ProCare

{{short description|Former service by Apple Computer}}

{{use mdy dates|date=May 2019}}

ProCare was a service offered by Apple Computer for use at Apple retail stores providing enhanced access to services from the Genius Bar. ProCare had an annual membership fee of US$99 for use with up to three Apple computers. Among the services included with membership were scheduling of Genius Bar reservations up to 14 days in advance (vs. 3 days for non-members) and faster turnaround times for in-store repairs. ProCare membership also included personalized setup of new machines, a yearly 'tune-up' and 'backup consultation'.

ProCare previously included individualized training and instruction on a variety of topics relating to Apple computers and software, but as of May 2, 2007, this was spun off as a separate training service called One to One.{{cite news |last1=Peter |first1=Cohen |title=Apple separates ProCare service and training |url=http://www.macworld.com/article/57670/2007/05/procare.html |access-date=7 May 2019 |work=PC World |via=Macworld |date=2 May 2007 |language=en}}

On March 3, 2011, the ProCare service was superseded by Joint Venture from Apple.{{cite news |last1=Chartier |first1=David |title=Apple unveils Joint Venture service for business owners |url=https://www.macworld.com/article/1158330/joint-venture.html |access-date=7 May 2019 |work=Macworld |date=3 March 2011 |language=en}}