Primetime Emmy Award for Outstanding Emerging Media Program

{{Short description|Annual film award}}

{{Infobox award

| name = Primetime Emmy Award for Outstanding Emerging Media Program

| awarded_for = Outstanding Emerging Media Program

| presenter = Academy of Television Arts & Sciences

| country = United States

| year = 2002

| year2 =

| website = http://www.emmys.com/

}}

The Primetime Emmy Award for Outstanding Emerging Media Program is presented to integrated interactive experiences for linear television programming. According to Emmy rules, this includes "excellence in the combined, overall interactive media execution for an existing program or series, containing programming and features that extend the program experience beyond passive viewing, often across multiple platforms." Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.{{cite web|url=http://www.emmys.com/sites/default/files/Downloads/2017-rules-procedures-v3.pdf |title=69th Primetime Emmy Awards 2016-2017 Rules and Procedures |publisher=Academy of Television Arts & Sciences |page=33 |access-date=June 9, 2017}}

In 2017, Primetime Emmy Award categories were renamed and reclassified. Outstanding Original Interactive Program honors work not related to an existing television program or series. Outstanding Creative Achievement in Interactive Media within a Scripted Program and Outstanding Creative Achievement in Interactive Media within a Unscripted Program recognize interactive experiences for both scripted TV and documentary, nonfiction, reality and reality-competition programs. Outstanding Innovation in Interactive Programming encourages pioneering interactive experiences, based on "exceptional distinctiveness, inventiveness, and relevance of the submitted work in expanding and redefining the conventions of interactive media experiences."{{cite web|url=http://www.emmys.com/news/awards-news/awards-170224 |title=Two New Categories and Rules Modifications |publisher=Academy of Television Arts & Sciences |date=February 24, 2017 |access-date=June 9, 2017}}

Listed below are winners and nominees for all interactive media categories. Outstanding Creative Achievement in Interactive Media awards were bestowed for multiplatform storytelling, social TV experience, and user experience/visual design.

Winners and nominations

{{legend|#FAEB86|indicates the winner}}

=2000s=

class="wikitable"
style="background:#bebebe;"

! width="5%" | Year

! width="30%" | Program

! width="55%" | Nominees

! width="10%" | Network

rowspan=3 style="text-align:center" | 2002
(54th)
colspan="3"| Outstanding Achievement in Interactive Television Programming{{cite web|url=http://www.emmys.com/awards/nominees-winners/2002/outstanding-achievement-in-interactive-television-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| Band of Brothers

| —

| HBO

rowspan=4 style="text-align:center" | 2003
(55th)
colspan="3"| Outstanding Achievement in Interactive Television Programming{{cite web|url=http://www.emmys.com/awards/nominees-winners/2003/outstanding-achievement-in-interactive-television-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| iO Interactive Optimum Digital Cable Service from Cablevision

| Pat Falese, Ed McLaughlin, Brian Sweeney, Kristin Dolan

| Cablevision

style="background:#FAEB86;"

| NASCAR In-Car on In Demand

| Jeffrey Pollack, Paul Brooks, Robert Jacobson, Stacie Gray

| In Demand

rowspan=5 style="text-align:center" | 2004
(56th)
colspan="3"| Outstanding Achievement in Interactive Television Programming{{cite web|url=http://www.emmys.com/awards/nominees-winners/2004/outstanding-achievement-in-interactive-television-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| Celebrity Mole: Yucatan

| Rick Mandler, Jason R. Grant, Richard Cardran, David Jensen, Michael Petrusis

| ABC

style="background:#FAEB86;"

| DirecTV NFL Sunday Ticket: Enhanced Service

| Suzanne Dunn, Seth Shapiro, Tyler Slocum, Tim Traynor

| DirecTV

style="background:#FAEB86;"

| Showtime Interactive

| David Preisman, OpenTV

| Showtime

rowspan=3 style="text-align:center" | 2005
(57th)
colspan="3"| Outstanding Achievement for Program Specific Enhanced or Interactive Television{{cite web|url=http://www.emmys.com/awards/nominees-winners/2005/outstanding-achievement-for-program-specific-enhanced-or-interactive-television |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| 2005 TV Land Awards All Access Pass

| TV Land Online, Zetools

| TV Land

rowspan=5 style="text-align:center" | 2006
(58th)
colspan="3"| Outstanding Achievement in Enhanced or Interactive Television — Television{{cite web|url=http://www.emmys.com/awards/nominees-winners/2006/outstanding-achievement-in-enhanced-or-interactive-television-television |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| TiVo Service 2005-2006

