Sayidaty

{{Infobox magazine

| title =

| image_file = Sayidaty (magazine).jpg

| image_size =

| image_caption =

| editor = Lama Alshethry

| editor_title = Editor-in-chief

| frequency = Weekly

| circulation = 143.351 (2009)

| category = Women's magazine

| company = Saudi Research and Media Group

| publisher = Saudi Research and Publishing Company

| firstdate = {{Start date and age|1981|3|1|df=yes}}

| country = Saudi Arabia

| based =

| language = Arabic and English

| website = {{URL|https://www.sayidaty.net/}}

| issn =

}}

Sayidaty (Arabic سيدتي Sayyidatī, meaning My Lady in English){{cite book|author=Andrew Hammond|title=Popular Culture in the Arab World: Arts, Politics, and the Media|url=https://books.google.com/books?id=O06bOHRW7s8C&pg=PA237|year=2007|publisher=American Univ in Cairo Press|isbn=978-977-416-054-7|page=251}} is a weekly Arabic and a monthly English women's magazine published in both Riyadh and Beirut and distributed throughout the Middle East, North Africa, Europe and America.{{cite web|title=Saudi Research and Marketing Group|url=http://mec.biz/term/uploads/SRMG_03112009.pdf|work=Global Investment House|accessdate=28 May 2012|date=November 2009}}

History

Sayidaty was founded by Hisham Hafiz and his brother Muhammed Hafiz in London.{{cite web|title=Biography|url=http://www.hishamalihafiz.com/bio.htm|publisher=Hisham Ali Hafiz|accessdate=22 May 2012|url-status=dead|archiveurl=https://web.archive.org/web/20120722005217/http://www.hishamalihafiz.com/bio.htm|archivedate=22 July 2012|df=dmy-all}} Later, it was started in Riyadh in March 1981.{{cite web|title=Magazines|url=http://www.srpc.com/en/magazines|publisher=SRPC|accessdate=21 May 2012}} The magazine was relocated from London to Riyadh in 2005.{{cite news|author=Mushtak Parker|title=SRMG: Taking the Publishing Sector in Mideast by Storm|url=http://archive.arabnews.com/?page=15§ion=0&article=89604&d=8&m=6&y=2012|accessdate=8 June 2012|newspaper=Arab News|date=6 December 2006}} The English edition was launched in 2007.(24 December 2007). [http://www.ameinfo.com/142708.html First issue of Sayidaty magazine in English releases in Riyadh], AMEinfo, Retrieved 13 December 2010

Hala Al Nasser, who is current editor-in-chief of Rotana Magazine, is one of the magazine's former editors.{{cite journal|author=Naomi Sakr|authorlink=Naomi Sakr|title=Women and Media in Saudi Arabia: Rhetoric, Reductionism and Realities|journal=British Journal of Middle Eastern Studies|year=2008|volume=35|issue=3|pages=385–404|doi=10.1080/13530190802525197|s2cid=143821700}} As of 2013 Mohammed Fahad Al-Harthi was the editor-in-chief of the magazine who was appointed to the post in 2004.{{cite news|title=Jobs Shuffle at Saudi Research & Media Group|url=http://xrdarabia.org/2013/01/05/jobs-shuffle-at-saudi-research-media-group/|accessdate=9 February 2013|newspaper=Crossroads Arabia|date=5 January 2013}}{{cite web|title=Mohammed Fahad Alharthi|url=http://www.wan-ifra.org/events/speakers/mohammed-fahad-alharthi|publisher=WAN IFRA|accessdate=26 February 2013}} As of 2010 Lebanese journalist Hadia Said was the cultural editor of the magazine.{{cite web|author=Houda Trabelsi|title=Electronic media can spur Arab press reform, magazine editor says|url=http://magharebia.com/en_GB/articles/awi/features/2010/05/07/feature-02|work=Magharebia|accessdate=5 September 2014|location=Tunis|date=7 May 2010}}

End of 2020 Lama Alshethri was the editor-in-chief of the magazine.

