Share Now

{{Infobox company

| name = Share Now GmbH

| logo = Sharenow logo.png

| logo_size =

| type = Subsidiary

| genre =

| fate =

| predecessors = {{ubl|Car2Go|DriveNow}}

| successor =

| foundation = {{start date and age|2019}}

| founder =

| defunct = {{end date and age|2024}}

| location_city = Berlin

| location_country = Germany

| locations = 16

| key_people =

| industry = Car rental

| products =

| services = Carsharing

| revenue =

| operating_income =

| net_income =

| aum =

| assets =

| equity =

| owner = Stellantis

| num_employees =

| parent = Free2Move

| divisions =

| subsid =

| homepage =

}}

Share Now GmbH was a German carsharing company, formed from the merger of Car2Go and DriveNow. Since 2022, it was an subsidiary of the Free2Move division of multinational automaker Stellantis providing carsharing services in urban areas in Europe, and formerly in North America. It had over four million registered members and a fleet of over 14,000 vehicles in 18 cities across Europe.{{cite news |url=https://www.ft.com/content/f19214e0-33bc-11ea-9703-eea0cae3f0de |title=Yandex to offer car-sharing in Europe as rivals pull out |newspaper=Financial Times|date=13 January 2020 |last1=Seddon |first1=Max }}{{Cite web|url=https://brandhub.share-now.com/web/6570a0eb69e15b2f/factsheets/|title=Brand Hub {{!}} SHARE NOW|website=brandhub.share-now.com|access-date=2019-11-14}}

The company offered only Smart, Mercedes-Benz, BMW, Mini, Fiat and Citroën vehicles during the period when it was jointly owned by BMW and Mercedes-Benz and arranged one-way point-to-point rentals.{{cite web|url=https://www.cnbc.com/2017/12/05/car2go-adds-mercedes-benz-to-its-new-york-city-fleet.html|title=Now New Yorkers can get a new Mercedes-Benz for 47 cents (a minute)|publisher=CNBC|author=Michael Sheetz|date=5 December 2017 |access-date=30 August 2018}} Users were charged by the minute, or by hourly and daily rates.{{cite news| title = Car-Sharing Services Grow, and Expand Options| author=Stephanie Steinberg and Bill Vlasic| work= The New York Times| date=25 January 2013| access-date=26 January 2013| url =https://www.nytimes.com/2013/01/26/business/car-sharing-services-grow-and-expand-options.html?ref=technology&_r=0}} A smartphone app was used to enable hirers to access the vehicle.

Stellantis acquired ShareNow in July 2022 via its Free2Move subsidiary. The company is gradually integrated until April 2024 into Free2Move.{{Cite web |date=2022-05-03 |title=Stellantis will buy car-sharing business from BMW, Mercedes |url=https://europe.autonews.com/automakers/stellantis-will-buy-car-sharing-business-bmw-mercedes |access-date=2022-05-03 |website=Automotive News Europe |language=en}}{{Cite web |date=2022-05-03 |title=Stellantis faces tough task to be 'Amazon of mobility' |url=https://europe.autonews.com/blogs/will-stellantis-be-amazon-mobility-after-buying-share-now-bmw-and-mercedes |access-date=2022-05-03 |website=Automotive News Europe |language=en}}

History

Daimler introduced the service in Ulm, Germany, in October 2008,{{cite web|url=http://www.autoblog.com/2008/10/21/daimlers-car2go-rent-a-smart-anywhere-anytime/ |title=Daimler's car2go: Rent a Smart anywhere, anytime |publisher=Autoblog.com |access-date=21 December 2012}} where it was developed by one of its internal business innovation units and was first tested exclusively by Daimler employees.{{cite web | title = Daimler's car2go: Rent a Smart anywhere, anytime | publisher = Autoblog|author= Jeremy Korzeniewski|date=21 October 2008| url = http://www.autoblog.com/2008/10/21/daimlers-car2go-rent-a-smart-anywhere-anytime/}}

Starting in May 2015, car2go added a $1 'Driver Protection Fee' for each ride to offset the lowered deductible.{{cite web|url=http://www.geekwire.com/2015/car2go-adds-1-driver-protection-fee-for-each-ride-to-offset-lowered-deductible|title=Car2go adds $1 'Driver Protection Fee' for each ride to offset lowered deductible - GeekWire|author=Taylor Soper|work=GeekWire}}

