Race Gurram
{{short description|2014 Indian action comedy film}}
{{EngvarB|date=April 2015}}
{{Use dmy dates|date=April 2015}}
{{Infobox film
| name = Race Gurram
| image = Race Gurram (film) poster.jpg
| caption = Theatrical release poster
| director = Surender Reddy
| producer = Nallamalupu Srinivas
Venkateswara Rao
| writer = Story:
Vakkantham Vamsi
Screenplay:
Surender Reddy
Dialogues:
Vema Reddy
| starring = Allu Arjun
Shruti Haasan
Shaam
Ravi Kishan
| music = S. Thaman
| cinematography = Manoj Paramahamsa
| editing = Gautham Raju
| studio = Sri Lakshmi Narasimha Productions
| released = {{Film date|df=yes|2014|04|11}}{{cn|date=October 2024}}
| runtime = 163 minutes{{cn|date=October 2024}}
| country = India
| language = Telugu
| gross = {{Estimation}} {{INR}}101.9 crore
}}
Race Gurram ({{translation|Race Horse}}) is a 2014 Indian Telugu-language action comedy film{{cn|date=October 2024}} co-written & directed by Surender Reddy and produced by Nallamalupu Srinivas under his banner Sri Lakshmi Narasimha Productions.{{cn|date=October 2024}} The film stars Allu Arjun and Shruti Haasan while Shaam and Ravi Kishan play supporting roles. S. Thaman composed the music.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-be-a-family-drama/articleshow/23419202.cms|title=Allu Arjun's Race Gurram to be a family drama|work=The Times of India|agency=TNN|date=2 October 2013|access-date=2 October 2013|archive-url=https://web.archive.org/web/20160107174202/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-be-a-family-drama/articleshow/23419202.cms|archive-date=7 January 2016|url-status=dead|df=dmy-all}} Cinematography and editing were done by Manoj Paramahamsa and Gautham Raju respectively.
Principal photography began on 13 May 2013 in Hyderabad{{cn|date=October 2024}} with the entire shoot completed on 22 February 2014.{{cn|date=October 2024}} The film released worldwide on 11 April 2014 to positive reviews.{{cn|date=October 2024}} The film marked Allu Arjun's first film to gross over {{Indian Rupee|}}100 crore.{{Cite web|date=2017-06-30|title=Duvvada Jagannadham or DJ box office: Allu Arjun film collects Rs 102 crore in first week|url=https://indianexpress.com/article/entertainment/telugu/duvvada-jagannadham-dj-box-office-allu-arjun-film-collects-rs-102-crore-in-first-week-4729288/|access-date=2020-07-09|website=The Indian Express|language=en|archive-date=9 July 2020|archive-url=https://web.archive.org/web/20200709155100/https://indianexpress.com/article/entertainment/telugu/duvvada-jagannadham-dj-box-office-allu-arjun-film-collects-rs-102-crore-in-first-week-4729288/|url-status=live}} With a distributor's share of {{INR|59.4 crore}},{{cn|date=October 2024}} the film emerged as highest grossing Telugu film of that year.{{cn|date=October 2024}} It went on to earn Filmfare Awards for Best Actor, Best Actress and Best Playback Singer – Male.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms|title=Winners list: 62nd Britannia Filmfare Awards (South)|work=The Times of India|date=27 June 2015|access-date=27 June 2015|archive-url=https://web.archive.org/web/20150627012915/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms|archive-date=27 June 2015|url-status=dead|df=dmy-all}}
Plot
Ram Prasad and Lakshman "Lucky" Prasad are brothers and polar opposites. While the former is an honorable ACP, the latter is an unemployed, happy-go-lucky guy who is constantly at odds with his brother. Madhali Shiva Reddy is a mercenary turned politician. Ram is determined to prevent Shiva Reddy's participation in the upcoming elections following the death of his friend ACP Sameer who was investigating Siva Reddy.
One day, Lucky meets Spandana, daughter of an industrialist Bheem Prakash, in an elevator. He notices that she doesn't react to anything, maintaining the neutral expression on her face without reacting no matter what happens. When she refuses to look scared during a bank robbery, even after being threatened with a gun, Lucky asks her why she is like this. Spandana says that she feels all emotions 'inside'. Her father, Bheem Prakash, taught her to be in control of her emotions. Lucky, who has fallen for Spandana, calls it rubbish, and vows to bring a change in her.
After meeting Lucky on a regular basis, she learns to show her emotions and reciprocates his love. Ram learns of Lucky's relationship and informs Prakash that his daughter is roaming with a lazy and spoilt guy as retribution for a previous prank. Prakash instantly dislikes Lucky, and tells him that he cannot marry his daughter. Lucky and Ram have a serious fight, where Lucky is slapped by his mother for the first time. Shaken and enraged, he steals Ram's jeep, which had incriminating evidence against Siva Reddy. Lucky is then attacked by Shiva Reddy's men, who mistake him to be Ram, and the Jeep goes up in flames along with the files. Lucky beats up the goons, who try to tell him that they were planning to murder Ram. Upon hearing this, Lucky is enraged. He kidnaps Shiva Reddy and beats him into a coma, tying him upside down to a tree. Shiva Reddy is hospitalized.
