ReachLocal

ReachLocal was founded in 2003 by Zorik Gordon, Nathan Hanks, Michael Kline, Robert Wright, John Mazur, and Robert "Rick" Spitz.{{citation needed|date=July 2021}}

ReachLocal's first product{{when|date=March 2021}} was a search engine advertising service{{cite web|url=https://ipocandy.com/company/reachlocal-inc/|title=ReachLocal, Inc|date=|publisher=IPO Candy|access-date=March 5, 2017}} called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing.{{cite web|url=http://www.reachlocal.com/search-publishing |title=Digital Marketing Solutions |publisher=ReachLocal.com |date= |access-date=2015-06-19}} ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software.{{cite web|url=http://mobileadvertisingwatch.com/reachlocal-nabs-top-google-innovator-award-for-reachedge-solution-21314|title=ReachLocal Nabs Top Google Innovator Award for 'ReachEdge' Solution|website=Mobile Advertising Watch|language=en-US|access-date=2016-04-14}}

In 2010, ReachLocal launched its initial public offering (IPO).{{cite web|url=https://techcrunch.com/2009/12/22/reachlocal-100-million-ipo/ |title=A Peek At ReachLocal's $100 Million IPO Filing: It's All About Building A Local Ad Sales Army |publisher=TechCrunch.com |date=2009-12-22 |access-date=2015-06-19}} Before the company's IPO, ReachLocal was venture-backed by VantagePoint Venture Partners, Rho Ventures and Galleon Special Opportunities Partners Fund LP.{{cite web|url=http://www.socaltech.com/reachlocal_creates_ad_marketplace/s-0021192.html |title=ReachLocal Creates Ad Marketplace |publisher=socalTECH.com |date=2009-04-21 |access-date=2015-06-19}}

In February 2011, ReachLocal acquired DealOn, a local deals company for approximately $10 million.{{cite web|url=https://thenextweb.com/news/reachlocal-buys-dealon-a-daily-deal-site |title=Reachlocal acquires daily deal site DealOn for $10M |publisher=thenextweb.com |date=2011-02-15 |access-date=2021-09-21}}

In April 2014, ReachLocal appointed Sharon Rowlands as chief executive officer and member of its board of directors, replacing interim CEO David Carlick.{{cite web|url=http://streetfightmag.com/2014/08/12/reachlocals-new-ceo-says-the-company-got-distracted-by-shiny-things-heres-her-plan-to-fix-it/|title=ReachLocal CEO: Company Got 'Distracted By Shiny Things'|date=12 August 2014|publisher=StreetFight Mag|access-date=March 5, 2017}}

In June 2016, the company was acquired by Gannett for about $156 million.{{cite web|url=http://www.themiddlemarket.com/news/business_services/gannett-buys-reachlocal-as-publishers-seek-regional-online-advertisers-260981-1.html |title=Gannett Buys ReachLocal, as Publishers Seek Regional Online Advertisers | Mergers & Acquisitions |publisher=Themiddlemarket.com |date=2016-06-28 |access-date=2018-02-08}}

In January 2019, Gannett named Kevin Gentzel, who became the media company's first chief revenue officer in 2015, as president of USA TODAY Network Marketing Solutions,{{Cite web|url=https://www.usatoday.com/story/money/media/2019/01/07/gannett-names-new-head-usa-today-network-marketing-solutions/2504642002/|title=Gannett names Gentzel new head of USA TODAY Network marketing solutions unit|website=USA TODAY|language=en|access-date=2019-05-28}} when Sharon Rowlands was appointed the CEO of Web.com.{{Cite web|url=http://www.globenewswire.com/news-release/2019/01/07/1681685/0/en/Web-com-Appoints-Sharon-Rowlands-as-Chief-Executive-Officer.html|title=Web.com Appoints Sharon Rowlands as Chief Executive Officer|date=2019-01-07|website=GlobeNewswire News Room|access-date=2019-05-28}}

In February 2023, ReachLocal became LocaliQ in the United States and Canada.

{{as of|March 2017}}, ReachLocal had over 1,300 employees across 68 offices{{cite web|url=https://www.macroaxis.com/invest/ratio/RLOC--Number-of-Employees|title=ReachLocal Number of Employees|date=|publisher=Macroaxis|access-date=March 5, 2017}} located in the United States, Australia, Brazil, Canada, Mexico, Germany, the Netherlands, New Zealand, Singapore, Austria, India, Belgium, and Japan.{{cite web|url=http://www.reachlocal.com/locations |title=Locations |publisher=ReachLocal.com |date= |access-date=2015-06-19}} {{As of |February 2016}}, the company had more than 17,000 active clients.{{cite web|url=http://www.reachlocal.com/about-reachlocal |title=About |publisher=ReachLocal.com |date=2015-03-11 |access-date=2015-06-19}}

