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Apple Store

{{Short description|American retail store chain}}

{{About|the retail chain by Apple|the store in London founded by the Beatles|Apple Boutique|Apple's online app store|6=other uses|7=|App Store (Apple)}}

{{Use mdy dates|date=May 2017}}

{{Infobox company

| type = Division

| name = Apple Store

| logo = File:Apple Store wordmark.svg

| image = Apple store at Carindale Shopping Centre, 2022(cropped).jpg

| image_size = 250px

| image_alt =

| image_caption = Apple Store in Brisbane, Queensland, Australia

| founder = {{Unbulleted list | Steve Jobs | Ron Johnson }}

| key_people = {{plainlist|

| industry = Retail

| products =

| parent = Apple Inc.

| foundation = {{start date and age|2001|5|19|p=yes}}
Tysons, Virginia, and Glendale, California, U.S.

| hq_location = Apple Park

| hq_location_city = Cupertino, California

| location_country = United States

| locations = 534 locations{{cite web |title=Store List – Apple Store |url=https://www.apple.com/retail/storelist/ |website=Apple Inc. |access-date=June 3, 2024 }}
(273 U.S./261 overseas)

| homepage = {{URL|apple.com/retail}}

}}

The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.

The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997 and opened the first two physical stores in 2001. The media initially speculated that Apple would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Apple has expanded the number of retail locations and its geographical coverage over the years, with 534 stores across 27 countries and regions worldwide, opening its latest store in Downtown Detroit, Michigan, United States.{{Cite web |date=2023-12-07 |title=Inside Apple's sixth Korean store: Geniuses, watches and plant-based materials |url=https://koreajoongangdaily.joins.com/news/2023-12-07/business/industry/Geniuses-watches-and-plantbased-materials-Inside-Apples-sixth-Korean-store/1930318 |access-date=2023-12-11 |website=koreajoongangdaily.joins.com |language=en}} Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.

In May 2016, Angela Ahrendts, Apple's then-Senior Vice President of retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms.

Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone flagship stores in high-profile locations. It has been granted design patents and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores has had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, Apple receives many job applications, many of which come from young workers. Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts; however, there are limited or no paths of career advancement. A May 2016 report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts.

Overview

File:Fifth Avenue - Apple Store exterior.jpg, one of Apple's flagship stores in New York City]]

File:Apple Flagship Store at Westfield Valley Fair, San Jose, Silicon Valley 1628.jpg store, at Westfield Valley Fair in San Jose, California]]

Many Apple Stores are located inside shopping malls, but Apple has several stand-alone flagship stores in high-profile locations, such as the one located in Grand Central Terminal in New York City.{{cite web |date= |title=Apple Store |url=https://www.macrumors.com/roundup/apple-retail-stores/ |url-status=live |archive-url=https://web.archive.org/web/20160205204106/https://www.macrumors.com/roundup/apple-retail-stores/ |archive-date=February 5, 2016 |access-date=March 23, 2017 |website=MacRumors}} Several multi-level stores feature glass staircases,{{cite web |first=Matt |last=Weinberger |title=Apple spent $1 million on the stairs in the new San Francisco Apple Store |url=http://nordic.businessinsider.com/apple-store-san-francisco-1-million-stairs-2016-5 |website=Business Insider |publisher=Axel Springer SE |date=May 28, 2016 |access-date=March 23, 2017 |archive-date=March 24, 2017 |archive-url=https://web.archive.org/web/20170324084043/http://nordic.businessinsider.com/apple-store-san-francisco-1-million-stairs-2016-5 |url-status=live}}{{cite web |first=David |last=Pierini |title=Step up to 10 incredible, Apple-worthy staircases |url=http://www.cultofmac.com/315853/10-staircases-that-are-steps-above-the-apple-store/ |website=Cult of Mac |date=March 17, 2015 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323233652/http://www.cultofmac.com/315853/10-staircases-that-are-steps-above-the-apple-store/ |url-status=live}}{{cite web |first=Jesus |last=Diaz |title=The Insanely Huge Glass Panels at the SoHo Apple Store In NY Are Stunning |url=https://gizmodo.com/5926851/the-impossibly-huge-glass-panel-at-the-soho-apple-store-in-ny-is-stunning |website=Gizmodo |date=July 18, 2012 |access-date=March 23, 2017 |archive-date=March 24, 2017 |archive-url=https://web.archive.org/web/20170324000015/http://gizmodo.com/5926851/the-impossibly-huge-glass-panel-at-the-soho-apple-store-in-ny-is-stunning |url-status=live}} and some also glass bridges.{{cite web |title=The Top Ten Awe-Inspiring Apple Stores in The World |url=https://www.igeeksblog.com/top-ten-awe-inspiring-apple-stores-in-the-world/ |website=iGeeksBlog |access-date=December 6, 2017 |archive-date=December 6, 2017 |archive-url=https://web.archive.org/web/20171206143515/https://www.igeeksblog.com/top-ten-awe-inspiring-apple-stores-in-the-world/ |url-status=live}} The New York Times wrote in 2011 that these features were part of then-CEO Steve Jobs' extensive attention to detail,{{cite news |first1=Miguel |last1=Helft |first2=Shan |last2=Carter |title=A Chief Executive's Attention to Detail, Noted in 313 Patents |url=https://www.nytimes.com/2011/08/26/technology/apple-patents-show-steve-jobss-attention-to-design.html |website=The New York Times |date=August 25, 2011 |access-date=March 23, 2017 |archive-date=December 7, 2016 |archive-url=https://web.archive.org/web/20161207233413/http://www.nytimes.com/2011/08/26/technology/apple-patents-show-steve-jobss-attention-to-design.html |url-status=live}} and Apple received a design patent in 2002 for its glass staircase design.{{cite web |first=Matthew |last=Panzarino |title=Apple out to patent curved glass panels used in Shanghai Retail Store |url=https://thenextweb.com/apple/2012/04/19/apple-out-to-patent-curved-glass-panels-used-in-shanghai-retail-store/ |website=The Next Web |date=April 19, 2012 |access-date=May 6, 2017 |archive-date=October 26, 2017 |archive-url=https://web.archive.org/web/20171026054352/https://thenextweb.com/apple/2012/04/19/apple-out-to-patent-curved-glass-panels-used-in-shanghai-retail-store/ |url-status=live}}{{cite web |first=Rain |last=Noe |title=Apple Continues Pushing Boundaries of Glass for Architectural Applications |url=http://www.core77.com/posts/22944/apple-continues-pushing-boundaries-of-glass-for-architectural-applications-22944 |website=Core77 |date=July 17, 2012 |access-date=May 6, 2017 |archive-date=June 12, 2017 |archive-url=https://web.archive.org/web/20170612140742/http://www.core77.com/posts/22944/apple-continues-pushing-boundaries-of-glass-for-architectural-applications-22944 |url-status=live}}{{cite web |title=United States Design Patent |url=http://pdf.ifoman.com.s3.amazonaws.com/staircase_page_patent_c.pdf |archive-url=https://web.archive.org/web/20140903070130/http://pdf.ifoman.com.s3.amazonaws.com/staircase_page_patent_c.pdf |website=ifo Apple Store |archive-date=September 3, 2014 |access-date=May 6, 2017}} Historically, Apple has partnered with architectural firm Bohlin Cywinski Jackson in designing and creating its original retail stores, and has in recent years partnered with architectural firm Foster + Partners in designing its newer stores, as well as its corporate Apple Park campus.{{cite web |first=Pilar |last=Viladas |title=How Bohlin Cywinski Jackson created the Apple retail experience |url=https://www.curbed.com/2016/9/12/12854540/apple-stores-architecture-foster-partners-bohlin-cywinski-jackson |website=Curbed |publisher=Vox Media |date=September 12, 2016 |access-date=December 6, 2017 |archive-date=December 6, 2017 |archive-url=https://web.archive.org/web/20171206155435/https://www.curbed.com/2016/9/12/12854540/apple-stores-architecture-foster-partners-bohlin-cywinski-jackson |url-status=live}}

File:Appleantara.jpg, Mexico City]]

File:Apple store shanghai (24513943492).jpg, Shanghai]]

