Sage Group
{{short description|British multinational enterprise accounting software company}}
{{redirect|Sage Software|other uses|Sage (disambiguation)#Software{{!}}Sage § Software}}
{{distinguish|Scientific Advisory Group for Emergencies|Sage Publishing}}
{{EngvarB|date=December 2016}}
{{Use dmy dates|date=December 2016}}
{{Infobox company
| name = The Sage Group plc
| logo = Sage-logo svg.svg
| image = Sage Group Cobalt Offices June 2022.jpg
| image_size = 250px
| image_caption = The Sage global headquarters in North Tyneside, UK
| type = Public limited company
| traded_as = {{ubl|class=nowrap|{{LSE|SGE}}|FTSE 100 Component}}
| founder = {{ubl|class=nowrap|David Goldman|Paul Muller|Sir Graham Wylie CBE}}
| location = {{nowrap|Newcastle upon Tyne, England, UK}}
| locations = Offices in 23 countries
| area_served = Worldwide
| key_people = {{ubl|{{wd-chairperson}}|{{wd-ceo}}}}
| industry = Software
| products = {{ubl|Accounting|CRM|MRP}}
| revenue = {{nowrap|{{increase}} £ 2,332 million (2024)}}{{Cite web |title=Annual Report 2024|url=https://www.sage.com/investors/-/media/files/investors/documents/pdf/annual%20report/sage-annual-report-2024.pdf|access-date=9 February 2025 |publisher=Sage Group}}
| operating_income = {{nowrap|{{increase}} £ 452 million (2024)}}
| net_income = {{nowrap|{{increase}} £ 323 million (2024)}}
| assets = {{nowrap|{{decrease}} £ 3,638 million (2024)}}
| equity = {{nowrap|{{decrease}} £ 1,093 million (2024)}}
| num_employees = 10,996 (2024)
| footnotes =
| website = {{URL|https://www.sage.com}}
}}
The Sage Group plc, commonly known as Sage, is a British multinational enterprise software company based in Newcastle upon Tyne, England. {{asof|2017|post=,}} it is the UK's second largest technology company,{{Cite web |last=Ram |first=Aliya |date=22 November 2017 |title=Sage posts 7% revenue growth after switching customers to cloud |url=https://www.ft.com/content/3e0752ee-0a12-3e71-8f19-21d3bf874e16 |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/3e0752ee-0a12-3e71-8f19-21d3bf874e16 |archive-date=10 December 2022 |access-date=25 January 2017 |website=Financial Times}} the world's third-largest supplier of enterprise resource planning software (behind Oracle and SAP), the largest supplier to small businesses, and has 6.1 million customers worldwide.{{Cite web |title=Competitive Profile |url=http://www.investors.sage.com/company_information/market_overview/competitive_profile/ |url-status=dead |archive-url=https://web.archive.org/web/20071101010044/http://www.investors.sage.com/company_information/market_overview/competitive_profile/ |archive-date=1 November 2007 |access-date=3 September 2010 |publisher=The Sage Group plc}} It has offices in 23 countries.{{Cite web |title=Sage Investor Relations Website |url=http://www.investors.sage.com/ |access-date=16 August 2022 |archive-date=27 September 2017 |archive-url=https://web.archive.org/web/20170927155553/http://www.investors.sage.com/ |url-status=live }} The company is a patron of The Glasshouse, Gateshead music venue in Gateshead.{{Cite web |date=2022-06-16 |title=Sage Gateshead to be renamed ahead of new venue opening |url=https://www.bbc.com/news/uk-england-tyne-61822375 |access-date=2023-02-05 |website=BBC News |language=en-GB}}
Sage is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
{{TOClimit|limit=2}}
History
=1981 to 2000=
The company was founded by David Goldman, Paul Muller, and Graham Wylie in 1981 in Newcastle upon Tyne, to develop estimating and accounting software for small businesses.{{Cite web |title=History |url=http://www.sage.com/ourbusiness/aboutus/ourhistory |access-date=30 October 2010 |publisher=Sage}}
A student at Newcastle University, Graham Wylie, took a summer job with an accountancy firm funded by a government small business grant to write software to help their record keeping. This became the basis for Sage Line 50. Next, hired by David Goldman to write some estimating software for his printing company, Campbell Graphics, Graham used the same accounting software to produce the first version of Sage Accounts. David was so impressed that he hired Graham and academic Paul Muller to form Sage, selling their software first to printing companies, and then to a wider market through a network of resellers.{{Cite news |last=Vaughan-Adams |first=Liz |date=12 April 2003 |title=Sage founder retires at 43 to get married and enjoy his £146m fortune |work=The Independent on Sunday |location=London |url=https://www.independent.co.uk/news/business/news/sage-founder-retires-at-43-to-get-married-and-enjoy-his-acircpound146m-fortune-594205.html |url-status=dead |access-date=15 March 2009 |archive-url=https://web.archive.org/web/20090209182638/http://www.independent.co.uk/news/business/news/sage-founder-retires-at-43-to-get-married-and-enjoy-his-acircpound146m-fortune-594205.html |archive-date=9 February 2009}}
In 1984, the company launched Sage software, a product for the Amstrad PCW word processor, which used the CP/M operating system. Sage software sales escalated in that year from 30 copies a month to over 300. The company was first listed on the London Stock Exchange in 1989.
