Ranker
{{Short description|Website featuring poll lists}}
{{About|the web platform}}
{{Use American English|date=November 2024}}
{{Use mdy dates|date=November 2024}}
{{Infobox website
| name = Ranker.com
| logo = Ranker_company_logo.png
| commercial = Yes
| type = Infotainment
| language = English
| owner = Ranker Inc.
| location = Los Angeles, California
| launch_date = {{Start date and age|2009|8}}
| current_status = Active
| founder = Clark Benson
| industry = Digital media
| num_employees = 110
| revenue = $22 million (2017){{cite web | url=https://www.inc.com/profile/ranker | title=Ranker Inc }}
| website = {{URL|https://www.ranker.com}}
}}
Ranker.com is a website that features polls on entertainment, brands, sports, food, and culture. Ranker claims to be one of the largest databases of opinions, with more than 1 billion votes gathered on over millions of subjective voters. Ranker has hundreds of thousands of lists of opinions.Bilton, Ricardo (October 8, 2014). [https://digiday.com/media/ranker-turns-crowdsourced-lists-into-big-data/ "Ranker turns crowdsourced lists into big data"]. Digiday.
These lists have been referenced as a source for many pop-culture, trade, and tech publications, including TV and radio.{{Cite news|url=http://www.eonline.com/news/756333/ellen-degeneres-does-not-want-to-be-president-but-she-has-a-few-ideas-for-how-to-make-life-better-for-people|title=Sorry, America: Ellen DeGeneres Is Not Running for President|publisher=E! Online|access-date=2018-04-12|language=en-US}}{{Cite web|url=https://cheddar.com/media/rankers-top-things-that-were-a-thing-of|title=Ranker's Top 'Things That Were a Thing' of 2019|website=Cheddar|language=en|access-date=2020-01-29}} Ranker collects individual user votes and track them across various lists, which purports to show correlations between interests across pop culture.{{Cite news|url=http://www.eonline.com/news/710700/we-can-now-guess-your-favorite-celebs-based-on-your-halloween-candy-of-choice|title=See What Your Candy of Choice Says About Your Fave Celebs|work=E! Online|access-date=2018-04-12|language=en-US}}
History
Launched in August 2009, the site was founded by Clark Benson, who created Ranker as an alternative to user reviews available on ecommerce sites.{{Cite news|url=http://www.thedrum.com/news/2016/08/11/under-radar-ranker-quietly-builds-huge-online-footprint|title=Under the radar, Ranker quietly builds a huge online footprint|work=The Drum|access-date=2017-06-01|language=en}} Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities. "Ranker Insights" offers people voting correlation data for free, using psychographic correlation data to deliver personalized consumer recommendations ("if you like X, you'll also like Y, Z"), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences.
Ranker's board members include Draper Associates investor Joel Yarmon. Investors include Draper Associates, Rincon Venture Partners, Lowercase Capital, Wavemaker, BullPen Capital and various angels, like Factual founder Gil Elbaz and Ryan Steelberg.{{Cite news|url=https://www.latimes.com/business/technology/la-fi-tn-la-tech-20161206-story.html|title=Like Kanye West but hate Chipotle? Start-up Ranker helps brands tailor ads for you|last=Dave|first=Paresh|date=2016-12-06|work=Los Angeles Times|access-date=2017-06-01|language=en-US|issn=0458-3035}}