Right Stuf#Critical Mass Video

{{Short description|Asian media distributor}}

{{about|the U.S. video distribution company|other uses|The Right Stuff (disambiguation){{!}}The Right Stuff}}

{{Use American English|date=January 2023}}

{{Use mdy dates|date=January 2023}}

{{Infobox company

| name = Right Stuf Inc.

| logo = Right Stuf, Inc.Logo.png

| logo_caption =

| type = Subsidiary

| fate = Folded into the Crunchyroll Store

| founded = {{start date and age|1987|7|31}}

| defunct = {{end date and age|2023|10|10}}

| successor = Crunchyroll Store
BuyAnime

| num_employees = 70

| genre = Anime, Asian cinema, live action

| founders = Shawne Kleckner
Robert "Todd" Ferson

| location_city = Grimes, Iowa

| location_country = United States

| industry = Video publisher and distributor

| parent = Crunchyroll, LLC{{efn|Through a joint venture between Sony Pictures Entertainment and Aniplex, itself a division of Sony Music Entertainment Japan.}} (2022–2023)

| divisions = Nozomi Entertainment
Critical Mass Video

| homepage = {{URL|www.rightstufanime.com}} (redirects to the Crunchyroll Store's website)

}}

Right Stuf Inc. (formerly known as The Right Stuf International Inc.) was an American video publisher and distributor of video programming that specialized in Asian entertainment (anime and live action films). It had several divisions including: Nozomi Entertainment (production) and RightStufAnime.com (online store). In March 2012, Right Stuf launched 5 Points Pictures, its live action label.{{Cite news |url= http://www.icv2.com/articles/news/22409.html |publisher= ICv2 |title= Specializing in Eclectic Live-Action Films |date= March 14, 2012 |access-date= April 26, 2012 |archive-date= March 18, 2012 |archive-url= https://web.archive.org/web/20120318235833/http://www.icv2.com/articles/news/22409.html |url-status= live }} Right Stuf also offered production services and distribution for Japanese labels Sunrise Inc.,{{Cite news |url= https://www.animenewsnetwork.com/news/2014-10-11/sunrise-partners-with-right-stuf-to-release-gundam-franchise-stateside/.79830 |publisher= Anime News Network |title= Sunrise Partners with Right Stuf to Release Gundam Franchise Stateside |date= October 11, 2014 |access-date= March 28, 2019 |archive-date= June 6, 2023 |archive-url= https://web.archive.org/web/20230606194903/https://www.animenewsnetwork.com/news/2014-10-11/sunrise-partners-with-right-stuf-to-release-gundam-franchise-stateside/.79830 |url-status= live }} Eleven Arts,{{Cite news |url= https://www.animenewsnetwork.com/news/2018-08-11/right-stuf-eleven-arts-partner-for-home-video-distribution/.135361 |publisher= Anime News Network |title= Right Stuf, Eleven Arts Partner for Home Video Distribution |date= August 11, 2018 |access-date= March 28, 2019 |archive-date= March 29, 2019 |archive-url= https://web.archive.org/web/20190329022602/https://www.animenewsnetwork.com/news/2018-08-11/right-stuf-eleven-arts-partner-for-home-video-distribution/.135361 |url-status= live }} Pony Canyon,{{Cite news |url= https://www.animenewsnetwork.com/news/2015-01-08/pony-canyon-will-release-yuki-yuna-is-a-hero-denki-gai-no-honya-san-in-north-america/.83061 |publisher= Anime News Network |title= Pony Canyon Will Release Yuki Yuna Is a Hero, Denki-Gai no Honya-san in North America |date= January 8, 2015 |access-date= March 28, 2019 |archive-date= November 29, 2020 |archive-url= https://web.archive.org/web/20201129083320/https://www.animenewsnetwork.com/news/2015-01-08/pony-canyon-will-release-yuki-yuna-is-a-hero-denki-gai-no-honya-san-in-north-america/.83061 |url-status= live }} and its corporate sibling, Aniplex of America.