In 1991, Sage acquired Dac Software, Inc., a pioneering American accounting software developer, from Insilco Corporation who were undergoing bankruptcy reorganization at the time. Dac Software were well known for their DacEasy software suite, which was one of the first integrated accounting software titles to retail for well under $100, when most of its competitors sold suites with equivalent functionality for thousands of US$.{{cite journal | last=Hill | first=Dee | date=May 3, 1991 | url=https://link.gale.com/apps/doc/A10841159/GPS?sid=wikipedia | title=British firm snares DacEasy for $18M | journal=Dallas Business Journal | volume=14 | issue=36 | page=1 et seq | via=Gale}}
In 1994, Paul Walker was appointed Chief Executive. In 1998, Sage's Professional Accountants Division was established. In 1999, Sage entered FTSE 100 and launched a dedicated Irish division, based in Dublin as well as its e-business strategy. In that same year the UK acquisition of Tetra saw Sage enter the mid-range business software market.{{Cite news |date=2 March 1999 |title=Sage buys Tetra |work=The Independent |location=London |url=https://www.independent.co.uk/news/business/sage-buys-tetra-1077870.html |access-date=30 October 2010 |archive-date=9 November 2012 |archive-url=https://web.archive.org/web/20121109160414/http://www.independent.co.uk/news/business/sage-buys-tetra-1077870.html |url-status=live }}{{Cite web |title=Accounting for Sage's move on Tetra |url=https://www.theregister.co.uk/1999/03/08/accounting_for_sages_move/ |access-date=21 March 2015 |website=The Register}}
Sage was the best-performing UK share in the 1990s, increasing in value by 28,000%.{{Cite web |last1=Buckingham |first1=Lisa |last2=Finch |first2=Julia |date=1999-12-23 |title=The share that rose 28,000% |url=https://www.theguardian.com/business/1999/dec/23/ftse.stockmarkets1 |access-date=2023-02-05 |website=The Guardian |language=en-GB}}
=2000 to 2010=
File:Tyneview.jpg music venue, located on the banks of the River Tyne, was named the Sage Gateshead during its sponsorship.]]
