Shwapno
{{Short description|Retail supermarket chain in Bangladesh}}
{{Infobox company
| name = Shwapno
| logo =
| type = Subsidiary
| industry = {{plainlist |
- Retail
- Supermarket
}}
| foundation = {{start date and age|2008}}
| founder = ACI Limited
| location = Dhaka, Bangladesh
| num_locations =
| num_locations_year =
| area_served = Countrywide in Bangladesh
| products = {{plainlist |
- Grocery,
- Household items,
- Personal care products,
- and many more}}
| services = {{plainlist |
- Supermarket
- E-commerce
- Teleservice }}
| parent = ACI Limited
| revenue = {{increase}}BDT 1,389 Crore
| revenue_year = 2022
| operating_income = {{increase}}BDT 94.9 Lakh
| income_year = 2021
| net_income = {{increase}}BDT 6 crore+
| net_income_year = 2022
| num_employees = 4,300
| num_employees_year = 2021
| website = {{URL|shwapno.com}}
| footnotes ={{cite news |url=https://www.dhakatribune.com/business/2022/05/11/shwapno-records-highest-turnover-in-its-history |title=Shwapno records highest turnover in its history |date=11 May 2022}}{{cite news |url=https://www.thedailystar.net/business/organisation-news/news/shwapno-sees-operating-profit-finally-2902401 |title=Shwapno sees operating profit finally |date=25 November 2021}}
}}
File:A shopping mall of Dhaka,2014.jpg]]
Shwapno ({{IPA|bn|ʃɔpˈnoo̯|pron}}; {{translation|Dream}}) is a Bangladeshi supermarket chain owned by ACI Logistics Limited, a subsidiary of ACI Limited.{{cite book |url=https://books.google.com/books?id=8RQvEAAAQBAJ&dq=shwapno&pg=PA54 |isbn=9781464816970 |title=Promoting Agrifood Sector Transformation in Bangladesh: Policy and Investment Priorities |date=30 May 2021 |publisher=World Bank Publications}}{{cite news |url=https://www.thedailystar.net/business/economy/news/shwapno-targets-massive-expansion-3279266 |title=Shwapno targets massive expansion |date=24 March 2023}}{{cite book |url=https://books.google.com/books?id=F_2lDgAAQBAJ&dq=shwapno&pg=PA291 |isbn=9781784713171 |title=Research Handbook of Marketing in Emerging Economies |date=28 April 2017 |publisher=Edward Elgar}} It was established in 2008 and has become the largest supermarket chain in Bangladesh,{{Cite web |url=https://futurestartup.com/2019/05/05/an-economic-case-for-reducing-vat-rate-on-supershops/ |title=An Economic Case For Reducing VAT Rate On Supershops - Future Startup |date=May 5, 2019}} with the highest number of outlets and a 44% market share in the Super Shop sector in Bangladesh.
History
Shwapno was founded in 2008 by ACI Limited.{{Cite web |url=https://www.shwapno.com/about-us |title=about us}} The company uses big data and the Internet of things (IoT) to track inventory, manage supply chains, and provide personalised recommendations to customers.{{cite web |url=https://bbf.digital/shwapno-pioneering-the-use-of-technology-in-superstores |title=Shwapno - Pioneering the Use of Technology in Superstores |date=27 February 2020}}
The first outlet of this company was located in Wari, Old Dhaka, named Fresh'n'Near. The outlets' sizes of Shwapno were from around 27 to 65 square meters in this year.{{cite book |url=https://books.google.com/books?id=UxIoEAAAQBAJ&dq=Shwapno&pg=PA128 |isbn=9783658333157 |title=Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh |date=7 April 2021 |publisher=Springer}}
In May 2010, Shwapno planned to establish 500 outlets in 70 countries by 2015 but by October 2010, the company stopped this expansion.{{cite book |url=https://books.google.com/books?id=UxIoEAAAQBAJ&dq=Shwapno&pg=PA137 |isbn=9783658333157 |title=Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh |date=7 April 2021 |publisher=Springer}}
By 2012, Shwapno had 30 outlets in Dhaka city, the highest number of outlets of any supermarket chain there.{{cite book |url=https://books.google.com/books?id=UxIoEAAAQBAJ&dq=Shwapno&pg=PA160 |isbn=9783658333157 |title=Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh |date=7 April 2021 |publisher=Springer}}
In June 2016, Shwapno was fined for selling rotten meat and fish, as well as selling products at higher prices.{{Cite news |url=https://bdnews24.com/business/agora-shwapno-meena-bazar-two-other-superstores-fined-in-chittagong |title=Agora, Shwapno, Meena Bazar, two other superstores fined in Chittagong |work=bdnews24.com}}
In 2017, the company claimed that it was the first South Asian retailer to operate in accordance with the GLOBALG.A.P (Good Agricultural Practices) certification standards. In April of this year, the company started online sales as an E-commerce in Bangladesh.{{cite news |url=https://www.thedailystar.net/lifestyle/news/going-online-shwapno-1973217 |title=Going online with Shwapno |date=6 October 2020}}
In May 2018, Shwapno faced penalties for the sale of expired food items, tampering with weights, and maintaining unclean storage conditions for food products.