| Jim Barton, Margret Schmidt, Jim Denney, Tom Rogers

| TiVo

colspan="3"| Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms{{cite web|url=http://www.emmys.com/awards/nominees-winners/2006/outstanding-achievement-in-enhanced-or-interactive-television-new-delivery-platforms |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| ABC.com Full Episode Streaming Player

| Albert Cheng, Bruce Gersh, Alexis Rapo

| ABC.com

rowspan=5 style="text-align:center" | 2007
(59th)
colspan="3"| Outstanding Achievement in Enhanced or Interactive Television — Television{{cite web|url=http://www.emmys.com/content/primetime-emmys-interactive-media-peer-group |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| The Fallen: The Oculuar Effect Alternate Reality Game

| Matt Wolf (Double 20 Productions), Xenophile Media, ABC Family

| ABCFamily.com

colspan="3"| Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms
style="background:#FAEB86;"

| Current TV

| —

| Current TV

rowspan=4 style="text-align:center" | 2008
(60th)
colspan="3"| Outstanding Interactive Media Programming — Fiction{{cite web|url=http://www.emmys.com/awards/nominees-winners/2008/outstanding-interactive-media-programming-fiction |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 2, 2017}}
style="background:#FAEB86;"

| Disney Channel Games: Digital Media Event

| —

| Disney Channel

style="background:#FAEB86;"

| The Heroes Digital Experience

| —

| NBC.com

rowspan=9 style="text-align:center" | 2009
(61st)
colspan="4"| Outstanding Creative Achievement in Interactive Media — Fiction
style="background:#FAEB86;"

| The Dharma Initiative

| ABC Entertainment Marketing, Hoodlum and Grass Skirt Productions

| DharmaWantsYou.com

The Office Digital Experience

| rowspan=2|NBC.com

| rowspan=2|NBC.com

The 30 Rock Digital Experience
colspan="4"| Outstanding Creative Achievement in Interactive Media — Nonfiction{{cite web|url=http://www.emmys.com/awards/nominees-winners/2009/outstanding-creative-achievement-in-interactive-media-nonfiction |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Late Night with Jimmy Fallon Digital Experience

| NBC.com

| NBC.com

Bravo Digital Media: Top Chef

| Bravo Digital Media

| Bravotv.com

The Saturday Night Live Digital Experience

| NBC.com

| NBC.com

=2010s=

class="wikitable"
style="background:#bebebe;"

! width="5%" | Year

! width="30%" | Program

! width="55%" | Producers

! width="10%" | Network

rowspan=9 style="text-align:center" | 2010
(62nd)
colspan="4"| Outstanding Creative Achievement in Interactive Media — Fiction
style="background:#FAEB86;"

| Star Wars Uncut

| Casey Pugh, Annelise Pruitt, Jamie Wilkinson and Chad Pugh, producers

| StarWarsUncut.com

Dexter Interactive

| Showtime Networks Inc.

| Showtime

Glee Hyperpromo and Superfan

| Coincident TV and Fox Broadcasting

| Fox.com

colspan="4"| Outstanding Creative Achievement in Interactive Media — Nonfiction{{cite web|url=http://www.emmys.com/awards/nominees-winners/2010/outstanding-creative-achievement-in-interactive-media-nonfiction |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Late Night with Jimmy Fallon Digital Experience

| Gavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producers

| LateNightWith JimmyFallon.com

The Biggest Loser Digital Experience

| NBC.com

| NBC.com

Top Chef: Las Vegas

| Bravo Digital

| Bravotv.com

rowspan=7 style="text-align:center" | 2011
(63rd)
colspan="5"| Outstanding Creative Achievement in Interactive Media{{cite web|url=http://www.emmys.com/awards/nominees-winners/2011/outstanding-creative-achievement-in-interactive-media |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Oscar Digital Experience

| Disney–ABC Television Group and Academy of Motion Picture Arts and Sciences

| ABC.com

ABC's Grey's Anatomy Sync

| ABC.com, Nielsen, Gravity Mobile, ShondaLand, Scott Maddux, SVP Product Development

