Rádio 100
{{Infobox radio station
| name = Rádio 100
| logo =
| country = BR
| branding =
| frequency = {{Frequency|100.9|MHz}}
| repeater =
| airdate = {{Start date|1985|11|11}}
| format = {{hlist|Evangelism|Christian music}}
| language = Portuguese
| erp = 18,9 kW
| class = A1
| licensing_authority = ANATEL
| anatel_id = 57dbac1508545
| coordinates =
| callsign = ZYC 418
| former_callsigns =
| former_names = Pajeú FM
| affiliations = Rádio Deus é Amor
| operator =
| owner = Rádio Pajeú FM Ltda.
| licensee =
| sister_stations =
| webcast =
| website =
}}
Rádio 100 (ZYC 418) is a radio station licensed to Fortaleza, Ceará, serving the respective metropolitan area. The radio station is controlled through a partnership between businessmen Isaías Duarte, Carlinhos Aristides and Eberth Santos and its programming is leased to the God is Love Pentecostal Church, broadcasting the programming of Rádio Deus é Amor.
Founded on November 11, 1985 by Uirandé Borges, Adriano Mota Augusto Borges and José Romildo Ribeiro, the station was called Pajeú FM and had programming aimed at upper-class AC audiences. {{Cite journal |vauthors=Pinheiro A, Lima N, Marques, P|year=2010|title=Panorama do Rádio em Fortaleza|journal=Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação|pages=1-15|location=Fortaleza, Ceará|issn= |pmid= |doi= |bibcode= |oclc= |id= |url=http://www.intercom.org.br/papers/nacionais/2010/resumos/R5-0130-1.pdf|language=Portuguese|access-date=July 30, 2016}} During the period in which it invested in popular programming, the station was among the highest-volume audiences in Fortaleza.{{cite web|url=https://tudoradio.com/noticias/ver/7856-audiencia-ce-radios-popjovem-reagem-em-fortaleza-fm-93-cresce-na-medicao|title=Audiência CE: Rádios “pop/jovem” reagem em Fortaleza. FM 93 cresce na medição|date=August 28, 2012|access-date=February 28, 2019|author=Starck, Daniel|publisher=Tudo Rádio}}
History
The frequency was founded as Pajeú FM on November 11, 1985, through the union of colonel Uirandé Augusto Borges with Adriano Mota Augusto Borges and José Romildo Ribeiro. In its first year on air, the radio station invested in an AC format, aimed at the upper classes. For this project, the artistic coordinator Eduardo Valença, from Cidade 99, was hired.{{sfn|Canalito|Leme|2007|p=106}} One of the leading names of this phase was the then broadcaster Maísa Vasconcelos.{{sfn|Canalito|Leme|2007|p=106}}
In 1986, the radio station reformulated its programming and began to feature a mix of CHR and popular programming, combining styles that had been running separately on FM do Povo and Verdes Mares FM respectively. This model lasted until 1992, when the station was renamed Rádio 100. At this time, the radio station invested in pop, rock and funk styles. As it consolidated its position among the C and D classes, it began to invest in pagode and sertanejo music.{{sfn|Canalito|Leme|2007|p=106}}
Still in the 1990s, the radio station was sold to businessman and politician Zé Gerardo Arruda.{{sfn|Canalito|Leme|2007|p=106}} Later, it was acquired by broadcaster Franzé Loiola for 800,000 reais.{{sfn|Canalito|Leme|2007|p=106}} In 2007, 50% of its shares were sold to D&E Entretenimento,{{cite web|url=http://portalimprensa.com.br/cdm/caderno+de+midia/12621/grupo+de+entretenimento+associa+se+a+radio+cearense+1009+fm|archive-url=https://web.archive.org/web/20170429011925/http://portalimprensa.com.br/cdm/caderno+de+midia/12621/grupo+de+entretenimento+associa+se+a+radio+cearense+1009+fm|title=Grupo D&E Entretenimento associa-se à rádio cearense 100.9 FM|date=September 27, 2007|access-date=April 28, 2017|archive-date=April 29, 2017|publisher=Portal IMPRENSA|url-status=dead}} after which the other part was sold to A3 Entretenimento.{{cite web|url=http://portalsg.ne10.uol.com.br/noticias/2012/09/18/fusao-a3-entretenimento-de-fonttes-promocoes-anunciam-parceria-3388.php|archive-url=https://web.archive.org/web/20180429162323/http://portalsg.ne10.uol.com.br/noticias/2012/09/18/fusao-a3-entretenimento-de-fonttes-promocoes-anunciam-parceria-3388.php|title=Fusão: A3 Entretenimento de Fonttes Promoções anunciam parceria|date=September 18, 2012|archive-date=April 29, 2018|access-date=October 18, 2016|author=Aguiar, Yucca|publisher=Portal SG|url-status=dead}} The participation of people linked to A3 Entretenimento was investigated by the Federal Police of Brazil in Operation For All, launched in October 2016. Isaias Duarte and Carlinhos Aristides were investigated for tax evasion.{{cite web|url=http://diariodonordeste.verdesmares.com.br/cadernos/policia/empresas-e-bandas-de-forro-omitiram-r-167-milhoes-no-ir-1.1715178|title=Empresas e bandas de forró omitiram R$ 167 milhões no IR|date=March 6, 2017|access-date=July 9, 2017|author=Borges, Messias|work=Diário do Nordeste}}
On February 28, 2019, the station dismissed its announcers and ceased broadcasting its local programming. At the end of the same day, it began rebroadcasting programming from Rádio Deus é Amor, after leasing it to the God is Love Pentecostal Church, marking the station's return to Fortaleza after a two-year absence following the end of its partnership with Rádio Iracema.{{cite web|url=https://tudoradio.com/noticias/ver/21195-extra-radio-100-fm-encerra-sua-operacao-em-fortaleza-deus-e-amor-assume-o-canal|title=Extra: Rádio 100 FM encerra sua operação em Fortaleza. Deus é Amor assume o canal|publisher=Tudo Rádio|date=March 1, 2019|access-date=March 3, 2019}}
References
{{Reflist}}
Bibliography
{{Refbegin}}
- {{Cite book |last1=Canalito |first1=Jorge |last2=Leme |first2=Paulinho |year=2007 |title=Rádio FM: Em Fortaleza é outra história |location=Fortaleza, Ceará |publisher=Premius Editora |isbn=9788590732907}}
{{Refend}}
{{Fortaleza Radio}}
Category:Radio stations in Brazil
Category:Mass media in Fortaleza