/web/20190402222932/https://www.animenewsnetwork.com/news/2013-12-22/pretty-rhythm-anime-gets-its-1st-film-next-spring|url-status=live}}
2. PriPara: Minna Atsumare! Prism Tours (2015)
3. Fly Out, PriPara: Aim for it with Everyone! Idol☆Grand Prix (2015)
4. King of Prism by Pretty Rhythm (2016)
5. PriPara Minna no Akogare Let's Go PriPari (2016)
6. PriPara: Everyone Shine! Sparkling☆Star Live (2017)
7. King of Prism: Pride the Hero (2017)
8. PriPara & Kiratto Pri☆Chan: Kira Kira Memorial Live (2018){{cite news | first=Rafael Antonio | last=Pineda | url=https://www.animenewsnetwork.com/news/2018-02-27/pretty-shojo-idol-franchise-gets-new-crossover-film-on-may-5/.128318 | title='Pretty' Shōjo Idol Franchise Gets New Crossover Film on May 5 | date=2018-02-27 | access-date=2019-05-20 | work=Anime News Network | archive-date=April 25, 2019 | archive-url=https://web.archive.org/web/20190425061328/https://www.animenewsnetwork.com/news/2018-02-27/pretty-shojo-idol-franchise-gets-new-crossover-film-on-may-5/.128318 | url-status=live }}
9. King of Prism: Shiny Seven Stars (2019)
10. King of Prism All Stars Prism Show ☆ Best Ten (2020)
11. King of Prism: Dramatic Prism.1 (2024)
12. King of Prism: Your Endless Call Minna Kirameki! Prism☆Tours (2025)
13. Aikatsu! × PriPara: The Movie The Miracle of Our Encounter! (2025)

1. Pretty Rhythm: All Star Selection (2014)
2. King of Prism: Shiny Seven Stars (2019)
3. Pretty All Friends Selection (2021)
4. Idol Land PriPara (2021-2024)

Prism Stone, a brand-name store featured in all series, was launched to coincide with Pretty Rhythm: Aurora Dream as a tie-in to the franchise. Its flagship store opened at the Yokohama Landmark Tower in April 2011, where Aurora Dream is set.{{cite news | url=https://www.4gamer.net/games/127/G012762/20110125068/ | title=アニメ化が決定したAC「プリティーリズム」など，最新ホビーが集まった「タカラトミーTOYフォーラム2011」レポート | language=ja | work=4gamer | date=2011-01-26 | access-date=2020-05-22 | archive-date=July 19, 2019 | archive-url=https://web.archive.org/web/20190719081239/https://www.4gamer.net/games/127/G012762/20110125068/ | url-status=live }} Since then, several stores have been opened up nationwide in Japan. Aside from selling character goods, Prism Stone also sells a junior apparel line in "lovely" and "pop" designs.{{cite web | url=https://www.tv-tokyo.co.jp/anime/prettyrhythm2012/sp/shop/index.html | title=プリティーリズム・ディアマイフューチャー ショップ情報 | trans-title=Pretty Rhythm: Dear My Future apparel shop | language=ja | work=TV Tokyo | access-date=2019-06-28 | url-status=live | archive-url=https://web.archive.org/web/20190724211601/https://www.tv-tokyo.co.jp/anime/prettyrhythm2012/sp/shop/index.html | archive-date=2019-07-24}}{{cite news | first=Jennifer | last=Sherman | url=https://www.animenewsnetwork.com/interest/2012-01-31/2nd-pretty-rhythm-to-animate-real-korean-japanese-idols | title=2nd Pretty Rhythm to Animate Real Korean, Japanese Idols | work=Anime News Network | date=2012-01-31 | access-date=2019-05-22 | archive-date=May 24, 2019 | archive-url=https://web.archive.org/web/20190524201302/https://www.animenewsnetwork.com/interest/2012-01-31/2nd-pretty-rhythm-to-animate-real-korean-japanese-idols | url-status=live }} In 2014, Prism Stone released a collaboration clothing line with {{Interlanguage link multi|DreamV|ja|3=夢展望}}.{{cite news | url=https://prtimes.jp/main/html/rd/p/000000003.000009478.html | title=ファッションECの「夢展望」が、 タカラトミーアーツのＪＳ(女子小学生)向け体験型ショップ「プリズムストーン」とコラボレーション | language=ja | work=PR Times | date=2014-03-13 | access-date=2019-07-01 | archive-date=July 1, 2019 | archive-url=https://web.archive.org/web/20190701181122/https://prtimes.jp/main/html/rd/p/000000003.000009478.html | url-status=live }}{{cite web | url=http://www.dreamvs.jp/pc/index_prs.html | title=プリティーリズムの世界観をファッションに!!プリズムストーン-PRISMSTONE- | language=ja | work=DreamV | url-status=dead | archive-url=https://web.archive.org/web/20141008204517/http://www.dreamvs.jp/pc/index_prs.html | archive-date=2014-10-08}} The store also carried clothing from junior apparel brands Roni and EarthMagic,{{cite news | url=https://getnews.jp/archives/330256 | title=JSに人気の『プリティーリズム』が原宿に『プリズムストーン』ショップを開店！ アニメと連動したスイーツやグッズが並ぶアンテナショップに | language=ja | work=Get News | date=2013-04-26 | access-date=2019-06-28 | archive-date=September 26, 2024 | archive-url=https://web.archive.org/web/20240926215717/https://getnews.jp/archives/330256 | url-status=live }} who have released collaboration Prism Stones for the arcade games in the past.{{cite news | url=http://www.roni.co.jp/archives/news/2012/04/open.html | title=【プリズムストーン札幌東急百貨店】OPEN!! | language=ja | work=Roni | date=2012-04-26 | access-date=2019-06-28 | archive-date=July 31, 2019 | archive-url=https://web.archive.org/web/20190731174611/http://www.roni.co.jp/archives/news/2012/04/open.html | url-status=live }}{{cite news | url=http://www.prettyrhythm.jp/info/030prismstone/1031.php | title=10/31(木)発売！レインボーＤＸコーデストーンセット！ | language=ja | work=Pretty Rhythm Official Website | publisher=Takara Tomy | date=2013-10-15 | access-date=2019-06-28 | archive-date=July 31, 2019 | archive-url=https://web.archive.org/web/20190731174850/http://www.prettyrhythm.jp/info/030prismstone/1031.php | url-status=live }}

