Strawberry Shortcake#2021 relaunch

File:Strawberry-ShortcakeLife-is-Delicious-Poster-C10314364.jpg

The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. The character first appeared on a Laurel Valentine's Day greeting card in 1972–1973. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif.{{Cite web | url=https://people.com/archive/whos-red-and-sweet-and-filthy-rich-strawberry-shortcake-toylands-newest-tyke-coon-vol-17-no-18/ | title = Who's Red and Sweet and Filthy Rich? Strawberry Shortcake, Toyland's Newest Tyke-Coon | date=May 10, 1982 | first1=Tony | last1=Chiu | first2=Joyce | last2=Wansley | publisher=People magazine | archive-url=https://web.archive.org/web/20190706022630/https://people.com/archive/whos-red-and-sweet-and-filthy-rich-strawberry-shortcake-toylands-newest-tyke-coon-vol-17-no-18/ | archive-date=July 6, 2019 | url-status=live}} He requested Sargent to create four cards with a "strawberryish" outfit for the Mega Test Market. Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception.

In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department. Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones. Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline.

The Strawberry Shortcake line of characters each had their own fruit with clothing to match, and they each had a fruit or dessert-named pet. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their theme. The characters lived and played in a magical world known as Strawberryland.

In 1979, toy manufacturer Kenner licensed the character and released the first Strawberry Shortcake doll.{{cite web|last1=Coopee|first1=Todd|title=Then & Now: The 35-year Evolution of Strawberry Shortcake|url=https://toytales.ca/the-35-year-evolution-of-strawberry-shortcake/|website=ToyTales.ca|date=29 January 2018}} At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and dressed in a red dress with a white apron, green and white striped socks and a pink bonnet with strawberry print. To reflect this, the first toy was constructed to be a rag doll, designed by Muriel Fahrion and made by Susan Trentel, Fahrion's sister.

In May of 1983, following a court case, copyrights to Strawberry Shortcake were granted to Barbi Sargent from American Greetings Corporation.{{Cite web|url=https://law.justia.com/cases/federal/district-courts/FSupp/588/912/1679804/|title=Sargent v. American Greetings Corp., 588 F. Supp. 912 (N.D. Ohio 1984)|website=Justia Law}} Later on, Sargent returned the copyrights to American Greetings so that they could continue with the success of the Strawberry Shortcake franchise.

During the 1980s, Strawberry Shortcake became popular with children throughout the United States. At the time, there were many related products, such as children's books, sticker albums, clothing, bedding, a video game by Parker Brothers entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600,{{cite web|url=https://atariage.com/software_page.html?SoftwareLabelID=512|title=AtariAge - Atari 2600 - Strawberry Shortcake Musical Matchups (Parker Brothers)|work=AtariAge|access-date=28 February 2018}}{{cite web|url=http://www.atarihq.com/reviews/2600/strawberry_shortcake.html|title=AGH Atari 2600 Review -- Strawberry Shortcake Musical Match-Ups|access-date=28 February 2018}} and Bike's Big Wheels.

The Strawberry Shortcake Bicycle was introduced in 1983 and production ended in 1990. Over the bike's seven-year model run, it is estimated over 1 million of the Strawberry Shortcake Bicycles were sold, making the bike one of the most popular licensed character themed bikes ever produced. Several TV specials were made featuring the characters, one each year between 1980 and 1985, by which time the characters' popularity had diminished. Kenner produced no new dolls or toys thereafter.

American Greetings manufactured Strawberry Shortcake Christmas ornaments, which are included in the Clara Johnson Scroggins collection, one of the world's largest ornaments collections.{{cite news |last1=Kelly |first1=Katy |title="Holly Jolly Hang-Ups: Ornaments Aplenty Light Up Her Life" |work=USA Today |date=24 Dec 1992}}

