Safiya Nygaard
{{short description|American YouTuber}}
{{Use mdy dates|date=September 2023}}
{{Infobox YouTube personality
| name = Safiya Nygaard
| image = Safiye nygaard 2018.png
| image_caption = Nygaard in 2018
| birth_name =
| birth_date = {{bda|1992|7|16}}
| birth_place = Santa Clara, California, U.S.
| education = Whitney M. Young Magnet High School
Stanford University
| occupation = YouTuber
| spouse = {{marriage|Tyler Lee Williams|2019}}
| website =
| pseudonym =
| channels = {{Flatlist|
- [https://www.youtube.com/c/SafiyaNygaard/ Safiya Nygaard]
- [https://www.youtube.com/channel/UCiiY0MsUgNihfAZ2ZgC19lg/ Safiya & Tyler]
- [https://www.youtube.com/channel/UCLKQoTgt5BwFJJKWyeXHbig/ Safiya Shorts]
}}
| years_active = 2014–present
| genre = {{Hlist|Beauty|science|fashion|travel}}
| subscribers = {{Plainlist|
- 10.1 million (Safiya Nygaard)
- 588 thousand (Safiya & Tyler)
- 1 million (Safiya Shorts)
}}
| views = {{Plainlist|
- 2 billion (Safiya Nygaard)
- 41 million (Safiya & Tyler)
- 499 million (Safiya Shorts)
}}
| network =
| associated_acts = Simply Nailogical
| silver_button = y
| silver_year =
| gold_button = y
| diamond_year = 2024
| diamond_button = yes
| gold_year =
| stats_update = November 2024
}}
Safiya Nygaard (born July 16, 1992){{Cite instagram |user=safiyany |postid=B0AELJVl32_ |title=today is my birthday and also a full moon, so i'm moody 🌝🦇👽 |date=July 16, 2019|archive-url=https://ghostarchive.org/iarchive/instagram/safiyany/2089688585226124735_2089688582969369082|archive-date=September 25, 2023|url-status=live|access-date=July 20, 2020}}{{cite web |last1=Safiya |first1=Nygaard |title=I Bought The First 5 Things YouTube Recommended To Me |url=https://www.youtube.com/watch?v=Z3CDDL4y3Gw |website=YouTube |access-date=9 May 2021 |date=July 5, 2017 |archive-date=9 May 2021 |archive-url=https://web.archive.org/web/20210509144640/https://www.youtube.com/watch?v=Z3CDDL4y3Gw |url-status=live }} is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.
Early life
Nygaard was born in Santa Clara, California to Danish father Niels Nygaard, who is a university math professor, and Indian mother Mumtaz.{{Cite web|last=Raphael|first=Shannon|date=2020|title=Safiya Nygaard Opened Up About Her Parents and Growing Up Mixed Race|url=https://www.distractify.com/p/safiya-nygaard-parents|url-status=live|archive-url=https://web.archive.org/web/20210123043459/https://www.distractify.com/p/safiya-nygaard-parents|archive-date=2021-01-23|access-date=2020-12-05|website=Distractify|language=en}} She has a younger brother named Adil Nygaard. She was raised in Chicago, where she attended Whitney M. Young Magnet High School until 2010. Upon graduating from high school, she entered Stanford University, where she completed a Bachelor of Arts degree in Drama and English.
