DeNA

{{Short description|Japanese provider of mobile portal and e-commerce websites}}

{{Infobox company

| name = DeNA Co., Ltd.

| native_name = 株式会社ディー・エヌ・エー

| logo = DeNA_Co_logo.svg

| logo_caption = Logo used since 2013

| logo_size = 150

| image = SHIBUYA SCRAMBLE SQUARE East Tower.jpg

| image_size = 200

| image_caption = DeNA's headquarters at Shibuya Scramble Square in Shibuya, Tokyo

| type = Public (K.K)

| traded_as = {{TYO|2432}}

| founder = Tomoko Namba

| key_people = Tomoko Namba (founder and executive chairman)
Shingo Okamura (president and CEO)
Shuhei Kawasaki (CTO)

| industry = {{hlist|Social gaming|mobile portal|e-commerce|internet advertising}}

| revenue = US$1.8 billion (FY 2012){{cite web|url=http://dena.jp/intl/press/press-releases/dena-reports-highest-quarterly-sales-to-date-at-529-million-and-annual-sales-topping-1-82-billion/ |access-date=31 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120917134100/http://dena.jp/intl/press/press-releases/dena-reports-highest-quarterly-sales-to-date-at-529-million-and-annual-sales-topping-1-82-billion/ |archive-date=17 September 2012 |title=DeNA Reports Highest Quarterly Sales to Date at $529 Million and Annual Sales Topping $1.82 Billion|date=9 May 2012}}

| owner = Tomoko Namba (16.70%)
The Master Trust Bank of Japan, Ltd. (14.61%)
Nintendo (12.72%)
Custody Bank of Japan, Ltd. (5.20%){{cite web | url=https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company | title=Nintendo and DeNA to establish joint venture company | date=8 November 2022 | access-date=8 November 2022 | archive-date=8 November 2022 | archive-url=https://web.archive.org/web/20221108215904/https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company | url-status=live }}

| num_employees = 2,897 (2024){{cite web | url=https://dena.com/intl/company/overview.html | title=Overview | access-date=27 May 2025 | url-status=live }}

| subsid = Yokohama DeNA BayStars (2012–)

| homepage = {{official website|dena.jp/intl}}

| foundation = {{start date and age|1999|3|4|df=y}}
Setagaya, Tokyo, Japan

| location_city = Shibuya, Tokyo

| location_country = Japan

}}

{{Nihongo|DeNA Co., Ltd.|株式会社ディー・エヌ・エー|Kabushikigaisha Dī-Enu-Ē|lead=yes|extra=pronounced "DNA"}} is a Japanese provider of mobile portal and e-commerce websites headquartered in Shibuya, Tokyo. It owns the Mobage cell phone platform{{cite web |url=http://forum.us.kick9.com/viewforum.php?pmfx=sp&f=3&sid=bc6b160980abfe4298b0a30144d03d69 |title=Kick9 • View forum – NBA ALL NET |access-date=6 August 2016 |archive-url=https://web.archive.org/web/20160818003551/http://forum.us.kick9.com/viewforum.php?pmfx=sp&f=3&sid=bc6b160980abfe4298b0a30144d03d69 |archive-date=18 August 2016 |url-status=dead }} and also operates other services, including the e-commerce website DeNA Shopping (formerly: Bidders).

History

DeNA was founded in 1999 in Tokyo, Japan. The same year, it launched the online auction site Bidders. In 2004, it partnered with Index Corporation to launch the mobile auction site Mobaoku. A year later, the company listed on the Tokyo Stock Exchange.

In 2006, DeNA established the subsidiary Mobakore and launched the mobile gaming site Mobage Town as well as the mobile shopping site AU Shopping Mall. In 2010, it acquired the American game developer ngmoco, and a year later, it consolidated the latter's Plus+ with Mobage Town, which became known as Mobage.[http://www.itmedia.co.jp/news/articles/1102/14/news066.html モバゲータウンが「Mobage」にサービス名・ロゴ一新して世界展開加速] {{Webarchive|url=https://web.archive.org/web/20141206012646/http://www.itmedia.co.jp/news/articles/1102/14/news066.html|date=6 December 2014}}(ITmedia News, 2011February14日

