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Rock & Roll Strategy

{{Infobox album

| name = Rock & Roll Strategy

| type = Album

| artist = 38 Special

| cover = 38_Special_-_Rock_&_Roll_Strategy.jpg

| alt =

| released = September 1988

| recorded = 1987–1988

| venue =

| studio =

| genre = Southern rock, adult contemporary, AOR

| length = 50:58

| label = A&M

| producer = Rodney Mills

| prev_title = Flashback: The Best of 38 Special

| prev_year = 1987

| next_title = Bone Against Steel

| next_year = 1991

}}

{{Album ratings

| rev1 = AllMusic

| rev1Score = {{Rating|2|5}}{{AllMusic|class=album|id=r28596}}

|rev2 = The Rolling Stone Album Guide

|rev2score = {{rating|2|5}}{{cite book |title=The Rolling Stone Album Guide |date=1992 |publisher=Random House |page=702}}

}}

File:38 Special - Rock & Roll Strategy single.jpg

Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988. It was their final album for long-time label A&M Records. The album contained the group's last top 10 hit, "Second Chance", which peaked at No. 6 on the Billboard Hot 100 singles chart. It's also the name of the first song, release as a lead single.

Production

The album was the first with vocalist and keyboard player Max Carl, who wrote "Little Sheba", about women wrestling in jello.{{cite news |last1=Snider |first1=Eric |title=.38 Special Keeps Its Southern Style |work=St. Petersburg Times |date=10 Mar 1989 |department=Weekend |page=24}}

Track listing

File:38 Special - Comin' Down Tonight.jpg

  1. "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
  2. "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
  3. "Little Sheba" (Carl) – 4:54
  4. "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
  5. "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
  6. "Second Chance" (Carl, Carlisi, Curtis) – 5:04
  7. "Hot 'Lanta" (Carl) – 5:42
  8. "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
  9. "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
  10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
  11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

= .38 Special =

= Additional musicians =

Production

  • Rodney Mills – producer, engineer, mixing
  • Edd Miller – engineer, mixing
  • Thom "TK" Kidd – mix assistant
  • Bob Ludwig – mastering
  • Mark Rogers – production coordination
  • Norman Moore – art direction, design
  • Chris Cuffaro – photography

Studios

  • Recorded at Soundscape Studios (Atlanta, Georgia).
  • Mixed at Cheshire Recording Studios (Atlanta, Georgia).
  • Mastered at Masterdisk (New York City, New York).

Charts

=Album=

class="wikitable sortable plainrowheaders"

! Chart (1988)

! Peak
position

{{Album chart|Billboard200|61|artist=38 Special|rowheader=true|accessdate=December 11, 2024}}

=Single=

class="wikitable sortable plainrowheaders" style="text-align:center"
scope="col"| Chart (1988)

! scope="col"| Peak
position

scope="row"| US Billboard Hot 100{{cite magazine|url=https://www.billboard.com/charts/hot-100/1988-11-19/|title=Billboard Hot 100: Week of November 19, 1988|magazine=Billboard|access-date=September 25, 2024}}

| 67

scope="row"| US Mainstream Rock (Billboard){{cite magazine|url=https://www.billboard.com/charts/hot-mainstream-rock-tracks/1988-10-29/|title=Mainstream Rock Airplay: Week of October 29, 1988|magazine=Billboard|access-date=September 25, 2024}}

| 5

References

{{reflist}}

{{38 Special}}

{{Authority control}}

{{DEFAULTSORT:Rock and Roll Strategy}}

Category:38 Special (band) albums

Category:1988 albums

Category:A&M Records albums

Category:Albums produced by Rodney Mills