In 2001, Sage acquired Interact Commerce Inc.{{Cite news |last=Greenman |first=Catherine |date=29 March 2001 |title=Technology Briefing: Software; Sage Buys Interact Commerce |work=The New York Times |url=https://www.nytimes.com/2001/03/29/business/technology-briefing-software-sage-buys-interact-commerce.html}} and entered the CRM/contact management market and in 2002 Sage won "Business of The Year" in the National Business Awards.{{Cite web |date=29 October 2002 |title=Business of the year 2002 |url=http://www.redhotcurry.com/archive/money/2003/national_biz_awards2002.htm |archive-url=https://web.archive.org/web/20040404045650/http://www.redhotcurry.com/archive/money/2003/national_biz_awards2002.htm |archive-date=4 April 2004 |access-date=3 November 2010 |publisher=Red Hot Curry}} Also that year, Sage sponsored the new Music Centre in Gateshead for £6m – known at the time as Sage Gateshead – the largest ever UK arts/business sponsorship.{{Cite web |date=23 April 2007 |title=Software sages of Newcastle |url=http://globaltechforum.eiu.com/index.asp?layout=rich_story&doc_id=10576&title=Software+sages+of+Newcastle&categoryid=4&channelid=3 |access-date=3 November 2010 |publisher=Global Technology Forum}} Sage are one of two technology stocks listed on the FTSE 100 Index,{{Cite web |date=31 March 2015 |title=FTSE 100 Fact sheet |url=http://www.ftse.com/Analytics/FactSheets/Home/DownloadSingleIssue?issueName=UKX |access-date=17 April 2015 |publisher=FTSE |archive-date=23 September 2015 |archive-url=https://web.archive.org/web/20150923124854/http://www.ftse.com/Analytics/FactSheets/Home/DownloadSingleIssue?issueName=UKX |url-status=live }} the other being Micro Focus.{{Cite web |last=Titcomb |first=James |date=2017-09-01 |title=Micro Focus becomes UK's biggest tech company as it completes £7bn HPE deal |url=https://www.telegraph.co.uk/technology/2017/09/01/micro-focus-becomes-uks-biggest-tech-company-completes-7bn-hpe/ |access-date=2018-02-24 |website=The Telegraph |publisher=Telegraph Media Group Limited |quote=At this value, Micro Focus will leapfrog Sage as the FTSE 100's biggest technology firm and into the UK's 50 most valuable public companies.}} In 2003, at age 43, Graham Wylie retired with 108.5 million shares in Sage worth £146m. He was rated Britain's 109th richest person in the 2002 Sunday Times Rich List.
Tony Hobson joined the Sage board of directors in June 2004 and became chairman in May 2007.{{Cite web |title=Directors' Biographies |url=http://www.investors.sage.com/company_information/directors_bio/ |url-status=dead |archive-url=https://web.archive.org/web/20120130101541/http://www.investors.sage.com/company_information/directors_bio/ |archive-date=30 January 2012 |access-date=14 January 2012 |publisher=Sage Group plc}}
=2010 to present=
On 19 April 2010, Sage announced that its CEO, Paul Walker, had indicated an interest in stepping down from his position, which he had held for 16 years.{{Cite web |title=Walker to step down as Sage chief executive |url=http://www.ft.com/cms/s/2/157ab314-4b7c-11df-9db6-00144feab49a.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20221210/http://www.ft.com/cms/s/2/157ab314-4b7c-11df-9db6-00144feab49a.html |archive-date=10 December 2022 |access-date=21 March 2015 |website=Financial Times}} The Financial Times reported that his departure would lead to speculation over Sage's mergers and acquisitions, which have been a key component to the group's growth in the past 20 years.
Walker was one of the longest serving CEOs of an FTSE100 company. Walker left the company on 1 December 2010.{{Cite web |date=6 July 2010 |title=Group Chief Executive |url=http://www.investors.sage.com/news/press_releases/?id=73558 |url-status=dead |archive-url=https://web.archive.org/web/20101230123603/http://www.investors.sage.com/news/press_releases/?id=73558 |archive-date=30 December 2010 |access-date=2 April 2011 |publisher=Sage Group plc |df=dmy-all}}
On 1 October 2010 Guy Berruyer became CEO of Sage Group; Berruyer had previously been CEO of Sage's Mainland Europe & Asia operations.