Right Stuf was founded in July 1987, by Robert "Todd" Ferson and Shawne P. Kleckner. The company was headquartered in Grimes, Iowa. In August 2022, Right Stuf was acquired by Sony Group Corporation, and made a part of the Crunchyroll brand.{{cite web|title=Crunchyroll Purchases Anime Retailer Right Stuf|url=https://www.animenewsnetwork.com/news/2022-08-04/crunchyroll-purchases-anime-retailer-right-stuf/.188366|website=Anime News Network|last=Mateo|first=Alex|date=August 4, 2022|access-date=August 4, 2022|archive-date=January 27, 2023|archive-url=https://web.archive.org/web/20230127011054/https://www.animenewsnetwork.com/news/2022-08-04/crunchyroll-purchases-anime-retailer-right-stuf/.188366|url-status=live}} As a result of the acquisition, Right Stuf ceased distribution of all hentai content on its storefronts, for which it and Crunchyroll drew criticism from fans.{{Cite web |date=August 5, 2022 |title=Crunchyroll Bought A Popular Anime Video Store, Removed Its Hentai |url=https://kotaku.com/crunchyroll-right-stuf-fakku-anime-merger-hentai-manga-1849378887 |access-date=September 23, 2022 |website=Kotaku |language=en-us |archive-date=September 23, 2022 |archive-url=https://web.archive.org/web/20220923112443/https://kotaku.com/crunchyroll-right-stuf-fakku-anime-merger-hentai-manga-1849378887 |url-status=live }}{{Cite web |last=Salkowitz |first=Rob |title=How Crunchyroll Is Building An Empire Of Anime |url=https://www.forbes.com/sites/robsalkowitz/2022/08/12/how-crunchyroll-is-building-an-empire-of-anime/ |access-date=September 23, 2022 |website=Forbes |language=en |archive-date=September 23, 2022 |archive-url=https://web.archive.org/web/20220923112442/https://www.forbes.com/sites/robsalkowitz/2022/08/12/how-crunchyroll-is-building-an-empire-of-anime/ |url-status=live }} Crunchyroll, LLC operated the company through a joint venture ran by Sony through Sony Pictures and Aniplex, itself a division of Sony Music Entertainment Japan. Prior to the acquisition, Crunchyroll, LLC, then known as Funimation, had partnered with its subsidiary Nozomi Entertainment to stream its select titles on the FunimationNow app in 2019.{{cite web|url=https://www.animenewsnetwork.com/news/2019-07-05/funimation-right-stuf-nozomi-ent-announce-partnership-for-anime-streaming/.148671|title=Funimation, Right Stuf/Nozomi Ent. Announce Partnership for Anime Streaming|date=July 5, 2020|last=Pineda|first=Rafael Antonio|website=Anime News Network|access-date=March 6, 2020|archive-date=July 31, 2020|archive-url=https://web.archive.org/web/20200731223954/https://www.animenewsnetwork.com/news/2019-07-05/funimation-right-stuf-nozomi-ent-announce-partnership-for-anime-streaming/.148671|url-status=live}}

In December 2022, Kleckner announced he would be leaving the company after 35 years of being its co-founder and CEO.{{Cite web |last=Pineda |first=Rafael Antonio |title=Right Stuf President, Co-Founder Shawne Kleckner Leaves Right Stuf/Crunchyroll |url=https://www.animenewsnetwork.com/news/2022-12-08/right-stuf-president-co-founder-shawne-kleckner-leaves-right-stuf-crunchyroll/.192653 |date=December 8, 2022 |access-date=February 2, 2023 |website=Anime News Network |language=en |archive-date=January 27, 2023 |archive-url=https://web.archive.org/web/20230127210756/https://www.animenewsnetwork.com/news/2022-12-08/right-stuf-president-co-founder-shawne-kleckner-leaves-right-stuf-crunchyroll/.192653 |url-status=live }}{{cite web|title=Farewell Tweet|url=https://twitter.com/shawnekleckner/status/1603138316911738887|access-date=June 5, 2023|archive-date=December 15, 2022|archive-url=https://web.archive.org/web/20221215171853/https://twitter.com/shawnekleckner/status/1603138316911738887|url-status=live}}

In September 2023, Crunchyroll announced that Right Stuf would be merged into Crunchyroll Store in October 2023, with Crunchyroll adopting the Right Stuf pricing and shipping practices, shutting down in the process.{{cite web|url=https://www.animenewsnetwork.com/news/2023-09-22/right-stuf-phases-out-migrates-all-products-to-crunchyroll-store-on-october-10/.202711|title=Right Stuf Phases Out, Migrates All Products to Crunchyroll Store on October 10 (Updated)|date=September 22, 2023|last=Mateo|first=Alex|website=Anime News Network|access-date=September 23, 2023|archive-date=September 22, 2023|archive-url=https://web.archive.org/web/20230922190351/https://www.animenewsnetwork.com/news/2023-09-22/right-stuf-phases-out-migrates-all-products-to-crunchyroll-store-on-october-10/.202711|url-status=live}}{{cite web|url=https://www.crunchyroll.com/news/announcements/2023/9/22/crunchyroll-store-anime-merch-manga-rightstuf-integration|title=Crunchyroll Store Becomes Ultimate Destination for Anime Merch, Manga and More Following Right Stuf Integration|date=September 22, 2023|website=Crunchyroll|access-date=September 23, 2023|archive-date=September 23, 2023|archive-url=https://web.archive.org/web/20230923025658/https://www.crunchyroll.com/news/announcements/2023/9/22/crunchyroll-store-anime-merch-manga-rightstuf-integration|url-status=live}} The initial service experience was succeeded by BuyAnime.