RKS Design
{{Short description|American design company}}
{{Infobox company
| name = RKS Design
| logo = RKS Logo_Square.png
| type = Private
| founded = {{Start date and age|1980}} in Thousand Oaks, USA
| founder = Ravi Sawhney
| hq_location = Thousand Oaks, California
| num_employees = {{Unbulleted list|{{steady}} 30}}
| subsid = RKS Guitars
Loan Gifting
| website = https://rksdesign.com/
}}
RKS Design is a product design firm, industrial design firm, product development company, and innovation consultancy founded in 1980 by designer Ravi Sawhney.{{Cite web|last=|first=|date=16 May 2013|title=Ravi K. Sawhney|url=https://www.csun.edu/mike-curb-arts-media-communication/ravi-k-sawhney|archive-url=|archive-date=|access-date=|website=}} The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As an industrial design and development firm, it is known for designing Teddy Ruxpin{{Cite web|title=Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999|url=https://money.cnn.com/magazines/fortune/fortune_archive/1999/11/22/269598/index.htm|access-date=2020-12-29|website=money.cnn.com}} and RKS Guitars.{{Cite web|title=The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019|url=https://uxplanet.org/psycho-aesthetics-and-habit-forming-products-4980dee0af12|access-date=2021-10-07|website=uxplanet.org|date=7 May 2019 }}{{failed verification|date=December 2021}}
Design projects
The company also designed a design-thinking methodology called Psycho-Aesthetics,{{Cite web|date=2020-11-19|title=Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney|url=https://blog.academyart.edu/school-of-industrial-design-presents-ravi-sawhney-on-advanced-design-thinking/|access-date=2020-12-21|website=Academy of Art University|language=en-US}}{{Cite web |title=RKS-designed Firefly speakers and the Psycho-Aesthetics design methodology |url=https://www.core77.com/posts/12289/RKS-designed-Firefly-speakers-and-the-Psycho-Aesthetics-design-methodology |access-date=2024-05-20 |website=Core77 |language=en}} a process that helps designers focus on understanding consumer need and emotion in order to create new products.{{Cite web|date=2016-10-12|title=What is 'Psycho Aesthetics' and why are packaging product designers embracing it?|url=https://www.beveragedaily.com/Article/2016/10/13/Psycho-Aesthetics-Ravi-Sawhney-Predictable-Magic|access-date=2021-10-07|website=BeverageDaily|language=en-US}} Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.{{Cite web|title=An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School|url=https://www.hbs.edu/faculty/Pages/item.aspx?num=45546|access-date=2021-05-26|website=www.hbs.edu}}
Using the approach, the company designed Lego's sustainable packaging,{{Cite web|title=Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging|url=https://www.core77.com/posts/101963/Credit-Where-Credit-is-Due-The-Design-Firm-Behind-LEGOs-New-Paper-Packaging|access-date=2022-01-06|website=Core77|language=en}} Teddy Ruxpin, a popular children's toy in the 1980s and early 1990s,
{{cite news |last1=Apodaca |first1=Patrice |title=Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products |url=https://www.latimes.com/archives/la-xpm-1994-01-04-fi-8469-story.html |access-date=19 October 2021 |work=Los Angeles Times |date=4 January 1994}} the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,{{Cite web|last=Times|first=David Colker, Tribune Newspapers: Los Angeles|title=Guitar start-up composes new look|url=https://www.chicagotribune.com/news/ct-xpm-2006-01-02-0601020116-story.html|access-date=2021-05-27|website=chicagotribune.com|language=en-US}} Gamevice mobile controller for Wikipad,{{Cite web|title=RKS Enhances the Mobile Gaming Experience with the Gamevice|url=https://www.dexigner.com/news/27709|access-date=2021-05-26|website=www.dexigner.com|language=en}} and cAIR transportation concept.{{Cite web |date=2012-11-07 |title=Calif. design firm reimagines family travel |url=http://www.nbcnews.com/business/travel/calif-design-firm-reimagines-family-travel-flna1C6877062 |access-date=2023-06-05 |website=NBC News |language=en}}
Psycho-Aesthetics
RKS Founder Ravi Sawhney has published three books under the title of Psycho-Aesthetics.{{Cite web |date=2024-05-07 |title=Ravi Sawhney Releases Second Groundbreaking Book on Design Innovation: "Psycho-Aesthics 2.0" |url=https://finance.yahoo.com/news/ravi-sawhney-releases-second-groundbreaking-123300114.html |access-date=2024-05-20 |website=Yahoo Finance |language=en-US}} Psycho Aesthetics is a design-thinking methodology used to create hardware, software products.{{Cite web |title=Psycho-Aesthetics |url=https://rksdesign.com/psycho-aesthetics-design-thinking/ |access-date=2024-05-20 |website=RKS Design |language=en-US}}
See also
References
{{reflist}}
External links
- [https://rksdesign.com Office site]
Category:Industrial design firms
Category:1980 establishments in California
Category:Design companies of the United States
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