In 2011, the Japan Fair Trade Commission issued a cease and desist order against DeNA, finding that it had violated Article 19 of the Antimonopoly Act by pressuring or forcing game developers to release titles only for the Mobage platform. GREE and KDDI subsequently filed suits against the company. Later that year, the company reached an agreement with TBS Holdings to purchase the professional baseball team Yokohama BayStars, which was eventually renamed Yokohama DeNA BayStars.{{cite web |date=19 October 2011 |url=http://www.47news.jp/CN/201110/CN2011101901000009.html |title=DeNAが横浜球団買収へ TBSと大筋で合意 |publisher=共同通信 |access-date=4 November 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111020195708/http://www.47news.jp/CN/201110/CN2011101901000009.html |archive-date=20 October 2011 }}{{cite web|date=4 November 2011|url=http://www.tbsholdings.co.jp/pdf/news/201111041500.pdf|archive-url=https://web.archive.org/web/20150427105425/http://www.tbsholdings.co.jp/pdf/news/201111041500.pdf|url-status=dead|title=報道資料「東証への情報開示のお知らせ」|publisher=TBSホールディングス総務局広報部|archive-date=27 April 2015|access-date=4 November 2011}}{{cite web|date=4 November 2011 |url=http://dena.jp/press/2011/11/post-103.php |title=プロ野球への参入について |publisher=株式会社ディ・エヌ・エー |access-date=4 November 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111104134002/http://dena.jp/press/2011/11/post-103.php |archive-date=4 November 2011 }}

In 2012, DeNA announced a partnership with Disney to develop and promote social network games, including the tower defense player Star Wars: Galactic Defense. Later that year, the company created a partnership with the Chinese social network Renren to bring Mobage games to Chinese smartphones.{{cite web |date=5 June 2012 |url=http://dena.jp/intl/press/press-releases/dena-and-renren-form-alliance-to-bring-mobage-to-smartphone-users-in-china/ |title=DeNA and Renren Form Alliance to Bring Mobage to Smartphone Users in China |access-date=7 August 2012 |publisher=株式会社ディ・エヌ・エー |url-status=dead |archive-url=https://web.archive.org/web/20120610005214/http://dena.jp/intl/press/press-releases/dena-and-renren-form-alliance-to-bring-mobage-to-smartphone-users-in-china/ |archive-date=10 June 2012 }} Also in 2012, DeNA entered a capital and business alliance with the video game developer Cygames, whereby DeNA would acquire a total of 500 shares, or 20.03% of Cygames, for 7.4 billion yen, from its majority owner, CyberAgent.{{cite web |date=7 September 2012 |url=http://dena.com/intl/press/2012/11/dena-to-form-capital-and-business-alliance-with-rage-of-bahamut-developer-cygames.html |title=DeNA to Form Capital and Business Alliance with Rage of Bahamut Developer Cygames |access-date=29 September 2017 |archive-date=12 September 2017 |archive-url=https://web.archive.org/web/20170912131642/http://dena.com/intl/press/2012/11/dena-to-form-capital-and-business-alliance-with-rage-of-bahamut-developer-cygames.html |url-status=live }}

In 2013, DeNA launched the Showroom app and browser, a live-streaming service primarily for Japanese idols and voice actors. In December, it created the Manga Box app.

In 2015, DeNA took ownership of MyAnimeList{{cite web |url=http://www.animenewsnetwork.com/daily-briefs/2015-07-18/dena-confirms-myanimelist-buyout/.90591 |title=DeNA Confirms MyAnimeList Buyout – News – Anime News Network |newspaper=Animenewsnetwork.com |access-date=16 November 2015 |archive-date=19 January 2022 |archive-url=https://web.archive.org/web/20220119022324/https://www.animenewsnetwork.com/daily-briefs/2015-07-18/dena-confirms-myanimelist-buyout/.90591 |url-status=live }} and later formed a business alliance with Nintendo.{{cite news|url=https://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcement

|url-status=live |archive-url=https://web.archive.org/web/20150317150507/http://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcement |archive-date=17 March 2015}}

In 2016, the company closed its U.S. subsidiary, DeNA Global, Inc., due to lagging market interest.{{cite web |url=http://venturebeat.com/2016/10/18/dena-shutters-u-s-offices-as-an-early-leader-in-mobile-gaming-retreats-to-japan/ |title=DeNA shutters U.S. offices as the early leader in mobile gaming retreats to Japan |first=Jeff |last=Grubb |publisher=VentureBeat |date=18 October 2016 |access-date=22 October 2016 |archive-date=19 October 2016 |archive-url=https://web.archive.org/web/20161019130721/http://venturebeat.com/2016/10/18/dena-shutters-u-s-offices-as-an-early-leader-in-mobile-gaming-retreats-to-japan/ |url-status=live }}