Lucky then visits Shiva Reddy's father Peddi Reddy and confesses. He talks about how he used to hate his brother, but has now realized that he loves his brother very much, which was why he reacted the way he did. When Shiva Reddy wakes up from his coma, Peddi Reddy motivates him to wait for his opportunity to take revenge on Lucky. Lucky decides to reunite Ram with Shwetha, the woman he used to love, so that Ram would become happy and not interfere with his love story. After a few hilarious twists, his plan works.
After recovering and being elected as an MLA, Shiva Reddy uses his influence and starts to take revenge on Lucky and his family. He gets Ram suspended through a false sexual harassment claim, and has the government demolish the family's house, claiming that it was illegally built. Ram is then informed that it was Lucky that stole his Jeep. A furious Ram kicks Lucky out of the family after berating him for what his mistake has cost them.
Lucky is abducted by Shiva Reddy, who brutally beats him and leaves him hanging from the same tree Lucky hung him earlier. Lucky escapes and plans to take revenge with the help of Home Minister Govardhan, who owes Lucky. Lucky fools Govardhan by convincing him he is suffering from cancer and has only two days to live. Govardhan says he will grant any wish Lucky asks, and Lucky requests to be instated as a special officer and asks Govardhan to do a solitary 12-hour ritual for Lucky's survival. Govardhan agrees. Lucky is in charge of a team of police officers including Kill Bill Pandey, a frustrated police officer who takes the lead and helps Lucky destroy Shiva Reddy's properties, not knowing Lucky is a fake police officer. Govardhan's prayer finishes and after the CM scolds him of his mistake, Govardhan seeks Ram's help.
Lucky fights and defeats Shiva Reddy, but after he cuffs him, Ram appears and cuffs Lucky. Govardhan and the CM want to publicly hang Lucky for his illegal actions and for humiliating them, but Ram tells them that people wouldn't take well to killing the man who exposed Shiva Reddy. He reveals that the public was planning to re-elect the same government in the next elections. Lucky uses this opportunity and blackmails the CM and Govardhan to continue this special-force team and give police officers like his brother full powers. They let Shiva Reddy go, but he is shot to death by Rajeev, who earlier had to kill ACP Sameer. Lucky and Ram reunite with their family and friends.
Cast
{{colbegin}}
- Allu Arjun as Allu Lakshman Prasad "Lucky", a carefree man who wants to settle in the United States of America and frequently argues with his brother Ram.{{cite news|url=https://www.thehindu.com/features/cinema/cinema-reviews/race-gurram-allu-all-the-way/article5901512.ece|title=Race Gurram: Allu all the way|website=The Hindu|date=11 April 2014|access-date=12 August 2019|last1=Rajendra|first1=Ranjani|archive-date=14 April 2021|archive-url=https://web.archive.org/web/20210414030944/https://www.thehindu.com/features/cinema/cinema-reviews/race-gurram-allu-all-the-way/article5901512.ece|url-status=live}}
- Shruti Hassan as Spandana, an emotionless girl who becomes expressive when she meets and falls in love with Lucky.
- Shaam as A.C.P Allu Ram Prasad IPS "Ram", Lucky's elder brother and a sincere and honorable cop who always does things by the book and argues with his brother Lucky.
- Ravi Kishan as Heavy Industries Minister Maddali Shiva Reddy, who was rowdy before becoming a crooked M.L.A.
- Mukesh Rishi as Peddi Reddy, Shiva Reddy's father.
- Saloni Aswani as Shweta, Ram's love interest who broke up with him because of Lucky's mischief, and years later marries Ram after Lucky reconciles them.
- Prakash Raj as Bheem Prakash, Spandana's emotionless father.
- Bramhanandam as Inspector Kill Bill Pandey, a frustrated and skilled special police officer.{{cite web|url=http://www.idlebrain.com/movie/archive/racegurram.html|title=Race Gurram jeevi review|publisher=idlebrain.com|date=11 April 2014|access-date=4 October 2017|archive-date=4 October 2017|archive-url=https://web.archive.org/web/20171004164253/http://www.idlebrain.com/movie/archive/racegurram.html|url-status=live}}
- Ali as Dr. Bali, MBBS, a fake doctor who helps Ram reunite with Shweta and helps Lucky con Govardhan.
- M. S. Narayana as a tea stall owner and the man Lucky considers his uncle.
- Posani Krishna Murali as Home Minister Govardhan. He owes his promotion to Lucky, who made it seem like Govardhan saved a boy who was hit by a car.{{cn|date=October 2024}}
- Jaya Prakash Reddy as J. P., the chief cop.
- Apoorva Korlipara as J. P., the chief cop's wife
- Pragathi as Spandana's mother.