| ABC.com

Conan O'Brien Presents: Team Coco

| John A. Wooden, Conan O'Brien, Aaron Bleyaert and Jeff Ross, producers

| TBS.com

Fringe: Division

| Warner Bros. Television and Bad Robot Productions

| Fox.com

Late Night with Jimmy Fallon

| Gavin Purcell, Sara Schaefer, Jimmy Fallon and Robert Angelo, producers

| NBC.com

rowspan=9 style="text-align:center" | 2012
(64th)
colspan="5"| Outstanding Creative Achievement in Media — Enhancement to a Television Program or Series{{cite web|url=http://www.emmys.com/awards/nominees-winners/2012/outstanding-creative-achievement-in-interactive-media-enhancement-to-a-television-program-or-series |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Team Coco Sync App

| John A. Wooden, Conan O'Brien, Aaron Bleyaert and Tim Campbell, producers

| TBS

Bravo's Top Chef: Last Chance Kitchen

| NBCUniversal, Bravo Media and Magical Elves

| Bravotv.com

Game of Thrones Season Two — Enhanced Digital Experience

| HBO

| HBO

colspan="5"| Outstanding Creative Achievement in Media — Original Interactive Television Programming
style="background:#FAEB86;"

| Dirty Work

| Fourth Wall Studios and Rides TV

| rides.tv

Psych HashTag Killer

| USA Network, Universal Cable Productions, Social Samba and 30 Ninjas

| USA

What's Trending with Shira Lazar

| Damon Berger and Shira Lazar, executive producers

| whatstrending.com

rowspan=17 style="text-align:center" | 2013
(65th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2013/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Night of Too Many Stars: America Comes Together for Autism Programs

| Robert Smigel and Steve Grimes, executive producers; Shaw Bowman, supervising producer; Akash Goyal, senior producer; Mike Henneberger, producer

| ComedyCentral.com

Bravo's Top Chef Interactive Experience

| Bravo Media and Magical Elves

| Bravotv.com

Game of Thrones Season Three — Enhanced Digital Experience

| HBO, HBO.com, HBO Digital Products

| HBO

Killing Lincoln

| Matthew Zymet, digital media director; Alison Walsh, digital media senior producer; Dustin Johnson, creative media integration; Kim Miller, senior designer; Nicole Berard, associate creative director

| NatGeoTV.com

The Homeland SHO Sync Experience

| Showtime Networks Inc.

| Showtime

The Team Coco Sync Multi-Screen Experience

| John A. Wooden and Jeff Ross, executive producers; Conan O'Brien, host/producer; Aaron Bleyaert, senior producer; Tim Campbell, director of product development

| TeamCoco.com

The Walking Dead

| AMCTV.com

| AMCTV.com

colspan="5"| Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling{{cite web|url=http://www.emmys.com/awards/nominees-winners/2013/outstanding-creative-achievement-in-interactive-media-multiplatform-storytelling |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Top Chef: Last Chance Kitchen

| Bravo Production Team, Bravo Digital/Social Team, Bravo Creative Team, Magical Elves Production Team

| Bravotv.com

colspan="5"| Outstanding Creative Achievement in Interactive Media — Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2013/outstanding-creative-achievement-in-interactive-media-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Lizzie Bennet Diaries

| Bernie Su, executive producer; Jay Bushman, transmedia producer; Alexandra Edwards, transmedia editor

| youtube.com/ lizziebennet

colspan="5"| Outstanding Creative Achievement in Interactive Media — Social TV Experience{{cite web|url=http://www.emmys.com/awards/nominees-winners/2013/outstanding-creative-achievement-in-interactive-media-social-tv-experience |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Oprah's Lifeclass

| OWN Digital and Harpo Studios,

| Oprah.com/Lifeclass

colspan="5"| Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design{{cite web|url=http://www.emmys.com/awards/nominees-winners/2013/outstanding-creative-achievement-in-interactive-media-user-experience-and-visual-design |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Nick App

| Nickelodeon Digital

| Nickelodeon

rowspan=6 style="text-align:center" | 2014
(66th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2014/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Tonight Show Starring Jimmy Fallon Digital Experience

| NBC Entertainment Digital

| NBC

Comedy Central's @midnight

| Comedy Central, Funny or Die, Nerdist Industries, Serious Business and Aloha Productions

| Comedy Central

Game of Thrones Premiere — Facebook Live and Instagram

| Sabrina Caluori, VP Digital and Social Media for HBO; Paul Beddoe-Stephens, Facebook and Instagram / Strategic Partnerships TV; Jim Marsh, Digital and Social Media for HBO; Michael McMorrow, VP Event Planning and Production, HBO; Michael McMillian, host

