Samajavaragamana
{{Use dmy dates|date=November 2020}}
{{Use Indian English|date=November 2020}}
{{Infobox song
| name = Samajavaragamana
| cover = Samajavaragamana.jpg
| caption = Samajavaragamana song cover
| type = single
| artist = Sid Sriram
| album = Ala Vaikunthapurramuloo
| language = Telugu
| English_title =
| B-side =
| released =
- {{Start date|2019|09|27|df=y}} (lyrical)
- 17 February 2020 (full video)
| studio =
- V A Z, Visakhapatnam, India
- V, Chennai
- YRF, Mumbai
| genre =
| length = 3:48
| label = Aditya Music
|writer=| composer = S. Thaman
| lyricist = Sirivennela Seetharama Sastry
| producer = S. Thaman
| tracks = {{Hidden
| title = 6 tracks
| text =
- "Samajavaragamana"
- "Ramuloo Ramulaa"
- "OMG Daddy"
- "Butta Bomma"
- "Ala Vaikunthapurramuloo"
- "Sitharala Sirapadu"
}}
| misc = {{Extra chronology
| artist = Sid Sriram
| type = single
| prev_title = Yetu Manam Pogalam
| prev_year = 2020
| title = Samajavaragamana
| year = 2020
| next_title = Nee Parichayamutho
| next_year = 2020
}}
{{External music video|type=single|1={{YouTube|OCg6BWlAXSw|"Samajavaragamana"}}
}}}}
"Samajavaragamana" is an Indian Telugu-language song composed by S. Thaman for the soundtrack of the 2020 action-drama film Ala Vaikunthapurramuloo sung by Sid Sriram and penned by Sirivennela Seetharama Sastry.{{Cite web|date=2019-09-27|title=Samajavaragamana: First Single from Allu Arjun-Starrer Ala Vaikunthapurramuloo Out|url=https://www.news18.com/news/movies/samajavaragamana-first-single-from-allu-arjun-starrer-ala-vaikunthapurramuloo-out-2326277.html|access-date=2020-11-18|website=News18|language=en}} The song's official lyrical version was released on 27 September 2019, while the full video song was released on 17 February 2020 under the music label Aditya Music.{{Cite web|last=Hymavathi|first=Ravali|date=2019-12-31|title='Samajavaragamana ' Video Song From 'Ala Vaikunthapurramloo' Is Out|url=https://www.thehansindia.com/cinema/tollywood/samajavaragamana-video-song-from-ala-vaikunthapurramloo-is-out-594030|access-date=2020-11-18|website=www.thehansindia.com|language=en}} A remix version featuring Shreya Ghoshal was released on 3 June 2020, in which she collaborated with Macedonian Symphonic Orchestra.
Release
A glimpse of the first single featuring Sid Sriram's voiceover, was released in all social media platforms on 25 September 2019.{{Cite web|title=First single from Allu Arjun's Ala Vaikuntapuramlo: Samajavaragamana teaser - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/first-single-from-allu-arjuns-ala-vaikuntapuramlo-samajavaragamana-teaser/articleshow/71324179.cms|access-date=2020-11-18|website=The Times of India|language=en}} A minute video featuring composer S. Thaman and lyricist Sirivennela Seetharama Sastry, who penned the lyrics for the song, who shared their opinions about the song was released later in media platforms. The full song was released on 27 September 2019 and went viral within an hour of its launch.{{Cite web|title='Samajavaragamana' unplugged from 'Ala Vaikunthapurramuloo' released - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/samajavaragamana-unplugged-from-ala-vaikunthapurramuloo-released/articleshow/71346083.cms|access-date=2020-11-18|website=The Times of India|language=en}} Rather than the usual lyrical video, the YouTube video had a band, including singer Sid Sriram and composer Thaman, performing the song on a flashy stage with shots of Pooja Hegde and Allu Arjun, and others, from the film.{{Cite web|last=|first=|date=2019-09-27|title=First song in 'Ala Vaikuntapuramlo' is 'Samaja Vara Gamana'|url=https://www.thenewsminute.com/article/first-song-ala-vaikuntapuramlo-samaja-vara-gamana-109673|archive-url=|archive-date=|access-date=2020-11-18|website=The News Minute|language=en}}{{Cite web|last=|first=|date=2019-09-27|title=Samajavaragamana from Allu Arjun-starrer Ala Vaikunthapurramuloo is an earworm|url=https://indianexpress.com/article/entertainment/telugu/samajavaragamana-from-the-allu-arjun-starrer-ala-vaikunthapurramuloo-is-an-earworm-6036261/|archive-url=|archive-date=|access-date=2020-11-18|website=The Indian Express|language=en}}
