Showroom (streaming service)

{{Short description|Japanese live streaming service}}

{{Infobox website

| logo = SHOWROOM logo.svg

| logo_size = 250px

| url = {{Official URL}}

| commercial = Yes

| type = Live streaming

| registration = Optional

| owner = Showroom Co., Ltd.{{Cite press release |title=Establishment of SHOWROOM Co., Ltd. through Spinoff |date=2015-06-24 |publisher=DeNA |url=https://dena.com/jp/press/002510 |language=ja |access-date=2018-12-05}}

| parent = {{hlist|DeNA|Sony Music Entertainment Japan}}

| creator = {{ill|Yuji Maeda|lt=|ja|前田裕二}}{{Cite news |url=https://www.huffingtonpost.jp/2017/07/13/showroom-maeda-yuji-interview_n_17471418.html |title=SHOWROOMって何？前田裕二社長に聞いた。アイドルの"やる気"にファンが"投げ銭" |date=2017-07-13 |work=HuffPost Japan |access-date=2018-12-05 |language=ja}}

| launch_date = {{nowrap|{{start date and age|2013|11|25|df=no}}}}

| current_status = Online

}}

Showroom (stylized in all caps) is a Japanese live streaming service used primarily for Japanese idols and voice actors. A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7,{{cite web|url=https://www.oricon.co.jp/news/2083591/full/?ref_cd=tw|script-title=ja:秋元康総合プロデュース・デジタルアイドル 合格者は12人|access-date=2018-04-15|work=oricon.jp|language=ja}} Nogizaka46,{{cite web|url=http://natalie.mu/music/news/199425|script-title=ja:乃木坂46第3期オーディション、候補生がSHOWROOMでアピール|date=2016-08-25|access-date=2018-04-15|publisher=natalie|language=ja}} and Keyakizaka46.{{cite web|url=http://realsound.jp/2016/04/post-7231.html|script-title=ja:けやき坂46(ひらがなけやき)、SHOWROOMで新メンバーオーディションを配信|access-date=2018-04-15|work=realsound.jp|date=22 April 2016 |language=ja}}

App analytics company App Annie announced on September 13, 2017, that for the first half of 2017, in terms of revenue, Showroom is Japan's top-ranked video distribution application.{{cite web|url=http://www.sankeibiz.jp/business/news/170914/bsj1709140500003-n1.htm|script-title=ja:上半期動画配信アプリランキング 収益１位はＤｅＮＡ系「ショールーム」|access-date=2018-04-15|work=Sankei Shimbun|language=ja|date=2017-09-14}}

==Events==

The service is used for daily live-streams, which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer by registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate based on audience size, the number of comments, and other factors,{{cite web |date=2014-09-17 |title=Geeks' favorite DeNA interactive streaming platform looks beyond Japan |url=https://www.pcworld.com/article/2685492/geeks-favorite-dena-interactive-streaming-platform-looks-beyond-japan.html |access-date=2018-04-15 |work=PC World}} and production companies may offer licensing deals or other music offers.{{Cite web |url=http://thebridge.jp/2014/03/showroom |title=スターが生まれる場所を作りたい - DeNAが仕掛けるパフォーマーの仮想ライブ空間配信サービス「Showroom」 |publisher=THE BRIDGE |access-date=2018-04-15|date=2014-03-20 }}{{Cite web |title=オーディション情報一覧 {{!}} Deview-デビュー |url=https://deview.co.jp/AuditionSearchResult?am_name=showroom&set_cookie=2 |access-date=2024-11-23 |website=Deview |language=ja}}

Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream.{{cite web|url=http://dena.com/jp/press/2014/09/12/1/|script-title=ja:仮想ライブ空間「SHOWROOM」が全面リニューアル～提供コンテンツを大幅拡充・一般ユーザによる配信が可能に～|access-date=2018-04-15|work=DeNA Press Release|language=ja}} English language support was also added.

==History==

• November 25, 2013 – Browser-based service initiated by DeNA Corporation
• December 20, 2013 – Android app launched
• January 14, 2014 – iOS app launched
• June 10, 2014 – Added the free gift system given as a bonus for watching streams
• September 13, 2014 – All registered members are allowed to live-stream, English support added.
• October 1, 2014 – 10-minute additional usage limit for amateur dedicated gift items and paid gifts raised to 10,000 gold
• January 9, 2015 – Free release of official dedicated streaming software "Showroom Producer"
• February 9, 2015 – Added a 25-character maximum chyron function displayed at the top of the video
• April 1, 2015 – Released the iOS version of "Showroom Producer"
• May 18, 2015 – Limit raised for maximum amount of free gift items
• May 2015 – Viewing fees charged for some official content (Yokohama DeNA BayStars game live-stream, etc.)
• August 3, 2015 – DeNA Corporation spins off Showroom Co., Ltd. to operate the service.
• October 22, 2020 – Launched Smash, a video streaming app.{{Cite web |title=smash.オリジナルアニメシリーズ『暗黒家族 ワラビさん』4/1(金)、ついに公式YouTubeで第1話〜第13話を一挙公開！ |url=https://prtimes.jp/main/html/rd/p/000000013.000050333.html |access-date=2022-04-29 |website=プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES|date=April 2022 }}