- Tanikella Bharani as Dasaradh Prasad, Lucky and Ram's father
- Pavitra Lokesh as Lucky and Ram's mother
- Kota Srinivasa Rao as Hanumayya, Civil Supplies Minister and Coalition Party Leader.
- Sayaji Shinde as Chief Minister
- Srinivasa Reddy as Lucky's friend
- Thagubothu Ramesh as Lucky's friend
- Rajiv Kanakala as Rajeev, a cop who was forced to kill his commanding officer lest his entire squad be killed.
- Paruchuri Venkateswara Rao as Sameer's father, who wants justice for his son after his demise.
- Duvvasi Mohan as Konda, Ram's friend and police officer
- Raghu Babu as Thief
- Narsing Yadav as a party member
- Venu Yeldandi as drunkard
- Kadhal Dhandapani
- Sudigali Sudheer as Spandana's car driver
- Raghu Karumanchi as Banda, Peddi Reddy's henchman
- Madhavi{{Cite web|url=https://www.deccanchronicle.com/entertainment/tollywood/090716/an-actress-by-chance-madhavi-talks-about-her-struggle.html|title=An actress by chance: Madhavi talks about her struggle|first=suresh|last=kavirayani|date=9 July 2016|website=Deccan Chronicle}}
- Kyra Dutt as a special appearance in “Bhoochade”
{{colend}}
Production
= Development and filming =
File:Golconda Fort 005.jpg where some scenes were shot on Allu Arjun and others.]]
It was reported in the early September 2012 that Surender Reddy would direct Allu Arjun in this film which was announced to be produced by Nallamalupu Bujji.{{cite news|url=http://www.idlebrain.com/news/2000march20/alluarjun-surenderreddy.html|title=Allu Arjun in Surender Reddy direction|website=Idlebrain.com|date=5 September 2012|access-date=4 October 2017|archive-date=4 April 2019|archive-url=https://web.archive.org/web/20190404165606/http://www.idlebrain.com/news/2000march20/alluarjun-surenderreddy.html|url-status=live}} It was titled Race Gurram in the end of October 2012.{{cite web|url=http://www.gulte.com/movienews/11805/Allu-Arjun-is-now-Race-Gurram|title=Allu Arjun is now 'Race Gurram'!|publisher=gulte.com|date=23 October 2012|access-date=3 April 2014|archive-date=7 April 2014|archive-url=https://web.archive.org/web/20140407061950/http://www.gulte.com/movienews/11805/Allu-Arjun-is-now-Race-Gurram|url-status=live}} This was the first film for Allu Arjun with Surender Reddy and S. Thaman. The film was launched on 24 October 2012, the day of Vijayadasami, at Ramanaidu Studios in Hyderabad.{{cn|date=October 2024}} Chiranjeevi, Allu Aravind, Nallamalupu Srinivas (Bujji), Dr. Venkateswara Rao, D. Ramanaidu, K. Raghavendra Rao, Nagababu, Ali, V. V. Vinayak, Rana Daggubati, Shyam Prasad Reddy, Vakkantham Vamsi graced the event.{{cn|date=October 2024}} D. Ramanaidu did the formal pooja and Chiranjeevi gave the clap. V. V. Vinayak directed the first shot while Shyam Prasad Reddy switched on the Camera. One of the producers, Dr. Venkateshwar Rao said that the Regular shoot would start in December after the Completion of Allu Arjun's Iddarammayilatho.{{cite news|url=http://www.idlebrain.com/news/functions1/muhurat-alluarjun-surenderreddy.html|title=Allu Arjun — Surender Reddy's movie launch|website=Idlebrain.com|date=24 October 2012|access-date=4 October 2017|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304132643/http://www.idlebrain.com/news/functions1/muhurat-alluarjun-surenderreddy.html|url-status=live}} During the film's launch, it was reported that Vijayan would provide the fights and thrills in the film. Initially Samantha was approached for female lead in it, but later Shruti Haasan was selected as the Heroine, which was confirmed by the actress in her Twitter.{{cite news|url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Shruti-Haasan-to-be-paired-opposite-Allu-Arjun/articleshow/19067123.cms|title=Shruti Haasan to be paired opposite Allu Arjun|agency=TNN|date=19 March 2013|access-date=3 April 2014|archive-url=https://web.archive.org/web/20141013131624/http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Shruti-Haasan-to-be-paired-opposite-Allu-Arjun/articleshow/19067123.cms|archive-date=13 October 2014|url-status=live|work=The Times of India|df=dmy-all}} It was declared that the regular shooting would start from 2 May 2013 aiming a Vijaya Dasami Release.{{cite news|url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjuns-Race-Guram-to-roll-out-from-May/articleshow/19767443.cms|title=Allu Arjun's Race Guram to roll out from May|date=28 April 2013|access-date=3 April 2014|archive-url=https://web.archive.org/web/20131224103901/http://articles.timesofindia.indiatimes.com/2013-04-28/news-interviews/38877831_1_surender-reddy-race-gurram-allu-arjun|archive-date=24 December 2013|url-status=live|work=The Times of India|df=dmy-all}} However, due to some delay, the regular shooting started from 13 May 2013 in Hyderabad.{{cn|date=October 2024}}