The first animated television special featuring Strawberry Shortcake and related characters, The World of Strawberry Shortcake, aired on syndicated television stations in the United States on March 28, 1980.{{cite book|last=Woolery|first=George W.|title=Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962–1987|isbn=0-8108-2198-2|year=1989|publisher=Scarecrow Press|url-access=registration|url=https://archive.org/details/animatedtvspecia0000wool}}{{rp|458–459}}{{cite book |last1=Lenburg |first1=Jeff |title=The Encyclopedia of Animated Cartoons |date=1999 |publisher=Checkmark Books |isbn=0-8160-3831-7 |accessdate=6 June 2020 |url=https://archive.org/details/isbn_9780816038312/page/330/mode/2up |pages=330–331}} After the success of the special, a second special was produced, Strawberry Shortcake in Big Apple City{{rp|399–401}} which aired on April 10, 1981, of which both were syndicated through the Lexington Broadcast Services Company.{{cite journal | url= https://books.google.com/books?id=62u4AAAAIAAJ&q=%22World+of+Strawberry+Shortcake%22 | title=Television/radio Age | volume=29 | page=N/A | year=1981 | publisher=Television Editorial Corp. | quote=Lexington Broadcast Services is offering two half-hour animated children's specials: Strawberry Shortcake in Big Apple City, for which stations will receive compensation; and The Wonderful World of Strawberry Shortcake, on a barter basis.}} A third special Strawberry Shortcake: Pets on Parade{{rp|402–403}} was later produced, and aired on April 9, 1982. The specials were written and produced by Robert L. Rosen and Romeo Muller, with animation provided by Murakami-Wolf-Swenson and Toei Doga, while the second was animated by Perpetual Motion Pictures in New York. Howard Kaylan and Mark Volman, of The Turtles and Flo & Eddie fame, wrote the music and songs for these specials. Russi Taylor voiced Strawberry Shortcake, Robert Ridgely voiced the Peculiar Purple Pieman, and writer/producer Romeo Muller voiced the narrator, Mr. Sun.

Following these specials came three additional specials produced in Canada by Nelvana - Strawberry Shortcake: Housewarming Surprise, which aired on March 31, 1983,{{cite news|title=Television Listings: Thursday/March 31|date=March 27, 1983|work=The New York Times|page=G10}}{{rp|403–404}} Strawberry Shortcake and the Baby Without a Name on March 24, 1984{{cite news|title=TV Programs Today|date=March 24, 1984|work=The New York Times|page=47}}{{rp|398–399}} and Strawberry Shortcake Meets the Berrykins on March 29, 1985.{{rp|401–402}}{{efn|Theatrically released in the U.S. with The Care Bears Movie.{{cite news|url=https://news.google.com/newspapers?id=lnYdAAAAIBAJ&pg=7226,219131&dq=care-bears-movie&hl=en|last=Blank|first=Ed|title='Care Bears' movie scores big at the box office; sequels expected|date=April 1, 1985|accessdate=October 22, 2010|work=The Pittsburgh Press|page=B7}}|group=nb}} With production moving over to Canada, most of the voice cast was replaced with Canadian talent, with the exception of Russi Taylor and Robert Ridgely, who reprised their roles from the first three specials. Frequent Nelvana collaborator John Sebastian, most known for his songs for Nelvana's Care Bears films and the pilot episode of The Get Along Gang, wrote the songs for two of these three specials.

The first two specials were released on a single DVD by Allumination FilmWorks in March 2007;{{cite journal|last=Martindale|first=Kirsten|title=Strawberry Shortcake: The World of Strawberry Shortcake & Strawberry Shortcake in Big Apple City|date=August 2007|journal=School Library Journal|publisher=Reed Business Information|volume=53|number=8|pages=54–55}} they were later re-released in February 2015, by Paramount Home Media Distribution.{{cite web|url=https://shop.tcm.com/strawberry-shortcake-double-feature/032429214423|archive-url=https://web.archive.org/web/20180816061753/https://shop.tcm.com/strawberry-shortcake-double-feature/032429214423|url-status=dead|archive-date=August 16, 2018|work=TCM.com|accessdate=August 15, 2018|title=Turner Classic Movies - Renovations}} The remaining four specials have not seen another physical media release since their VHS releases in the 1980s; plans have not been announced for a release of the remaining specials on physical media or streaming.

In 1991, THQ relaunched the franchise by producing an updated line of Strawberry Shortcake dolls. Strawberry and five of her classic friends each got a makeover with new clothes, hair, and eyes, but the line saw only modest success and was very short-lived, lasting only a year. American Greetings' VP of licensing, Michael Brown, said in 2002 that the THQ relaunch failed due to being around at the wrong time, with the audience who enjoyed the franchise in the 1980s only being in their teenage years at the time.{{Cite web|url=https://kidscreen.com/2002/03/01/shortcake-20020301/|title=Licensees smell sweet product potential in a revamped Strawberry Shortcake brand}}

{{main|Strawberry Shortcake (TV series)}}

In 2001, American Greetings appointed DIC Entertainment as the exclusive licensing agent for the franchise. DIC and American Greetings officially revealed their plans in March 2002 to relaunch the franchise for a new generation with a series of four specials released direct-to-video through 20th Century Fox Home Entertainment beginning in 2003 and later air on television, alongside various merchandise deals including a major toy licensing deal with Bandai. Merchandising would initially focus on the classic designs, which would be released in the second half of 2002, while merchandise featuring the new look would be released in 2003 to coincide with the specials.