| HBO

The Voice

| NBC Entertainment, One Three Media, Talpa Media USA and Warner Horizon

| NBC.com

rowspan=18 style="text-align:center" | 2015
(67th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Last Week Tonight with John Oliver

| HBO

| HBO

@midnight with Chris Hardwick

| Comedy Central, Funny or Die, Nerdist, Serious Business and Aloha Productions

| Comedy Central

Saturday Night Live: SNL40

| NBC Entertainment and Broadway Video

| NBC

Talking Dead

| AMC Studios, Embassy Row, AMC Digital and Megaphone TV

| AMC

The Tonight Show Starring Jimmy Fallon

| NBC

| NBC

colspan="5"| Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-multiplatform-storytelling |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Archer Scavenger Hunt

| Tim Farrell, transmedia lead; Mark Paterson, transmedia director

| FX

style="background:#FAEB86;"

| The Singles Project

| Bravo Digital, Bravo Production, All3Media, Goodbye Pictures and Lime Pictures

| Bravo

colspan="5"| Outstanding Creative Achievement in Interactive Media — Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| AMEX Unstaged: Taylor Swift Experience

| Taylor Swift, artist/executive producer; American Express and RadicalMedia

| americanexpress.com/ unstagedapp

style="background:#FAEB86;"

| Emma Approved

| Bernie Su, executive producer; Kate Rorick, co-executive producer; Tracy Bitterolf, producer; Alexandra Edwards, transmedia producer & writer; Tamara Krinsky, story editor

| youtube.com/Pemberley Digital

colspan="5"| Outstanding Creative Achievement in Interactive Media — Social TV Experience{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-social-tv-experience |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| @midnight with Chris Hardwick

| Chris Hardwick, host/executive producer; Jack Martin, Joe Farrell, Jason U. Nadler, executive producers; Myke Furhman, multiplatform producers

| Comedy Central

style="background:#FAEB86;"

| The Tonight Show Starring Jimmy Fallon

| Gavin Purcell, producer; Marina Cockenberg, director of social media; Jimmy Fallon, host; Christine Friar, social producer; Felicia Daniels, NBC.com

| NBC

colspan="5"| Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-user-experience-and-visual-design |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Sleepy Hollow Virtual Reality Experience

| Robin Benty and Jay Williams, executive producers; Noam Dromi, producer; Secret Location and Fox Broadcasting Company

| Fox

rowspan=15 style="text-align:center" | 2016
(68th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2016/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| The Late Late Show with James Corden

| Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; James Corden, host

| CBS

Conan

| Conan O'Brien, executive producer/host; Jeff Ross and John A. Wooden, executive producers; Steve Beslow and Aaron Bleyaert, producers

| TBS

Game of Thrones Main Titles 360 Experience

| Elastic, Facebook, Oculus and HBO

| HBO

Saturday Night Live Interactive Experience

| NBC Entertainment

| NBC

Talking Dead Interactive Experience

| Jen Patton and Brandon Monk, executive producers; Chris Hardwick, producer/host; Chris Smith and Cash Hartzell, producers

| AMC

colspan="5"| Outstanding Creative Achievement in Interactive Media — Multiplatform Storytelling{{cite web|url=http://www.emmys.com/awards/nominees-winners/2016/outstanding-creative-achievement-in-interactive-media-multiplatform-storytelling |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Archer Scavenger Hunt

| Tim Farrell, transmedia lead; Mark Paterson, transmedia director; Bryan Fordney, technical director

| FX

colspan="5"| Outstanding Creative Achievement in Interactive Media — Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2016/outstanding-creative-achievement-in-interactive-media-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Henry

| Oculus Story Studio

| Oculus Platform

colspan="5"| Outstanding Creative Achievement in Interactive Media — Social TV Experience{{cite web|url=http://www.emmys.com/awards/nominees-winners/2016/outstanding-creative-achievement-in-interactive-media-social-tv-experience |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| @midnight with Chris Hardwick

| Chris Hardwick, host/executive producer; Jack Martin and Joe Farrell, executive producers; Christopher D'Elia, producer; Serious Business

| Comedy Central

colspan="5"| Outstanding Creative Achievement in Interactive Media — User Experience / Visual Design{{cite web|url=http://www.emmys.com/awards/nominees-winners/2016/outstanding-creative-achievement-in-interactive-media-user-experience-and-visual-design |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 14, 2017}}
style="background:#FAEB86;"