After completing the first schedule in Hyderabad, the team headed to Norway for canning some important scenes including some of the songs, making it a long schedule.{{cn|date=October 2024}} At that point of time, it was reported that Surender Reddy roped in Shaam after he worked with him in Kick and Oosaravelli.{{cite news|title=Shaam awaits 6's release|url=http://www.deccanchronicle.com/130523/entertainment-kollywood/article/shaam-awaits-6%E2%80%99s-release|work=Deccan Chronicle|publisher=archive.is|date=23 May 2013|access-date=4 October 2017|url-status=bot: unknown|archive-url=https://archive.today/20130616040938/http://www.deccanchronicle.com/130523/entertainment-kollywood/article/shaam-awaits-6%E2%80%99s-release|archive-date=16 June 2013|df=dmy-all}} Meanwhile, after the completion of the shoot at Norway, the unit proceeded to Europe{{cn|date=October 2024}}(Switzerland, Italy) where 2 songs were scheduled to be canned in a period of 8 days ranging from 1 July 2013 after which the regular shoot would continue in Hyderabad.{{cn|date=October 2024}} However, the shooting resumed in Geneva which later continued in Milan.{{cn|date=October 2024}} At this point of time, Saloni was selected as the second heroine in the film which marks her first collaboration with Allu Arjun and Surender Reddy.{{cn|date=October 2024}} Later on the unit returned to Hyderabad and Allu Arjun and Shruti Haasan participated in the shooting at Annapurna Studios 7 Acres.{{cn|date=October 2024}} There the song "Cinema Choopista Maava" was shot under the choreography of Johnny Master.{{cn|date=October 2024}} After the completion of the song shoot, Allu Arjun participated in a fight scene shoot which was choreographed by noted fight masters Ram-Lakshman.{{cn|date=October 2024}} In early September 2013, it was confirmed that Bhojpuri Superstar Ravi Kishan was roped in as the antagonist thus marking this film his Telugu Debut.{{cn|date=October 2024}}
Later in September, some scenes were canned on Allu Arjun and others at Golconda Fort in Hyderabad.{{cn|date=October 2024}} Later on some fight scenes were canned in and around Hyderabad in which the leads participated.{{cn|date=October 2024}} On the night of 28 October 2013 scenes between Allu Arjun and Shaam were shot at Hell pad Junction in Ramoji Film City at Hyderabad.{{cn|date=October 2024}} In early November 2013, shooting continued in Ramoji Film City where some comedy scenes were shot.{{cn|date=October 2024}} From 16 November 2013 some action sequences were canned in which Allu Arjun participated.{{cn|date=October 2024}} The shooting continued in Ramoji Film City and the unit shot some more fight sequences at the outskirts of Hyderabad from 19 November 2013.{{cn|date=October 2024}} The shooting continued in Jadcherla where scenes on Allu Arjun, Brahmanandam and Ravi Kishan were shot.{{cn|date=October 2024}} Later some crucial scenes were shot near Charminar area in Hyderabad.{{cn|date=October 2024}} After wrapping up a chase sequence on Allu Arjun and Shruti Haasan there, the unit yet again continued its shooting at Ramoji Film City. By then Surender Reddy revealed that most of the film's shoot had been wrapped up.{{cn|date=October 2024}} On 24 December, it was announced that the film's talkie part was completed and 2 songs were left to be shot which would start form the new schedule which would commence from 5 January 2014.{{cn|date=October 2024}}
On 5 January, the new schedule yet again began at Ramoji Film City, Hyderabad where some crucial scenes and an item number will be shot. It was said that the last song's shoot was said to be held from 20 to 25 January with which the filming would come to an end.{{cn|date=October 2024}} Later on 13 January 2014 a song was shot on Allu Arjun and Kaira Dutta in which Thagubothu Ramesh and Srinivas Reddy also participated.{{cn|date=October 2024}} It was said to be the introduction song of Allu Arjun in the film which was composed by Dinesh Master.{{cn|date=October 2024}} A song was planned to be shot on Allu Arjun and Shruti Haasan from 15 February.{{cn|date=October 2024}} However, since the latter had a surgery, the filming of the song was shifted to 17 February.{{cn|date=October 2024}} In February 2014, it was reported that Veteran Kannada and Telugu actress Pavitra Lokesh is playing the role of Allu Arjun's Mother in this film.{{cite web|url=http://www.gulte.com/movienews/24795/Hot-Tollywood-Mom-Is-Just-35-Year-old|title=Hot Tollywood Mom Is Just 35 Year old|publisher=Gulte.com|date=5 February 2014|access-date=4 October 2017|archive-date=4 October 2017|archive-url=https://web.archive.org/web/20171004190313/http://www.gulte.com/movienews/24795/Hot-Tollywood-Mom-Is-Just-35-Year-old|url-status=live}} Meanwhile, on 20 February Shruti Haasan announced that she wrapped up her part of the shoot.