SBS9

{{Infobox television channel

| name = SBS9

| logo = SBS9 2018.png

| logo_size = 150px

| launch_date = {{start date and age|2015|1|1|df=y}}

| picture_format = 1080p HDTV
{{small|(downscaled to 16:9 576i for the SDTV feed)}}

| owner = Talpa Network

| parent = Talpa TV

| country = Netherlands

| area = Netherlands

| headquarters = Amsterdam, Netherlands

| former_names = Viaplay TV (2024-2025)

| sister_channels = SBS6
Net5
Veronica

| website = [http://www.sbs9.nl www.sbs9.nl]

| online_serv_1 = Ziggo GO

| online_chan_1 = [https://www.ziggogo.tv/nl/home ZiggoGO.tv] (Europe only)

| online_serv_2 = KPN iTV Online

| online_chan_2 = [http://www.itvonline.nl/ Watch live] (Europe only)

}}

SBS9 is a Dutch commercial television channel owned by Talpa Network through Talpa TV. The channel was launched on 1 January 2015 at 12:00 CET with a movie marathon.{{cite web|last=Kriek|first=Jarco|date=27 November 2014|title=SBS9 trapt met filmmarathon af|url=http://www.totaaltv.nl/nieuws/18599/sbs9-trapt-met-filmmarathon-af.html.|url-status=dead|website=TotaalTV|language=nl|access-date=2 January 2015|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304032319/http://www.totaaltv.nl/nieuws/18599/sbs9-trapt-met-filmmarathon-af.html.}}{{cite web|last=Kriek|first=Jarco|date=27 November 2014|title=SBS9 vanaf 1 januari bij M7, UPC en Ziggo in basispakket|url=http://www.totaaltv.nl/nieuws/18221/sbs9-vanaf-1-januari-bij-m7,-upc-en-ziggo-in-basispakket.html|url-status=dead|website=TotaalTV|language=nl|access-date=4 December 2014|archive-date=8 December 2014|archive-url=https://web.archive.org/web/20141208234831/http://www.totaaltv.nl/nieuws/18221/sbs9-vanaf-1-januari-bij-m7,-upc-en-ziggo-in-basispakket.html}} The channel can be received via all television providers in the Netherlands. Other channels of the group in the Netherlands are SBS6, Net5 and Veronica.

History

SBS Broadcasting announced its plans for a launch of a fourth channel in the Netherlands already in 2009. On 22 August 2014, the company officially released its definite plans for a new channel targeting female viewers.{{cite web|last=Kriek|first=Jarco|date=22 August 2014|title=Plannen voor vierde SBS-zender|url=http://www.totaaltv.nl/nieuws/17138/plannen-voor-vierde-sbs-zender.html|url-status=dead|website=TotaalTV|language=nl|access-date=4 December 2014|archive-date=8 December 2014|archive-url=https://web.archive.org/web/20141208234744/http://www.totaaltv.nl/nieuws/17138/plannen-voor-vierde-sbs-zender.html}} The channel got its name SBS9 on 27 September 2014. The launch date was set in January 2015.{{cite web|last=Kriek|first=Jarco|date=27 September 2014|title=SBS9 wordt vierde zender SBS Nederland|url=http://www.totaaltv.nl/nieuws/17498/sbs9-wordt-vierde-zender-sbs-nederland.html|url-status=dead|website=TotaalTV|language=nl|access-date=4 December 2014|archive-date=6 December 2014|archive-url=https://web.archive.org/web/20141206105152/http://www.totaaltv.nl/nieuws/17498/sbs9-wordt-vierde-zender-sbs-nederland.html}}

On 10 April 2017, Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.{{Cite web|date=10 April 2017|title=Het is nu officieel: Sanoma verkoopt SBS aan Talpa|url=http://nos.nl/artikel/2167491-het-is-nu-officieel-sanoma-verkoopt-sbs-aan-talpa.html|access-date=10 April 2017|website=NOS|language=nl}}

On 2 April 2024, Viaplay Group announced a partnership with Talpa under which the channel will be renamed Viaplay TV effective 5 April. The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.{{Cite web |date=2024-04-02 |title=Talpa Network’s SBS9 channel to rebrand as Viaplay TV |url=https://www.broadbandtvnews.com/2024/04/02/talpa-networks-sbs9-channel-to-rebrand-as-viaplay-tv/ |access-date=2024-04-03 |website=Broadband TV News |language=en-GB}}

On 14 March 2025, the channel split into 2, with the Viaplay TV name becoming a cable sports channel, while the former Viaplay TV channel positions reverted back to SBS9. The revived channel resumed its previous offer: films, repeats of SBS6's original productions and American sitcoms. It also announced the premiere of the American series Animal Control.{{Cite web |title=SBS9 keert terug en Viaplay lanceert 2 nieuwe sportzenders. |url=https://talpanetwork.com/nieuws/sbs9-keert-terug-nieuwe-viaplay-tv-zenders/ |access-date=2025-03-13 |website=talpanetwork.com |language=nl}}

Programming

Mainly films and television series, at launch, every day of the week a different theme:{{cite web|last=Briel|first=Robert|date=28 November 2014|title=SBS9 set for January 1 launch|url=http://www.broadbandtvnews.com/2014/11/28/sbs9-set-for-january-1-launch/|website=BroadbandTVNews|language=en-GB}}

  • Mondays: Various
  • Tuesdays: Comedy
  • Wednesdays: Action
  • Thursdays: Drama
  • Fridays: Family
  • Saturdays: Thriller
  • Sundays: Romance

References