| Cartoon Network App Experience

| Cartoon Network

| Cartoon Network

rowspan=27 style="text-align:center" | 2017
(69th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2017/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=June 9, 2017}}
style="background:#FAEB86;"

| Last Week Tonight with John Oliver

| Partially Important Productions

| HBO

Full Frontal with Samantha Bee Online

| Carol Ray Hartsell, managing digital producer; Kim Burdges, director of marketing/digital production; Ana Breton and Caroline Schaper, digital producers; Brittany Van Horne, associate digital producer

| SamanthaBee.com

The Late Late Show with James Corden

| James Corden, host/producer; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital

| CBS

Saturday Night Live Multiplatform Experience

| NBC

| rowspan=2|NBC

The Tonight Show Starring Jimmy Fallon

| Jimmy Fallon, host/producer; Marina Cockenberg, director of digital; Felicia Daniels, for NBC.com; Tonight Show Social Team

colspan="5"|Outstanding Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2017/outstanding-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 14, 2017}}
style="background:#FAEB86;"

| The People's House — Inside the White House with Barack and Michelle Obama

| Felix & Paul Studios

| Samsung / Oculus

Amigo to the Rescue: Disney Junior Interactive Show

| Disney–ABC Television Group, Kids Digital Media

| iOS

Dear Angelica

| Oculus Story Studio

| Oculus

HITRECORD x ACLU: Are You There Democracy? It's Me, the Internet

| Joseph Gordon-Levitt and Jared Geller, executive producers; ACLU, HITRECORD

| The Huffington Post / YouTube

Mission: ISS

| Ben Grossmann, VR director; Adrian Sciutto, VR producer; Amaresh Kollipara, producer; David Swift, lead experience engineer, Oculus

| Oculus

colspan="5"| Outstanding Creative Achievement in Interactive Media within a Scripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2017/outstanding-creative-achievement-in-interactive-media-within-a-scripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 14, 2017}}
style="background:#FAEB86;"

| Westworld

| HBO, Kilter Films, Bad Robot

| DiscoverWestworld.com

The Man in the High Castle: Resistance Radio

| Mike Benson, head of marketing; Bob Bowen, head of music; Brianna Lopez, head of industry and consumer brand; Brian Burton, 30th Century Records; Campfire

| Amazon

The Mr. Robot Virtual Reality Experience

| USA Network, Universal Cable Productions, Here Be Dragons, Esmail Corp., Anonymous Content

| USA

The Simpsons — Planet of the Couches

| James L. Brooks, Al Jean and Matt Groening, executive producers; David Silverman, directed by; Google Spotlight Stories

| play.google.com

Stranger Things VR Experience

| Netflix, CBS Digital

| Netflix

colspan="5"| Outstanding Creative Achievement in Interactive Media within an Unscripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2017/outstanding-creative-achievement-in-interactive-media-within-an-unscripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 14, 2017}}
style="background:#FAEB86;"

| The Oscars: All Access

| Meghan de Boer, executive producer; Rich Preuss, co-executive producer; Teeny Stillings and Augie Vargas, producers; Shelby Sundling Lathrop, supervising producer

| Oscar.com

E! Live 360 (Red Carpet Show)

| John Najarian, executive vice president, digital; Darren Hand, vice president, digital

| E! News Mobile App

Stand for Rights: A Benefit for the ACLU with Tom Hanks

| Eric Gurian, Evan Jonigkeit, Jerry Kupfer, Jack Burditt and Nick Bernardone, producers

| Facebook Live

Stand Up to Cancer: #Reasons2StandUp

| Stand Up to Cancer: A Program of the Entertainment Industry Foundation, Done + Dusted Inc., Telescope Inc., Blue State Digital, ID-PR

| standup2cancer.org

The Voice on Snapchat Show

| NBC

| NBC

colspan="5"| Outstanding Innovation in Interactive Programming{{cite web|url=http://www.emmys.com/awards/nominees-winners/2017/outstanding-innovation-in-interactive-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=September 7, 2017}}
style="background:#FAEB86;"

| Pearl

| Patrick Osborne, director; David Eisenmann, producer; Karen Dufilho, executive producer

| Google

rowspan=24 style="text-align:center" | 2018
(70th)
colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2018/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 13, 2018}}
style="background:#FAEB86;"

| Last Week Tonight with John Oliver

| Partially Important Productions

| HBO

The Daily Show with Trevor Noah

| Trevor Noah, executive producer/host; The Daily Show Digital Team and Comedy Central Digital Team