In August 2018, Shwapno launched Shuddo, a chemical-free vegetable brand.{{cite book |url=https://books.google.com/books?id=UxIoEAAAQBAJ&dq=shwapno&pg=PA160 |isbn=9783658333157 |title=Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh |date=7 April 2021 |publisher=Springer}}
In July 2019, Shwapno outlet in Dhaka was fined by the Directorate of National Consumers' Right Protection (DNCRP) for selling items at higher prices and for not displaying the date of production or maximum selling price on the labels.{{Cite news |url=https://www.theindependentbd.com/post/205613 |title=Swapno, Agora, Meena Bazaar fined |work=The Independent |archive-url=https://web.archive.org/web/20191015033921/https://www.theindependentbd.com/post/205613 |archive-date=15 October 2019}}
In April 2020, Foodpanda and Shwapno partnered to launch an on-demand grocery delivery service in Bangladesh.{{Cite news |url=https://thefinancialexpress.com.bd/trade/foodpanda-launches-service-to-deliver-grocery-from-shwapno-1586785883 |title=Foodpanda launches service to deliver grocery from Shwapno |work=The Financial Express}}
In February 2022, Shwapno became the first member of GLOBALG.A.P in the retail chain of the South-East Asian zone.{{Cite news |url=https://www.thedailystar.net/business/organisation-news/press-releases/news/shwapno-gets-globalgap-certificate-2993091 |title=Shwapno gets GLOBALGAP Certificate |date=March 29, 2022 |work=The Daily Star}}{{Cite news |url=https://www.tbsnews.net/economy/corporates/usaid-dmd-visits-shwapnos-globalgap-accredited-farmers-jashore-440154 |title=USAID DMD visits Shwapno's GLOBALG.A.P. accredited farmers in Jashore |date=June 15, 2022 |work=The Business Standard}}{{Cite web |url=https://www.globalgap.org/uk_en/Profiles/d5f51063-10f9-11ea-a622-6805ca037347/ |title=ACI Logistics Limited (Shwapno) Ready-to-Use V3 |website=www.globalgap.org}}
In March 2023, Shwapno had around 300 outlets countrywide with 58 districts in Bangladesh and plans to expand its outlet by 10 times to 3000 within 2028.
In a report published on 23 April 2023, The Daily Star, one of Bangladesh's prominent daily newspapers stated, Swapno has lost in an around 1,600cr in 15 years, due to increasing cost.{{Cite news |last=Habib |first=Ahsan |date=2024-02-04 |title=Shwapno's loss spirals to Tk 1,600cr in 15 years as finance cost gets heavier |url=https://www.thedailystar.net/business/economy/news/shwapnos-loss-spirals-tk-1600cr-15-years-finance-cost-gets-heavier-3535756 |access-date=2024-04-23 |work=The Daily Star |language=en}}
References
{{Reflist}}
External links
- [https://www.shwapno.com/ Official website]
Category:Retail companies based in Dhaka
Category:Retail companies of Bangladesh