On 15 February 2013, Sage announced that Accel-KKR intended to buy Sage Nonprofit Solutions, its division that produced software designed for nonprofit organisations and governmental agencies.{{Cite web |date=15 February 2013 |title=Sage Nonprofit Solutions To Be Acquired By Accel-KKR |url=http://www.thenonprofittimes.com/article/detail/sage-nonprofit-solutions-to-be-acquired-by-accel-kkr-5210 |url-status=dead |archive-url=https://web.archive.org/web/20130218110054/http://www.thenonprofittimes.com/article/detail/sage-nonprofit-solutions-to-be-acquired-by-accel-kkr-5210 |archive-date=18 February 2013 |website=TheNonProfitTimes |df=dmy-all}}
In August 2014, Sage announced that Guy Berruyer would retire. Stephen Kelly, the UK government's former chief operating officer, became group CEO in November 2014.{{Cite web |date=5 November 2015 |title=New CEO at Sage Group takes up his post |url=http://www.thejournal.co.uk/business/business-news/new-ceo-sage-group-takes-8051732 |url-status=dead |archive-url=https://web.archive.org/web/20200806202233/http://www.thejournal.co.uk/business/business-news/new-ceo-sage-group-takes-8051732 |archive-date=6 August 2020 |access-date=5 November 2014 |publisher=The Journal}} In September 2014 the company announced the acquisition of PayChoice for $157 million.{{Cite web |date=22 September 2014 |title=Sage buys PayChoice for $157.8 million, bolsters SMB base |url=https://www.zdnet.com/article/sage-buys-paychoice-for-157-8-million-bolsters-smb-base/ |access-date=10 March 2019 |publisher=ZD.net}} In 2016 Sage introduced their first AI offering, a chat bot named Pegg.{{cite web |title=Sage Announces Slack Partnership and AI Bot 'Pegg' |url=https://brainstation.io/magazine/sage-slack-partnership-ai-bot-pegg |website=BrainStation |access-date=25 October 2023 |date=26 July 2016}}
In March 2017, Sage Group acquired Compass, an analytics and benchmarking platform.{{Cite news |last=Brooks |first=Steve |date=2017-03-30 |title=Sage buys Compass for SME ecommerce analytics - |url=https://www.enterprisetimes.co.uk/2017/03/30/sage-buys-compass-for-sme-ecommerce-analytics/ |access-date=2020-02-19 |website=Enterprise Times |language=en-GB}} In March 2017, Sage Group also acquired Fairsail, a Human Capital Management (HCM) cloud-based platform.{{cite web |title=Sage acquires Fairsail |url=https://www.enterprisetimes.co.uk/2017/03/03/sage-acquires-fairsail/ |website=Enterprise Times |access-date=28 November 2023}}{{Cite web |last=Kepes |first=Ben |date=2017-03-14 |title=Sage acquires Fairsail: Is this Salesforce-based strategy going to work? |url=https://www.computerworld.com/article/3179767/sage-acquires-fairsail-is-this-salesforce-based-strategy-going-to-work.html |access-date=2020-02-19 |website=Computerworld |language=en}} In July 2017, Sage purchased Intacct for $850M.{{Cite web |date=25 July 2017 |title=Sage Group buys Intacct accounting software for £850m |url=https://techcrunch.com/2017/07/25/sage-group-buys-intacct-accounting-software-for-850m/ |access-date=16 March 2018 |publisher=Tech Crunch}}
On 31 August 2018, Sage announced that Stephen Kelly had stepped down as a director and CEO.{{Cite web |date=2018-08-30 |title=Stephen Kelly ousted as Sage CEO after dismal results and faltering transformation |url=https://diginomica.com/stephen-kelly-ousted-as-sage-ceo-after-dismal-results-and-faltering-transformation |access-date=2020-02-19 |website=diginomica |language=en}} On 2 November 2018, Steve Hare was appointed CEO.{{Cite news |last=Cook |first=James |date=2018-11-02 |title=Sage's finance chief Steve Hare takes helm as CEO |language=en-GB |work=The Telegraph |url=https://www.telegraph.co.uk/technology/2018/11/02/sages-finance-chief-steve-hare-takes-helm-ceo/ |access-date=2020-02-19 |issn=0307-1235 |archive-date=19 February 2020 |archive-url=https://web.archive.org/web/20200219200024/https://www.telegraph.co.uk/technology/2018/11/02/sages-finance-chief-steve-hare-takes-helm-ceo/ |url-status=live }} Hare had been chief financial officer of Sage since 2014 and had been interim COO following the departure of the previous CEO.