Career
File:Safiya Nygaard in April 2010.jpg
Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017.{{Cite web|last=Weiss|first=Geoff|date=2017-03-21|title=Safiya Nygaard Shares Why She Left BuzzFeed To Launch A YouTube Channel|url=https://www.tubefilter.com/2017/03/21/safiya-nygaard-left-buzzfeed-launch-youtube-channel/|url-status=live|archive-url=https://web.archive.org/web/20200922194619/https://www.tubefilter.com/2017/03/21/safiya-nygaard-left-buzzfeed-launch-youtube-channel/|archive-date=2020-09-22|access-date=2020-12-05|website=Tube Filter}} Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed",{{Cite web |last=Buchko |first=Lauren |date=2020-05-16 |title=Here's Why Safiya Nygaard is the Queen of YouTube |url=https://studybreaks.com/tvfilm/safiya-nygaard/t |url-status=live |archive-url=https://web.archive.org/web/20230925033608/https://studybreaks.com/thoughts/t-break-weed-advice/ |archive-date=2023-09-25 |access-date=2020-12-04 |website=Study Breaks }} which as of April 2017 had over 14.9 million views.{{Cite web|last=Spangler|first=Todd|date=2017-04-26|title=BuzzFeed's Latest Viral Craze: Ex-Staffers Bashing the Company on YouTube|url=https://variety.com/2017/digital/news/why-i-left-buzzfeed-youtube-1202399091/|url-status=live|archive-url=https://web.archive.org/web/20201127141556/https://variety.com/2017/digital/news/why-i-left-buzzfeed-youtube-1202399091/|archive-date=2020-11-27|access-date=2020-12-05|website=Variety|language=en-US}}
Nygaard is known for her YouTube series "Bad Makeup Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products.{{Cite web|last=Mackenzie|first=Macaela|date=2018-04-19|title=This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety|url=https://www.allure.com/story/every-sephora-lipstick-melted-together-sayfia-nygaard-video|url-status=live|archive-url=https://web.archive.org/web/20210126151434/https://www.allure.com/story/every-sephora-lipstick-melted-together-sayfia-nygaard-video|archive-date=2021-01-26|access-date=2020-12-05|website=Allure|language=en-us}}{{Cite web |last=Capon |first=Laura |date=2018-04-16 |title=This YouTuber melted every single lipstick from Sephora to make a "Frankenphora" shade |url=https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19827410/safiya-nygaard-melting-every-lipstick-in-sephora-youtube-video/ |access-date=2023-05-27 |website=Cosmopolitan |language=en-GB |archive-date=2023-05-27 |archive-url=https://web.archive.org/web/20230527043923/https://www.cosmopolitan.com/uk/beauty-hair/makeup/a19827410/safiya-nygaard-melting-every-lipstick-in-sephora-youtube-video/ |url-status=live }} Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.{{Cite web|last=Simmons|first=Shea|date=2018-02-15|title=These Videos Of Beauty Vloggers Mixing All Their Foundations May Make You Try The Viral Trend|url=https://www.bustle.com/p/these-videos-of-beauty-vloggers-mixing-all-their-foundations-may-make-you-try-the-viral-trend-8175262|url-status=live|archive-url=https://web.archive.org/web/20210126130708/https://www.bustle.com/p/these-videos-of-beauty-vloggers-mixing-all-their-foundations-may-make-you-try-the-viral-trend-8175262|archive-date=2021-01-26|access-date=2020-12-05|website=Bustle|language=en}} She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants,{{Cite web|last=Borovic|first=Kali|date=2017-05-11|title=This Woman Wore Topshop's Clear "Jeans" For A Week & Survived|url=https://www.bustle.com/p/this-woman-wore-topshops-clear-jeans-for-a-week-survived-video-57291|url-status=live|archive-url=https://web.archive.org/web/20210120003416/https://www.bustle.com/p/this-woman-wore-topshops-clear-jeans-for-a-week-survived-video-57291|archive-date=2021-01-20|access-date=2020-12-05|website=Bustle|language=en}} 9-foot long jeans,{{Cite web|last=Simmons|first=Shea|date=2018-08-21|title=A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You|url=https://www.bustle.com/p/a-youtuber-wore-9-foot-long-jeans-for-a-day-the-image-will-haunt-you-10186421|url-status=live|archive-url=https://web.archive.org/web/20210806011356/https://www.bustle.com/p/a-youtuber-wore-9-foot-long-jeans-for-a-day-the-image-will-haunt-you-10186421|archive-date=2021-08-06|access-date=2020-12-05|website=Bustle|language=en}} and thigh-high Ugg boots.