In addition to search engine marketing, ReachLocal provides other online marketing services. In 2005, the company launched ReachSearch, a search engine advertising product designed to attract more leads from consumers. The product achieves this by placing text advertisements on leading search engines and directories.{{cite web|url=http://searchengineland.com/yahoo-follows-google-in-building-out-local-search-marketing-reseller-program-229348|title=Yahoo Follows Google In Building Out Local Search Marketing Reseller Program|website=Search Engine Land|date=31 August 2015|language=en-US|access-date=2016-04-14}}

In 2009, ReachLocal introduced ReachDisplay, an online display advertising service that places banner advertisements on premium websites. The following year, the company built ReachCast, a web marketing service, and launched a site retargeting product called ReachRemarketing in 2011.{{cite web|url=http://www.businesswire.com/news/home/20120813005667/en/ReachLocal-Introduces-Innovative-Display-Retargeting-Solution-SMBs|title=ReachLocal Introduces Innovative Display Retargeting Solution for SMBs|website=Business Wire|date=13 August 2012|access-date=2016-04-14}}

ReachRetargeting was launched in 2012, followed by the launch of the website and lead management system ReachEdge in 2013.{{cite web|author= |url=https://www.reuters.com/article/2014/03/27/ca-reachlocal-idUSnBw275151a+100+BSW20140327 |archive-url=https://web.archive.org/web/20150619220006/http://www.reuters.com/article/2014/03/27/ca-reachlocal-idUSnBw275151a+100+BSW20140327 |url-status=dead |archive-date=2015-06-19 |title=1,000 Clients Live on ReachLocal's ReachEdge Platform in its First Six Months |publisher=Reuters.com |date=2014-03-27 |access-date=2015-06-19}} In 2014, ReachLocal introduced a search engine optimization service, ReachSEO. In 2015, ReachLocal launched ReachListings, for local listings management.{{Cite web|date=2015-09-01|title=ReachLocal Digital Marketing System|url=http://www.slideshare.net/LydiaHenderson2/reachlocal-52275290}} In 2016, ReachLocal launched ReachSocial Ads,{{cite web|url=http://www.streetinsider.com/Press+Releases/ReachLocal+Introduces+ReachSocial+Ads%25E2%2584%25A2,+a+Programmatic+Facebook+Advertising+Solution+Managed+by+Certified+Experts/11502536.html|title=ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts|website=StreetInsider.com|access-date=2016-04-14}} Facebook advertising, and enhanced their SEO product, ReachSEO.{{cite press release|url=https://globenewswire.com/news-release/2016/03/02/816244/0/en/ReachLocal-Introduces-ReachSEO-an-Enhanced-SEO-Solution-Increasing-the-Ability-to-Deliver-Local-Search-Visibility-and-Site-Traffic-to-Local-Businesses.html|title=ReachLocal Introduces ReachSEO, an Enhanced SEO Solution Increasing the Ability to Deliver Local Search Visibility and Site Traffic to Local Businesses|date=2 March 2016 |publisher=ReachLocal|via=GlobeNewswire News|access-date=2016-04-14}}

The company has developed various technologies to assist their clients in publishing their campaigns and tracking, optimizing and reporting results for a variety of their services.{{cite web|url=http://www.reachlocal.com/technology |title=Technology & Expert Service |publisher=Reachlocal.com |date= |access-date=2015-06-19}} In September 2012, the company released the first ReachLocal mobile application, which provides real-time lead notifications and reports to their clients,{{cite web|url=http://www.dailyfinance.com/2012/09/24/innovative-reachlocal-mobile-app-for-smbs-puts-lea/ |title=Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands |publisher=DailyFinance.com |date=2012-09-24 |access-date=2015-06-19}} followed by the ReachEdge app in 2013.{{cite web|url=https://play.google.com/store/apps/developer?id=ReachLocal,+Inc |title=ReachLocal, Inc - Android Apps on Google Play |date= |access-date=2015-06-19}}{{cite web|url=https://itunes.apple.com/au/app/reachlocal/id509183250?mt=8 |archive-url=https://web.archive.org/web/20150618204556/https://itunes.apple.com/au/app/reachlocal/id509183250?mt=8 |url-status=dead |archive-date=June 18, 2015 |title=ReachLocal on the App Store on iTunes |publisher=iTunes |date= |access-date=2015-06-19}}

ReachEdge, the company's marketing automation platform released in 2013, provides clients with a list of leads, sources, actions needed, performance and reports. The platform consists of a website, lead management software and the aforementioned mobile application.

In February 2014, ReachLocal released LigerMobile, an open source framework that assists in the development of hybrid apps.{{cite web|author=Mark Leppke |url=https://reachlocal.github.io/liger/ |title=LigerMobile Framework |publisher=Reachlocal.github.io |date= |access-date=2015-06-19}}

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{{Gannett}}

Category:American companies established in 2003

Category:Marketing companies established in 2003

Category:2003 establishments in California

Category:Companies formerly listed on the Nasdaq

Category:Digital marketing companies of the United States

Category:Gannett

Category:2016 mergers and acquisitions

Category:Companies based in Los Angeles