File:Smart Fortwo EQ Car2goStuttgart IMG 0813.jpg]]

Since inception, car2go withdrew from several locations, including Britain, where it closed its service in London and Birmingham after only a year of operation.{{cite web| last1=Griffin| first1=Jon| title=Car2go scrapped a year after setting up in Birmingham| url=http://www.birminghammail.co.uk/news/midlands-news/car2go-scrapped-year-after-setting-7167811| website=Birmingham Mail| access-date=23 January 2015| date=23 May 2014}} Because of a lack of charging stations, car2go in San Diego, California, replaced its all-electric vehicle fleet with gasoline-powered cars starting on 1 May 2016. When the service started in 2011, car2go expected 1,000 charging stations to be deployed around the city, but only 400 were in place by early 2016. As a result, an average of 20% of the carsharing fleet is unavailable at any given time because the cars are either being charged or do not have enough charge to be driven.{{cite news| url=http://www.sandiegouniontribune.com/news/2016/mar/16/car-share-car2go-fleet-gas-electric/ | title=Car2Go switching electric cars to gas

|first= David |last=Garrick | work=The San Diego Union-Tribune | date=16 March 2016 | access-date=25 March 2016}} At the end of 2016 car2go left the San Diego market.{{cite web|url=http://www.sandiegouniontribune.com/news/politics/sd-me-car2go-leave-20161230-story.html|title=Car2go ceases San Diego operations|first=David|last=Garrick|website=sandiegouniontribune.com|date=31 December 2016 |access-date=22 April 2018}}

In January 2018, Daimler and BMW appeared to prepare the merger of their carsharing subsidiaries to strengthen their market position.{{Cite news|url=https://www.reuters.com/article/us-bmw-daimler-carsharing/bmw-and-daimler-close-to-merging-car-sharing-units-executive-idUSKBN1FC2L6|title=BMW and Daimler close to merging car-sharing units: executive|date=23 January 2018|work=Reuters|access-date=25 January 2018}} On March 1, 2018, Daimler announced that its subsidiary Daimler Mobility Services had acquired the 25% stake of minority shareholder Europcar Group for an undisclosed amount to now hold 100% of car2go's European subsidiary. The new combined company is called ShareNow.{{Cite news|url=http://media.daimler.com/marsMediaSite/en/instance/ko/Daimler-Mobility-Services-purchases-Europcar-Groups-25-stake-in-car2go-Europe-GmbH.xhtml?oid=33858929|title=Daimler Mobility Services purchases Europcar Group's 25% stake in car2go Europe GmbH|date=1 March 2018|work=Daimler|access-date=10 March 2018}}

=Downsizing=

In late 2019, the company announced that it would close all North American operations (New York City NY, Seattle WA, Denver CO, and Washington DC in the United States; Montreal QC, and Vancouver BC in Canada) on 29 February 2020 because of excessive competition, increasing costs of operation and its limited infrastructure for supporting electric vehicles.

Service in London, Brussels and Florence would also cease because of inadequate usage. That would leave ShareNow with operations in 18 cities in Europe, locations that "show the greatest potential for profitable growth and mobility innovation", according to the company.{{cite web |url=https://www.cbc.ca/news/canada/british-columbia/car2go-share-now-shutting-down-1.5401113 |title=Hundreds of thousands of Car2Go members to lose service as company pulls out of North America |date=18 December 2019 |publisher=Canadian Broadcasting Corporation |access-date=19 December 2019 }}{{cite web |url=https://www.theverge.com/2019/12/18/21028517/sharenow-car2go-leaving-north-america-bmw-daimler-cities-date |title=Share Now, formerly Car2Go, is leaving North America |date=18 December 2019 |publisher=The Verge |access-date=19 December 2019 }}