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Shruti-Haasan-wraps-up-shooting-for-Race-Gurram/articleshow/30726386.cms|title=Shruti Haasan wraps up shooting for 'Race Gurram'|work=The Times of India|agency=TNN|date=20 February 2014|access-date=3 April 2014|archive-url=https://web.archive.org/web/20160131032950/http://timesofindia.indiatimes.com//entertainment/telugu/movies/news/Shruti-Haasan-wraps-up-shooting-for-Race-Gurram/articleshow/30726386.cms|archive-date=31 January 2016|url-status=dead|df=dmy-all}} The song's shoot came to an end on 22 February 2014 thus ending the film's shoot.{{cn|date=October 2024}} In mid March 2014, it was reported that Brahmanandam would play the role of a police officer in this film.{{cn|date=October 2024}} In an interview to the IANS, Brahmanandam told that he and Allu Arjun play the roles of partners in Police Department. He said "I play his assistant in the film and scenes between us are a laugh riot. I'm extremely happy with the character because it's something I haven't played in a long time. I'm sure audiences are going to love watching us together on screen".{{cite news|url=http://www.hindustantimes.com/regional-movies/arjun-has-improved-from-film-to-film-brahmanandam/story-2CHpuPwZRmgoskDW0x9J0K.html|title=Arjun has improved from film to film: Brahmanandam|work=Hindustan Times|agency=IANS|date=30 March 2014|access-date=4 October 2017|archive-date=4 October 2017|archive-url=https://web.archive.org/web/20171004135653/http://www.hindustantimes.com/regional-movies/arjun-has-improved-from-film-to-film-brahmanandam/story-2CHpuPwZRmgoskDW0x9J0K.html|url-status=live}} Sunil gave voice-over for the film.
=Post production=
The post production activities commenced during the final phase of shooting and by the end of March, it was reported that the film's post production activities are in full swing at Chennai B2h Studios.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Race-Gurrams-post-production-work-in-full-swing/articleshow/32912011.cms|title=Race Gurram's post-production work in full swing|work=The Times of India|agency=TNN|date=29 March 2014|access-date=30 March 2014|archive-url=https://web.archive.org/web/20140330000309/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Race-Gurrams-post-production-work-in-full-swing/articleshow/32912011.cms|archive-date=30 March 2014|url-status=dead|df=dmy-all}} On 29 March, it was reported that Thaman completed the re-recording work for the first half of the film and the second half's re-recording work is in progress.{{cn|date=October 2024}} At the same time, it was also reported that film's unit is striving hard to ensure that the film's first cut is ready by 31 March.{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News-Interviews/All-Arjuns-Race-Gurram-first-cut-next-week/articleshow/32892675.cms|author=Karthik Pasupulate|title=Allu Arjun's Race Gurram first cut next week|work=The Times of India|agency=TNN|date=28 March 2014|access-date=30 March 2014|archive-url=https://web.archive.org/web/20140330044612/http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News-Interviews/All-Arjuns-Race-Gurram-first-cut-next-week/articleshow/32892675.cms|archive-date=30 March 2014|url-status=dead|df=dmy-all}} It was said that as soon as the activities come to an end, the film's first copy would be screened for undergoing censor certification.{{cn|date=October 2024}} On 4 April 2014 the film was certified a U/A certificate by Central Board of Film Certification with the film's length being 163 minutes.{{cite news|url=http://timesofindia.indiatimes.com/Entertainment/Telugu/Movies/News-Interviews/Race-Gurram-gets-U/A-certificate/articleshow/33245140.cms|author=Hemanth Kumar|title=Race Gurram gets U/A certificate|work=The Times of India|agency=TNN|date=4 April 2014|access-date=4 April 2014|archive-url=https://web.archive.org/web/20140405040904/http://timesofindia.indiatimes.com//entertainment/telugu/movies/news-interviews/Race-Gurram-gets-U/A-certificate/articleshow/33245140.cms|archive-date=5 April 2014|url-status=dead|df=dmy-all}} The final copy of the film was ready on 4 April 2014.{{cn|date=October 2024}}
Music
{{Main|Race Gurram (soundtrack)}}
S. Thaman composed the music and background score for this film which marks his first collaboration with Allu Arjun and second collaboration with Surender Reddy.{{cn|date=October 2024}} In January 2014, Lahari Music purchased the Audio rights for an amount of {{INRConvert|75|l}}.{{cn|date=October 2024}} Later in early March 2014, Thaman confirmed that the film's audio would be launched on 16 March at Hyderabad.{{cn|date=October 2024}} The film's Soundtrack Album was released in a simple and formal promotional event on 16 March 2014 at Park Hyatt hotel in Hyderabad.{{cn|date=October 2024}} The Audio received predominant positive response from all corners and many celebrities praised Thaman for his work.{{cn|date=October 2024}} The soundtrack also debuted as one among the top ten albums in iTunes along with Maan Karate and Kochadaiiyaan.{{cn|date=October 2024}}
Marketing