In 2020, Sage divested its Brazilian operations to the president of the local business, Jorge Carneiro.{{Cite web |last=PYMNTS |date=2020-03-03 |title=Sage Exits Latin America With £1M Deal |url=https://www.pymnts.com/news/b2b-payments/2020/sage-exits-latin-america/ |access-date=2020-03-04 |website=PYMNTS.com |language=en-US}}{{Cite web |last=Mari |first=Angelica |title=Sage sells Brazilian business |url=https://www.zdnet.com/article/sage-sells-brazilian-business/ |access-date=2020-09-17 |website=ZDNet |language=en}} In the 2020s Sage began to integrate artificial intelligence into more of their products.{{cite web |last1=Whitfield |first1=Graeme |title=Sage buys Israeli AI firm as part of push into new technologies |url=https://www.business-live.co.uk/technology/sage-buys-israeli-ai-firm-20263865 |website=Business Live |access-date=22 October 2023 |language=en |date=26 March 2021}} In 2022 Sage launched a carbon accounting product, Sage Earth.{{cite web |title=Spherics completes integration into Sage; rebrands to Sage Earth |url=https://www.sage.com/en-gb/news/press-releases/2022/12/spherics-completes-integration-into-sage/ |website=The Sage Group plc |access-date=22 October 2023 |location=London, UK |date=5 December 2022}}
In February 2024, Sage announced the release of Sage Copilot, a generative AI-powered assistant, and the integration of its features into both its online and hybrid-desktop products.{{Cite web |last=Whitfield |first=Graeme |date=27 February 2024 |title=Sage launches AI product that aims to "revolutionise" accounting |url=https://www.business-live.co.uk/technology/sage-launches-ai-product-aims-28715709 |website=Business Live}}
Operations
Founded and headquartered in Newcastle upon Tyne, United Kingdom, the company has grown organically, through acquisitions and, more recently, through subscription services.{{Cite web |date=17 January 2019 |title=Sage boasts turnover growth as more clients turn to subscriptions |url=https://www.chroniclelive.co.uk/business/business-news/sage-boasts-turnover-growth-more-15692083 |access-date=11 May 2019 |publisher=Chronicle Live |archive-date=11 May 2019 |archive-url=https://web.archive.org/web/20190511205315/https://www.chroniclelive.co.uk/business/business-news/sage-boasts-turnover-growth-more-15692083 |url-status=live }}
In June 1991, Sage Group moved into their first dedicated headquarters building, Sage House, in Benton, Newcastle upon Tyne, having previously been located in the Regent Centre office park.{{Citation |title=Full group accounts made up to 30 September 1991 |date=16 February 1992 |publisher=The Sage Group plc}} In 2004, the company completed their £50 million headquarters in the Great Park area of Newcastle upon Tyne.{{Cite news |date=26 June 2002 |title=Sage's £50m move may blaze a trail for others |language=en |work=The Northern Echo |url=https://www.thenorthernecho.co.uk/news/7069247.sages-50m-move-may-blaze-a-trail-for-others/ |access-date=11 June 2019 |archive-date=5 February 2023 |archive-url=https://web.archive.org/web/20230205224118/https://www.thenorthernecho.co.uk/news/7069247.sages-50m-move-may-blaze-trail-others/ |url-status=live }} In 2021 Sage's Newcastle headquarters moved to Cobalt Park.{{Cite web |last=Manning |first=Jonathon |date=2019-07-01 |title=Tech giant Sage to leave Great Park |url=https://www.chroniclelive.co.uk/business/business-news/tech-giant-sage-leave-great-16511149 |access-date=2019-07-05 |website=nechronicle |archive-date=2 July 2019 |archive-url=https://web.archive.org/web/20190702134606/https://www.chroniclelive.co.uk/business/business-news/tech-giant-sage-leave-great-16511149 |url-status=live }}{{Cite news |date=6 May 2021 |title=No full-time return to the office for over a million |work=BBC News |url=https://www.bbc.co.uk/news/business-56972207 |access-date=6 May 2021 |archive-date=5 May 2021 |archive-url=https://web.archive.org/web/20210505233815/https://www.bbc.co.uk/news/business-56972207 |url-status=live }}