= Acquired by Stellantis =

On 3 May 2022, the acquisition of Share Now by the automobile manufacturer Stellantis was announced.{{cite web|title=Share Now: BMW und Mercedes verkaufen Carsharing an Stellantis|periodical=|publisher=|url=https://www.handelsblatt.com/unternehmen/industrie/share-now-abschied-vom-carsharing-warum-bmw-und-mercedes-share-now-an-stellantis-verkaufen/28297794.html |archive-url=https://web.archive.org/web/20220503115520/https://www.handelsblatt.com/unternehmen/industrie/share-now-abschied-vom-carsharing-warum-bmw-und-mercedes-share-now-an-stellantis-verkaufen/28297794.html |archive-date=2022-05-03 |access-date=2022-05-03|last=|date=2022-05-03|language=|pages=|quote=}}{{cite web|title=Share Now: Stellantis übernimmt Carsharing von BMW und Mercedes - manager magazin|periodical=|publisher=|url=https://www.manager-magazin.de/unternehmen/share-now-stellantis-uebernimmt-carsharing-von-bmw-und-mercedes-a-fc7d175a-df79-438f-8aa6-6e6a3c59af6c |archive-url=https://web.archive.org/web/20220503120434/https://www.manager-magazin.de/unternehmen/share-now-stellantis-uebernimmt-carsharing-von-bmw-und-mercedes-a-fc7d175a-df79-438f-8aa6-6e6a3c59af6c |archive-date=2022-05-03 |format=|access-date=2022-05-03|last=|date=2022-05-03|language=|pages=|quote=}} The acquisition was closed on 18 July 2022 and Stellantis subsidiary Free2Move handles the Share Now ownership.{{cite news|title=Free2move Becomes a World Leader in Mobility with Acquisition of Share Now|url=https://www.stellantis.com/en/news/press-releases/2022/july/free2move-becomes-a-world-leader-in-mobility-with-acquisition-of-share-now|publisher=Stellantis|date=2022-07-18|access-date=2022-11-05}}

Locations

=Current=

The following table details all locations where ShareNow is active:

File:Bolt font awesome.svgindicates electric fleet

City	Country	Fleet	Start date
class="wikitable sortable"
Amsterdam File:Bolt font awesome.svg	Netherlands	300	{{dts\|2011\|Nov}}
Berlin	Germany	1,800	{{dts\|2012\|April}}
Copenhagen File:Bolt font awesome.svg \|Denmark \|500 \|{{Dts\|2015\|Sep}}
Düsseldorf/Cologne	Germany	1,100	{{dts\|2012\|Jan}}
Frankfurt	Germany	300	{{dts\|2014\|Sep}}
Hamburg File:Bolt font awesome.svg	Germany	1,100	{{dts\|2011\|April}}
Madrid File:Bolt font awesome.svg	Spain	600 \|{{dts\|2015\|Nov}}
Milan	Italy	1,400 \|{{dts\|2013\|Aug}}
Munich File:Bolt font awesome.svg	Germany	1,000	{{dts\|2013\|June}}
Münster File:Bolt font awesome.svg \|Germany \| \|
Paris File:Bolt font awesome.svg \|France \|700 \|{{Dts\|2019\|Jan}}
Rome	Italy	600 \|{{dts\|2014\|Mar}}
Stuttgart	Germany	350	{{dts\|2012\|Nov}}
Turin	Italy	350 \|{{dts\|2015\|Mar}}
Vienna	Austria	1,000	{{dts\|2011\|Dec}}

=Former=

The following table details all locations where Share Now is no longer active {{as of|2019|July|lc=yes|df=}}:

class="wikitable sortable" ! City/ Municipality !! Country !! Start date !! End date !! class=unsortable\| Reference
Ulm	Germany	{{dts\|2008\|October}}	{{dts\|2014\|December}}	{{cite web\|url=http://green.autoblog.com/2011/03/24/daimler-car2go-program-carsharing-smart-fortwo/ \|title=In depth: Daimler's Car2Go program is simple, amazing, but not perfect \|publisher=Green.autoblog.com \|access-date=26 November 2012}}{{cite web \|url=http://www.fleetsandfuels.com/fuels/evs/2012/06/esmart-iii-production-commences/ \|title=eSmart III Production Commences \|publisher=Fleets and Fuels.com \|date=19 June 2012 \|access-date=26 November 2012 \|archive-url=https://web.archive.org/web/20120628205938/http://www.fleetsandfuels.com/fuels/evs/2012/06/esmart-iii-production-commences/# \|archive-date=28 June 2012 \|url-status=dead \|df=dmy-all }}
Lyon	France	{{dts\|2012\|February}}	{{dts\|2012\|June}}	{{cite web\|url=http://green.autoblog.com/2012/06/20/car2go-suspends-operation-in-lyon-france-because-of-name-confli/ \|title=Car2go suspends operation in Lyon, France because of name conflict with Car' Go \|publisher=Green.autoblog.com \|access-date=26 November 2012}}
London	United Kingdom	{{dts\|2012\|December}}	{{dts\|2014\|May}}	{{cite web \|url=http://media.daimler.com/dcmedia/0-921-1193661-49-1556287-1-0-0-0-0-1-11701-854934-0-1-0-0-0-0-0.html?TS=1354647463058 \|title=Reif für die Insel: car2go bringt smart(e) Mobilität nach London \| Daimler Global Media Site > Mercedes-Benz Cars > smart > car2go \|publisher=Media.daimler.com \|access-date=21 December 2012 \|archive-url=https://web.archive.org/web/20131217224623/http://media.daimler.com/dcmedia/0-921-1193661-49-1556287-1-0-0-0-0-1-11701-854934-0-1-0-0-0-0-0.html?TS=1354647463058# \|archive-date=17 December 2013 \|url-status=dead \|df=dmy-all }}
Birmingham	United Kingdom	{{dts\|2013\|May}}	{{dts\|2014\|May}}	{{cite web\|url=http://green.autoblog.com/2012/03/18/daimlers-car2go-car-sharing-service-will-launch-in-uk-this-fall/ \|title=Daimler's car2go car-sharing service will launch in UK this fall \|publisher=Green.autoblog.com \|access-date=26 November 2012}}
South Bay, Los Angeles	United States	{{dts\|2014\|June}}	{{dts\|2015\|June}}	{{cite web\|url=http://www.dailybreeze.com/business/20150504/car2go-car-sharing-service-to-suspend-south-bay-operations\|title=Car2go car-sharing service to suspend South Bay operations\|date=4 May 2015 }}
Eugene, Oregon	United States	{{dts\|2014\|October}}	{{dts\|2015\|June}}	{{cite web\|url=https://oregonbusiness.com/article/item/12428-car2go-bailing-out-of-eugene\|title=car2go Bailing out of Eugene\|date=24 June 2015 }}
Copenhagen	Denmark	{{dts\|2014\|September}}	{{dts\|2016\|January}}	{{cite web\|url=http://cphpost.dk/news/car2go-shutting-down-in-copenhagen.html\|title=Car2go shutting down in Copenhagen}}
Miami	United States	{{dts\|2012\|July}}	{{dts\|2016\|February}}	{{cite web\|url=http://www.miamiherald.com/news/local/community/miami-dade/article55953225.html\|title=Car2Go suspending business indefinitely in Miami, Miami Beach\|work=miamiherald}}
Stockholm	Sweden	{{dts\|2014\|November}}	{{dts\|2016\|September}}	{{Cite news\|url=http://www.va.se/nyheter/2016/09/30/car2go-lamnar-stockholm/\|title=Stockholms parkeringselände sätter P - Car2go lämnar Sverige\|newspaper=Veckans affärer\|access-date=17 February 2017}}
Minneapolis-Saint Paul	United States	{{dts\|2013\|September}}	{{dts\|2016\|December}}	{{Cite news\|url=https://twitter.com/car2goMSP/status/799738733977370624\|title=car2go Twin Cities on Twitter\|newspaper=Twitter\|access-date=17 February 2017\|language=en}}
San Diego	United States	{{dts\|2011\|November}}	{{dts\|2016\|December}}	{{Cite news\|url=https://twitter.com/car2goSanDiego/status/799737642753654784\|title=car2go San Diego on Twitter\|newspaper=Twitter\|access-date=17 February 2017\|language=en}}
Toronto	Canada	{{dts\|2012\|June}}	{{dts\|2018\|June}}	{{Cite news\|url=http://links.news.car2go.com/servlet/MailView?ms=MzM5NTk0MwS2&r=MTA5ODY3ODUwNTc3S0\|title=Important Update\|access-date=2018-06-01\|newspaper=news.car2go.com\|language=en}}
Columbus	United States	{{Date table sorting\|2013\|October}}	{{dts\|2018\|June}}
Chongqing	China	{{dts\|2016\|April}}	{{dts\|2019\|June}}	{{Cite web\|url=https://www.caixinglobal.com/2019-05-28/daimler-gives-up-on-car-sharing-in-china-101420787.html\|title=Daimler Gives Up on Car-Sharing in China - Caixin Global\|website=www.caixinglobal.com\|language=en\|access-date=2019-08-21}}
Austin	United States	{{dts\|2010\|May}}	October 2019	{{cite web \| last1=Cole \|first1=Craig \|title=Car2Go-ing, going, gone! Service pulls out of five North American cities \|url=https://www.cnet.com/roadshow/news/car2go-car-sharing-north-america/ \|website=Roadshow \|access-date=25 October 2019 \|language=en}}
Calgary	Canada	{{dts\|2012\|July}}	October 2019
Denver	United States	{{dts\|2013\|June}}	October 2019
Portland, Oregon	United States	{{dts\|2012\|Mar}}	October 2019
Chicago	United States	{{dts\|2018\|Jul}}	December 2019
Vancouver	Canada	{{dts\|2011\|Jun}}	February 2020
Washington, D.C.	United States	{{dts\|2012\|Mar}}	February 2020
Seattle	United States	{{dts\|2012\|Dec}}	February 2020
Montreal	Canada	{{dts\|2013\|Nov}}	February 2020
Florence	Italy	{{dts\|2014\|Jun}}	February 2020
New York City	United States	{{dts\|2014\|Oct}}	February 2020
Helsinki \|Finland \|{{Date table sorting\|2017\|May}} \|March 2020 \|{{Cite web\|last=Sousa\|first=Jéssica\|date=2020-03-03\|title=DriveNow. Carsharing service changes name and closes operations in Lisbon\|url=https://jornaleconomico.sapo.pt/noticias/drivenow-servico-de-carsharing-muda-de-nome-e-encerra-operacoes-em-lisboa-554163/\|access-date=2024-11-22\|website=O Jornal Económico\|language=en}}
Lisbon \|Portugal \|{{Date table sorting\|2017\|Sep}} \|March 2020 \|
Budapest	Hungary	{{Date table sorting\|2019\|April}}	October 2023