The film's first look was released on 7 December 2013.{{cn|date=October 2024}} The teaser trailer was released on the same day at 10:00 AM on the occasion of Surender Reddy's birthday in YouTube.{{cite news|url=http://www.idlebrain.com/news/today/racegurramteaser-7december.html|title=Race Gurram teaser on 7 December at 10 am|website=idlebrain.com|access-date=4 October 2017|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304125445/http://www.idlebrain.com/news/today/racegurramteaser-7december.html|url-status=live}} The Teaser was of 30 seconds in which Arjun runs in a Black shirt and Black Trousers with Black Goggles with the Background Music notching the word Boochodu (Bogeyman) with Ravi Kishan's eyes highlighted twice. The teaser received positive response from fans of Arjun as well as common audience.{{cn|date=October 2024}} The Audio release poster featuring Allu Arjun and Shruti Haasan was released on 13 March 2014 in High Quality version after the low quality version released into the Internet.{{cite news|url=http://www.sakshipost.com/index.php/entertainment/news-gossip/36110-race-gurram-audio-release-poster.html|title=Pic: Race Gurram audio release poster|website=sakshipost.com|date=13 March 2014|access-date=14 March 2014|archive-date=16 March 2014|archive-url=https://web.archive.org/web/20140316121044/http://www.sakshipost.com/index.php/entertainment/news-gossip/36110-race-gurram-audio-release-poster.html|url-status=live}} That poster received viral response from all corners.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjun-Shruti-Haasans-hot-pose-goes-viral/articleshow/32013741.cms|title=Allu Arjun, Shruti Haasan's hot pose goes viral|work=The Times of India|agency=TNN|date=14 March 2014|access-date=15 March 2014|archive-url=https://web.archive.org/web/20140316121044/http://www.sakshipost.com/index.php/entertainment/news-gossip/36110-race-gurram-audio-release-poster.html|archive-date=16 March 2014|url-status=dead|df=dmy-all}} On 16 March 2014 the teasers of all the six songs were released into YouTube officially by the makers.{{cn|date=October 2024}}
The still featuring Allu Arjun and Shruti Haasan went viral. Before the music launch was held in a low key affair at Park Hyatt, it was reported that the makers opted for organizing a big fanfare event before the film's release.{{cn|date=October 2024}} After the Audio released into the market, it was reported that the film's theatrical trailer would be launched in a function held at Rajahmundry on 22 March 2014.{{cn|date=October 2024}} The venue was confirmed on 21 March 2014 as the GIET college youth fest in Rajamundry.{{cn|date=October 2024}} The trailer received positive response from all corners.{{cn|date=October 2024}} It was reported that the producers ordered unique light based standees featuring a dancing still of Allu Arjun and each of these standees costed around {{INR}}10,000. It was said that the producer has ordered around 50 standees and keep it prominently in all multiplexes and important single screens.{{cite news|url=http://www.idlebrain.com/news/today/racegurram-expensive-and-innovative-standees.html|title=Expensive and innovative standees for Race Gurram|website=Idlebrain.com|date=27 March 2014|access-date=4 October 2017|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304212211/http://www.idlebrain.com/news/today/racegurram-expensive-and-innovative-standees.html|url-status=live}}
Release
Initially, the film was planned as a Vijayadashami release viz. 13 October 2013.{{cite news|url=http://ibnlive.in.com/news/telugu-actor-allu-arjun-to-star-in-race-gurram/388447-71-216.html|title=Telugu actor Allu Arjun to star in 'Race Gurram'|publisher=IBN Live|access-date=29 April 2013|archive-url=https://web.archive.org/web/20131231212421/http://ibnlive.in.com/news/telugu-actor-allu-arjun-to-star-in-race-gurram/388447-71-216.html|archive-date=31 December 2013|url-status=dead|df=dmy-all}} However it was later shifted to 11 January 2014 as a Sankranti special along with Mahesh Babu's 1 – Nenokkadine.{{cn|date=October 2024}} In the end of November 2013, it was confirmed that the film would be using the Auro 11.1 Audio file format by Barco Sounds thus making it the third Telugu movie to adopt this next-generation three-layer sound technology from Auro Technologies, powered by Barco Sounds which was succeeded by Mahesh Babu's 1 – Nenokkadine.{{cite news|url=https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjuns-Race-Gurram-to-have-new-technology/articleshow/26208580.cms|title=Allu Arjun's Race Gurram to have new technology|work=The Times of India|agency=TNN|date=22 November 2013|access-date=22 November 2013|archive-url=https://web.archive.org/web/20131122104745/https://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Allu-Arjuns-Race-Gurram-to-have-new-technology/articleshow/26208580.cms|archive-date=22 November 2013}} But in early December 2013, it was confirmed that the film's release postponed again thus exiting the Sankranti race.