In 2017, DeNA established an automotive division and created the ride-hailing app "Takuberu", which operated in Kanagawa Prefecture and the city of Yokohama.{{cite web|title=DeNAのAIを活用したタクシー配車アプリ「タクベル」神奈川県タクシー協会と共同で9月12日から横浜市の限定エリアで実用実験開始 |url=https://dena.com/jp/news/3459/ |website=dena.com |date=4 September 2017 |access-date=2 December 2024 |language=ja |trans-title=DeNA's AI-based taxi dispatch app "Takuberu" begins practical testing in limited areas of Yokohama City from September 12th in collaboration with the Kanagawa Prefecture Taxi Association}} A year later, it expanded the service nationwide and renamed the app "MOV".{{cite web|title=次世代タクシー配車アプリ「タクベル」を新名称「MOV」に変更全国展開を機にリブランディング |url=https://dena.com/jp/news/004395/ |website=dena.com |date=15 November 2018 |access-date=2 December 2024 |language=ja |trans-title=Next-generation taxi dispatch app "Takuberu" changes name to "MOV" Rebranding to coincide with nationwide expansion}}

In 2019, Media Do Holdings Co., Ltd. acquired MyAnimeList from DeNA.{{cite press release|url=https://ssl4.eir-parts.net/doc/3678/ir_material_for_fiscal_ym2/59591/00.pdf |title=Acquisition Announcement of MyAnimeList by US Subsidiary |publisher=Media Do Holdings Co., Ltd. |date=15 January 2019 |access-date=25 March 2019}}{{dead link|date=November 2023|fix-attempted=yes}}

In 2020, DeNA's automotive division merged with JapanTaxi Co., Ltd. and was renamed Mobility Technologies, Inc. The company had been working on its own ride-hailing app, and this was combined with "MOV" and subsequently named "GO".{{cite web|title=新アプリ「GO」をリリースしました |url=https://go.goinc.jp/news/1 |website=go.goinc.jp |date=1 September 2020 |access-date=2 December 2024 |language=ja |trans-title=We have released a new app called "GO"}}

In 2022, Nintendo and DeNA established a joint venture called Nintendo Systems to focus on the research and development of Nintendo accounts, with Nintendo owning 80% of the shares and DeNA owning 20%.{{cite web | url=https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company | title=Nintendo and DeNA to establish joint venture company | date=8 November 2022 | access-date=8 November 2022 | archive-date=8 November 2022 | archive-url=https://web.archive.org/web/20221108215904/https://www.gematsu.com/2022/11/nintendo-and-dena-to-establish-joint-venture-company | url-status=live }}

Subsidiaries and products

=Sports=

SC Sagamihara (football team, acquired in 2008)
Yokohama DeNA BayStars (baseball team, acquired in 2012)
Kawasaki Brave Thunders (basketball team, acquired in 2018)

=Entertainment=

SHOWROOM – live-streaming service primarily for Japanese idols and voice actors.

Mobile games and products

=2006–2011=

Mobage – Mobile game platform
Kaitō Royale

=2012=

Blood Brothers
Rage of Bahamut
Marvel: War of Heroes
HellFire: The Summoning
Defender of Texel

=2013=

Boney the Runner
Transformers: Legends
The Powerful: NYC
NFL: Matchups
G.I. Joe Battleground
Monster Match
Blood Battalion
The Drowning
Princess Slash And Dash
Lawless
The Gate (with Spicy Horse)
Battle Quest: Rise of Heroes
Final Fantasy Record Keeper

=2014=

Engines of War
Isolani
Godus
Super Battle Tactics
Star Wars: Galactic Defense
Cheese Guardians
Hell Marys
Cupcake Carnival
Qube Kingdom
Pirate Bash
The Collectables (with Crytek)
Shadow Wars
Money Run
Totem Warriors
Transformers: Age of Extinction

=2015=

One Piece Setting Sail!{{Cite web|url=http://op.mobage.cn/|title=《航海王启航》2.0官网官方正版授权ONE PIECE手游|website=op.mobage.cn|access-date=26 September 2019|archive-date=24 September 2019|archive-url=https://web.archive.org/web/20190924023241/http://op.mobage.cn/|url-status=live}}
Blood Brothers 2
Crash UFO
Transformers: Battle Tactics
Military Masters
Rob and Roll
Marvel Mighty Heroes
Legend Borne
Go Go Ghost
HellFire: The Summoning

=2016=

Miitomo (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD)
Super Mario Run (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD)

=2017=

Fire Emblem Heroes (service infrastructure, My Nintendo integration, and development cooperation with Intelligent Systems)
Uta Macross Sma-Pho De-Culture
Animal Crossing: Pocket Camp (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD and NDcube)
Megido 72
PROGRAMMING ZEMI

=2018=

Arena of Valor (service infrastructure, publishing cooperation with Tencent Games and TiMi Studios)
SLAM DUNK from TV Animation

=2019=

Pokémon Masters (development cooperation with the Pokémon Company)
Mario Kart Tour (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD)
Attack on Titan: TACTICS
Duel Masters PLAY'S