Shift72

{{short description|Video streaming platform}}

{{Use New Zealand English|date=November 2024}}

{{Primary sources|date=August 2022}}

{{Use dmy dates|date=April 2022}}

Shift72 is a New Zealand-based company that facilitates white-label video streaming platforms. It was founded in 2008.

Shift72 is best known for facilitating online film festivals during the ongoing COVID-19 pandemic which prevented physical screenings. It hosted festivals for TIFF, Sundance Film Festival, Cannes Film Festival, and SXSW.{{Cite web|url=https://www.rnz.co.nz/national/programmes/standing-room-only/audio/2018751577/film-festival-going-virtual-call-hamilton-s-shift-72|title=Film Festival going virtual? Call Hamilton's Shift 72|date=June 21, 2020|website=RNZ }}{{Cite web|url=https://deadline.com/2020/08/why-everyone-wants-piece-shift72-which-has-grown-400-during-the-pandemic-1203008323/|title=Why Everyone Wants A Piece Of Shift72, Which Has Grown By 400% During The Pandemic|first1=Andreas|last1=Wiseman|date=August 10, 2020}}{{Cite web|url=https://www.screendaily.com/news/festival-scope-shift72-join-forces-as-online-film-festivals-proliferate/5148899.article|title=Festival Scope, Shift72 join forces as online film festivals proliferate|first=Melanie|last=Goodfellow|date=2020-04-08|website=Screen}} According to Indiewire, the company has hosted more than 100 virtual festivals since March 2020.{{Cite web|url=https://www.indiewire.com/2020/08/shift-72-film-festival-platforms-1234579738/|title=As Film Festivals Go Online, a Competitive New Business Takes Shape to Support Them|first1=Eric|last1=Kohn|date=August 13, 2020}}