{{cite web|url=https://www.deccanchronicle.com/131202/entertainment-tollywood/article/allu-arjun-shruti-hassans-race-gurram-out-sankranti-fray|title=Allu Arjun-Shruti Hassan's 'Race Gurram' out of Sankranti fray|date=2 December 2013|publisher=Deccan Chronicle|access-date=2 December 2013|archive-date=6 October 2014|archive-url=https://web.archive.org/web/20141006125032/http://www.deccanchronicle.com/131202/entertainment-tollywood/article/allu-arjun-shruti-hassans-race-gurram-out-sankranti-fray|url-status=live}} Then it was declared that it would hit the screens in February 2014.{{cn|date=October 2024}} In the end of December 2013, Reports emerged that the film postponed yet again from February and was slated as a Summer Release.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjun-Race-Gurram-to-release-in-summer/articleshow/28009972.cms|title=Allu Arjun Race Gurram to release in summer?|work=The Times of India|agency=TNN|date=27 December 2013|access-date=27 December 2013|archive-url=https://web.archive.org/web/20151223215208/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjun-Race-Gurram-to-release-in-summer/articleshow/28009972.cms|archive-date=23 December 2015|url-status=dead|df=dmy-all}}
In the end of January 2014, it was reported that the film would release worldwide on 4 April 2014.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-release-on-April-4/articleshow/29498777.cms|title=Allu Arjun's Race Gurram to release on April 4?|work=The Times of India|agency=TNN|date=28 January 2014|access-date=28 January 2014|archive-url=https://web.archive.org/web/20140128182251/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-release-on-April-4/articleshow/29498777.cms|archive-date=28 January 2014|url-status=dead|df=dmy-all}} In mid February 2014, it was reported that the film is expected to release on 11 April 2014.{{cite news|url=http://www.cinecorn.com/telugu/news/allu-arjun-race-gurram-movie-release-date-news-info-allu-arjun-sruthi-haasan.html|title=Race Gurram On April 11th|website=Cinecorn.com|date=15 February 2014|access-date=3 April 2014|archive-url=https://web.archive.org/web/20140322234423/http://www.cinecorn.com/telugu/news/allu-arjun-race-gurram-movie-release-date-news-info-allu-arjun-sruthi-haasan.html|archive-date=22 March 2014|url-status=dead|df=dmy-all}} But on the last day of February 2014, it was reported that the film would release on 28 March 2014 clashing with Nandamuri Balakrishna's Legend which was also slated for a 28 March 2014 release worldwide.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-clash-with-Legend/articleshow/31168766.cms|title=Allu Arjun's Race Gurram to clash with Legend?|work=The Times of India|agency=TNN|date=28 February 2014|access-date=28 February 2014|archive-url=https://web.archive.org/web/20140228111747/http://timesofindia.indiatimes.com//entertainment/telugu/movies/news-interviews/Allu-Arjuns-Race-Gurram-to-clash-with-Legend/articleshow/31168766.cms|archive-date=28 February 2014|url-status=dead|df=dmy-all}} On 13 March 2014 FICUS Inc released a press note which stated that they purchased the entire overseas theatrical screening rights of the film.{{cite web|url=http://www.idlebrain.com/usschedules/racegurram.html|title=Race Gurram Overseas by FICUS|publisher=idlebrain.com|date=13 March 2014|access-date=4 October 2017|archive-date=15 August 2017|archive-url=https://web.archive.org/web/20170815060101/http://idlebrain.com/usschedules/racegurram.html|url-status=live}} During the theatrical trailer launch at Rajahmundry, Allu Arjun confirmed that the film would release on 11 April 2014.{{cn|date=October 2024}} In association with FICUS Inc, European Telugu Colors purchased the theatrical screening rights of the film in Europe except in UK.{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/European-Telugu-Colors-picks-up-Race-Gurram/articleshow/33241716.cms|title=European Telugu Colors picks up Race Gurram|work=The Times of India|date=4 April 2014|access-date=6 April 2014|archive-url=https://web.archive.org/web/20140407233537/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/European-Telugu-Colors-picks-up-Race-Gurram/articleshow/33241716.cms|archive-date=7 April 2014|url-status=dead|df=dmy-all}} The film was later dubbed and released in Hindi as Main Hoon Lucky: The Racer in 2015 which grossed more than 121 million views on YouTube.{{Cite web |url=https://www.youtube.com/watch?v=87Ai7pdYegY |title=Main Hoon Lucky The Racer (Race Gurram) Hindi Dubbed Full Movie {{!}} Allu Arjun, Shruti Haasan – YouTube |website=YouTube |access-date=1 November 2020 |archive-date=17 October 2020 |archive-url=https://web.archive.org/web/20201017045959/https://www.youtube.com/watch?v=87Ai7pdYegY |url-status=live }}
= Home media =
The film's satellite and digital rights were sold to Sun TV Network. The film's world television premiere took place on 23 October 2014, through Gemini TV.
