Quantcast
{{Short description|American technology company}}
{{coi|date=March 2022}}
{{infobox company
| name = Quantcast Corporation
| company_type = Private
| image = Quantcast offices, San Francisco (2019).jpg
| image_caption = Quantcast offices in San Francisco (2019)
| foundation = {{start date|2006}}
| key_people = {{Unbulleted list|Konrad Feldman (CEO)|Peter Day (CTO)}}
| location_city = San Francisco, California
| location_country = U.S.
| area_served = International
| industry = SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service){{cite news | url=https://www.wsj.com/articles/SB124684239585598449 | title=Quantcast Shakes up Ad-Targeting model | publisher=The Wall Street Journal | first=Jessica E. | last=Vascellaro | date=2009-07-06}}
| products = Quantcast Platform
Quantcast Choice
Quantcast Measure
Quantcast Advertise
| website = {{URL|https://www.quantcast.com/|quantcast.com}}
| logo = Wordmark-Dark.png
| module = {{infobox network service provider|child=yes}}
}}
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement.{{Cite news|url=http://adage.com/article/quantcast/agency-adds-ai-era/312933/|title=How An Agency Adds Value In An AI Era|last=Horler|first=Rob|work=AdAge|access-date=2018-04-03|language=en}} It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.Quantcast takes it first leap into Asia, launching in seven new marketings. TheDrum (2018-01-25). Retrieved on 201-05-24.{{Cite news|url=https://www.quantcast.com/about-us/|title=About Quantcast {{!}} Quantcast|work=Quantcast|access-date=2017-08-28|language=en-US}}
History
Quantcast was launched in 2006.[https://archive.today/20140405092106/http://investing.businessweek.com/research/stocks/private/person.asp?personId=820848&privcapId=30566748 Konrad Feldman: Executive Profile & Biography - BusinesswWeek]. Investing."businessweek.com (2005-02-01). Retrieved on 2014-04-19. The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.{{cite web|url=http://adage.com/article/quantcast/making-moment-moment/313632/|title=Are You Making This Moment Your Moment?|work=adage.com|date=29 May 2018|access-date=2018-05-31}}
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).{{cite web|url=http://gigaom.com/2010/06/14/419-audience-measurement-firms-race-to-the-finish-line-but-not-there-yet/|title=Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis|work=gigaom.com|date=2010-06-14|access-date=2014-04-19|archive-date=2014-04-07|archive-url=https://web.archive.org/web/20140407084128/http://gigaom.com/2010/06/14/419-audience-measurement-firms-race-to-the-finish-line-but-not-there-yet/|url-status=dead}}
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[https://techcrunch.com/2013/01/08/quantcast-acquires-makegood/ Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation]. TechCrunch (2013-01-08). Retrieved on 2014-04-19. The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.Kaplan, David. (2013-01-08) [http://www.adexchanger.com/analytics/quantcast-acquires-ad-effectiveness-analyst-makegood-software/ Quantcast Acquires Ad Effectiveness Analyst MakeGood Software]. Adexchanger.com. Retrieved on 2014-04-19.[http://www.geekwire.com/2013/quantcast-buys-seattle-online-ad-startup-makegood-software/ Quantcast buys Seattle online ad startup MakeGood Software]. GeekWire. Retrieved on 2014-04-19.
In 2021, Quantcast unveiled the Quantcast Platform, a self-service intelligent audience platform for brands, agencies, and publishers to advertise on the open internet.[https://www.quantcast.com/press-release/quantcast-unviels-new-intelligent-audience-platform-to-thrive-on-the-open-internet/ Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies, and Publishers to Thrive on the Open Internet]. Quantcast (2021-03-03). Retrieved 2022-2-14.
In 2021, Quantcast announced the launch of a new educational program, the Quantcast Academy, a self-paced, online training program that provides learning and certification in digital advertising.[https://www.quantcast.com/press-release/advertising-education-with-open-access-to-free-training-through-quantcast-academy/ Quantcast Advocates For Advertising Education with Open Access to Free Training Through Quantcast Academy]. Quantcast (2021-09-08). Retrieved on 2022-02-14.
In 2021, Quantcast revealed a cookieless solution for the Quantcast Platform.[https://www.quantcast.com/press-release/quantcast-reveals-transformative-cookieless-innovations-for-the-quantcast-platform/ Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform]. Quantcast (2021-09-14). Retrieved on 2022-02-14.
