ShoeDazzle
{{Short description|Online fashion subscription service}}
{{Infobox company
| name = ShoeDazzle
| logo = ShoeDazzle logo.png
| caption =
| type = Subsidiary
| foundation = {{Start date and age|2009|3|19}}
| founder = {{Plainlist|
- Kim Kardashian
- Brian Lee
- Robert Shapiro
- M.J. Eng
}}
| location = El Segundo, California, U.S.
| area_served =
| key_people = {{Plainlist|
- Adam Goldenberg (Co-CEO)
- Don Ressler (Co-CEO)
- Brian Lee (Co-founder & chairman)
- M.J. Eng (Co-founder & president)
}}
| industry = Retail
| products = Shoes, accessories, clothes
| production =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| parent = TechStyle Fashion Group
| divisions =
| subsid =
| homepage =
| footnotes =
}}
ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.{{cite news|title=Kim Kardashian's ShoeDazzle gets $40 million financing|url=http://www.bizjournals.com/losangeles/news/2011/05/17/kim-kardashians-shoedazzle-gets-40-m.html|accessdate=15 August 2012|newspaper=Los Angeles Business|date=17 May 2011}}{{cite news|last=Boyd|first=E.B.|title=ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering|url=http://www.fastcompany.com/1826421/shoedazzle-ditches-monthly-subscriptions-boutique-style-pampering|accessdate=15 August 2012|newspaper=Fast Company|date=29 March 2012}}
History
The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.
In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO. Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.
In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.{{cite news|last=Krupnick|first=Ellie|title=Rachel Zoe Heads To ShoeDazzle As Chief Stylist Alongside |url=http://www.huffingtonpost.com/2013/01/08/rachel-zoe-shoedazzle_n_2431305.html|accessdate=13 February 2014|newspaper=Huffington Post|date=8 January 2013}}
In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.{{cite news|last=Novellino|first=Teresa|title=Why the JustFab-ShoeDazzle merger was a fashion do |url=http://upstart.bizjournals.com/money/loot/2013/08/22/why-justfab-and-shoedazzle-merged.html?page=all|accessdate=9 September 2013|newspaper=UpStart Business Journal|date=22 August 2013}}
References
{{Reflist|3}}
{{Kim Kardashian}}
Category:Companies based in Los Angeles
Category:American companies established in 2009
Category:Clothing companies established in 2009
Category:Retail companies established in 2009
Category:Internet properties established in 2009