{{Cite web|last=Bines|first=Ari|date=2018-12-05|title=A YouTuber Wore Thigh-High Ugg Boots For A Week & The Look Is TRULY On Another Level|url=https://www.bustle.com/p/a-youtuber-wore-thigh-high-ugg-boots-for-a-week-the-look-is-truly-on-another-level-13251259|url-status=live|archive-url=https://web.archive.org/web/20201025164946/https://www.bustle.com/p/a-youtuber-wore-thigh-high-ugg-boots-for-a-week-the-look-is-truly-on-another-level-13251259|archive-date=2020-10-25|access-date=2020-12-05|website=Bustle|language=en}} She has also created videos exploring historical fashion, including one produced in collaboration with Colonial Williamsburg.{{Cite web |date=2022-04-25 |title=Safiya Nygaard's Trip To CW {{!}} Colonial Williamsburg Foundation |url=https://www.colonialwilliamsburg.org/learn/trip-planning/safiya-nygaard/ |access-date=2023-05-27 |website=www.colonialwilliamsburg.org |language=en-US |archive-date=2023-05-27 |archive-url=https://web.archive.org/web/20230527043925/https://www.colonialwilliamsburg.org/learn/trip-planning/safiya-nygaard/ |url-status=live }}
In October 2019, Nygaard released a lipstick collection in collaboration with ColourPop.{{Cite web|last=Maril|first=Madge|date=2019-12-06|title=ColourPop Finally Restocked This Sold-Out Lipstick Collab, Including Its Perfect Berry Shade|url=https://www.thezoereport.com/p/colourpops-safiya-nygaard-lipstick-collection-is-back-in-stock-including-its-perfect-berry-shade-19428472|url-status=live|archive-url=https://web.archive.org/web/20201130051159/https://www.thezoereport.com/p/colourpops-safiya-nygaard-lipstick-collection-is-back-in-stock-including-its-perfect-berry-shade-19428472|archive-date=2020-11-30|access-date=2020-12-05|website=The Zoe Report|language=en}} In 2022, Nygaard signed with the management company Night.{{Cite web |last=Hale |first=James |date=2022-05-16 |title=Night finds its first beauty creator: Safiya Nygaard (Exclusive) |url=https://www.tubefilter.com/2022/05/16/night-signs-safiya-nygaard/ |access-date=2022-05-31 |website=Tubefilter |language=en-US |archive-date=2022-05-16 |archive-url=https://web.archive.org/web/20220516161251/https://www.tubefilter.com/2022/05/16/night-signs-safiya-nygaard/ |url-status=live }} According to Cosmetify, she was the highest-earning beauty influencer in 2022.{{Cite web |last=Ahssen |first=Sarah |date=2022-10-05 |title=Safiya Nygaard: the most successful beauty influencer on social media |url=https://ww.fashionnetwork.com/news/Safiya-nygaard-the-most-successful-beauty-influencer-on-social-media,1445889.html |access-date=2024-01-22 |website=Fashion Network |language=en-WW}} Nygaard collaborated with Cristine Rotenberg's nail polish brand, Holo Taco, to release a limited edition collection of nail polish.{{Cite web |last=Hale |first=James |date=2023-09-11 |title=Holo Taco goes goth with Safiya Nygaard |url=https://www.tubefilter.com/2023/09/11/holo-taco-safiya-nygaard/ |access-date=2024-01-22 |website=Tubefilter |language=en-US}}{{Cite web |date=2023-10-12 |title=The perfect spooky chic nail polish and the creators who made it happen |url=https://blog.youtube/creator-and-artist-stories/safiya-nygaard-simply-nailogical-collab/ |access-date=2024-01-22 |website=YouTube Blog |language=en-us}}
Personal life
Nygaard is married to YouTube collaborator Tyler Williams. Several YouTubers, including Jenna Mourey (Jenna Marbles) and Cristine Rotenberg (Simply Nailogical), attended Nygaard and Williams' 2019 wedding.{{Cite web|last=Tenbarge|first=Kat|date=2020-01-06|title=YouTuber Safiya Nygaard's wedding vlog is full of internet easter eggs like a table of famous influencers at her reception|url=https://www.insider.com/safiya-nygaard-wedding-video-youtubers-channel-references-easter-eggs-2020-1|url-status=live|archive-url=https://web.archive.org/web/20230925033658/https://www.insider.com/safiya-nygaard-wedding-video-youtubers-channel-references-easter-eggs-2020-1|archive-date=2023-09-25|access-date=2020-12-05|website=Insider}}