In August 2023, InMobi acquired Quantcast Choice, Quantcast's consent management solution.{{Cite web |date=2023-08-16 |title=InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers |url=https://finance.yahoo.com/news/inmobi-acquires-quantcast-choice-enhance-041000306.html |access-date=2023-08-16 |website=Yahoo Finance |language=en-US}}{{Cite web |date=2023-08-16 |title=InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers |url=https://www.businesswire.com/news/home/20230815686699/en/InMobi-Acquires-Quantcast-Choice-to-Enhance-Frictionless-Consent-Management-for-Publishers |access-date=2023-08-16 |website=www.businesswire.com |language=en}}
Recognition
{{Advert|date=July 2024}}
- 2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics{{cite web|url=http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies |title=Announcing the 2013 OnMedia 100 Top Private Companies | AlwaysOn |access-date=March 27, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130315033819/http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies |archive-date=March 15, 2013 }}
- 2012 Wired Magazine: The 10 San Francisco Tech Companies You Wish You Worked For{{cite magazine| url=https://www.wired.com/business/2012/10/best-san-francisco-tech-companies/#slideid-75354 | magazine=Wired | first=Marcus | last=Wohlsen | title=The 10 San Francisco Tech Companies You Wish You Worked For | date=2012-10-30}}
- 2012 AlwaysOn Global 250 Top Private Companies{{cite web|url=http://www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies |title=Announcing the 2012 AlwaysOn Global 250 Top Private Companies | AlwaysOn |access-date=March 27, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130225075858/http://www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies |archive-date=February 25, 2013 }}
- 2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics{{cite web|url=http://www.aonetwork.com/AOStory/Announcing-2011-OnMedia-100-Top-Private-Companies |title=Announcing the 2011 OnMedia 100 Top Private Companies | AlwaysOn |access-date=March 27, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130301100110/http://www.aonetwork.com/AOStory/Announcing-2011-OnMedia-100-Top-Private-Companies |archive-date=March 1, 2013 }}
- 2011 Business Insider Digital 100: Quantcast Ranked #54{{cite web|url=http://www.businessinsider.com/2011-digital-100--1-100|title=Most Valuable Startups 2011 Digital 100 Complete 1-100 List - Business Insider|date=21 September 2011|work=Business Insider}}
- 2010 Fast Company Most Innovative Companies - Web{{cite web|url=http://www.fastcompany.com/1547668/most-innovated-companies-web|title=Most Innovated Companies - Web|date=11 February 2010|work=Fast Company}}
- 2015 Glassdoor Employee's Choice Award, Best Places to Work{{Cite press release|url=https://www.prnewswire.com/news-releases/quantcast-honored-as-one-of-the-best-places-to-work-in-2015-a-glassdoor-employees-choice-award-300007722.html|title=Fortune's Best Places to Work... - Quantcast Office Photo|website=Glassdoor|language=en|access-date=2018-06-29}}
- 2016 Quantcast partnered with IAB Europe, IAB UK and the ANAs to create an educational program for industry professionals to understand the language, tools, and processes of the online advertising ecosystem.{{cite web|url=https://www.quantcast.com/resources/rtaacademy/|title=Real-Time Advertising Academy|access-date=2017-09-19|archive-date=2017-09-20|archive-url=https://web.archive.org/web/20170920000344/https://www.quantcast.com/resources/rtaacademy/|url-status=dead}}
- 2016 Business Insider: The 37 hottest pre-IPO ad tech startups of 2016. Ranked #11.{{Cite news|url=http://www.businessinsider.com/the-37-hottest-pre-ipo-ad-tech-companies-2016-5|title=RANKED: The 37 hottest pre-IPO ad tech startups of 2016|work=Business Insider|access-date=2018-06-29}}
- 2021 MarTech Breakthrough Awards: Quantcast won “Best Web Analytics Solution” for Quantcast Measure{{Cite news|url=https://martechbreakthrough.com/2021-winners|title=MarTech Breakthrough Awards: 2021 Award Winners|work=Martech Breakthrough Awards|access-date=2022-02-15}}
- 2021 Best in Biz Awards North America: Quantcast Platform named a silver winner in the “Best New Product of the Year” category{{Cite news|url=https://www.bestinbizawards.com/2021-winners-product|title=MarTech Breakthrough Awards: 2021 Award Winners|work=Best in Biz Awards Awards|access-date=2022-02-15}}
- 2021 Human Rights Campaign Foundation: Best Places to Work for LGBTQ Equality{{Cite news|url=https://reports.hrc.org/corporate-equality-index-2021|title=Corporate Equality Index 2021|work=Human Rights Campaign Foundation|access-date=2022-02-15}}
- 2022 Human Rights Campaign Foundation: Best Places to Work for LGBTQ+ Equality{{Cite news|url=https://www.hrc.org/resources/best-places-to-work-for-lgbtq-equality-2022|title=Best Places to Work for LGBTQ+ Equality 2022|work=Human Rights Campaign Foundation|access-date=2022-02-15}}
- 2022 Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards{{Cite news|url=https://www.quantcast.com/press-release/built-in-honors-quantcast-in-its-esteemed-2022-best-places-to-work-awards|title=Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards|work=Quantcast|access-date=2022-02-15}}
References
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