Apple has received numerous architectural awards for its store designs,{{cite web |first=Buster |last=Hein |title=Apple wins supreme engineering award for glass lantern store in Turkey |url=http://www.cultofmac.com/305967/apple-wins-supreme-engineering-award-glass-lantern-store-turkey/ |website=Cult of Mac |date=December 12, 2014 |access-date=May 6, 2017 |archive-date=April 2, 2017 |archive-url=https://web.archive.org/web/20170402091511/http://www.cultofmac.com/305967/apple-wins-supreme-engineering-award-glass-lantern-store-turkey/ |url-status=live}}{{cite web |first=Mitchel |last=Broussard |title=Apple Receives Chairman's Award for Historic Architectural Preservation in NYC |url=https://www.macrumors.com/2016/02/03/apple-chairmans-award-architectural-preservation/ |website=MacRumors |date=February 3, 2016 |access-date=May 6, 2017 |archive-date=February 18, 2018 |archive-url=https://web.archive.org/web/20180218090325/https://www.macrumors.com/2016/02/03/apple-chairmans-award-architectural-preservation/ |url-status=live}} and its "iconic" glass cube, designed in part by Peter Bohlin,{{cite web |first=Inga |last=Saffron |title=Old-school architect creates an iOpener |url=http://www.philly.com/inquirer/entertainment/20100322_Old-school_architect_creates_an_iOpener.html |archive-url=https://web.archive.org/web/20100324191844/http://www.philly.com/inquirer/entertainment/20100322_Old-school_architect_creates_an_iOpener.html |website=The Philadelphia Inquirer |publisher=Philadelphia Media Network |archive-date=March 24, 2010 |access-date=March 23, 2017}}{{cite web |first=Nicole |last=Martinelli |title=Apple Cube Store Architect "Computer Illiterate" |url=http://www.cultofmac.com/34365/apple-cube-store-architect-computer-illiterate/ |website=Cult of Mac |date=March 22, 2010 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323235711/http://www.cultofmac.com/34365/apple-cube-store-architect-computer-illiterate/ |url-status=live}} at Apple's Fifth Avenue store in New York City, received a separate design patent in 2014.{{cite magazine |first=Jack |last=Linshi |title=Apple Wins Patent for Its Glass Cube Store Design |url=https://time.com/3207197/apple-patent-fifth-avenue-apple-store-glass-cube/ |magazine=Time |date=August 28, 2014 |access-date=May 6, 2017 |archive-date=September 10, 2016 |archive-url=https://web.archive.org/web/20160910031348/http://time.com/3207197/apple-patent-fifth-avenue-apple-store-glass-cube/ |url-status=live}}{{cite web |first=Richard |last=Padilla |title=Apple Granted Patent for Fifth Avenue Glass Cube Store Design |url=https://www.macrumors.com/2014/08/28/apple-patent-fifth-avenue-glass-cube/ |website=MacRumors |date=August 28, 2014 |access-date=May 6, 2017 |archive-date=February 4, 2017 |archive-url=https://web.archive.org/web/20170204020332/https://www.macrumors.com/2014/08/28/apple-patent-fifth-avenue-glass-cube/ |url-status=live}}{{cite web |first=Katie |last=Marsal |title=Apple wins patent for Steve Jobs-designed Fifth Ave glass cube |url=http://appleinsider.com/articles/14/08/28/apple-wins-patent-for-steve-jobs-designed-fifth-ave-glass-cube |website=AppleInsider |date=August 28, 2014 |access-date=May 6, 2017 |archive-date=June 24, 2017 |archive-url=https://web.archive.org/web/20170624093721/http://appleinsider.com/articles/14/08/28/apple-wins-patent-for-steve-jobs-designed-fifth-ave-glass-cube |url-status=live}}

Ron Johnson held the position of Senior Vice President of Retail Operations from 2001 until November 1, 2011.{{cite web |first=Kelly |last=Hodgkins |title=Retail chief Ron Johnson leaves Apple for J.C. Penney |url=https://www.engadget.com/2011/06/14/retail-chief-ron-johnson-leaves-apple-for-j-c-penney/ |website=Engadget |publisher=AOL |date=June 14, 2011 |access-date=May 26, 2017 |archive-date=February 18, 2018 |archive-url=https://web.archive.org/web/20180218024124/https://www.engadget.com/2011/06/14/retail-chief-ron-johnson-leaves-apple-for-j-c-penney/ |url-status=live}}{{cite web |first=Dan |last=Moren |title=Report: Apple retail chief Johnson to depart |url=http://www.macworld.com/article/1160520/apple_retail_chief_johnson_departing.html |website=Macworld |publisher=International Data Group |date=June 14, 2011 |access-date=May 26, 2017 |archive-date=June 22, 2017 |archive-url=https://web.archive.org/web/20170622115519/http://www.macworld.com/article/1160520/apple_retail_chief_johnson_departing.html |url-status=live}} During his tenure, it was reported that while Johnson was responsible for site selection, in-store service, and store layout, inventory was controlled by then-COO and now-CEO Tim Cook, who has a background in supply chain management.{{cite web |first=Adam |last=Lashinsky |title=How Apple Works: Inside the World's Biggest Startup |url=http://fortune.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/ |website=Fortune |publisher=Time Inc. |date=August 25, 2011 |access-date=May 26, 2017 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525083254/http://fortune.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/ |url-status=live}} In January 2012, Apple transferred retail leadership to John Browett.{{cite web |title=John Browett Joins Apple as Senior Vice President of Retail |url=https://www.apple.com/uk/newsroom/2012/01/31John-Browett-Joins-Apple-as-Senior-Vice-President-of-Retail/ |website=Apple Newsroom |publisher=Apple Inc. |date=January 30, 2012 |access-date=May 26, 2017 |archive-date=February 18, 2018 |archive-url=https://web.archive.org/web/20180218024134/https://www.apple.com/uk/newsroom/2012/01/31John-Browett-Joins-Apple-as-Senior-Vice-President-of-Retail/ |url-status=live}} However, after attempts to cut costs, including reducing new hires and limiting staff hours, he was fired after six months, later telling a conference that he "just didn't fit with the way they ran the business".{{cite news |first=James |last=Titcomb |title=Why new Apple retail chief's British predecessor John Browett was fired |url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10379517/Why-new-Apple-retail-chiefs-British-predecessor-John-Browett-was-fired.html |website=The Daily Telegraph |date=October 15, 2013 |access-date=May 26, 2017 |archive-date=December 24, 2016 |archive-url=https://web.archive.org/web/20161224181228/http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10379517/Why-new-Apple-retail-chiefs-British-predecessor-John-Browett-was-fired.html |url-status=live}}{{cite web |first=Matt |last=Brian |title=Looking back: John Browett's turbulent six months in charge of Apple Retail |url=https://thenextweb.com/apple/2012/10/29/for-apples-browett-was-the-writing-on-the-wall/ |website=The Next Web |date=October 29, 2012 |access-date=May 26, 2017 |archive-date=September 12, 2016 |archive-url=https://web.archive.org/web/20160912191219/http://thenextweb.com/apple/2012/10/29/for-apples-browett-was-the-writing-on-the-wall/ |url-status=live}} In October 2013, Apple hired Angela Ahrendts from Burberry.{{cite magazine |first=Charlotte |last=Alter |title=Apple Hires Burberry CEO |url=https://business.time.com/2013/10/15/apple-angela-ahrendts/ |magazine=Time |date=October 15, 2013 |access-date=May 26, 2017 |archive-date=October 26, 2016 |archive-url=https://web.archive.org/web/20161026232351/http://business.time.com/2013/10/15/apple-angela-ahrendts/ |url-status=live}}{{cite web |first1=Brian X. |last1=Chen |first2=Mark |last2=Scott |title=Apple Hires Burberry Chief to Polish Image of Online Stores |url=https://www.nytimes.com/2013/10/16/technology/apple-hires-burberry-ceo-angela-ahrendts.html |website=The New York Times |date=October 15, 2013 |access-date=May 26, 2017 |archive-date=August 27, 2017 |archive-url=https://web.archive.org/web/20170827165054/http://www.nytimes.com/2013/10/16/technology/apple-hires-burberry-ceo-angela-ahrendts.html |url-status=live}}{{cite web |first1=Sarah |last1=Butler |first2=Jennifer |last2=Rankin |first3=Juliette |last3=Garside |title=Angela Ahrendts leaves Burberry for new job at Apple |url=https://www.theguardian.com/business/2013/oct/15/burberry-angela-ahrendts-new-job-apple |website=The Guardian |date=October 15, 2013 |access-date=May 26, 2017 |archive-date=July 15, 2017 |archive-url=https://web.archive.org/web/20170715130609/https://www.theguardian.com/business/2013/oct/15/burberry-angela-ahrendts-new-job-apple |url-status=live}} When Ahrendts left in April 2019, Deirdre O’Brien expanded from Worldwide Sales and Operations, to People, and currently, to People and Retail. In an interview with Funke Mediengruppe in May 2021 she commented, Apple is sticking to its plan to open more stores around the globe in the future, as reported by Bloomberg.{{Cite web|date=2021-05-30|title=Apple to Open More Stores Even as Pandemic Drives Online Sales|url=https://www.bloomberg.com/news/articles/2021-05-30/apple-to-open-more-stores-even-as-pandemic-drives-online-sales?srnd=prognosis|url-status=live|access-date=2021-06-03|website=Bloomberg.com|archive-url=https://web.archive.org/web/20210530185710/https://www.bloomberg.com/news/articles/2021-05-30/apple-to-open-more-stores-even-as-pandemic-drives-online-sales?srnd=prognosis |archive-date=May 30, 2021}}

=Work environment=

File:Apple Store The Grove.jpg shopping center in Los Angeles, California]]

{{See also|Apple worker organizations}}

Due to the popularity of the brand, applicants for jobs at Apple Stores are numerous, with many young workers applying. The pace of work is high due to the popularity of the iPhone and iPad. Employees typically work for only a few years as career prospects are limited with no path of advancement other than limited retail management slots.{{cite web |first=David |last=Segal |title=Apple's Retail Army, Long on Loyalty but Short on Pay |url=https://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html |website=The New York Times |date=June 23, 2012 |access-date=April 26, 2017 |archive-date=July 16, 2019 |archive-url=https://web.archive.org/web/20190716111205/https://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html |url-status=live}} Apple Store employees make above-average pay for retail employees and are offered benefits including 401(k) plans, product discounts, and reduced price on stock. The retention rate for the technicians who staff the Genius Bar is more than 90%.{{cite web |first=Mark |last=Gurman |title=New York Times profiles Apple's retail operations and employees |url=https://9to5mac.com/2012/06/23/new-york-times-profiles-apples-retail-operations-and-employees/ |website=9to5Mac |date=June 23, 2012 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323233907/https://9to5mac.com/2012/06/23/new-york-times-profiles-apples-retail-operations-and-employees/ |url-status=live}}

