Priceza
{{Short description|Thai shopping search engine}}
{{Infobox company
| name = Priceza
| logo = File:Priceza logo.jpg
| type =
| industry = Search Engine
| fate =
| predecessor =
| successor =
| founded = {{start date and age|2010|01}} in Bangkok, Thailand
| founder = {{unbulletedlist|
- Thanawat Malabuppa
- Vachara Nicatatphand
- Wirod Supadul}}
| defunct =
| hq_location_city = Bangkok
| hq_location_country = Thailand
| area_served =
| key_people =
| products =
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = https://www.priceza.com
}}
Priceza is a shopping search engine and price comparison tool, with local websites in six Southeast Asian countries:
- Thailand (since 2010)
- Indonesia (since 2013),{{cite web|title=Priceza comparing prices from Thailand to Indonesia |url=https://www.techinasia.com/priceza-comparing-prices-thailand-indonesia/ |accessdate=1 September 2013|publisher=TechinAsia}}
- Malaysia,
- Singapore
- Philippines{{cite web|title=Thailand-based Priceza to enter Philippine Market and other Southeast Asian Countries|url=http://kabayantech.com/2014/09/thailand-based-priceza-enter-philippine-market-southeast-asian-countries/|archive-url=https://web.archive.org/web/20140913073709/http://kabayantech.com/2014/09/thailand-based-priceza-enter-philippine-market-southeast-asian-countries/|url-status=usurped|archive-date=September 13, 2014|accessdate=8 September 2014|publisher=Kabayantech}}
- Vietnam.{{cite web|title=Priceza taps Southeast Asia|url=http://www.bangkokpost.com/business/marketing/429104/priceza-taps-southeast-asia|accessdate=1 August 2014|publisher=Bangkok Post}}
The company was started in January 2010 in Bangkok, Thailand, by three computer science engineers: Thanawat Malabuppa, Vachara Nicatatphand, and Wirod Supadul.{{cite web|title=Team|url=http://pricezagroup.com/team/|website=Priceza Group}}{{cite web|title=Thai Price Comparison Startup Priceza.com Hits Over 1.2 Million Unique Visitors|url=https://www.techinasia.com/thai-price-comparison-startup-priceza/|accessdate=13 August 2012|publisher=TechinAsia}} It is Thailand's first, and currently ranked at number one with 85% market share in the e-commerce business.{{cite web|last1=Cunningham|first1=Susan|title=Priceza, PricePrice, PricePanda - Who's Winning And Losing SE Asia's Price Comparison Races?|url=https://www.forbes.com/sites/susancunningham/2015/04/15/priceza-priceprice-pricepanda-whos-winning-and-losing-se-asias-price-comparison-races/?ss=business|website=Forbes|accessdate=17 April 2015}}
Operations
Priceza operates in its markets by establishing business partnerships with merchants and retailers to provide information and price lists on a wide range of products. The company is partnered with companies like Lazada, Zalora, Central Group, Groupon, Rakuten, which has products in their price comparison database.{{cite web|last1=Huang|first1=Elaine|title=Thailand's Priceza wants more of that Southeast Asia pie|url=http://e27.co/priceza-wants-more-of-that-southeast-asia-pie-20140902/|website=E27}} As of 2014, the website has 5,000 stores on Priceza Thailand and another 5,000 stores on Priceza Indonesia, with a total amount of 1.6 million products in Thailand and two million products in Indonesia. In 2017, Priceza has launched the new service called "Priceza Money" accessible at money.priceza.com. The new service is a comparison platform of financial products such as car insurance, credit cards and personal loan. The service is available only in Thailand at the present. In the near future, Priceza Money expects to expand its platform on other financial products and services in order to meet user's need and enhance their financial management.{{cite web|last1=Huang|first1=Elaine|title=Thailand's Priceza wants more of that Southeast Asia pie|url=http://e27.co/priceza-wants-more-of-that-southeast-asia-pie-20140902/|website=e27}}
Investments
In 2013 CyberAgent Ventures, a Japanese venture capital company, invested in Priceza.{{cite web |title=Meet Priceza, CyberAgent Ventures’ first investment in Thailand|url=http://e27.co/meet-priceza-cyberagent-ventures-first-investment-in-thailand/|accessdate=1 September 2013|publisher=E27}}{{cite web|title=CyberAgent Ventures, Inc. invests in Priceza Co., Ltd. Thailand’s leading price comparison service|url=http://www.cyberagentventures.com/en/news_event/20130917190600.html|accessdate=17 September 2013|publisher=CyberAgent Venture}}
In 2016 the venture arm of Hubert Burda Media, Burda Principal Investments invested in Priceza.