The company's US headquarters are in Atlanta, Georgia, the Canadian headquarters are in Richmond, British Columbia, the Africa, Middle East & Australia headquarters are in Johannesburg, South Africa and the French and Continental European headquarters are in Paris, France. Sage has 6.1 million customers and 11,565 employees across the world. Key industry focus includes: Healthcare; HR & Payroll; Construction/ Real-Estate; Transport/ Distribution; Payment Processing; Accountancy; Not-for-Profit; Manufacturing; Retail; Automotive Distribution.{{Cite web |title=Company Profile - Reuters.co.uk |url=http://uk.reuters.com/business/quotes/companyProfile?symbol=SGE.L |url-status=dead |archive-url=https://web.archive.org/web/20080416013452/http://uk.reuters.com/business/quotes/companyProfile?symbol=SGE.L |archive-date=16 April 2008 |access-date=21 March 2015 |website=reuters.com}}
Financial information
| class="wikitable" |
| Sept year-end £'millions
! 2002 ! 2003 ! 2004 ! 2005 ! 2006 ! 2007 ! 2008 ! 2009 ! 2010 ! 2011 ! 2012 ! 2013 ! 2014 ! 2015 ! 2016 ! 2017 ! 2018 ! 2019 ! 2020 ! 2021 ! 2022 ! 2023 ! 2024 |
|---|
| Revenue
| align=right |552 | align=right |560 | align=right |688 | align=right |760 | align=right |936 | align=right |1,158 | align=right |1,295 | align=right |1,439 | align=right |1,435 | align=right |1,334 | align=right |1,340 | align=right |1,376 | align=right |1,307 | align=right |1,436 | align=right |1,569 | align=right |1,715 | align=right |1,857 | align=right |1,936 | align=right |1,903 | align=right |1,846 | align=right |1,949 | align=right |2,184 | align=right |2,332 |
| Reported growth
| align=right |n/a | align=right |n/a | align=right |n/a | align=right |n/a | align=right |+12% | align=right |+30% | align=right |+7% | align=right |+11% | align=right |0% | align=right |+4% | align=right |0% | align=right |+3% | align=right |
| 5%
| align=right |+10% | align=right |+9% | align=right |+19% | align=right |+8% | align=right |+5% | align=right |
| 2%
| align=right |
| 3%
| align=right |+5% | align=right |+12% | align=right |+7% |
| Underlying growth
| align=right |n/a | align=right |n/a | align=right |n/a | align=right |n/a | align=right |+7% | align=right |+7% | align=right |+3% | align=right |
| 4%
| align=right |
| 1%
| align=right |+4% | align=right |+2% | align=right |+4% | align=right |+5% | align=right |+6% | align=right |+12% | align=right |+7% | align=right |+7% | align=right |+6% | align=right |+8% | align=right |+5% | align=right |+6% | align=right |+10% | align=right |+9% |
| Operating profit
| align=right |n/a | align=right |n/a | align=right |n/a | align=right |202 | align=right |249 | align=right |283 | align=right |300 | align=right |321 | align=right |365 | align=right |365 | align=right |366 | align=right |180 | align=right |360 | align=right |360 | align=right |427 | align=right |348 | align=right |427 | align=right |382 | align=right |404 | align=right |373 | align=right |367 | align=right |315 | align=right |452 |
| Pre-Tax Profit
| align=right |129 | align=right |151 | align=right |181 | align=right |194 | align=right |221 | align=right |223 | align=right |241 | align=right |267 | align=right |319 | align=right |331 | align=right |334 | align=right |164 | align=right |278 | align=right |276 | align=right |275 | align=right |342 | align=right |398 | align=right |361 | align=right |373 | align=right |347 | align=right |337 | align=right |282 | align=right |426 |
Sponsorships
File:Marussia MR01 Sage Newcastle March 2012.jpg promotional car on display in Sage's Newcastle headquarters.]]
The Sage Group was a patron of The Sage Gateshead, a Tyneside music venue designed by Sir Norman Foster. Now known as the Glasshouse Gateshead, it was completed in 2004 at a cost of £70 million, and has since become a main sight on the River Tyne. It is primarily used as a concert venue and centre for musical education, but also hosts other events including conferences.