In 2015, Nygaard and Williams acquired a cat named Crusty. He ended up becoming a prominent part of Safiya's channel. Crusty died in late 2021 due to old age. Nygaard uploaded a YouTube video as a tribute to Crusty on April 2, 2022.{{Cite web|url = https://www.youtube.com/watch?v=Zad6v8ZHzdg|title = Our Ancient Street Cat Passed Away|website = YouTube| date=April 2, 2022 |access-date = 2022-04-12|archive-date = 2022-04-12|archive-url = https://web.archive.org/web/20220412103143/https://www.youtube.com/watch?v=Zad6v8ZHzdg|url-status = live}} They adopted another stray kitten, whom they named Cosmo, a few months later.{{Cite web|url = https://www.youtube.com/watch?v=zvFD5KBAb0Q|title = I Got A Professional Color Analysis|website = YouTube| date=March 18, 2023 |access-date = 2023-03-23|archive-date = 2023-03-23|archive-url = https://web.archive.org/web/20230323200433/https://www.youtube.com/watch?v=zvFD5KBAb0Q|url-status = live}}
In 2021, Nygaard and Williams sold their house in Studio City, Los Angeles, which they originally purchased in 2019. It was bought by actress Uzo Aduba for $3.1 million, turning a $200k profit in under two years of ownership.{{Cite web|last=Briones|first=Isis|date=2021-05-13|title=Uzo Aduba Buys L.A. Home From YouTuber Safiya Nygaard for $3.1 Million|url=https://www.architecturaldigest.com/story/uzo-aduba-buys-la-home-from-youtuber-safiya-nygaard|url-status=live|access-date=2021-08-17|website=Architectural Digest|language=en-US|archive-date=2021-08-17|archive-url=https://web.archive.org/web/20210817181759/https://www.architecturaldigest.com/story/uzo-aduba-buys-la-home-from-youtuber-safiya-nygaard}} Nygaard and Williams temporarily moved to Philadelphia from Los Angeles in early 2021 before permanently relocating to Raleigh, North Carolina that February.{{Cite web|last=Nygaard|first=Safiya|date=2021-03-28|title=We Moved Across the Country|url=https://www.youtube.com/watch?v=oD9BaNAH-eE|url-status=live|archive-url=https://web.archive.org/web/20210328162320/https://www.youtube.com/watch?v=oD9BaNAH-eE|archive-date=2021-03-28|access-date=2021-03-28|website=YouTube}}{{Cite web|last=Raphael|first=Shannon|date=2021-03-30|title=Safiya Nygaard and Her Husband, Tyler Williams, Moved Across the Country with their ancient street cat, Crusty|url=https://www.distractify.com/p/where-did-safiya-nygaard-move-to|url-status=live|access-date=2021-04-02|website=Distractify|language=en-US|archive-date=2021-04-19|archive-url=https://web.archive.org/web/20210419064626/https://www.distractify.com/p/where-did-safiya-nygaard-move-to}}
Filmography
= Television =
| class="wikitable plainrowheaders sortable" style="text-align: center;"
! scope="col" |Title ! scope="col" |Year ! scope="col" |Role ! scope="col" class="unsortable" |Notes ! scope="col" class="unsortable" |{{Abbr|Ref.|Reference}} |
| scope="row" |Escape the Night
|2018 |The Investigative Reporter | style="text-align:left;" | Main role |
|---|
Awards and nominations
| class="wikitable plainrowheaders sortable" style="text-align: center;"
! scope="col" |Award ! scope="col" |Year ! scope="col" |Category ! scope="col" |Result ! scope="col" class="unsortable" |{{Abbr|Ref.|Reference}} |
| rowspan="3" scope="row" |Streamy Awards
|rowspan="2" |2018 |Beauty |{{nom}} |
|---|
| rowspan="2" |Creator of the Year
|{{nom}} |
| 2019
|{{nom}} |
References
{{reflist}}
{{Authority Control}}
{{DEFAULTSORT:Nygaard, Safiya}}
Category:Beauty and makeup YouTubers
Category:English-language YouTube channels
Category:People from Santa Clara, California
Category:American women video bloggers
Category:American video bloggers
Category:YouTube channels launched in 2016
Category:American people of Danish descent
Category:American people of Indian descent