File:Applemorumbi.jpg, São Paulo]]

A May 2016 Business Insider article featured a lengthy interview with an anonymous Apple Store retail worker in the United Kingdom, where the employee highlighted significant dissatisfaction and issues for retail workers, including harassment and death threats from customers, an intense internal criticism policy that feels "like a cult", a lack of any significant bonus if a worker manages to secure a business contract worth "hundreds of thousands", a lack of promotion opportunities, and are paid so little that many workers are unable to buy products themselves even with a "generous" discount on any Apple product or Apple stock.{{cite web |first=Jim |last=Edwards |title=NEVER MIND THE DEATH THREATS: An Apple Store worker tells us what it's really like working for Apple |url=http://www.businessinsider.com/qa-with-an-apple-store-worker-2016-5 |website=Business Insider |publisher=Axel Springer SE |date=May 28, 2016 |access-date=May 26, 2017 |archive-date=May 25, 2017 |archive-url=https://web.archive.org/web/20170525083425/http://www.businessinsider.com/qa-with-an-apple-store-worker-2016-5/ |url-status=live}}

According to an April 2022 press release, over 70 percent of the eligible employees in the Apple Store located in the Cumberland Mall in Atlanta, Georgia, have signified interest in unionizing. The employees asked for a $28 per hour wage, better benefits, and profit-sharing. If successful, the effort would make the store the first unionized Apple retail store in the United States.{{cite news |last=Leswing |first=Kif |url=https://www.cnbc.com/2022/04/20/atlanta-apple-store-is-the-first-to-file-for-union-election-.html |title=Atlanta Apple store is the first to file for union election |work=CNBC |date=2022-04-20 |accessdate=2022-04-20}}

Countries and regions

File:Countries with Apple stores.jpg

{{Static row numbers}}

class="wikitable sortable static-row-numbers static-row-header-text" style="font-size:90%"

! style="width:16%" | Country / Region

! style="width:12%" | Date of
first store

! style="width:20%" | Location of
first store

! style="width:12%" | Date of
latest store

! style="width:20%" | Location of
latest store

! style="width:10%" | Number of stores

! class="unsortable" style="width:5%" | {{Reference heading}}

{{flag|United States}}

| May 19, 2001

| Tysons Corner Center, Tysons Corner, Virginia

| 2025

| Downtown Detroit, Michigan

| style="text-align:center" | 273

| {{Cite web |date=2025-01-10 |title=Apple Announces New Miami Worldcenter Store With Special Wallpaper |url=https://www.macrumors.com/2025/01/10/apple-miami-worldcenter/ |access-date=2025-01-11 |website=MacRumors |language=en}}

{{flag|China}} (mainland)

| July 19, 2008

| Sanlitun, Beijing

| January 18, 2025

| MixC Hefei, Hefei

| style="text-align:center" | 48

| {{Cite web |title=Apple to open their first Flagship Store in Hefei China in January |url=https://www.patentlyapple.com/2024/12/apple-to-open-their-first-flagship-store-in-hefei-china-in-january.html |access-date=2024-12-28 |website=Patently Apple}}

{{flag|United Kingdom}}

| November 20, 2004

| Regent Street, London

| June 15, 2023

| Battersea, London

| style="text-align:center" | 40

| {{Cite web |last=Phelan |first=David |title=Apple Suddenly Announces Latest Store And Opening Date In Stunning London Location |url=https://www.forbes.com/sites/davidphelan/2023/06/02/apple-suddenly-announces-latest-store-and-opening-date-in-stunning-london-location/ |access-date=2023-06-03 |website=Forbes |language=en}}

{{flag|Canada}}

| May 21, 2005

| Yorkdale Shopping Centre, Toronto

| November 18, 2022

| Pacific Centre, Vancouver

| style="text-align:center" | 28

|

{{flag|Australia}}

| June 19, 2008

| George Street, Sydney

| July 25, 2015

| Westfield Miranda, Sydney

| style="text-align:center" | 22

| {{Cite web | url=https://www.apple.com/au/newsroom/2008/06/18Apples-First-Retail-Store-in-Australia-Opens-in-Sydney-on-Thursday-19-June/ | title=Apple's First Retail Store in Australia Opens in Sydney on Thursday 19 June | publisher=Apple, Inc. | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108205903/https://www.apple.com/au/newsroom/2008/06/18Apples-First-Retail-Store-in-Australia-Opens-in-Sydney-on-Thursday-19-June/ | url-status=live}}

{{flag|France}}

| November 7, 2009

| Carrousel du Louvre, Paris

| November 18, 2018

| Champs-Élysées, Paris

| style="text-align:center" | 20

| {{Cite web | url=http://appleinsider.com/articles/09/11/08/apple_opens_doors_to_frances_first_apple_store | title=Apple opens doors to France's first Apple Store | date=November 9, 2009 | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108205437/http://appleinsider.com/articles/09/11/08/apple_opens_doors_to_frances_first_apple_store | url-status=live}}

{{flag|Italy}}

| March 31, 2007

| Centro Commerciale Roma Est, Rome

| May 27, 2021

| Via del Corso, Rome

| style="text-align:center" | 17

| {{Cite web | url=https://www.apple.com/it/newsroom/2007/03/01Apple-Opens-Retail-Store-in-Rome-Saturday-March-31-2007/ | title=Apple Media Alert: Apple Apre un Retail Store a Roma - Sabato, 31 Marzo 2007 | publisher=Apple, Inc. | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108210258/https://www.apple.com/it/newsroom/2007/03/01Apple-Opens-Retail-Store-in-Rome-Saturday-March-31-2007/ | url-status=live}}

{{flag|Germany}}

| December 6, 2008

| 1 Rosenstrasse, Munich, Bavaria

| December 2, 2021

| Rosenthaler Strasse, Berlin

| style="text-align:center" | 16

| {{Cite web | url=http://appleinsider.com/articles/08/12/01/apple_opening_first_german_retail_store_in_munich_this_weekend | title=Apple opening first German retail store in Munich this weekend | date=December 2008 | access-date=November 8, 2017 | archive-date=November 9, 2017 | archive-url=https://web.archive.org/web/20171109023312/http://appleinsider.com/articles/08/12/01/apple_opening_first_german_retail_store_in_munich_this_weekend | url-status=live}}

{{flag|Spain}}

| September 4, 2010

| La Maquinista, Barcelona

| November 28, 2024

| La Vaguada, Madrid

| style="text-align:center" | 12

| {{Cite web | url=https://www.apple.com/es/retail/lavaguada/ | title=Apple La Vaguada | access-date=November 14, 2024 }}

{{flag|Japan}}

| November 30, 2003

| Ginza, Tokyo

| December 14, 2019

| Lazona Kawasaki Plaza, Kawasaki

| style="text-align:center" | 10

| {{Cite web | url=https://www.apple.com/retail/storelist/ | title=Apple Retail Stores, Japan | publisher=Apple, Inc. | access-date=May 29, 2020 | archive-date=February 15, 2011 | archive-url=https://web.archive.org/web/20110215221937/http://www.apple.com/retail/storelist/ | url-status=live}}

{{flag|South Korea}}

| January 27, 2018

| Garosu-gil, Seoul

| January 20, 2024

| Hongdae, Seoul, South Korea

| style="text-align:center" | 7

| {{Cite web |title=홍대 - Apple Store - Apple (KR) |url=https://www.apple.com/kr/retail/hongdae/ |access-date=January 16, 2018 |publisher=Apple, Inc.}}

{{flag|Hong Kong}}

| September 24, 2011

| ifc Mall, Central and Western District

| September 22, 2016

| apm Hong Kong

| style="text-align:center" | 6

| {{Cite web | url=https://www.macrumors.com/2011/09/22/hong-kong-apple-store-opens-to-press-tim-cook-to-attend-opening/ | title=Hong Kong Apple Store Opens to Press, Tim Cook to Attend Opening? | date=September 22, 2011 | access-date=May 25, 2017 | archive-date=November 9, 2017 | archive-url=https://web.archive.org/web/20171109022723/https://www.macrumors.com/2011/09/22/hong-kong-apple-store-opens-to-press-tim-cook-to-attend-opening/ | url-status=live}}

{{flag|Switzerland}}

| September 25, 2008

| Rue de Rive, Geneva

| July 12, 2014

| Freie Strasse, Basel

| style="text-align:center" | 4

| {{Cite web | url=https://www.apple.com/chfr/newsroom/2008/09/22Apple-opened-on-Friday-26-September-2008-a-retail-store-in-Zurich/ | title=Apple ouvre un Apple Store à Genève le jeudi 25 septembre 2008 | publisher=Apple, Inc. | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108205906/https://www.apple.com/chfr/newsroom/2008/09/22Apple-opened-on-Friday-26-September-2008-a-retail-store-in-Zurich/ | url-status=live}}