Reception
=Critical reception=
The Times of India gave the film a rating of 3.5 out of five stars and stated that "All in all it’s the ideal Tollywood masala package loaded with the right doses of entertainment, brotherly love, and Brahmanandam. You can’t ask for more can you?".{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/race-gurram/movie-review/33620375.cms|title=Race Gurram Movie Review {3.5/5}: Critic Review of Race Gurram by Times of India|work=The Times of INdia}} Sify gave the film rating of 3.25 out of five stars and noted that "'Race Gurram' is a regular commercial entertainer with a dose of comedy in the second half. Allu Arjun and 'Kill Bill' Pandey steal the show".{{Cite web|url=https://www.sify.com/movies/race-gurram--review-telugu-pcmbnGdjfcjeb.html|archive-url=https://web.archive.org/web/20211025195259/https://www.sify.com/movies/race-gurram--review-telugu-pcmbnGdjfcjeb.html|url-status=dead|archive-date=25 October 2021|title=Race Gurram|website=Sify}} idlebrain.com gave a review stating "Plus points of the movie are Allu Arjun, Brahmanandam, Cinematography, second half screenplay, all round orientation and production values. On the flip side, eccentric villain characterization and uneven tempo of the film should have been taken care of. On a whole, Race Gurram with its allround commercial elements should do well at box office! And watch out for Brahmi as ‘kill bill pandey’!" and rated the film 3.25/5. According to all the reviews and critics Allu Arjun Police Introduction scene is the highlight scene from the entire movie.{{cn|date=October 2024}}
The Hindu wrote "Race Gurram makes no pretensions to be a hatke film. It is an out and out Allu Arjun film and it makes no bones of that. Directed by Surender Reddy, Race Gurram is a family entertainer with its fair share of action and comedy and a generous dose of Allu Arjun’s dancing skills".
=Box office=
Race Gurram collected a share of {{INR|6.89 crore}} in Andhra Pradesh and Telangana in its first day.{{cn|date=October 2024}} The film became the first Allu Arjun film to earn $1 million in USA.{{cite web|title=Allu Arjun unleashes his box office power|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news-interviews/Allu-Arjun-unleashes-his-box-office-power/articleshow/35781994.cms|work=The Times of India|agency=TNN|date=30 May 2014|archive-url=https://web.archive.org/web/20140531080251/http://timesofindia.indiatimes.com//entertainment/telugu/movies/news-interviews/Allu-Arjun-unleashes-his-box-office-power/articleshow/35781994.cms|archive-date=31 May 2014|url-status=dead|df=dmy-all}} The film collected {{INR|54.31 crore}} nett in 4 weeks,{{cn|date=October 2024}} becoming the biggest hit for Allu Arjun.{{cn|date=October 2024}} The Malayalam dubbed version Lucky: The Racer was also received good reception at the box office. Race Gurram completed 50 days in 159 centres{{cn|date=October 2024}} and 100 days in 26 centres.{{cite news|author=Karthik Pasupulate|title=Allu Arjun's Race Gurram crosses 100 days|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-Race-Gurram-crosses-100-days/articleshow/38677408.cms|agency=TNN|work=The Times of India|date=19 July 2014|archive-url=https://web.archive.org/web/20140719200138/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-Race-Gurram-crosses-100-days/articleshow/38677408.cms|archive-date=19 July 2014|url-status=dead|df=dmy-all}} In its full theatrical run Race Gurram earned over {{Indian Rupee}}59.4 crore distributor share and emerged as the highest grossing Telugu film of 2014.{{cn|date=October 2024}}
Awards and nominations
- Best Actor – Allu Arjun
- Best Actress – Shruti Haasan
- Best Playback Singer – Male – Simha – "Cinema Choopista Mava"
- Best Film – Nallamalupu Bujji
- Best Actor – Allu Arjun
- Best Editor – Goutham Raju
- Best Director (Telugu) – Surender Reddy
- Best Actress (Telugu) – Shruti Haasan
- Best Comedian (Telugu) – Brahmanandam
- Best Male Playback Singer (Telugu) – Simha – "Cinema Choopista Mava"
- Best Dance Choreographer – Johnny – "Cinema Choopista Mava"
B. Nagi Reddy Memorial Award
- Best Wholesome Entertainment Telugu Film Award – Nallamalupu Bujji & Dr. Venkateswara Rao
- Best Producer – Nallamalupu Srinivas & Dr. Venkateswara Rao
- Best Choreographer – Jani Master
References
{{Reflist}}
External links
- {{IMDb title|3142764}}
{{Surender Reddy}}
Category:Indian action comedy films
Category:Films directed by Surender Reddy
Category:2010s Telugu-language films
Category:Films scored by Thaman S
Category:Fictional portrayals of the Andhra Pradesh Police
Category:Films shot in Switzerland