On March 30, 2012, the Pretty Rhythm franchise held an event titled Pretty Girls Dream Challenge 2012 in Yokohama, where 1,274 child models appeared on the catwalk. The event previously set the Guinness World Record for having the most models modeling on the catwalk at an event.{{cite news | url=http://ajw.asahi.com/article/cool_japan/anime_news/AJ201204200044 | title=ANIME NEWS: 'Pretty Rhythm' fashion show sets Guinness World Record | work=Asahi Shimbun | date=2012-04-20 | access-date=2020-04-27 | url-status=dead | archive-url=https://web.archive.org/web/20120420172925/http://ajw.asahi.com/article/cool_japan/anime_news/AJ201204200044 | archive-date=2012-04-20}}{{cite news | url=https://guinnessworldrecords.com/news/2012/4/most-people-modelling-on-a-catwalk-41206/ | title=Most people modelling on a catwalk | work=Guinness World Records | date=2012-04-12 | access-date=2020-04-27 | archive-date=October 23, 2020 | archive-url=https://web.archive.org/web/20201023223126/https://www.guinnessworldrecords.com/news/2012/4/most-people-modelling-on-a-catwalk-41206 | url-status=live }}

As a tie-in to Pretty Rhythm: Rainbow Live, a store was opened up in Harajuku in 2013, where Rainbow Live is set.{{cite news | url=https://www.takaratomy-arts.co.jp/company/pdf/press_130122_pretty.pdf | title=JS(女子小学生)の間で大ブーム！ライブフィットアニメ「プリティーリズム」の新プロジェクトついに始動今回のコラボはあの国民的人気ユニット「TRF」！『プリティーリズム・レインボーライブ』４月より放送開始のアニメ第３章を中心とした事業展開のご案内 | language=ja | work=Takara Tomy | date=2013-01-21 | access-date=2020-05-08 | archive-date=August 9, 2014 | archive-url=https://web.archive.org/web/20140809131234/http://www.takaratomy-arts.co.jp/company/pdf/press_130122_pretty.pdf | url-status=live }} It became the Pretty Series' main store after their flagship store in Yokohama closed in 2016.