{{flag|United Arab Emirates}}

| October 29, 2015

| Mall of the Emirates, Dubai
Yas Mall, Abu Dhabi

| February 25, 2022

| Al Maryah Island, Abu Dhabi

| style="text-align:center" | 4

| {{Cite web | url=http://appleinsider.com/articles/15/10/15/first-uae-apple-stores-to-open-on-oct-29-dubai-location-could-be-worlds-largest | title=First UAE Apple Stores to open on Oct. 29, Dubai location could be world's largest | date=October 15, 2015 | access-date=May 25, 2017 | archive-date=March 5, 2017 | archive-url=https://web.archive.org/web/20170305003645/http://appleinsider.com/articles/15/10/15/first-uae-apple-stores-to-open-on-oct-29-dubai-location-could-be-worlds-largest | url-status=live}}

{{flag|Netherlands}}

| March 3, 2012

| Hirschbuilding, Leidseplein, Amsterdam

| August 9, 2014

| De Passage, The Hague

| style="text-align:center" | 3

| {{Cite web | url=http://appleinsider.com/articles/12/02/22/apples_first_amsterdam_retail_store_set_to_open_march_3 | title=Apple's first Amsterdam retail store set to open March 3 | date=February 22, 2012 | access-date=November 8, 2017 | archive-date=November 9, 2017 | archive-url=https://web.archive.org/web/20171109022752/http://appleinsider.com/articles/12/02/22/apples_first_amsterdam_retail_store_set_to_open_march_3 | url-status=live}}

{{flag|Sweden}}

| September 15, 2012

| Westfield Täby Centrum, Täby

| September 20, 2024

| Westfield Mall of Scandinavia, Solna

| style="text-align:center" | 3

| {{Cite web |date=January 22, 2024 |title=Apple Opening New Store in Sweden, But Permanently Closing Another |url=https://www.macrumors.com/2024/01/22/new-apple-store-opening-in-sweden/ |access-date= |website=MacRumors}}

{{flag|Turkey}}

| April 5, 2014

| Zorlu Center, Istanbul

| October 22, 2021

| Bağdat Caddesi, Istanbul

| style="text-align:center" | 3

|

{{flag|Singapore}}

| May 27, 2017

| Orchard Road

| September 10, 2020

| Marina Bay Sands

| style="text-align:center" | 3

| {{Cite web | url=https://www.apple.com/sg/newsroom/2017/05/apple-orchard-road-opens-in-singapore/ | title=Apple Orchard Road opens in Singapore | publisher=Apple, Inc. | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108210214/https://www.apple.com/sg/newsroom/2017/05/apple-orchard-road-opens-in-singapore/ | url-status=live}}

{{flag|Brazil}}

| February 15, 2014

| VillageMall, Barra da Tijuca, Rio de Janeiro

| April 18, 2015

| Morumbi, São Paulo

| style="text-align:center" | 2

| {{Cite web| url=https://9to5mac.com/2014/04/05/first-apple-store-opens-to-public-in-turkey/| title=First Apple Store opens to public in Turkey| date=April 5, 2014| access-date=June 30, 2017| archive-date=November 8, 2017| archive-url=https://web.archive.org/web/20171108205002/https://9to5mac.com/2014/04/05/first-apple-store-opens-to-public-in-turkey/| url-status=live}}

{{flag|Macau}}

| June 25, 2016

| Galaxy Macau

| June 29, 2018

| Cotai Strip

| style="text-align:center" | 2

| {{Cite web | url=http://appleinsider.com/articles/16/06/16/apple-to-open-first-macau-apple-store-on-june-25 | title=Apple to open first Macau Apple Store on June 25 | date=June 16, 2016 | access-date=November 8, 2017 | archive-date=November 9, 2017 | archive-url=https://web.archive.org/web/20171109023047/http://appleinsider.com/articles/16/06/16/apple-to-open-first-macau-apple-store-on-june-25 | url-status=live}}

{{flag|Mexico}}

| September 24, 2016

| Centro Santa Fe, Santa Fe, Mexico City

| September 28, 2019

| Centro Comercial Antara Fashion Hall, Mexico City

| style="text-align:center" | 2

| {{Cite web | url=https://www.apple.com/newsroom/2016/09/apples-grand-opening-in-mexico/ | title=Apple's grand opening in Mexico | publisher=Apple, Inc. | access-date=November 8, 2017 | archive-date=November 8, 2017 | archive-url=https://web.archive.org/web/20171108210304/https://www.apple.com/newsroom/2016/09/apples-grand-opening-in-mexico/ | url-status=live}}

{{flag|Taiwan}}

| July 1, 2017

| Taipei 101, Taipei

| June 15, 2019

| Xinyi A13, Taipei

| style="text-align:center" | 2

| {{Cite web | url=https://www.macrumors.com/2017/06/21/apple-store-taiwan-opening-july-1/ | title=First Apple Store in Taiwan to Open on July 1 | date=June 21, 2017 | access-date=June 22, 2017 | archive-date=June 22, 2017 | archive-url=https://web.archive.org/web/20170622043415/https://www.macrumors.com/2017/06/21/apple-store-taiwan-opening-july-1/ | url-status=live}}

{{flag|Thailand}}

| November 10, 2018

| Iconsiam, Bangkok

| July 31, 2020

| CentralWorld, Bangkok

| style="text-align:center" | 2

| {{Cite web | url= https://www.apple.com/newsroom/2020/07/apple-central-world-opens-friday-in-thailand/ | title= Apple Central World opens Friday in Thailand | date= July 28, 2020 | access-date= July 29, 2020 | archive-date= July 29, 2020 | archive-url= https://web.archive.org/web/20200729095620/https://www.apple.com/newsroom/2020/07/apple-central-world-opens-friday-in-thailand/ | url-status= live}}

{{flag|India}}

| April 18, 2023

| Bandra Kurla Complex, Mumbai

| April 20, 2023

| Select CityWalk, Saket, New Delhi

| style="text-align:center" | 2

| {{Cite web |title=BKC - Apple Store - Apple |url=https://www.apple.com/in/retail/bkc/ |access-date=2023-04-05 |website=Apple (India) |language=en-IN}}{{Cite web |title=Saket - Apple Store - Apple|url=https://www.apple.com/in/retail/saket/ |access-date=2023-04-11 |website=Apple (India) |language=en-IN}}

{{flag|Belgium}}

| September 19, 2015

| Avenue de la Toison d’Or, Brussels

| colspan=2 |

| style="text-align:center" | 1

| {{Cite web|url = https://9to5mac.com/2015/09/04/apple-store-brussels-opening-date/|title = Apple officially confirms first Apple Store in Belgium opens in Brussels on 19th September|date = September 4, 2015|access-date = May 25, 2017|archive-date = November 8, 2017|archive-url = https://web.archive.org/web/20171108205107/https://9to5mac.com/2015/09/04/apple-store-brussels-opening-date/|url-status = live}}

{{flag|Austria}}

| February 24, 2018

| Kärntner Straße, Vienna

| colspan=2 |

| style="text-align:center" | 1

| {{Cite web | url=https://www.macrumors.com/2018/02/01/apple-store-vienna-february-24/ | title=Apple to Open New Retail Store in Vienna, Austria on February 24 | date=January 31, 2018 | access-date=February 1, 2018 | archive-date=February 1, 2018 | archive-url=https://web.archive.org/web/20180201093128/https://www.macrumors.com/2018/02/01/apple-store-vienna-february-24/ | url-status=live}}

{{flag|Malaysia}}

| June 22, 2024

| The Exchange TRX, Kuala Lumpur

| colspan=2 |

| style="text-align:center" | 1

| {{Cite web |title=The Exchange TRX - Apple Store |url=https://www.apple.com/my/exchangetrx/ |access-date=2024-05-29 |website=Apple (Malaysia) |language=en-MY}}{{Cite web |title=Apple's first retail location in Malaysia |url=https://www.fosterandpartners.com/news/apple-s-first-retail-location-in-malaysia-opens-to-the-public |access-date=2024-08-23 |website=Foster + Partners |language=en-MY}}

Total

! colspan=4 |

! 534 stores

!

History

File:Apple Store Boston circular staircase.jpg]]

File:Aix-en-Provence 20160717 10.jpg, France]]

=Third-party retail=

Steve Jobs, co-founder of Apple, returned to the company as interim CEO in 1997. According to his biographer Walter Isaacson, Jobs began a concerted campaign to help sales by improving the retail presentation of Macintosh computers. Even with new products launched under his watch, like the iMac and the PowerBook G3 and an online store, Apple still relied heavily on big-box computer and electronics stores for most of its sales. There, customers continued to deal with poorly trained and ill-maintained Mac sections that did not foster customer loyalty to Apple and did not help differentiate the Mac user experience from Windows.{{cite web |first=Tom |last=Hormby |title=The Roots of Apple's Retail Stores |url=http://lowendmac.com/2008/the-roots-of-apples-retail-stores/ |website=LowEndMac |date=May 19, 2008 |access-date=April 26, 2017 |archive-date=January 13, 2017 |archive-url=https://web.archive.org/web/20170113234954/http://lowendmac.com/2008/the-roots-of-apples-retail-stores/ |url-status=live}}{{cite web |first=Janet |last=Meyer |title=Best Buy and Apple Together Again |url=http://www.applematters.com/article/best-buy-and-apple-together-again/ |website=Apple Matters |date=June 27, 2006 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100854/http://www.applematters.com/article/best-buy-and-apple-together-again/ |url-status=live}} In fact, the retailer trend was towards selling their own generic in-house brand PCs which used even cheaper components than those by major PC makers, increasing retailer overall margins by keeping the manufacturing profits. This "provided a powerful profit motive to convert customers interested in buying a Mac into the owners of a new, cheaply assembled, house brand PC".{{cite web |first=Daniel |last=Eran |title=Apple's Retail Challenge |url=http://www.roughlydrafted.com/RD/Q4.06/1DDD598A-7CE0-479E-A6F9-912777CAB484.html |website=Roughly Drafted |date=November 8, 2006 |access-date=April 26, 2017 |archive-date=April 15, 2016 |archive-url=https://web.archive.org/web/20160415153316/http://www.roughlydrafted.com/RD/Q4.06/1DDD598A-7CE0-479E-A6F9-912777CAB484.html |url-status=live}}

Tim Cook, who joined Apple in 1998 as Senior Vice President for Worldwide Operations, announced the company would "cut some channel partners that may not be providing the buying experience [Apple expects]. We're not happy with everybody." Jobs severed Apple's ties with every big box retailer, including Sears, Montgomery Ward, Best Buy, Circuit City, Computer City, and Office Max to focus its retail efforts with CompUSA—which reached an agreement to establish dedicated departments for Apple hardware, staffed by trained employees and representatives. Apple also worked with local user groups to promote launch events for new hardware and Mac OS releases.