| Comedy Central

Full Frontal with Samantha Bee Online

| Samantha Bee, executive producer/host; Kim Burdges, producer; Carol Hartsell, managing digital producer; Ana Bretón and Caroline Schaper, digital producers

| TBS

The Late Late Show with James Corden

| James Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Tyler White, social media producer

| CBS

Saturday Night Live

| NBC

| NBC

colspan="5"|Outstanding Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2018/outstanding-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 13, 2018}}
style="background:#FAEB86;"

| NASA JPL: Cassini's Grand Finale

| NASA Jet Propulsion Laboratory

| YouTube

Back to the Moon

| Karen Dufilho and Jan Pinkava, executive producers; Fx Goby, director; Google and Nexus Studios

| Google Spotlight Stories App

Blade Runner 2049: Memory Lab

| Magnopus, Alcon Interactive, Oculus

| rowspan=2| Oculus

Coco VR

| Pixar, Disney, Magnopus

Spider-Man Homecoming VR Experience

| Create VR

| PlayStation VR App

colspan="5"| Outstanding Creative Achievement in Interactive Media within a Scripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2018/outstanding-creative-achievement-in-interactive-media-within-a-scripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 13, 2018}}
style="background:#FAEB86;"

| Westworld: Chaos Takes Control Interactive Experience

| HBO, Killer Films, Bad Robot

| HBO

Mr. Robot: Ecoin

| USA Network, Ralph Interactive Inc., BBQ Films, Civic Entertainment Group, HudsonGray

| USA

Rick and Morty: Virtual Rick-ality

| Rick and Morty Creative Team, Owlchemy Labs, Other Ocean, Adult Swim Games

| Adult Swim

Silicon Valley Interactive World: Not Hotdog, VR & Twitter-Powered Pizza Drones

| HBO, Brown Hill Productions

| HBO

13 Reasons Why: Talk to the Reasons

| Ali Feinstein, global marketing manager; Javier Ricaud, interactive producer; MK Malone, series consultant; Kevin Cornish, director; Moth + Flame

| Netflix

colspan="5"| Outstanding Creative Achievement in Interactive Media within an Unscripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2018/outstanding-creative-achievement-in-interactive-media-within-an-unscripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 13, 2018}}
style="background:#FAEB86;"

| Conan Without Borders

| Conan O'Brien, executive producer/host; Jeff Ross, executive producer; Mike Sweeney, Ruthie Wyatt and Aaron Bleyaert, producers

| TBS

The Oscars: All Access

| Meghan de Boer, executive producer; Rich Preuss, co-executive producer; Augie Vargas and Kimberly Weisberg, producers; Shelby Sundling Lathrop, supervising producer

| ABC

RuPaul's Drag Race: Season 10 RuVeal

| Sarah DeFilippis, Brittany Travis, Ray Hunt, Jackie Rappaport and Courtney Powell, executive producers

| VH1

Watch What Happens Live with Andy Cohen

| Megaphone TV, Embassy Row

| Bravo

rowspan=25 style="text-align:center" | 2019
(71st)

! colspan="5"| Outstanding Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2019/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 16, 2019}}

style="background:#FAEB86;"

| NASA and SpaceX: The Interactive Demo-1 Launch

| NASA

| YouTube

Conan

| Conan O'Brien, executive producer/host, Jeff Ross, executive producer; Steve Beslow, Aaron Bleyaert and Ruthie Wyatt, producers

| TBS

The Daily Show with Trevor Noah

| Trevor Noah, executive producer/host, The Daily Show, Comedy Central

| Comedy Central

Last Week Tonight with John Oliver

| Partially Important Productions

| HBO

The Late Late Show with James Corden

| James Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Tyler White, social media producer

| rowspan="2"|CBS

The Late Show with Stephen Colbert

| Stephen Colbert and Chris Licht, executive producers; Opus Moreschi, head writer; Ariel Dumas, digital content producer; Matt Simpson, director, content & product synergy

colspan="5"|Outstanding Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2019/outstanding-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 16, 2019}}
style="background:#FAEB86;"

| NASA InSight's Mars Landing

|NASA Jet Propulsion Laboratory

| NASA TV

First Man VR

| Austin Barker, Lindsey Townley and Jake Sally, executive producers; Jake Black, director; Create Advertising

| Windows Mixed Reality

HQ Trivia x Warner Bros.: A Live and Interactive Animation First

| Brandon Teitel, senior vice president; Dylan Abruscato, director of partnerships; Scott Rogowsky, host; Nick Gallo, head of content development; Ellen Burke, production manager

