Sensorium Corporation
{{short description|Social virtual reality company}}
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Sensorium Corporation is a social virtual reality (VR) company that is registered in the Cayman Islands with multiple offices nationwide. Including Los Angeles, California, Zurich, Switzerland, London, United Kingdom and Moscow, Russia.{{Cite web|last=Au-Yeung|first=Angel|title=Why This Russian Billionaire Is Creating A Virtual Reality World For Music Festivals And Concerts|url=https://www.forbes.com/sites/angelauyeung/2020/08/18/why-this-russian-billionaire-is-creating-a-virtual-reality-world-for-music-festivals-and-concerts/|access-date=2020-12-09|website=Forbes|language=en}}
Overview
The initial prototype of Sensorium Galaxy platform was introduced at the Electronics Entertainment Expo (E3) in June 2019.{{Cite web|date=2019-06-13|title=My Favorite Part Of E3 2019 Was A VR Nightclub|url=https://vrscout.com/news/e3-redpillvr-sensorium-vr-dance-club/|access-date=2020-12-09|website=VRScout|language=en-US}}{{Cite web|title=E3 2019 Interview: Feeling the Beat With Sensorium & RedPill VR|url=https://www.vrfocus.com/2019/07/e3-2019-interview-feeling-the-beat-with-sensorium-redpill-vr/|access-date=2020-12-09|website=VRFocus|language=en-US}}{{Cite web|last=Phillips|first=Jevon|date=2019-06-13|title=Inside E3: Images from the convention center floor|url=https://www.latimes.com/entertainment/la-et-e3-gaming-convention-images-20190613-story.html|archive-url=|archive-date=|access-date=2020-12-09|website=Los Angeles Times|language=en-US}}
The platform works under a free-to-play model, which allows users to join activities without mandatory payments. Users will purchase visual items and effects to customize their avatars as well as tickets to exclusive events. Sensorium Galaxy will be accessible via VR headsets, mobile devices, and PCs.{{Cite web|last=|first=|title=Sensorium Galaxy Reveals New Details About Virtual Reality Avatars|url=https://arpost.co/2020/10/20/sensorium-galaxy-new-virtual-reality-avatars/|access-date=2020-12-09|website=ARPost|date=20 October 2020|language=en-US}}
History
Sensorium Corporation was founded in 2018 by billionaire Mikhail Prokhorov, former owner of the Brooklyn Nets.{{Cite news|date=2020-08-17|title=Russian Billionaire Invests in VR Parties Startup|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2020-08-17/russian-billionaire-gets-the-party-going-with-vr-investment|access-date=2020-12-09}}{{Cite web|last=Coulter|first=Martin|title=Russian billionaire and former Brooklyn Nets owner Mikhail Prokhorov is quietly backing a virtual reality startup trying to rival Facebook with a multiplayer world|url=https://www.businessinsider.com/facebook-vr-challenger-sensorium-russian-billionaire-mikhail-prokhorov-2020-8|access-date=2020-12-09|website=Business Insider}} The company developed Sensorium Galaxy, a social virtual reality platform that incorporates social communication tools, graphics, avatars powered by artificial intelligence, and content produced by partner artists and media companies.
Epic Games is a Sensorium partner whose 3D creation tool, Unreal Engine, is used in the Sensorium Galaxy platform.
Sensorium Corporation has raised over $100 million in private investments since its foundation. The platform is scheduled for public launch in the first half of 2021.