Between 1997 and 2000, the number of Mac authorized resellers dropped from 20,000 to just 11,000. The majority of these were cuts made by Apple itself. Jobs proclaimed that Apple would be targeting Dell as a competitor, with Cook's mandate to match or exceed Dell's lean inventories and streamlined supply chain. Jobs made an open statement to Michael Dell, "with our new products and our new store and our new build-to-order, we're coming after you, buddy." While Dell had operated as direct mail order and online order company, having pulled out of retailers to realize greater profit margins and efficiency, Apple had direct orders with sales handled by its channel partners, other mail order resellers, independent dealerships, and the new relationship with CompUSA.

File:Apple Tower Theatre.jpg in Los Angeles, California]]

After a retail design concept by Marc Newson was abandoned,{{Cite web |last=Alexa |first=Alexandra |date=17 January 2020 |title=An Apple Store Concept Video From the 1990s |url=https://www.core77.com/posts/92616/An-Apple-Store-Concept-Video-From-the-1990s |access-date=2025-06-02 |website=Core77}}{{Cite web |last=Servantes |first=Ian |date=2020-01-22 |title=Marc Newson's trippy, aborted Apple retail concept is 90s color overdrive |url=https://www.inverse.com/input/design/behold-the-delight-of-this-aborted-90s-apple-retail-concept-marc-newson |access-date=2025-06-02 |website=Input |language=en}} a revised concept for an Apple "store-within-a-store" was designed by {{ill|Eight Inc.|es}}., a San Francisco-based firm who had developed Apple's presences at the MacWorld expo; they were designed as a self-contained showroom with more minimalistic design that emphasized the products themselves. After a trial at retail outlets in Japan, CompUSA began to adopt the new concept for its locations beginning in 1999.{{Cite web |date=2021-05-20 |title=Before the Genius Bar: Behind the retail designs that paved the way for 20 years of Apple Stores |url=https://9to5mac.com/2021/05/20/20-years-apple-retail-stores-compusa-early-designs/ |access-date=2024-02-01 |website=9to5Mac}} The "store within a store" approach still had shortcomings; acting as a mystery shopper, Macworld writer David Pogue observed that all but one of the locations he visited had employees who actively steered him towards Windows PCs and attacked Macs (such as claiming they did not have software available); the company's PR director Suzanne Shelton stated that finding "specialized" talent was difficult. Despite this, CompUSA sales of Macs had increased. Apple then added Best Buy as a second authorized reseller.{{cite web |first=David |last=Pogue |title=Desktop Critic: CompUSA: Apple's Not-So-Superstore |url=http://www.macworld.com/article/1014845/desktopcritic.html |website=Macworld |publisher=International Data Group |date=March 1, 1999 |access-date=March 23, 2017 |archive-date=March 29, 2017 |archive-url=https://web.archive.org/web/20170329115612/http://www.macworld.com/article/1014845/desktopcritic.html |url-status=live}} Challenges still remained, as resellers' profit margins on selling Macs was only around 9%, and selling Macs was only worthwhile if ongoing service and support contracts were provided, of which retailer experiences were inconsistent.{{cite web|url=http://www.roughlydrafted.com/RD/Q4.06/1DDD598A-7CE0-479E-A6F9-912777CAB484.html|title=Apple's Retail Challenge|access-date=July 21, 2016|archive-date=April 15, 2016|archive-url=https://web.archive.org/web/20160415153316/http://www.roughlydrafted.com/RD/Q4.06/1DDD598A-7CE0-479E-A6F9-912777CAB484.html|url-status=live}}

= Online store =

In 1997, the year Steve Jobs returned to Apple, Dell founder and CEO Michael Dell was asked how he would fix Apple. Dell responded: "I'd shut it down and give the money back to the shareholders". This angered Jobs, due to Dell's success with its online store originally built by NeXT, his former business that Apple acquired to bring Jobs back. A team of Apple and NeXT employees spent several months building an online store that would be better than Dell's. On November 10, 1997, Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: "I guess what we want to tell you, Michael, is that with our new products and our new store and our new build-to-order manufacturing, we're coming after you, buddy."{{cite web |first=Seth |last=Fiegerman |title=The Slow Evolution of Apple's Online Store |url=http://mashable.com/2014/05/16/apple-online-store-history/ |website=Mashable |date=May 16, 2014 |access-date=April 26, 2017 |archive-date=July 1, 2017 |archive-url=https://web.archive.org/web/20170701015357/http://mashable.com/2014/05/16/apple-online-store-history/ |url-status=live}}

In August 2015, Apple revamped the online storefront, removing the dedicated "Store" tab and making the entire website a retail experience.{{cite web |first=Matthew |last=Panzarino |title=Apple.com, One Of The World's Biggest Stores, Gets A Redesign |url=https://techcrunch.com/2015/08/06/apple-com-removes-standalone-store-tab-emphasizes-curation-in-huge-redesign/ |website=TechCrunch |publisher=AOL |date=August 6, 2015 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100401/https://techcrunch.com/2015/08/06/apple-com-removes-standalone-store-tab-emphasizes-curation-in-huge-redesign/ |url-status=live}}{{cite web |first=Mariella |last=Moon |title=Apple's website redesign kills separate 'Store' section |url=https://www.engadget.com/2015/08/06/apples-website-store-death/ |website=Engadget |publisher=AOL |date=August 6, 2015 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427095900/https://www.engadget.com/2015/08/06/apples-website-store-death/ |url-status=live}} Later, in August 2021, a redesigned store section of the website returned, with products still being able to be purchased directly through their respective pages.{{cite web |last=Juli |first=Clover |title=Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab |url=https://www.macrumors.com/2021/08/03/apple-website-redesigned-store/ |website=MacRumors |date=August 3, 2021 |access-date=September 16, 2023}}

=Origins=

Image:Line at the opening of first Apple Store in America.jpg in Tysons, Virginia near Washington, D.C.]]

Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.

In 1999, Jobs personally recruited Millard Drexler, former CEO of Gap Inc., to serve on Apple's board of directors.{{cite web |first=Juli |last=Clover |title=Longtime Apple Board Member Mickey Drexler to Retire in March |url=https://www.macrumors.com/2015/01/22/mickey-drexler-to-retire/ |website=MacRumors |date=January 22, 2015 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427095845/https://www.macrumors.com/2015/01/22/mickey-drexler-to-retire/ |url-status=live}}{{cite web |first=Rita |last=Warkov |title=Steve Jobs and Mickey Drexler: A Tale of Two Retailers |url=https://www.cnbc.com/id/47520270 |website=CNBC |publisher=NBCUniversal News Group |date=May 22, 2012 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100514/http://www.cnbc.com/id/47520270 |url-status=dead}} In 2000, Jobs hired Ron Johnson from Target. The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock-ups for the Apple Store inside a warehouse near the company's Cupertino headquarters.

On May 15, 2001, Jobs hosted a press event at Apple's first store, located at the Tysons Corner Center mall in Tysons, Virginia, near Washington, D.C.{{cite web |title=Apple to Open 25 Retail Stores in 2001 |url=https://www.apple.com/pr/library/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001.html |website=Apple Press Info |publisher=Apple Inc. |date=May 15, 2001 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003627/https://www.apple.com/pr/library/2001/05/15Apple-to-Open-25-Retail-Stores-in-2001.html |url-status=live}} The store officially opened on May 19, along with another store in Glendale Galleria in Glendale, California.{{cite magazine |first=Lisa |last=Eadicicco |title=Watch Steve Jobs Introduce the First Apple Store |url=https://time.com/4339922/steve-jobs-first-apple-store-video/ |magazine=Time |date=May 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427110345/http://time.com/4339922/steve-jobs-first-apple-store-video/ |url-status=live}} More than 7,700 people visited Apple's first two stores in the opening weekend, spending a total of {{US$|599,000}}.{{cite web |first=Benj |last=Edwards |title=A tale of two Apple Stores (the first two) |url=http://www.macworld.com/article/1159817/computers/first2applestores.html |website=Macworld |publisher=International Data Group |date=May 19, 2011 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323234427/http://www.macworld.com/article/1159817/computers/first2applestores.html |url-status=live}}

= Expansion =

File:When the Apple logo goes red..... -DC -applecarnegielibrary -WearAMask -SonyAlpha (50696381517).jpg in Washington, D.C., opened in 2019.]]