= Fleet =

The following models are active in the ShareNow fleet.{{Cite web |title=Meet the Fleet {{!}} SHARE NOW Cars |url=https://www.share-now.com/de/en/fleet/ |access-date=2023-03-06 |website=www.share-now.com |language=en}} The selection of available vehicles varies depending on the location.

BMW: 1 Series, 2 series, 2 Series Active Tourer, i3, X1, X2
Citroën: C3
Fiat: 500, New 500, 500x
Hyundai: Ioniq 5
Mercedes-Benz: A-Class, CLA Coupe, CLA Shootingbrake, E-Class, GLA, GLB, GLC Coupé
MINI: Cooper, Countryman, Clubman
Opel:{{cite web | url=https://www.media.stellantis.com/de-de/corporate-communications/press/opel-wird-teil-der-share-now-flotte-neue-modelle-fuer-individuelle-mobilitaetserlebnisse | title=Opel wird Teil der SHARE NOW Flotte: Neue Modelle für individuelle Mobilitätserlebnisse }} Corsa, Astra, Crossland
Peugeot: 208, 2008,{{cite web | url=https://www.share-now.com/at/de/fleet/ | title=Carsharing Flotte - Alle Autos im Überblick | SHARE NOW }} 308, 3008
Renault: ZOE
Škoda: Octavia
smart: fortwo, fortwo EQ, forfour

Business model

File:Car2Go 04 2012 DC 3759.JPG

The Share Now business model was similar in all markets, although rates vary by location. The company charges a per minute rate, with discounted fixed rates for hourly and daily usage also available and applied automatically. The rates are all-inclusive and cover rental, gas, insurance, parking (in authorized areas), and maintenance, a low fixed annual fee is sometimes also charged. In most markets, Share Now vehicles can be parked in either specially designated parking spots, or in standard parking areas, with a special permit from the local municipality. Users had the option of refueling cars with a supplied charge card, customers receive bonus minutes for performing this service.

=Vehicles=

File:Car2Go Amsterdam Smart ED cropped.JPG cars charging at the Herengracht in Amsterdam|left]]

In most cities, Share Now offered only two-passenger vehicles, namely two types of Smart Fortwo "car2go edition" vehicles: gasoline-powered, and electric-powered. The gasoline-powered cars can be found in three variants based on roof configuration: "original" with integrated solar panel roof; "upgraded" with a panoramic polycarbonate roof and power side mirrors; and "new" featuring a standard roof.{{Citation needed|date=April 2014}} Electric Share Now models were currently available in several markets, had a range of {{Convert|84|mi}}, and needed to be recharged every two or three days.

=Apps=

First-party and third-party apps for mobile devices allowed users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip.