Seura
{{Short description|Weekly family magazine in Finland}}
{{Use dmy dates|date=September 2022}}
{{Infobox magazine
| image_file =
| image_size =
| image_caption =
| editor = Erkki Meriluoto
| editor_title = Editor-in-chief
| frequency = 49 issues per year
| circulation =
| category = Family magazine
| company = Otava Group
| publisher = Otavamedia
| founded = {{start date and age|1934}}
| firstdate =
| country = Finland
| based = Helsinki
| language = Finnish
| website =
| issn = 0358-8017
| oclc = 35752716
}}
Seura is a family magazine published 49 issues per year in Helsinki, Finland, and has been in circulation since 1934.
History and profile
The first issue of Seura was published in 1934{{cite book|title=The Europa World Year Book 2003|location=London; New York
|url=https://books.google.com/books?id=XLvU9lroRuUC&pg=PA1615|year=2003|publisher=Europa Publications|isbn=978-1-85743-227-5|page=1615}} by Yhtyneet Kuvalehdet. A sample issue was published in the previous year. The magazine appeared on a weekly basis during its initial period.
The magazine is part of the Otava Group and its publisher is Otavamedia. The magazine targets family-oriented women in their 40s or older{{cite journal|author=Ann Kristin Gresaker|title=Making religion relevant?|journal=Nordic Journal of Religion and Society|year=2013|volume=26|issue=1|doi=10.18261/ISSN1890-7008-2013-01-05|doi-access=free}} and is published 49 issues per year. The headquarters of the magazine is in Helsinki.
Seura was one of the Finnish magazines which published negative views about the Jews in the pre-World War II period.{{cite journal|author=Sanna Ryynänen|title=The representation of Jews in the Finnish press before the second world war |journal=Ethnicities|year=2023|doi=10.1177/14687968231184632|page=15|doi-access=free}} The magazine mostly covers articles on education, parenting, health issues, food, travelling, and world affairs.{{cite book|author=Ulla Hakala|title=Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US|year=2006|publisher=Turku School of Economics|location=Turku|isbn=951-564-375-9|url=https://books.google.com/books?id=yxkZNQAACAAJ}} It lost its market share to magazines that concentrate on celebrity gossip. Jari Lindholm was appointed as editor-in-chief in September 2004 to regain market share. Lindholm resigned on 14 April 2006 after failing to improve circulation. The current editor-in-chief is Erkki Meriluoto.
On 15 April 2005 Seura printed a story about Prime Minister Matti Vanhanen's and Minister of Culture Tanja Karpela's common night in a hotel room. The story was based on an anonymous source and was dismissed as "slimy gossip".
Circulation
Seura had a circulation of 189,600 copies in 2007.{{cite web|author=Eva Harrie|title=The Nordic Media Market
|url=http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/nmt09_001-194.pdf|work=Nordicom, University of Gothenburg|access-date=23 April 2015|location=Göteborg|year=2009}}{{cite web|author=Anne Austin|display-authors=etal|title=Western Europe Market & Media Fact|url=http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20&%20MediaFact%202008.pdf|work=Zenith Optimedia|access-date=8 April 2015|date=2008}} The 2010 circulation of the magazine was 165,051 copies.{{cite web|title=Magazine Facts 2011|url=http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf|work=Mediakortit|accessdate=11 November 2014|url-status=dead|archive-url=https://web.archive.org/web/20160304062901/http://mediakortit.aikakausmedia.fi/content/Liitetiedostot/pdf/magazinefacts2011_2012_04_04_netti.pdf|archive-date=4 March 2016|df=dmy-all}} Its circulation was 158,720 copies in 2011{{cite web|title=Circulation Statistics 2011|url=http://mediaauditfinland.fi/wp-content/uploads/2014/05/Circulations2011.pdf|work=Media Audit Finland|access-date=13 December 2014}} and 143,385 copies in 2012.{{cite web|title=Magazine Facts 2013|work=Aikakaus Media|access-date=30 April 2015
|url=http://www.aikakauslehdet.fi/content/Liitetiedostot/pdf/magazinefacts_2013_10_07.pdf}} It fell to 133,766 copies in 2013.{{cite web|title=Top ten titles by circulation 2013|access-date=9 January 2015
|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|work=Nordicom}}
See also
References
{{Reflist}}
External links
- {{Official website|http://www.seura.fi}}
{{wiktionary|seura}}
{{Authority control}}
{{DEFAULTSORT:Seura}}
Category:1934 establishments in Finland
Category:Finnish-language magazines
Category:Magazines established in 1934
Category:Magazines published in Helsinki