Music video
The music video version of the single was officially released on 17 February 2020 under Aditya Music label. The music video features Allu Arjun and Pooja Hegde dancing for the single. The music is choreographed by Sekhar, a well-known choreographer from Tollywood. The video garned lot of views due to its music and production.{{Cite web|title=Composer SS Thaman: I never predicted the success of Ala Vaikunthapurramloo's Samajavaragamana|url=https://www.cinemaexpress.com/stories/interviews/2019/dec/03/composer-ss-thaman-i-never-predicted-the-success-of-ala-vaikunthapurramloo-s-samajavaragamana-15844.html|access-date=2020-11-18|website=Cinema Express|language=en}}
The song was recorded at three different studios in India. The music video was filmed in November 2019 at various locations in Europe, especially in France.{{Cite web|title=Shooting of the viral Samajavaragamana number from Ala Vaikunthapurramulo begins in Paris|url=https://www.cinemaexpress.com/stories/news/2019/nov/05/shooting-of-viral-samajavaragamana-number-from-allu-arjun-s-ala-vaikunthapurramulo-begins-in-paris-15337.html|access-date=2020-11-18|website=Cinema Express|language=en}}{{Cite web|title=Samajavaragamana On The Way From Costliest Locations|url=https://www.gulte.com/movienews/80081/Samajavaragamana-On-The-Way-From-Costliest-Locations|access-date=2020-11-18|website=www.gulte.com|language=en}}{{Cite web|last=Vyas|date=2019-11-08|title=Samajavaragamana being shot in picturesque locales in Paris|url=https://www.thehansindia.com/cinema/tollywood/samajavaragamana-being-shot-in-picturesque-locales-in-paris-579497|access-date=2020-11-18|website=www.thehansindia.com|language=en}} The single was shot at Eiffel Tower in Paris,{{Cite web|title=Shoot begins for Ala Vaikunthapurramuloo's 'Samajavaragamana song'|url=https://www.newindianexpress.com/entertainment/telugu/2019/nov/06/shoot-begins-for-ala-vaikunthapurramuloos-samajavaragamana-song-2057552.html|access-date=2020-11-18|website=The New Indian Express}}{{Cite web|title=Pic Talk: Samajavaragamana being shot in the exotic locales of Paris - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/pic-talk-samajavaragamana-being-shot-in-the-exotic-locales-of-paris/articleshow/71969674.cms|access-date=2020-11-18|website=The Times of India|language=en}} Mont-Saint-Michel in Normandy,{{Cite web|date=2019-11-09|title=Samajavaragamana being shot in picturesque locales in Paris|url=https://www.cinelahari.com/samajavaragamana-being-shot-in-picturesque-locales-in-paris/|access-date=2020-11-18|website=Cinelahari|language=en-US}}{{Cite web|title=Ala Vaikunthapurramuloo: This behind the scene video of Samajavaragamana from Allu Arjun starrer is exciting|url=https://www.pinkvilla.com/entertainment/south/ala-vaikunthapurramuloo-behind-scene-video-samajavaragamana-allu-arjun-starrer-exciting-484795|access-date=2020-11-18|website=PINKVILLA|date=8 November 2019 |language=en}} Lido Le Paris in Paris{{Cite web|title=Ala Iconic Song in Iconic Location|url=https://www.cinejosh.com/news/3/71963/ala-iconic-song-in-iconic-location.html|access-date=2020-11-18|website=Cine Josh|date=9 November 2019 |language=english}} and in few other locations.