In 2008, Sage funded the revival of The Krypton Factor television series for ITV as a part of the Business Brain Training campaign.{{Cite web |title=The Krypton Factor |url=http://www.trainyourbusinessbrain.com/kryptonfactor/ |access-date=23 April 2011 |publisher=Business Brain Training |archive-date=29 April 2011 |archive-url=https://web.archive.org/web/20110429011121/http://www.trainyourbusinessbrain.com/kryptonfactor/ |url-status=usurped }} Sage were the football shirt sponsor in May 2011 for Whitley Bay F.C.'s FA Vase winning match.{{Cite web |date=9 May 2011 |title=Whitley Bay FC win FA Vase for third time |url=http://www.thejournal.co.uk/news/north-east-news/whitley-bay-fc-win-fa-4431553 |access-date=25 January 2015 |publisher=The Journal |archive-date=23 September 2015 |archive-url=https://web.archive.org/web/20150923095457/http://www.thejournal.co.uk/news/north-east-news/whitley-bay-fc-win-fa-4431553 |url-status=live }} Sage had previously been a minor sponsor for Newcastle United F.C.{{Cite web |last=April 2021 |first=PA Staff 04 |date=4 April 2021 |title=On this day in 2005: Lee Bowyer fined for brawl with Kieron Dyer |url=https://www.fourfourtwo.com/news/on-this-day-in-2005-lee-bowyer-fined-for-brawl-with-kieron-dyer-1617447610000 |access-date=27 April 2021 |website=fourfourtwo.com |language=en |archive-date=27 April 2021 |archive-url=https://web.archive.org/web/20210427142931/https://www.fourfourtwo.com/news/on-this-day-in-2005-lee-bowyer-fined-for-brawl-with-kieron-dyer-1617447610000 |url-status=live }}
For the 2012 Formula One season, Sage were an official supplier for the Marussia F1 team, and for the 2013 and 2014 seasons Sage logos were placed on the car.{{Cite web |date=27 January 2012 |title=Marussia F1 team ties up with Sage |url=http://indiainf1.com/formula1/marussia-f1-team-ties-up-with-sage/ |publisher=India in F1 |access-date=17 March 2012 |archive-date=9 April 2013 |archive-url=https://web.archive.org/web/20130409003849/http://indiainf1.com/formula1/marussia-f1-team-ties-up-with-sage/ |url-status=live }} For the 2017–18 Bristol City F.C. season, Sage has partnered with Bristol City F.C. as minor sponsor through their provision of Sage X3 for Bristol Sport.{{Cite web |last=Gregor MacGregor |date=2017-12-18 |title=Lee Johnson salutes 'icon' Aden Flint and says Bristol City is right club for him |url=https://www.bristolpost.co.uk/sport/football/transfer-news/lee-johnson-salutes-icon-aden-944712 |access-date=2018-03-16 |publisher=Bristol Post |archive-date=6 March 2018 |archive-url=https://web.archive.org/web/20180306023105/https://www.bristolpost.co.uk/sport/football/transfer-news/lee-johnson-salutes-icon-aden-944712 |url-status=live }}{{Cite web |date=8 September 2015 |title=Sage X3 and Percipient bolster Bristol Sport's growth |url=http://www.percipient.co.uk/sage-x3-and-percipient-bolster-bristol-sports-growth/ |access-date=5 March 2018 |publisher=Percipient |archive-date=6 March 2018 |archive-url=https://web.archive.org/web/20180306082709/http://www.percipient.co.uk/sage-x3-and-percipient-bolster-bristol-sports-growth/ |url-status=live }}
Sage sponsored the Invictus Games in a multi-year partnership starting in 2016.{{Cite web |date=2016-04-14 |title=Sage announces multi-year partnership with Invictus Games |url=http://www.sage.com/company/news-and-events/2016/04/14/sage-partners-with-invictus-games |access-date=2018-03-16 |publisher=Sage.com |archive-date=19 January 2018 |archive-url=https://web.archive.org/web/20180119001159/http://www.sage.com/company/news-and-events/2016/04/14/sage-partners-with-invictus-games |url-status=live }} Sage also sponsored the 2019 editions of the Reading Half Marathon and the Blaydon Race.