Rothschild Boulevard
{{short description|Street in Tel Aviv, Israel}}
File:Rothschild Boulevard bike lane.JPG on Rothschild Boulevard]]
File:Corner of Rothschild Boulevard and Herzel P1080361.JPG
Rothschild Boulevard ({{Langx|he|שְׂדֵרוֹת רוֹטְשִׁילְד}}, Sderot Rotshild) is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre. It is one of the most expensive streets in the city, being among one of its main tourist attractions.{{cite news |url=http://www.haaretz.com/hasen/spages/758201.html |title=For a prestigious address, nothing beats Rothschild |work=Haaretz |accessdate=2006-10-08 |last=Mirovsky |first=Arik}} It features a wide, tree-lined central strip, with pedestrian and bike lanes.
History
File:Israel_ind_mus.JPG on 16 Rothschild Boulevard, 2007]]
File:PikiWiki Israel 1408 Architecture of Israel שדרות רוטשילד.JPG on Rothschild Boulevard. Built (1924); restored and renovated (1991).]]
Rothschild Boulevard is one of the oldest streets in Tel Aviv; soon after its creation, residents requested it to be renamed in honor of Baron Edmond James de Rothschild.[http://www.wzo.org.il/en/resources/view.asp?id=1099 Rothschild Boulevard history] {{webarchive |url=https://web.archive.org/web/20071020203302/http://www.wzo.org.il/en/resources/view.asp?id=1099 |date=October 20, 2007 }} One house, on the corner of Rothschild Boulevard and Herzl Street, was built in 1909, by the Eliavson family, one of Tel Aviv's sixty founding families. In 2007, the building was purchased and restored by the French Institute.Esther Zandberg: [http://www.haaretz.com/culture/arts-leisure/the-boulevard-s-french-corner-1.222529 The boulevard's French corner] in Haaretz, 7 June 2007
Israel's Declaration of Independence was signed at Independence Hall on Rothschild Boulevard. Many of the historic buildings are built in the Bauhaus or International style, forming part of the White City of Tel Aviv, a UNESCO-designated World Heritage Site.
The 1925, Lederberg house at the intersection with Allenby Street features a series of large ceramic murals designed by Ze'ev Raban, a member of the Bezalel school. The four murals show a Jewish pioneer sowing and harvesting, a shepherd, and Jerusalem, with a verse from Jeremiah 31:4, "Again I will rebuild thee and thou shalt be rebuilt."Beit Bialik, in Batya Carmiel, Tiles Adorned City; Bezalel ceramics on Tel Aviv Houses, 1923-1929, Eretz Israel Museum, Tel Aviv, 1996, Hebrew with some English
In 1995, the municipality held an architectural competition to design avenues. The architect, Moti Bodek suggested using existing avenue rings as a backbone system, which consists of pedestrian ways and bicycle paths; target the urban activities of leisure sports and recreation; along with restoration and rehabilitation of historic kiosks. The Boulevard is an arts district, with galleries including Alon Segev Gallery, Rothschild49 Art Gallery and Sommer Contemporary Art.
In 2013, Absolut Vodka introduced a specially designed bottle dedicated to Tel Aviv as part of its international cities series. The design, commemorating Tel Aviv's ficus tree boulevards, was inspired by the night landscape of Rothschild, Nordau and Chen boulevards.[http://www.ynetnews.com/articles/0,7340,L-4372126,00.html Absolut bottle dedicated to Tel Aviv]
Financial center
File:RothschildBoulevardTowersMay2014Cropped.jpg
Rothschild Boulevard is at the heart of Tel Aviv's financial district. It is where the First International Bank Tower is located, as well as the Israel offices of HSBC Bank. From the 1960s through the 1980s, the boulevard suffered from urban decay. By 2005, it had undergone a dramatic transformation as historic buildings were restored and residents began flowing back in and injecting the street with a renewed cultural energy.{{cite news|last=Yamin|first=Guy|script-title=he:רוטשילד חוזר למרכז העיר|url=http://www.globes.co.il/news/article.aspx?did=1000018717|accessdate=18 March 2012|newspaper=Globes|date=6 October 2005|language=he|trans-title=Rothschild returning to the city center}}{{cite news|script-title=he:מישראל אהרוני ועד ישי גרין - איך נהפך מתחם רוטשילד בת"א לרובע השוקק במדינה|url=http://www.themarker.com/realestate/1.592739|accessdate=18 March 2012|newspaper=TheMarker|date=3 December 2010|language=he|trans-title=From Yisrael Aharoni to Yishai Green – how the Rothschild compound in Tel Aviv became the most bustling district in the country}}{{cite news|title=בנק HSBC הגיש בקשה לחברות בבורסה בת"א|url=http://www.ynet.co.il/articles/0,7340,L-3067504,00.html|accessdate=20 March 2012|newspaper=Ynetnews|date=3 April 2005|language=he|trans-title=HSBC Bank filed request for membership with Tel Aviv Stock Exchange|quote=סניף HSBC בישראל נמצא בשדרות רוטשילד בתל-אביב מעסיק כ-50 עובדים, ומנוהל על ידי יהודה לוי, לשעבר בכיר וחבר הנהלה בבנק הבינלאומי.}} In February 2012, Bloomberg L.P. opened an office on the boulevard,{{cite news|last=Cashman|first=Greer Fay|title=Grapevine: From carbon to gold|url=http://www.jpost.com/Features/InThespotlight/Article.aspx?id=258804|accessdate=18 March 2012|newspaper=The Jerusalem Post|date=21 February 2012}} followed by Julius Baer Group in March of the same year.{{cite news|last=Galanti|first=Michal|script-title=he:ריימונד בר עושה עלייה|url=http://www.globes.co.il/news/article.aspx?did=1000732406|accessdate=18 March 2012|newspaper=Globes|date=12 March 2012|language=he|trans-title=Raymond Baer makes aliyah}}
Rothschild Boulevard was the epicenter of the 2011 Israeli social justice protests.{{cite news|title=Markets in Brief|url=http://www.haaretz.com/business/markets-in-brief-1.310456|accessdate=18 March 2012|newspaper=Haaretz|date=1 March 2012}}
File:31.03.09 Tel Aviv 069 Moses House.JPG
File:PikiWiki Israel 2851 Rothschild Boulevard Tel-Aviv שדרות רוטשילד תל-אביב.jpg
See also
References
{{Reflist}}
External links
{{Commons category|Rothschild Boulevard}}
- [http://www.ynetnews.com/articles/0,7340,L-3553032,00.html Peace demonstration on Rothschild Boulevard, June 6, 2008]
- {{cite web|title=Tel Aviv at night. Amazing Rothschild Boulevard|publisher=Virtual WORLD|date=May 4, 2022|website=YouTube|url=https://www.youtube.com/watch?v=DIQGFNMMPIw}}
- {{cite web|title=Walking in Tel Aviv - Rothschild Boulevard, Israel/ Plimbare prin Tel Aviv, Israel|date=March 4, 2023|publisher=Walker_ROW|website=YouTube|url=https://www.youtube.com/watch?v=ZooDY6jfYNo}}
{{Tourism in Tel Aviv}}{{Streets in Tel Aviv}}
{{Authority control}}
{{Coord|32|3|55.87|N|34|46|37.3|E|display=title}}