Several publications and analysts predicted the failure of Apple Stores. However, the Apple retail program established its merits, bypassing the sales-per-square-foot measurement of competing nearby stores, and in 2004 reached $1 billion in annual sales, the fastest of any retailer in history. Sales continued to grow, reaching $1 billion a quarter by 2006. Then-CEO Steve Jobs said that "People haven't been willing to invest this much time and money or engineering in a store before", adding that "It's not important if the customer knows that. They just feel it. They feel something's a little different."{{cite web |first=Jerry |last=Useem |title=Apple: America's best retailer |url=https://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm |website=Fortune |publisher=Time Inc. |date=March 8, 2007 |access-date=April 30, 2017 |archive-date=September 17, 2017 |archive-url=https://web.archive.org/web/20170917170453/http://archive.fortune.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm |url-status=live}} In 2011, Apple Stores in the United States had an average revenue of $473,000 for each employee. According to research firm RetailSails, the Apple Store chain ranked first among U.S. retailers in terms of sales per unit area in 2011, almost doubling Tiffany, the second retailer on the list. On a global level, all Apple Stores had a combined revenue of US$16 billion. Under the leadership of Ron Johnson, the former senior Vice President of Retail Operations, the Apple Stores have, according to an article in The New York Times, been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets".{{cite news |first1=Stephanie |last1=Clifford |first2=Miguel |last2=Helft |title=Apple Stores Chief to Take the Helm at J.C. Penney |url=https://www.nytimes.com/2011/06/15/business/economy/15shop.html |website=The New York Times |date=June 14, 2011 |access-date=March 23, 2017 |archive-date=April 17, 2017 |archive-url=https://web.archive.org/web/20170417084729/http://www.nytimes.com/2011/06/15/business/economy/15shop.html |url-status=live}} The Apple Stores have also been credited with raising the company's brand equity, with Scott Galloway, Professor of Marketing at New York University Stern School of Business, stating that the Stores are the "temple to the brand which is this unbelievable experience called an Apple Store, and then you have this very mediocre experience called an AT&T or Verizon connect your phone experience for Samsung and the other Android players".{{cite web |title=This 'crazy, irrational decision' Apple made 20 years ago turned out to be the key to its outrageous success over Samsung |url=http://nordic.businessinsider.com/apple-stores-scott-galloway-iphone-samsung-stores-profits-2017-10 |website=Business Insider |publisher=Axel Springer SE |date=October 10, 2017 |access-date=October 11, 2017 |archive-date=November 7, 2017 |archive-url=https://web.archive.org/web/20171107173552/http://nordic.businessinsider.com/apple-stores-scott-galloway-iphone-samsung-stores-profits-2017-10 |url-status=live}}

Apple has since re-established ties with major big box retailers like Best Buy and Staples.{{cite web |first=Mark |last=Gurman |title=Apple to expand iPad's reach with Staples deal next month |url=https://9to5mac.com/2013/09/26/apple-to-expand-ipads-reach-with-staples-deal-next-month/ |website=9to5Mac |date=September 26, 2013 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323235122/https://9to5mac.com/2013/09/26/apple-to-expand-ipads-reach-with-staples-deal-next-month/ |url-status=live}} Authorized Apple resellers have a dedicated store-within-a-store section, offering a distinctive Apple-style experience to showcase products.{{cite news |first=Hollie |last=Shaw |title=Best Buy Canada looking to become ground zero in Windows, Apple, Samsung electronics battle |url=http://business.financialpost.com/news/retail-marketing/best-buy-looking-to-become-ground-zero-in-windows-apple-samsung-electronics-battle |website=National Post |publisher=Postmedia Network |date=October 23, 2013 |access-date=May 26, 2017 |archive-date=April 15, 2016 |archive-url=https://web.archive.org/web/20160415153822/http://business.financialpost.com/news/retail-marketing/best-buy-looking-to-become-ground-zero-in-windows-apple-samsung-electronics-battle |url-status=live}} The relationship with Best Buy calls for the company to send Apple Solutions Consultants (ASCs) to train Best Buy employees to be familiar with Apple's product lineup.{{cite web |first=Eric |last=Bangeman |title=Apple throwing its weight into Best Buy Mac sales? |url=https://arstechnica.com/uncategorized/2006/06/7129-2/ |website=Ars Technica |publisher=Condé Nast |date=June 25, 2006 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323235220/https://arstechnica.com/uncategorized/2006/06/7129-2/ |url-status=live}}

In an interview with Funke Mediengruppe in May 2021, Deirdre O'Brien commented, "Apple is sticking to its plan to open more stores around the globe in the future."

= Influence =

Apple Stores have considerably changed the landscape for consumer electronics retailers and influenced other technological companies to follow suit. According to The Globe and Mail, "Apple’s retail stores have taken traffic, control and profits away from Verizon as well as electronics retailers, such as Best Buy, that once looked at wireless phones as a lucrative profit source".{{cite news |first=Stephen D. |last=Simpson |title=How Apple's fortunes affect other stocks |url=https://www.theglobeandmail.com/globe-investor/investment-ideas/how-apples-fortunes-affect-other-stocks/article4596866/ |website=The Globe and Mail |publisher=The Woodbridge Company |date=October 8, 2012 |access-date=May 26, 2017 |archive-date=April 15, 2016 |archive-url=https://web.archive.org/web/20160415153836/http://www.theglobeandmail.com/globe-investor/investment-ideas/how-apples-fortunes-affect-other-stocks/article4596866/ |url-status=live}} CNET has reported that the "Apple retail experience hurts Best Buy" and noted, "Buy a MacBook at the Apple Store and it's hard to go back to the Best Buy Windows laptop buying experience". The publication also wrote that "Apple salespeople are generally more knowledgeable, the products themselves are generally higher quality, and the stores are more appealing, aesthetically and practically."{{cite web |first=Brooke |last=Crothers |title=Is Best Buy following CompUSA, Circuit City to certain doom? |url=https://www.cnet.com/news/is-best-buy-following-compusa-circuit-city-to-certain-doom/ |website=CNET |publisher=CBS Interactive |date=March 29, 2012 |access-date=May 26, 2017 |archive-date=July 9, 2016 |archive-url=https://web.archive.org/web/20160709072737/http://www.cnet.com/news/is-best-buy-following-compusa-circuit-city-to-certain-doom/ |url-status=live}}

In October 2009, reports surfaced that Steve Jobs and his retail team would help "drastically overhaul" Disney Stores. His involvement was described by The New York Times as "particularly notable", given his work on the "highly successful" Apple Stores and his election to Disney's board of directors in 2006.{{cite web |first=Brooks |last=Barnes |title=Disney's Retail Plan Is a Theme Park in Its Stores |url=https://www.nytimes.com/2009/10/13/business/media/13disney.html |website=The New York Times |date=October 12, 2009 |access-date=May 26, 2017 |archive-date=April 2, 2017 |archive-url=https://web.archive.org/web/20170402042603/http://www.nytimes.com/2009/10/13/business/media/13disney.html |url-status=live}}{{cite web |first=Scott |last=McNulty |title=NYT: Apple inspiring new Disney retail strategy |url=http://www.macworld.com/article/1143263/disney_retail.html |website=Macworld |publisher=International Data Group |date=October 12, 2009 |access-date=May 26, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323234808/http://www.macworld.com/article/1143263/disney_retail.html |url-status=live}}

In August 2009, the London Evening Standard reported that Apple's first store in the United Kingdom, at Regent Street, was the most profitable shop of its size in London, with the highest sales per square foot, taking in £60 million a year, or £2,000 per square foot.{{cite web |title=Apple store most profitable shop in London for its size |url=https://www.standard.co.uk/news/apple-store-most-profitable-shop-in-london-for-its-size-6707808.html |website=London Evening Standard |date=August 28, 2009 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323234215/http://www.standard.co.uk/news/apple-store-most-profitable-shop-in-london-for-its-size-6707808.html |url-status=live}}

Many other electronics retailers from around the world such as Huawei, Samsung, Xiaomi started to follow the designing trend of Apple Store.{{citation needed|date=May 2020}}

= Redesign =

File:Apple Store San Francisco Union Square Store Interior 201605.jpg, after renovation in May 2016]]