In April 2020 Yann Pissenem, co-founder of Ushuaïa Ibiza and Hï Ibiza nightclubs, entered into a partnership with Sensorium Corporation to develop artist collaborations for PRISM, a thematic world in Sensorium Galaxy dedicated to electronic music events.{{Cite web|title=Hï Ibiza and Ushuaïa Ibiza's Yann Pissenem teams up with virtual reality platform Sensorium Galaxy|url=https://mixmag.net/read/hi-ibiza-and-ushuaia-ibizas-yann-pissenem-teams-up-with-virtual-reality-platform-sensorium-galaxy-news|access-date=2020-12-09|website=Mixmag}} Sensorium also signed an agreement with London-based creative studio High Scream to develop the visual concept.{{Cite web|date=16 April 2020|title=Ushuaïa Ibiza Promoter To Develop A Virtual Reality EDM Club For Sensorium Corporation|url=https://edm.com/gear-tech/yann-pissenem-to-collaborate-on-sensorium-galaxy|archive-url=|archive-date=|access-date=2020-12-09|website=EDM.com|language=en}}
In September 2020, Sensorium Corporation announced DJ David Guetta joined Sensorium Galaxy to host his performances.{{Cite web|date=2020-09-29|title=David Guetta announces series of VR performances|url=https://djmag.com/news/david-guetta-announces-series-vr-performances|access-date=2020-12-09|website=DJMag.com}}{{Cite web|date=2020-10-01|title=David Guetta joins $100m-backed VR platform Sensorium Galaxy|url=https://www.musicbusinessworldwide.com/david-guetta-joins-100m-backed-vr-platform-sensorium-galaxy/|access-date=2020-12-09|website=Music Business Worldwide|language=en-US}}{{Cite web|last=Sunkel|first=Cameron|date=29 September 2020|title=David Guetta to Create Exclusive Performances for VR Platform Sensorium Galaxy|url=https://edm.com/gear-tech/david-guetta-sensorium-galaxy-vr|archive-url=|archive-date=|access-date=2020-12-09|website=EDM.com|language=en}}
In October 2020 British house and techno record producer and DJ Carl Cox confirmed a collaboration with Sensorium Galaxy to create a series of VR-based DJ sets.{{Cite web|title=Iconic DJ Carl Cox to Join Sensorium Galaxy in 2021|url=https://www.vrfocus.com/2020/10/iconic-dj-carl-cox-to-join-sensorium-galaxy-in-2021/|access-date=2020-12-09|website=VRFocus|language=en-US}}{{Cite web|last=Carlton|first=Bobby|date=2020-10-17|title=Social VR Platform 'Sensorium Galaxy' Announces Partnership With World-Renowned DJ Carl Cox|url=https://vrscout.com/news/social-vr-sensorium-galaxy-carl-cox/|access-date=2020-12-09|website=VRScout|language=en-US}}{{Cite web|date=2020-10-15|title=Carl Cox announces series of VR sets|url=https://djmag.com/news/carl-cox-announces-series-vr-sets|access-date=2020-12-09|website=DJMag.com}}{{Cite web|date=2020-10-16|title=Tidal-backed VR platform enlists renowned DJs|url=https://www.iq-mag.net/2020/10/tidal-backed-social-vr-platform-renowned-djs/|access-date=2020-12-09|website=IQ Magazine|language=en-GB}}
Dutch DJ and producer Armin van Buuren announced a series of performances in Sensorium Galaxy.{{Cite web|title=Armin Van Buuren announces virtual reality gigs|url=https://mixmag.net/read/armin-van-buuren-virtual-reality-sensorium-galaxy-the-night-league-high-scream-news|access-date=2020-12-09|website=Mixmag}}{{Cite web|date=2020-10-29|title=Armin van Buuren announces series of VR performances|url=https://djmag.com/news/armin-van-buuren-announces-series-vr-performances|access-date=2020-12-09|website=DJMag.com}}{{Cite web|last=Di|first=Marco|date=2020-10-30|title=Armin van Buuren announces virtual reality sets in VR platform Sensorium Galaxy|url=https://www.ravejungle.com/2020/10/30/armin-van-buuren-vr-sensorium-galaxy/|access-date=2020-12-09|website=Rave Jungle|language=en-US}}
On October 27, 2023, 'Intermundium', the virtual show created in collaboration with Carl Cox, was released.{{Cite web |title=Watch Carl Cox's avatar perform in virtual reality with Sensorium Galaxy |url=https://mixmag.net/read/watch-carl-coxs-virtual-reality-set-with-sensorium-galaxy-news |access-date=2023-12-04 |website=Mixmag}} This 30-minute performance features tracks that were written, produced, and performed by Carl Cox, with his avatar taking center stage. The show was made available in VR, VR-360, and 2D formats, free of charge. By early December 2023, the 2D version of the show on YouTube{{Citation |title=Carl Cox x Sensorium Galaxy INTERMUNDIUM Full Show |url=https://www.youtube.com/watch?v=YlTBRkurWAE |access-date=2023-12-04 |language=en}} had garnered over 9 million views.