Publicus Asia
{{Short description|Polling survey company in the Philippines}}
{{Infobox company
| name = Publicus Asia
| logo =
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| type = Advertizing and marketing
| founded = {{start date|2003}}{{Cite web |title=ABOUT PUBLiCUS Asia, Inc. |url=https://www.devex.com/organizations/publicus-asia-inc-51223 |access-date=June 21, 2024 |website=Devex International Development}}
| founder = Maria Lourdes Tiquia{{Cite web |title=Malou Tiquia |url=https://acpc.asia/acpc22/speakers/malou-tiquia/ |access-date=September 6, 2024 |website=#ACPC2022 Website}},
Lilibeth Amatong
| location_city = Pasig, Metro Manila
| location_country = Philippines
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| area_served = Philippines
| industry = Opinion polling
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| homepage = {{URL|publicusasia.com}}
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Publicus Asia, Inc. (stylized as PUBLiCUS) is a public opinion polling body in the Philippines.{{Cite web |last=Baroña |first=Franco Jose C. |date=2022-04-25 |title=Malapitan tops Publicus Asia mayoral survey |url=https://www.manilatimes.net/2022/04/25/news/national/malapitan-tops-publicus-asia-mayoral-survey/1841178 |access-date=2023-04-07 |website=The Manila Times |language=en}} Aside from market research, it also provides government relations, campaigns management, leadership skills training, and strategic communications services.
History
PUBLiCUS office is located in Pasig, Metro Manila.{{Cite web |title=PUBLICUS ASIA, INC. |url=https://www.dnb.com/business-directory/company-profiles.publicus_asia_inc.ee5b916f7031d69989c9f6d35c392f56.html |access-date=July 23, 2023 |website=D&B}} It was founded in 2003 by Maria Lourdes Tiquia with its co-founder Lilibeth Amatong.{{Cite news |title=PUBLICUS ASIA FOUNDER MALOU TIQUIA. |url=https://politiko.com.ph/tag/publicus-asia-founder-malou-tiquia-2/ |access-date=February 16, 2024 |work=POLITIKO.COM.PH}}{{Cite news |last=Agoncillo |first=Jodee |date=August 28, 2017 |title=Duterte No. 1 most loving, caring and decisive leader – survey |url=https://newsinfo.inquirer.net/926187/president-duterte-duterte-survey-duterte-trust-rating-leni-robredo-surveys-publicus-asia-inc |access-date=February 16, 2024 |work=INQUIRER.NET}} Tiquia is political science degree graduate at the University of the Philippines Diliman. Amatong is a graduate of communication arts at Maryknoll College Foundation.
In March 2023, Publicus Asia partnered with the University of Makati for a public briefing following a two-year COVID lockdown called PAHAYAG.{{Cite news |date=March 21, 2023 |title=PUBLiCUS Asia partners with the University of Makati for PAHAYAG |url=https://www.umak.edu.ph/publicus-asia-partners-with-the-university-of-makati-for-pahayag/ |access-date=February 16, 2023 |work=University of Makati}} It released PAHAYAG 2023 which surveyed government agencies in the area of delivery of services to the public. The Armed Forces of the Philippines expressed gratitude to the public as it continued to be among the most approved and trusted government agencies nationwide.{{Cite news |date=July 1, 2023 |title=Relevance of surveys of government agencies |work=Manila Bulletin |url=https://mb.com.ph/2023/6/30/article-688 |access-date=July 23, 2023}}
=Criticism=
House Deputy Speaker Lito Atienza criticized Publicus Asia's political surveys, calling them biased and politically motivated. He argued that the surveys aim to create a "bandwagon" effect and should not be trusted. Publicus Asia, founded by Malou Tiquia, described its surveys as independent and non-commissioned, with the 2021 PAHAYAG Final List survey polling 1,500 respondents.{{Cite news |last=Rosario |first=Ben |date=November 23, 2021 |title=House leader slams Publicus Asia surveys as 'biased; mere 'political propaganda' |url=https://mb.com.ph/2021/11/22/house-leader-slams-publicus-asia-surveys-as-biased-mere-political-propaganda |access-date=November 23, 2021 |work=Manila Bulletin}}
See also
References
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External links
- {{official website|http://www.publicusasia.com/}}
- {{cite news |title=The science of rating a Philippine public official |url=https://www.cnnphilippines.com/life/culture/politics/2017/09/27/national-surveys-sws-pulse-asia-publicus-asia.html |access-date=13 April 2023 |work=CNN Philippines |date=October 4, 2017 |archive-url=https://web.archive.org/web/20170929152851/https://www.cnnphilippines.com/life/culture/politics/2017/09/27/national-surveys-sws-pulse-asia-publicus-asia.html |archive-date=September 29, 2017 |language=en}}
Category:Market research companies of the Philippines