File:Today at Apple screen.jpg

In May 2016, Apple significantly redesigned its Union Square Apple Store in downtown San Francisco, adding large glass doors for the entry, open spaces with touch-sensitive tables and shelves for product displays, and rebranded rooms for the store. "The Avenue" is the central location for hardware, as well as for receiving advice from salespersons and "Creative Pros" with specialized knowledge of music, photography, creativity, and apps. The "Genius Bar" becomes the "Genius Grove", a tree-lined area for help and support. "The Forum" features a large video screen and offers game nights, sessions with experts in creative arts, and community events. "The Plaza", while limited to select locations, offers a "park-like" space outside the store featuring free 24/7 Wi-Fi access and will host live concerts on some weekends.{{cite web |first=Alex |last=Webb |title=Inside the New Apple Retail Store Design |url=https://www.bloomberg.com/news/articles/2016-05-19/why-apple-is-building-a-town-inside-its-stores |website=Bloomberg Technology |publisher=Bloomberg L.P. |date=May 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003823/https://www.bloomberg.com/news/articles/2016-05-19/why-apple-is-building-a-town-inside-its-stores |url-status=live}}{{cite web |first=Nick |last=Statt |title=Apple just revealed the future of its retail stores |url=https://www.theverge.com/2016/5/19/11715726/apple-flagship-store-opening-san-francisco-photos |website=The Verge |publisher=Vox Media |date=May 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003737/http://www.theverge.com/2016/5/19/11715726/apple-flagship-store-opening-san-francisco-photos |url-status=live}} Designed by Jony Ive and Angela Ahrendts, the idea was to make Apple Stores into "town squares", in which people come naturally to the store as a gathering place,{{cite web |first=Avery |last=Hartmans |title=Apple's retail boss wants Apple stores to resemble 'town squares' |url=http://www.businessinsider.com/angela-ahrendts-apple-stores-social-2016-8 |website=Business Insider |publisher=Axel Springer SE |date=August 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003404/http://www.businessinsider.com/angela-ahrendts-apple-stores-social-2016-8 |url-status=live}} and to "help foster human experiences that draw people out of their digital bubbles".{{cite web |first=Mike |last=Wuerthele |title=Angela Ahrendts interview addresses Apple retail refurb, town square concept successes |url=http://appleinsider.com/articles/16/10/18/angela-ahrendts-interview-addresses-apple-retail-refurb-town-square-concept-successes |website=AppleInsider |date=October 18, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100921/http://appleinsider.com/articles/16/10/18/angela-ahrendts-interview-addresses-apple-retail-refurb-town-square-concept-successes |url-status=live}} The new design will be adopted to every store Apple has,{{cite web |title=Angela Ahrendts talks Apple store makeover, why Tim Cook hired her |url=http://www.cbsnews.com/news/angela-ahrendts-apple-svp-of-retail-redesign-today-at-apple/ |website=CBS News |publisher=CBS |date=April 25, 2017 |access-date=April 26, 2017 |archive-date=April 25, 2017 |archive-url=https://web.archive.org/web/20170425142306/http://www.cbsnews.com/news/angela-ahrendts-apple-svp-of-retail-redesign-today-at-apple/ |url-status=live}} and while renovation is undergoing, stores are either relocated{{cite web |first=Joe |last=Rossignol |title=Apple Opening Three Next-Generation Stores Over the Next Week |url=https://www.macrumors.com/2016/08/19/next-gen-apple-stores-glasglow-kc-annapolis/ |website=MacRumors |date=August 19, 2016 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003901/https://www.macrumors.com/2016/08/19/next-gen-apple-stores-glasglow-kc-annapolis/ |url-status=live}} or temporarily closed.{{cite web |first=Joe |last=Rossignol |title=Apple Retail Update: Danbury Store Closes for Next-Generation Redesign, Dubai to Get Second Store |url=https://www.macrumors.com/2017/02/06/apple-store-danbury-dubai-update/ |website=MacRumors |date=February 6, 2017 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427003650/https://www.macrumors.com/2017/02/06/apple-store-danbury-dubai-update/ |url-status=live}}

In April 2017, Apple announced that its "Today at Apple" educational sessions, which launched with its Union Square redesign in 2016 and offer more than 60 free hands-on sessions for creative skills, will also be expanded to all of its stores.{{cite web |first=Joe |last=Rossignol |title='Today at Apple' Sessions About Art, Music, and Coding Expanding to Every Apple Store in May |url=https://www.macrumors.com/2017/04/25/today-at-apple-sessions-launching-worldwide-may/ |website=MacRumors |date=April 25, 2017 |access-date=April 26, 2017 |archive-date=April 25, 2017 |archive-url=https://web.archive.org/web/20170425190559/https://www.macrumors.com/2017/04/25/today-at-apple-sessions-launching-worldwide-may/ |url-status=live}}{{cite web |first=Zac |last=Hall |title=Apple Store expanding new 'Today at Apple' initiative next month, Angela Ahrendts says [Video] |url=https://9to5mac.com/2017/04/25/apple-store-angela-ahrendts-interview/ |website=9to5Mac |date=April 25, 2017 |access-date=April 26, 2017 |archive-date=April 27, 2017 |archive-url=https://web.archive.org/web/20170427100246/https://9to5mac.com/2017/04/25/apple-store-angela-ahrendts-interview/ |url-status=live}}

Starting May 2018, a Video Wall was added to stores around the world, and upgraded in some stores like Apple Palo Alto.{{cite web |first=Michael |last=Steeber |title=Gallery: Apple's renovated Palo Alto store blends latest retail layout with classic design elements |url=https://9to5mac.com/2018/06/30/apple-store-palo-alto-redesign-photos/ |website=9to5Mac |date=June 30, 2018 |access-date=June 30, 2018 |archive-date=June 30, 2018 |archive-url=https://web.archive.org/web/20180630200253/https://9to5mac.com/2018/06/30/apple-store-palo-alto-redesign-photos/ |url-status=live}}

Genius Bar

{{Main|Genius Bar}}

Image:Apple Genius Bar Regentstreet London.jpg

All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides hardware service on products that are not classified vintage or obsolete.{{cite web|url=http://docs.info.apple.com/article.html?artnum=304210|title=Official Apple Support|access-date=July 21, 2016|archive-url=https://web.archive.org/web/20080226113432/http://docs.info.apple.com/article.html?artnum=304210|archive-date=February 26, 2008|url-status=dead}} However, in most cases the Geniuses will at least attempt to assist customers with older hardware.{{cite web|year=2005|url=http://50lbslater.com/blog/?p=45|title=Old School Genius|publisher=Tech Today|access-date=October 4, 2006|archive-url=https://web.archive.org/web/20061015013900/http://50lbslater.com/blog/?p=45|archive-date=October 15, 2006}}

The Genius Bar at Apple Stores offers same-day service for both OLED/LCD screen and lithium-ion battery replacement. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately 3 business days.

In May 2017, Apple launched a new program called Today at Apple. Customers can come in and receive free training from a Creative in more than 60 different sessions. Topics include basic device knowledge, Apple's professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning.{{Cite news|url=https://www.apple.com/newsroom/2017/04/today-at-apple-bringing-new-experiences-to-every-apple-store/|title='Today at Apple' bringing new experiences to every Apple Store|work=Apple Inc. Newsroom|access-date=2018-04-09|language=en|archive-date=April 9, 2018|archive-url=https://web.archive.org/web/20180409171956/https://www.apple.com/newsroom/2017/04/today-at-apple-bringing-new-experiences-to-every-apple-store/|url-status=live}}

The largest Genius Bar in the world is located in Amsterdam.{{Cite news|url=http://www.mactrast.com/2012/03/amsterdam-apple-store-now-open-to-the-press-features-worlds-longest-genius-bar/|title=Amsterdam Apple Store Now Open to Press, Features World's Longest Genius Bar|date=2012-03-01|work=MacTrast|access-date=2017-11-01|language=en-US|archive-date=November 7, 2017|archive-url=https://web.archive.org/web/20171107020805/http://www.mactrast.com/2012/03/amsterdam-apple-store-now-open-to-the-press-features-worlds-longest-genius-bar/|url-status=live}}

Store openings

Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening.{{cite web |first1=Alex |last1=Webb |first2=Mark |last2=Gurman |first3=Adam |last3=Satariano |title=The Apple Store Line Is Dying |url=https://www.bloomberg.com/news/articles/2016-09-16/the-apple-store-line-is-dying-as-iphone-fans-order-more-online |website=Bloomberg Technology |publisher=Bloomberg L.P. |date=September 16, 2016 |access-date=May 25, 2017 |archive-date=October 7, 2017 |archive-url=https://web.archive.org/web/20171007221036/https://www.bloomberg.com/news/articles/2016-09-16/the-apple-store-line-is-dying-as-iphone-fans-order-more-online |url-status=live}}{{cite web |first=Ira |last=Kalb |title=The Truth Behind The Giant Apple Store Lines |url=http://www.businessinsider.com/if-you-think-apple-lines-are-spontaneous-think-again-2014-9 |website=Business Insider |publisher=Axel Springer SE |date=September 9, 2014 |access-date=May 25, 2017 |archive-date=May 18, 2017 |archive-url=https://web.archive.org/web/20170518043041/http://www.businessinsider.com/if-you-think-apple-lines-are-spontaneous-think-again-2014-9 |url-status=live}}{{cite web |first=Joe |last=Rossignol |title=iPhone 6s Lines Forming at Apple Stores Ahead of Launch Day |url=https://www.macrumors.com/2015/09/24/iphone-6s-apple-store-lineups/ |website=MacRumors |date=September 24, 2015 |access-date=May 25, 2017 |archive-date=October 7, 2017 |archive-url=https://web.archive.org/web/20171007220921/https://www.macrumors.com/2015/09/24/iphone-6s-apple-store-lineups/ |url-status=live}}{{cite web |first=Joe |last=Rossignol |title=Apple's Beautiful New Store in Brussels Opens to Long Lines and Fanfare |url=https://www.macrumors.com/2015/09/19/apple-store-brussels-grand-opening-video/ |website=MacRumors |date=September 19, 2015 |access-date=May 25, 2017 |archive-date=April 10, 2017 |archive-url=https://web.archive.org/web/20170410043210/https://www.macrumors.com/2015/09/19/apple-store-brussels-grand-opening-video/ |url-status=live}} The opening of New York City's Fifth Avenue store in 2006 was highly frequented, and had visitors from Europe who flew in for the event.{{cite web |first=Jonny |last=Evans |title=Apple NY opening makes global headlines |url=http://www.macworld.co.uk/news/mac/apple-ny-opening-makes-global-headlines-14707/ |website=Macworld |publisher=International Data Group |date=May 22, 2006 |access-date=May 25, 2017 |archive-date=October 7, 2017 |archive-url=https://web.archive.org/web/20171007220858/http://www.macworld.co.uk/news/mac/apple-ny-opening-makes-global-headlines-14707/ |url-status=live}} The opening of Apple Michigan Avenue was attended by Tim Cook and Illinois Governor Bruce Rauner, among hundreds of others.{{cite news |last1=Ford |first1=Liam |title=With hugs and cheers, Apple store opens at site of Chicago's first settlement |url=https://www.chicagotribune.com/2017/10/20/with-hugs-and-cheers-apple-store-opens-at-site-of-chicagos-first-settlement/ |access-date=2024-12-15 |work=Chicago Tribune |date=2017-10-20}}