Ownership

Sayidaty is one of the magazines published by Saudi Research and Publishing Company, a subsidiary of Saudi Research and Marketing Group (SRMG).{{cite web|title=Al Jamila Fact Sheet|url=http://www.magazinesabout.co.uk/magazines/view/Al+Jamila|publisher=Magazines About|accessdate=24 May 2012|archive-date=18 December 2013|archive-url=https://web.archive.org/web/20131218044834/http://www.magazinesabout.co.uk/magazines/view/Al+Jamila|url-status=dead}} SRMG also owns other magazines such as Al Jamila, The Majalla, Bassim, Urdu Magazine and Hia as well as newspapers such as Arab News, Al Eqtisadiah, Urdu News and Asharq Al-Awsat.{{cite journal|title=Media personality of the year; AMF honours Saudi Prince Faisal|journal=MEPA Monthly Bulletin|date=March 2009|volume=31|issue=31 |url=http://www.mepa.cc/Pdf/en/mb_march2009.pdf}}

Sayidaty, the first and only Pan Arab women weekly, provides professional and quality reading, making it the most powerful advertising vehicle among women's magazines in Saudi Arabia and the Persian Gulf region.{{cite web|title=Saudi Arabia|url=http://www.publicitas.com/fileadmin/uploads/italy/Files/ME_portfolio_01.pdf|work=Publicitas|accessdate=8 June 2012|url-status=dead|archiveurl=https://web.archive.org/web/20121202073858/http://www.publicitas.com/fileadmin/uploads/italy/Files/ME_portfolio_01.pdf|archivedate=2 December 2012|df=dmy-all}} The magazine mostly covers a wide range of topics favoured by the modern Arab women, from beauty and fashion to social and family life.{{cite web|title=Publications of SPPC|url=http://www.sppc.com.sa/Templates/SRMG/InternalTemplate.aspx?PostingId=276|publisher=Saudi Research and Marketing Group|accessdate=28 May 2012|url-status=dead|archiveurl=https://web.archive.org/web/20130116083752/http://www.sppc.com.sa/Templates/SRMG/InternalTemplate.aspx?PostingId=276|archivedate=16 January 2013|df=dmy-all}}

In June 2013 it was expanded to cover two new sections: one on human behavior, and another for teenagers and college students.{{cite news|title=Sayidaty New look|url=http://www.publicitas.com/en/global/media-news-events/news-detail/?no_cache=1&rss=true&newsid=105196&title=Middle-East%3A-Sayidaty-New-look#.VGi111esUX4|accessdate=16 November 2014|work=Publicitas|date=19 June 2014|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924083246/http://www.publicitas.com/en/global/media-news-events/news-detail/?no_cache=1&rss=true&newsid=105196&title=Middle-East%3A-Sayidaty-New-look#.VGi111esUX4|url-status=dead}}

Target readership and circulation

The magazine is said to target primarily families, focusing on conscious housewives. Sayidaty, along with Al Yamamah and The Majalla, is among popular magazines in Saudi Arabia.{{cite web|title=Saudi Arabia - Marketing and Sales Strategy|url=http://the-saudi.net/business-center/marketing_and_sales_strategy.htm|work=The Saudi Network|accessdate=6 June 2012}}

The circulation of the magazine at the end of the 1990s was 140,000 copies per issue.{{cite journal|author=Jon B. Alterman|title=New Media New Politics?|journal=The Washington Institute|year=1998|volume=48|url=http://www.washingtoninstitute.org/uploads/Documents/pubs/PolicyPaper48.pdf|access-date=7 April 2013|archive-date=13 May 2013|archive-url=https://web.archive.org/web/20130513133813/http://www.washingtoninstitute.org/uploads/Documents/pubs/PolicyPaper48.pdf|url-status=dead}} In April 2014, its online version received 39 million hits according to the reports by the editor-in-chief.{{cite news|author=K. T. Abduraab|title=Sayidaty soars to 39 million pageviews|url=http://www.arabnews.com/news/578566|accessdate=8 October 2014|work=Arab News|date=29 May 2014}}