| HQ Trivia App

Traveling While Black

| Felix & Paul Studios

| Oculus

You vs. Wild

| Rob Buchta, Bear Grylls, Chris Grant and Delbert Shoopman, executive producers; Ben Simms, director

| Netflix

colspan="5"| Outstanding Creative Achievement in Interactive Media within a Scripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2019/outstanding-creative-achievement-in-interactive-media-within-a-scripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 16, 2019}}
style="background:#FAEB86;"

| Bandersnatch (Black Mirror)

| Netflix, House of Tomorrow

| Netflix

Game of Thrones: Fight for the Living: Beyond the Wall Virtual Reality Experience

| HBO, AT&T

| HBO

The Good Place: Interactive Fan Experience

| NBC Entertainment Marketing & Digital

| NBC

colspan="5"| Outstanding Creative Achievement in Interactive Media within an Unscripted Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2019/outstanding-creative-achievement-in-interactive-media-within-an-unscripted-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 16, 2019}}
style="background:#FAEB86;"

| Free Solo: 360

| Elizabeth Chai Vasarhelyi and Jimmy Chin, directed by/produced by; Evan Hayes, produced by; National Geographic; Framestore

| Nat Geo

Conan Without Borders Japan & Australia

| Conan O'Brien, executive producer/host; Jeff Ross, executive producer; Mike Sweeney, Aaron Bleyaert and Ruthie Wyatt, producers

| TBS

The Late Late Show Carpool Karaoke Primetime Special 2019

| James Corden, host; Ben Winston and Rob Crabbe, executive producers; Adam Abramson, director of digital; Ryan McKee, senior digital producer

| CBS

The Oscars: Digital Experience

| Meghan de Boer, executive producer; Richard A. Preuss, co-executive producer; Augie Max Vargas, Kimberly Weisberg and Jeanne Cheung, producers

| ABC

colspan="5"| Outstanding Innovation in Interactive Media
style="background:#FAEB86;"

| Artificial

| Bernie Su, Evan Mandery, Michael Y. Chow, Bonnie Buckner and Ken Kalopsis, executive producers

| Twitch

style="background:#FAEB86;"

| Wolves in the Walls: It’s All Over

| Fable Studio; Facebook; Pete Billington, director/creator; Jessica Yaffa Shamash, creative producer/creator; Edward Saatchi, executive producer

| Oculus Store

=2020s=

class="wikitable"
style="background:#bebebe;"

! width="5%" | Year

! width="30%" | Program

! width="55%" | Producers

! width="10%" | Network

rowspan=14 style="text-align:center" | 2020
(72nd)

! colspan="5"| Outstanding Derivative Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2020/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 29, 2020}}

style="background:#FAEB86;"

| Big Mouth Guide to Life

| Social Life, Netflix

| Netflix

Doctor Who: The Runaway

| BBC, Passion Animation Studios

| BBC America

colspan="5"|Outstanding Original Interactive Program{{cite web|url=http://www.emmys.com/awards/nominees-winners/2020/outstanding-original-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 29, 2020}}
style="background:#FAEB86;"

| The Messy Truth VR Experience

| Brie Larson, producer; Van Jones and Jana Carter, producers/executive producers; Elijah Allan-Blitz, director/producer/executive producer; RYOT

| Oculus

Rebuilding Notre Dame

| TARGO; Facebook's Oculus; Chloé Rochereuil, director; Victor Agulhon and Eric Cheng, producers

| rowspan="2"| Oculus

When We Stayed Home

| TARGO; Facebook's Oculus; Chloé Rochereuil, director; Victor Agulhon, producer; Eric Cheng, executive producer

colspan="5"| Outstanding Interactive Extension of a Linear Program{{cite web|url=https://www.emmys.com/awards/nominees-winners/2020/outstanding-interactive-extension-of-a-linear-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 29, 2020}}
style="background:#FAEB86;"

| Mr. Robot: Season_4.0 ARG

| USA Network; Ralph Interactive; 5th Column Games; Roxanne Parades, producer; Jeff McKibben, writer

| USA Network

Stranger Things: Scoops Ahoy: Operation Scoop Snoop

| m ss ng p eces

| Netflix

Westworld: Free Will is Not Free Interactive Experience

| HBO; Kilter Films; Bad Robot

| HBO

colspan="5"| Outstanding Innovation in Interactive Media{{cite web|url=https://www.emmys.com/awards/nominees-winners/2020/outstanding-innovation-in-interactive-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=September 1, 2020}}
style="background:#FAEB86;"

| Create Together

| HitRecord; Brian Graden Media; YouTube Originals; Sam Wasserman and Joseph Gordon-Levitt, executive producers

| YouTube

style="background:#FAEB86;"

| The Line

| ARVORE Immersive Experiences; Facebook's Oculus; Ricardo Laganaro, director; Ricardo Justus and Edouard de Montmort, executive producers

| Oculus

rowspan=7 style="text-align:center" | 2021
(73rd)