Reception
The word Samajavaragamana and its usage is seen highly in Carnatic music. Composer S. Thaman and vocalist Sid Sriram duo produced the song with fusion of Carnatic music and other western music elements. This new-age fusion of music made the single so popular. At first Aditya Music released the unplugged version of the single which got wide popularity.{{Cite web|last=Arikatla|first=Venkat|date=2019-12-01|title=Samajavaragamana sets a phenomenal record|url=https://www.greatandhra.com/movies/news/samajavaragamana-sets-a-phenomenal-record-101065|access-date=2020-11-18|website=greatandhra.com|language=en}} Then the full video version was released, it also received good reception. The popularity of this song also created a buzz and promotion for the film's release during its post-production period.{{Cite web|last=Hooli|first=Shekhar H.|date=2019-09-30|title=Samajavaragamana multiplies expectations from Allu Arjun's Ala Vaikunthapuramuloo|url=https://www.ibtimes.co.in/samajavaragamana-multiplies-expectations-allu-arjuns-ala-vaikunthapuramuloo-806375|access-date=2020-11-18|website=www.ibtimes.co.in|language=english}}
Singer Sid Sriram once again got huge popularity who had previously sung popular Telugu song "Inkem Inkem Kavale" from the film Geetha Govindam.
Records
The lyrical version of the song is the first Telugu song on YouTube to get 1 million likes{{Cite web|last=editor|first=tc|date=2019-11-23|title=Samajavaragamana gets 1 million likes|url=https://archive.telugucinema.com/news/samajavaragamana-gets-1-million-likes|access-date=2020-11-18|website=Telugucinema.com}} and the first ever Indian lyrical music video to do so.{{Cite web|title=Ala Vaikunthapurramloo: Allu Arjun's 'Samajavaragamana' is the first-ever lyrical video to hit 1 million likes|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/ala-vaikunthapurramloo-allu-arjuns-samajavaragamana-is-the-first-ever-lyrical-video-to-hit-1-million-likes/articleshow/72207018.cms|access-date=2020-11-18|website=The Times of India}} The full video version of the song has over 203 million views and the lyrical version has over 239 million views on YouTube.
The single also topped the Telugu music charts on many music-streaming services,especially on Amazon Prime Music, Gaana, JioSaavn, Spotify etc.
Other versions
Aditya Music label also produced a non-film single of the single with Shreya Ghoshal performing in Telugu language. It was released on 3 June 2020.{{Citation|title=Samajavaragamana Female Cover By Shreya Ghoshal {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=guj4nJFvLo4|language=en|access-date=2021-06-23}} The song was later released on 10 November 2019, in Malayalam with the same name for the film's Malayalam version, with Vijay Yesudas performing the song instead of Sid Sriram.{{Cite web|title=Thaman's Samajavaragamana from Ala Vaikunthapurramuloo to release in Malayalam - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/thamans-samajavaragamana-from-ala-vaikunthapurramuloo-to-release-in-malayalam/articleshow/71955663.cms|access-date=2020-11-18|website=The Times of India|language=en}}
On 18 November 2020, Aditya Music released in the Kannada version of the song with the same name with Sanjith Hegde performing the song.
Music credits
Credits adapted from Aditya Music.{{Citation|title=Samajavaragamana Female Cover By Shreya Ghoshal {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=guj4nJFvLo4|language=en|access-date=2021-06-23}}{{Citation|title=Samajavaragamana Lyrical Version {{!}} Ala Vaikunthapurramuloo|url=https://www.youtube.com/watch?v=Thf60JU8E98|language=en|access-date=2021-06-23}}
- Sid Sriram – vocals
- Shreya Ghoshal – vocals
- Macedonian Symphonic Orchestra – vocals
- Sirivennela Seetharama Sastry – lyrics
- S. S. Thaman – composer, programmer
- Ramesh Vinayakam – arranger
- Sri Krishna – vocal supervisioner
- Sruthi Ranjani – additional harmony
- Mohana Sruthi – additional harmony
- Srinidhi – additional harmony
- Aditi Parnika – additional harmony
- Shadab Rayeen – mixing, mastering [at New Edge (Mumbai & New York)]
- Dhananjay – assistance mixing, assistance mastering
- Abhishek – assistance mixing, assistance mastering
- Osho V – additional live guitars, synth programming
- Siddhanth – additional live guitars, synth programming
- Shanthanu – recording engineer
- Amey Londhe – recording engineer
References
{{Reflist}}
External links
- {{YouTube|OCg6BWlAXSw|"Samajavaragamana" (full video version)}}
- {{YouTube|Thf60JU8E98|"Samajavaragamana" (unplugged lyrical version)}}
- {{YouTube|guj4nJFvLo4|"Samajavaragamana" (Telugu female version)}}
{{Thaman S}}
Category:Songs written for Telugu films
Category:Songs from Ala Vaikunthapurramuloo