In 2012, along with a Prism Stone shop launched at Odaiba Venus Fort, Dear Crown, a second apparel shop, launched its flagship store at the same location as a tie-in to Pretty Rhythm: Dear My Future.{{cite news | url=http://www.prettyrhythm.jp/info/010/419.php | title=4/19にお台場ヴィーナスフォートに『プリズムストーン』、『ディアクラウン』がオープン！ | trans-title=Prism Stone, Dear Crown opens on April 19 at Odaiba Venus Fort! | language=ja | work=Takara Tomy | date=2012-04-19 | access-date=2019-06-28 | archive-date=June 28, 2019 | archive-url=https://web.archive.org/web/20190628205405/http://www.prettyrhythm.jp/info/010/419.php | url-status=live }}{{cite news | url=https://www.takaratomy-arts.co.jp/company/pdf/press_120131_Pretty.pdf | title=番組『プリティーリズム・ディアマイフューチャー』（2012年4月からテレビ東京系6局ネット＋ＢＳジャパンにて全国で放送予定）の製作委員会※1に参加いたします。４月より放送開始のアニメ第２章を中心とした事業展開のご案内～ガールズパワーを応援して女の子の夢を実現！～ | language=ja | work=Takara Tomy | date=2012-01-31 | access-date=2019-06-27 | archive-date=June 27, 2023 | archive-url=https://web.archive.org/web/20230627055359/https://www.takaratomy-arts.co.jp/company/pdf/press_120131_Pretty.pdf | url-status=live }} Dear Crown was described as a sister apparel brand and counterpart to Prism Stone, featuring junior clothing in "cool" and "sexy" designs. In the anime series, the shop was represented by the main characters' rivals, such as Puretty, Bell Rose,{{cite news | first=Riuchi | last=Taniguchi | url=https://jp.ign.com/idle-time-pripara/34743/news/6 | title=プリティーオールフレンズから『レインボーライブ』の6人フィーチャーしたカフェが原宿に ファンなら分かる？凝ったメニューがずらり | language=ja | work=IGN Japan | date=2019-04-11 | access-date=2019-06-27 | archive-date=June 27, 2019 | archive-url=https://web.archive.org/web/20190627174310/https://jp.ign.com/idle-time-pripara/34743/news/6 | url-status=live }} and June. Dear Crown closed down in 2014 following the end of Pretty Rhythm: Rainbow Live, but it reopened in 2015 when the brand was introduced in PriPara. In 2016, Dear Crown closed again, with all products being now distributed through Prism Stone.

In February 2013, plans for both Prism Stone and Dear Crown shops to open in South Korea were announced as a tie-in to Pretty Rhythm: Dear My Future airing in the country,{{cite news | url=http://apparelnews.co.kr/news/news_view/?idx=145633&cat=CAT100 | title='프리즘스톤' 여아 시장 공략 | language=ja | work=Apparel News | date=2012-02-07 | access-date=2020-06-02 | archive-date=June 14, 2020 | archive-url=https://web.archive.org/web/20200614104751/http://apparelnews.co.kr/news/news_view/?idx=145633&cat=CAT100 | url-status=live }}{{cite news | url=http://www.apparelnews.co.kr/news/news_view/?idx=145815 | title=티아츠코리아, 여아 애니메이션 사업 본격화 | language=ko | work=Apparel News | date=2013-02-26 | access-date=2020-06-02 | archive-date=June 14, 2020 | archive-url=https://web.archive.org/web/20200614104753/http://www.apparelnews.co.kr/news/news_view/?idx=145815 | url-status=live }} but they were ultimately dropped.

Pretty Rhythm: Mini Skirt was popular among girls between 8–10 years old, with over 2,000 units available in arcades in 2011. By 2012, Prism Stone had earned {{JPY|65 million}} in merchandise sales.

{{reflist}}

• {{official website|http://www.takaratomy-arts.co.jp/specials/prettyrhythm/}}

{{Portal bar|Japan|Anime and manga|Animation|Video games}}

{{Pretty Rhythm}}

{{Tatsunoko Production films}}

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