The relaunch focused on a main core cast of characters - Strawberry Shortcake, Custard the cat, Pupcake the dog, Angel Cake, Orange Blossom, Huckleberry Pie, Apple Dumplin' and new character Ginger Snap. The existing characters were redesigned to look more like actual children than dolls. Custard and Pupcake also had major redesigns to look more like actual animals than stuffed toys, of which Pupcake now belongs to Strawberry Shortcake. Apple Dumplin' would also become Strawberry Shortcake's sister. Additionally, Strawberryland was divided into "districts", such as Cakewalk, Orange Blossom Acres, Huckleberry Briar and Cookie Corners. The relaunch also introduced fillies to the series, with Honey Pie Pony being the main filly, and the only one who could talk and have a pet of her own.{{citation needed|date=October 2024}}

For the second year of the relaunch, the characters each gained their own fillies and pets, and several additional characters were added.{{citation needed|date=October 2024}}

An Argentine live-action TV series based on the franchise was shown on El Nueve in 2005, with Laura Anders as Strawberry Shortcake, Camila Offermann as Angel Cake, Luz Luccarini as Ginger Snap and Alan Ferraro as Huckleberry Pie, and was produced and directed by Paula Venditti and Jonathan Hofman, with 36 episodes.{{cite news |last1=Graña |first1=Dolores |title="Frutillita", puro atractivo visual |url=https://www.lanacion.com.ar/espectaculos/teatro/frutillita-puro-atractivo-visual-nid709217/ |access-date=5 July 2022 |work=La Nación |date=2 June 2005 |language=es}}{{cite news |title=Frutillita y Barney, de la tele al Teatro |url=https://www.infobae.com/2005/05/18/184524-frutillita-y-barney-la-tele-al-teatro/ |access-date=5 July 2022 |work=Infobae |date=18 May 2005 |language=es}}

Starting in January 2006, Playmates Toys became the franchise's master toy partner along with DIC Entertainment. Alongside that, a line of merchandise for infants and toddlers was also introduced.{{Cite web|url=https://kidscreen.com/2005/10/01/dic-20051001/|title=Berry good news for Shortcake and offspring}} Playmates' toy range was entitled "A World of Friends" and introduced several "international" characters to the recurring cast who would also appear in the series. Playmates also introduced new fillies, but the removal has not spread beyond the scope of the toy line.{{citation needed|date=October 2024}}

To coincide with the franchise's 25th anniversary, DIC planned to produce three additional direct-to-video specials for release in 2006.DiC Entertainment: [http://www.dicentertainment.com/press/details.php?61 Strawberry Shortcake Celebrates 25th Anniversary this Year] {{Webarchive|url=https://web.archive.org/web/20060511171348/http://www.dicentertainment.com/press/details.php?61|date=2006-05-11}} (June 1, 2005). DIC produced a feature-length computer-animated film based on the franchise, titled Strawberry Shortcake: The Sweet Dreams Movie, which was released in select cities by Kidtoon Films in October 2006.DiC Entertainment: [http://www.dicentertainment.com/press/details.php?110 A Berry Sweet Dream Comes True on the Big Screen] {{Webarchive|url=https://web.archive.org/web/20070927214307/http://www.dicentertainment.com/press/details.php?110|date=2007-09-27}} (September 29, 2006). The series villains, the Purple Pieman and Sour Grapes, who were notably absent from the 2003 TV series, are reintroduced in the film, but Sour Grapes is reintroduced as the Purple Pieman's sister in materials related to the Sweet Dreams Movie. It was released on DVD on February 6, 2007, and has also aired on networks and released on DVD and VCD worldwide.{{citation needed|date=October 2024}}

{{main|Strawberry Shortcake's Berry Bitty Adventures}}

In 2008, Hasbro acquired the rights to produce a new line of Strawberry Shortcake toys.{{Cite web|url=http://www.agpbrands.com/files/news/finalssc32.doc|title=AG Properties Press Release announcing the change of licensor}} The extensive relaunch involved numerous large redesigns and a reboot of the franchise's universe.{{citation needed|date=October 2024}}

The relaunch began in the Summer of 2009, with the release of a CGI film, The Strawberry Shortcake Movie: Sky's the Limit, with Anna Cummer voicing Strawberry Shortcake. A TV series, Strawberry Shortcake's Berry Bitty Adventures, debuted in October 2010 on The Hub.{{citation needed|date=October 2024}}

The characters of the show are reduced to an initial lineup of six main characters: Strawberry Shortcake, Lemon Meringue, Orange Blossom, Raspberry Torte, Plum Pudding, and Blueberry Muffin. Cherry Jam, a new character made for the series, is introduced in the second season. Huckleberry Pie was reintroduced in the third season as a recurring character, while Sweet and Sour Grapes (no relation to the villainess character) debuted in Series 4, alongside the return of Apple Dumplin'.{{citation needed|date=October 2024}}

