Rodilla
{{Infobox organization
| logo = RodillaRodilla.svg
| type = fast food chain
| formation = 1939
| founder = Antonio Rodilla
| founding_location = Callao Square, Madrid
}}
Rodilla is a Spain-based fast food chain that specializes in cold and hot sandwiches,{{cite news |title=Miles de madrileños acompañaron a los Príncipes durante el cortejo |url=http://www.abc.es/hemeroteca/historico-23-05-2004/abc/Nacional/miles-de-madrile%C3%B1os-acompa%C3%B1aron-a-los-principes-durante-el-cortejo_9621652184844.html |work=ABC |date=23 May 2004 |accessdate=2009-02-04 }}{{cite book | last=Moreno | first=M.P. | title=Madrid: A Culinary History | publisher=Rowman & Littlefield Publishers | series=Big City Food Biographies | year=2017 | isbn=978-1-4422-6641-4 | url=https://books.google.com/books?id=xIM4DwAAQBAJ&pg=PA129 | access-date=December 27, 2017 | page=129}} salads, pastries and fried dishes for dining in or take-out.{{cite book | last=Zhang | first=H.Q. | last2=Barbosa-Cánovas | first2=G.V. | last3=Balasubramaniam | first3=V.M.B. | last4=Dunne | first4=C.P. | last5=Farkas | first5=D.F. | last6=Yuan | first6=J.T.C. | title=Nonthermal Processing Technologies for Food | publisher=Wiley | series=Institute of Food Technologists Series | year=2011 | isbn=978-0-470-95848-3 | url=https://books.google.com/books?id=heRIs2js4uIC&pg=PA46 | access-date=December 27, 2017 | pages=46–47}}{{cite book | last=Steves | first=R. | title=Rick Steves' Spain | publisher=Avalon Travel | year=2007 | isbn=978-1-56691-943-2 | url=https://archive.org/details/rickstevesspain200rick_0 | url-access=registration | access-date=December 27, 2017 | page=[https://archive.org/details/rickstevesspain200rick_0/page/n285 258]}}
History
About 1939 or 1940 Antonio Rodilla opened a confectionery shop in Callao Square in downtown Madrid.{{cite news |title=Historia del Sandwich |url=http://www.correodelcaroni.com/archivo/archivo.php?id=40699 |work=Correo del Caroní |date=19 August 2006 |accessdate=2009-02-04 }} After some years he decided to sell a new line of products, cold meat (fiambre) sandwiches. Since it was difficult at the time to find a good bread supplier he decided to make his own sliced bread as well, called "English bread", or pan de molde (as opposed to the more traditional baguette-like bread).
In the early 1970s Rodilla opened two new establishments in Princesa and Orense streets, and in 1992 the new firm Artesanía de la Alimentación was created to centralize the production of their own raw materials.{{cite news |title=BERNARDO RODILLA Presidente de Rodilla "El éxito de la ensaladilla marcó el futuro" |url=http://www.franquiciashoy.es/resumen/539/BERNARDO_RODILLA_Presidente_de_Rodilla_ |work=Franquicias Hoy |date=31 January 2002 |accessdate=2009-02-04 |url-status=dead |archiveurl=https://web.archive.org/web/20090819021213/http://www.franquiciashoy.es/resumen/539/BERNARDO_RODILLA_Presidente_de_Rodilla_ |archivedate=19 August 2009 }}
Expansion
Between 1993 and 1995 five new establishments were opened, and today{{when|date=June 2019}} it has a total of 72 restaurants; 63 in Madrid, 5 in Valencia, 2 in Barcelona, 2 in Sevilla, 1 in Toledo and 1 in Segovia. There is also at least one location in Malaga. In 1995, the company sold approximately 1.5 million sandwiches per month.{{cite book | last=SA. | first=Economist Intelligence Unit (Europe) | title=Marketing in Europe | publisher=Economist Intelligence Unit | issue=nos. 392-397 | year=1995 | url=https://books.google.com/books?id=wOMbAQAAMAAJ | access-date=December 27, 2017 | page=90}}
Already controlled by the brewery Damm since 2012, the Grupo Rodilla was fully bought by Damm in 2015.{{Cite web|journal=El Mundo|title=Los Rodilla: Adiós al 'pelotazo' del sándwich de ensaladilla|first=Cote|last=Villar|date=27 June 2015|url=https://www.elmundo.es/loc/2015/06/27/558d75dc46163f8e608b459d.html}}
References
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