! colspan="5"|Outstanding Interactive Program{{cite web|url=https://www.emmys.com/awards/nominees-winners/2021/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 14, 2021}}

style="background:#FAEB86;"

| Space Explorers: The ISS Experience

| Felix & Paul Studios; TIME Studios

| Oculus

Create Together with Joseph Gordon-Levitt

| Joseph Gordon-Levitt and Jared Geller, executive producers

| YouTube

Inside COVID19

| WisdomVR Project; Gary Yost, producer/co-director; Adam Loften, editor/co-director

| Oculus

Welcome to the Blumhouse Live

| Little Cinema Digital; Amazon Prime Video; Blumhouse

| Prime Video

colspan="5"| Outstanding Innovation in Interactive Media{{cite web|url=https://www.emmys.com/awards/nominees-winners/2021/outstanding-innovation-in-interactive-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 25, 2021}}
style="background:#FAEB86;"

| For All Mankind: Time Capsule

| Apple; Tall Ship Productions

| Apple TV+

rowspan=6 style="text-align:center" | 2023
(75th)

! colspan="5"|Outstanding Emerging Media Program{{cite web|url=https://www.emmys.com/awards/nominees-winners/2023/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 15, 2023}}

style="background:#FAEB86;"

| For All Mankind Season 3 Experience

| Apple TV+; Tall Ship Productions; Antibody; Elastic

| Apple TV+

Gorillaz Presents

| Nexus Studios; Google; Eleven Management

| Google

MLK: Now is the Time

| Amy Seidenwurm and Ian Orefice, executive producers; Matthew O'Rourke, producer/executive producer; Sulivan Parker, producer; Limbert Fabian, director

| Meta Quest

The Notorious B.I.G. Sky's The Limit: A VR Concert Experience

| Gunpowder & Sky; The Notorious B.I.G. Estate; Alex Coletti and Elliot Osagie, executive producers

| Facebook & Meta Horizon Worlds

You Destroy. We Create; The War on Ukraine's Culture

| NowHere Media

| Meta Quest TV

rowspan=11 style="text-align:center" | 2024
(76th)

! colspan="5"|Outstanding Emerging Media Program{{cite web|url=https://www.emmys.com/awards/nominees-winners/2024/outstanding-interactive-program |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=July 17, 2024}}

style="background:#FAEB86;"

| Fallout: Vault 33

| Amazon MGM Studios; Kilter Films; Bethesda Studios

| Prime Video

Emperor

| Marion Burger and Ilan J. Cohen, directors; Atlas V; Reynard Films; France Télévisions

| Meta Quest

The Pirate Queen with Lucy Liu

| Eloise Singer, producer/director; Lucy Liu and Siobhan McDonnell, producers; Singer Studios; Maja Bodenstein, writer/narrative director

| Meta

Red Rocks Live in VR

| Meta; Dorsey Pictures; Lightsail VR; 7 Cinematics

| Meta / Facebook

Wallace & Gromit in The Grand Getaway

| Finbar Hawkins, director/writer; Bram Ttwheam, director; Atlas V; Aardman; Meta

| Meta

colspan="5"| Outstanding Innovation in Emerging Media Programming{{cite web|url=https://www.emmys.com/awards/nominees-winners/2024/outstanding-innovation-in-interactive-programming |title=Nominees/Winners | Television Academy |publisher=Academy of Television Arts & Sciences |access-date=August 16, 2024}}
style="background:#FAEB86;"

| Silent Hill: Ascension

| Genvid Entertainment

| ascension.com

style="background:#FAEB86;"

| What If...? – An Immersive Story

| Marvel Studios; ILM Immersive; Disney+; Dave Bushore, director and executive producer; Shereif M. Fattouh, producer and executive producer

| Apple Vision Pro

References

{{reflist|3}}

{{Primetime Emmy Award categories}}

Interactive Program