{{Cite news |date=18 March 2019 |title=Sage doubles down on fundraising target |newspaper=Enterprise Times |url=https://www.enterprisetimes.co.uk/2019/03/18/sage-doubles-down-on-fundraising-target/ |access-date=19 March 2019 |archive-date=12 May 2019 |archive-url=https://web.archive.org/web/20190512220928/https://www.enterprisetimes.co.uk/2019/03/18/sage-doubles-down-on-fundraising-target/ |url-status=live |last1=Brooks |first1=Steve }}{{Cite web |title=Sage Blaydon Race |url=https://blaydon-race.co.uk/2019/03/29/sage-blaydon-race/ |access-date=26 April 2019 |publisher=Blaydon Race |archive-date=26 April 2019 |archive-url=https://web.archive.org/web/20190426115035/https://blaydon-race.co.uk/2019/03/29/sage-blaydon-race/ |url-status=live }} Sage are an official partner of The Hundred cricket tournament.{{Cite web |title=SAGE becomes Official Partner of The Hundred |url=https://www.thehundred.com/news/2606361/sage-becomes-official-partner-of-the-hundred |access-date=11 May 2022 |website=www.ecb.co.uk |language=en |archive-date=9 May 2022 |archive-url=https://web.archive.org/web/20220509105540/https://www.thehundred.com/news/2606361/sage-becomes-official-partner-of-the-hundred |url-status=live }} In 2025 Sage became the Official Finance Software Partner of the LPGA in a multi-year deal.{{cite news |last1=Irby |first1=Robert |title=LPGA aims to empower ‘CFO’ golfers with Sage deal |url=https://www.sportsbusinessjournal.com/Articles/2025/06/05/lpga-aims-to-empower-cfo-golfers-with-sage-deal/ |access-date=5 June 2025 |work=Sports Business Journal |date=5 June 2025 |language=en}}
Sage are sponsoring the 2023 Rugby World Cup,{{Cite web |title=Sage becomes Official Supporter of Rugby World Cup 2023 |url=https://www.rugbyworldcup.com/2023/news/693521/sage-becomes-official-supporter-of-rugby-world-cup-2023 |website=Rugby World Cup |language=en |access-date=27 April 2022 |archive-date=28 March 2022 |archive-url=https://web.archive.org/web/20220328072352/https://www.rugbyworldcup.com/2023/news/693521/sage-becomes-official-supporter-of-rugby-world-cup-2023 |url-status=live }} as well as the Six Nations Championship.{{Cite web |date=18 October 2022 |title=Six Nations Rugby and Sage join forces to bring exciting in-match data and analysis to fans |url=https://www.sixnationsrugby.com/2022/10/18/six-nations-rugby-and-sage-join-forces-to-bring-exciting-in-match-data-and-analysis-to-fans/ |access-date=18 October 2022 |website=Six Nations Rugby |archive-date=18 October 2022 |archive-url=https://web.archive.org/web/20221018101601/https://www.sixnationsrugby.com/2022/10/18/six-nations-rugby-and-sage-join-forces-to-bring-exciting-in-match-data-and-analysis-to-fans/ |url-status=live }} Starting in the 2023 season Sage are an official partner of Major League Baseball organization.{{Cite press release |date=11 October 2022 |title=Sage Becomes Official Partner of Major League Baseball in Tech Brand's First North American Sports Partnership |url=https://www.globenewswire.com/news-release/2022/10/11/2532252/0/en/Sage-Becomes-Official-Partner-of-Major-League-Baseball-in-Tech-Brand-s-First-North-American-Sports-Partnership.html |access-date=12 October 2022 |website=GlobeNewswire News Room |language=en |archive-date=11 October 2022 |archive-url=https://web.archive.org/web/20221011164309/https://www.globenewswire.com/news-release/2022/10/11/2532252/0/en/Sage-Becomes-Official-Partner-of-Major-League-Baseball-in-Tech-Brand-s-First-North-American-Sports-Partnership.html |url-status=live }} Additionally, opening 2025, Sage are the named sponsor of the new Newcastle Gateshead Quayside arena and conference centre, named "The Sage".{{Cite web |title=The Sage |url=https://www.thesage.co.uk/ |access-date=27 April 2022 |archive-date=3 May 2022 |archive-url=https://web.archive.org/web/20220503160036/https://www.thesage.co.uk/ |url-status=live }}
See also
{{Portal|Companies}}
References
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External links
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- {{Official website|https://www.sage.com}}
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Category:Software companies of England
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