Stores at corporate locations

{{see also|Apple Park#Apple Park Visitor Center}}

File:Cupertino Apple Store.jpg in 2010]]

In 1993, Apple opened a store, then known as The Company Store, at its Apple Campus on Infinite Loop in Cupertino, California. Predating the modern Apple Store chain, the store was, at the time, the only place in the world where Apple merchandise could be purchased, including T-shirts, mugs, and pens.{{cite web |first=Karissa |last=Bell |title=Inside Apple's redesigned campus store in Cupertino |url=http://mashable.com/2015/09/19/apple-store-cupertino/ |website=Mashable |date=September 19, 2015 |access-date=May 26, 2017 |archive-date=July 1, 2017 |archive-url=https://web.archive.org/web/20170701203844/http://mashable.com/2015/09/19/apple-store-cupertino/ |url-status=live}} In June 2015, the store was closed for renovations,{{cite web |first=Jordan |last=Kahn |title=Apple's iconic company store is closing its doors next week for a major redesign |url=https://9to5mac.com/2015/06/02/apple-company-store-closing-redesign/ |website=9to5Mac |date=June 2, 2015 |access-date=May 26, 2017 |archive-date=June 25, 2017 |archive-url=https://web.archive.org/web/20170625052145/https://9to5mac.com/2015/06/02/apple-company-store-closing-redesign/ |url-status=live}} and in September it was reopened, offering a new design resembling other Apple Store locations and, for the first time, selling iPhones.{{cite web |first1=Richard |last1=Nieva |first2=Shara |last2=Tibken |title=Apple relaunches campus store – and you can buy an iPhone there now |url=https://www.cnet.com/news/apple-relaunches-campus-store-and-you-can-buy-an-iphone-there-now/ |website=CNET |publisher=CBS Interactive |date=September 18, 2015 |access-date=May 26, 2017 |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201045537/https://www.cnet.com/news/apple-relaunches-campus-store-and-you-can-buy-an-iphone-there-now/ |url-status=live}}{{cite web |first=Edward |last=Moyer |title=Apple's redesigned campus store (pictures) |url=https://www.cnet.com/pictures/apples-redesigned-campus-store-pictures/ |website=CNET |publisher=CBS Interactive |date=September 21, 2015 |access-date=May 26, 2017 |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201054125/https://www.cnet.com/pictures/apples-redesigned-campus-store-pictures/ |url-status=live}} The Infinite Loop location closed on January 20, 2024.{{Cite web |last=Rossignol |first=Joe |date=December 21, 2023 |title=Apple's Infinite Loop Store Permanently Closing Next Month |url=https://www.macrumors.com/2023/12/21/apples-infinite-loop-store-closing-next-month/ |url-status=live |archive-url=https://web.archive.org/web/20231222033610/https://www.macrumors.com/2023/12/21/apples-infinite-loop-store-closing-next-month/ |archive-date=December 22, 2023 |access-date=December 22, 2023 |website=MacRumors}}

As part of the process of moving its corporate headquarters to the new Apple Park complex, a similar store with exclusive merchandise opened as part of the Apple Park Visitor Center on November 17, 2017.{{cite web|last1=Hein|first1=Buster|title=Apple Park visitor center opens doors to the public {{!}} Cult of Mac|url=https://www.cultofmac.com/514753/apple-park-visitor-center-opens-doors-public/|website=Cult of Mac|access-date=November 17, 2017|date=November 17, 2017|archive-url=https://web.archive.org/web/20171118033125/https://www.cultofmac.com/514753/apple-park-visitor-center-opens-doors-public/|archive-date=November 18, 2017|url-status=live}}

Imitations

File:Apple Store in Iran.JPG]]

In July 2011, an American expatriate blogger who lives in the southwestern Chinese city of Kunming reported on her discovery of what she called "the best ripoff store we had ever seen"—a fake Apple Store, complete with the glass exterior, wood display tables, winding staircase and large promotional posters found in legitimate Apple Stores, and with employees wearing lanyards and the same T-shirts as actual Apple Store employees.{{cite news|url=https://blogs.wsj.com/chinarealtime/2011/07/21/the-ultimate-knock-off-a-fake-apple-store|title=The Ultimate Knock-Off: A Fake Apple Store|first=Loretta|last=Chao|work=China Real Time Report|publisher=The Wall Street Journal|date=July 21, 2011|access-date=July 22, 2011|archive-date=July 23, 2011|archive-url=https://web.archive.org/web/20110723080219/http://blogs.wsj.com/chinarealtime/2011/07/21/the-ultimate-knock-off-a-fake-apple-store/|url-status=live}} The Wall Street Journal reported that the store had "gotten widespread international attention for the remarkable lengths to which its proprietors seem to have gone to mimic the look and feel of a real Apple Store."{{cite news|url=https://blogs.wsj.com/chinarealtime/2011/07/21/china-fake-apple-store-clerk-speaks-out|title=Fake Apple Store Clerk Speaks out|first=Loretta|last=Chao|author2=Feng, Sue|work=China Real Time Report|publisher=The Wall Street Journal|date=July 21, 2011|access-date=July 22, 2011|archive-date=July 22, 2011|archive-url=https://web.archive.org/web/20110722120823/http://blogs.wsj.com/chinarealtime/2011/07/21/china-fake-apple-store-clerk-speaks-out/|url-status=live}} The fake Apple Store was mentioned by U.S. presidential contender Mitt Romney in the second 2012 election debate.{{cite web |url=https://blogs.wsj.com/chinarealtime/2012/10/17/china-fake-apple-store-blogger-romney-misusing-the-story/ |title=Mitt Romney Called Out on Fake Apple Store |last=Mozur |first=Paul |publisher=Wall Street Journal |date=October 17, 2012 |access-date=April 8, 2014 |quote=“There’s even an Apple store in China that’s a counterfeit Apple store, selling counterfeit goods,” Mr. Romney said in response to a question about the outsourcing of American jobs, according to the transcript debate. |archive-date=April 8, 2014 |archive-url=https://web.archive.org/web/20140408220633/http://blogs.wsj.com/chinarealtime/2012/10/17/china-fake-apple-store-blogger-romney-misusing-the-story/ |url-status=live}} Chinese law prohibits retailers from copying the look and feel of competitors' stores, but enforcement is lax.{{cite web |first=Melanie |last=Lee |title=Chinese city orders two fake Apple Stores to close |url=https://www.reuters.com/article/us-apple-china-fake-idUSTRE76O0M720110725 |website=Reuters |date=July 25, 2011 |access-date=March 23, 2017 |archive-date=March 23, 2017 |archive-url=https://web.archive.org/web/20170323234709/http://www.reuters.com/article/us-apple-china-fake-idUSTRE76O0M720110725 |url-status=live}}

According to The Wall Street Journal, unauthorized Apple resellers are found throughout China; the blogger's original post noted that two such stores were located within walking distance of the first knockoff, one of them with a misspelled sign reading "Apple Stoer". An employee of the first knockoff confirmed that the store was not one of the 13 authorized Apple resellers in Kunming. In a follow-up report, Reuters indicated that local authorities in Kunming had closed two fake Apple Stores in that city due to lack of official business permits, but allowed three other such stores to stay open, including the one that had attracted international attention. The operators of that store had applied for a reseller license from Apple. At the time of the report, only four legitimate Apple Stores had opened in China, with two in Beijing and two in Shanghai.

These imitation Apple Store locations should not be confused with Apple Premium Resellers, which are independent businesses authorized to sell Apple products, and which are expected by Apple to offer services comparable to the company's corporate stores and a similar store design aesthetic. Apple Premium Resellers typically operate in countries and suburban communities not served by Apple Stores.{{cite web|url=https://www.iphoneincanada.ca/2011/09/26/jump-plus-opens-in-guelph-canadas-first-apple-premium-reseller/|title=Jump Plus Opens in Guelph, Canada's First Apple Premium Reseller|first=Gary|last=Ng|work=iPhone in Canada|date=September 26, 2011|access-date=December 22, 2023}}{{cite web|url=https://www.apple.com/in/buy/apr/|title=Apple Premium Reseller|work=Apple.com (India)|publisher=Apple Inc.|access-date=December 22, 2023}}

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See also

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References

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External links

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Store

Category:Consumer electronics retailers

Category:Consumer electronics retailers of the United States

Category:Retail companies based in California

Category:American companies established in 2001

Category:Computer-related introductions in 2001

Category:Retail companies established in 2001

Category:2001 establishments in California