In 2014, The Bridge Direct became the new master toy partner for the franchise. The products shown appeared to retain the designs of the 2009 Strawberry Shortcake relaunch and included several dolls, pets, doll furniture, and musical instruments.{{citation needed|date=October 2024}}

In February 2015, Iconix Brand Group acquired the rights to Strawberry Shortcake from American Greetings for $105 million.{{cite news|url=https://nypost.com/2015/02/03/strawberry-shortcake-is-new-it-girl-for-iconix/|title=Strawberry Shortcake is new 'it' girl for Iconix|last=Atkinson|first=Claire|date=3 February 2015|work=New York Post|access-date=7 February 2015}}{{cite news|url=https://abcnews.go.com/Entertainment/wireStory/licensing-iconix-buying-strawberry-shortcake-105m-28686402|title=Snoopy Owner Iconix to Buy Strawberry Shortcake for $105M|agency=Associated Press|date=3 February 2015|publisher=ABC News|access-date=7 February 2015}}

In 2016, IDW Publishing began releasing an ongoing Strawberry Shortcake comic series written by Georgia Ball and illustrated by Amy Mebberson. Both Ball and Mebberson identified as fans of the 1980s series,{{Cite news|url=http://www.freecomicbookday.com/Article/174111-FCBD-Interview-Georgia-Ball--Amy-Mebberson-Talk-About-Strawberry-Shortcake-0|title=FCBD Interview: Georgia Ball & Amy Mebberson Talk About Strawberry Shortcake #0|access-date=2017-03-27}} with Ball drawing inspiration from girls with "doubts and challenges but their friends back them up and support them".{{Cite news|url=http://www.freaksugar.com/writer-georgia-ball-on-fun-friendship-in-strawberry-shortcake/|title=Writer Georgia Ball on Fun & Friendship in STRAWBERRY SHORTCAKE - Freaksugar|last=Keith|first=Jed|date=2016-06-23|work=Freaksugar|access-date=2017-03-27|language=en-US}}

In May 2018, DHX Media and its subsidiary, WildBrain, debuted a new 2D animated series of Strawberry Shortcake on YouTube and YouTube TV produced by WildBrain Studios. The series features the return of the Purple Pieman and Raisin Cane to the series. The cast for the series features Alyson Leigh Rosenfeld as Strawberry Shortcake, Amanda Barker as Orange Blossom, Dylan Jones as the Purple Pieman, Kaylin Lee Clinton as Raisin Cane, and Laurie Hymes as Sour Grapes.

In 2016, Iconix Brand Group and DHX Media (now WildBrain) began to develop a new Strawberry Shortcake animated series.{{cite web|url=http://www.hollywoodreporter.com/news/strawberry-shortcake-tv-series-works-894718/|title='Strawberry Shortcake' to Return to TV in New Series|last=Vlessing|first=Etan|work=The Hollywood Reporter|date=17 May 2016|access-date=26 August 2017}} The series was scheduled to run for three seasons, totaling 39 episodes, although no cast, crew, or release date were revealed at the time, and would have used 3D computer animation similar to the 2009 series.{{cite web|url=http://kidscreen.com/2016/05/17/dhx-and-iconix-cook-up-new-strawberry-shortcake-series/|title=DHX & Iconix cook up new Strawberry Shortcake series|last=Reid|first=Regan|date=17 May 2016|work=Kidscreen|access-date=18 May 2016}} The only known elements of this show was Strawberry possessing a magical power, and there were berrykins.

In 2017, DHX Media acquired Iconix's entertainment brands, including Strawberry Shortcake, for $345 million. This meant that DHX fully took over production of the planned revival. It was finalized on June 30. This respective reboot was soon revealed to have been an early concept of the current series: Berry in the Big City.{{Cite web|date=2021-10-14|title=Mike Vogel on Twitter|url=https://twitter.com/mktoon/status/1448783779305123848|url-status=live|archive-url=https://archive.today/20211024134854/https://twitter.com/mktoon/status/1448783779305123848|archive-date=2021-10-24|access-date=2021-10-24|website=Twitter}}

{{Main|Strawberry Shortcake: Berry in the Big City}}

In 2021, WildBrain began the preparations to relaunch the franchise with a new look and redesign for the characters.{{Cite web|url=https://kidscreen.com/2021/09/09/wildbrain-refreshes-strawberry-shortcake/|title = WildBrain refreshes Strawberry Shortcake}} A 2D-animated web series from WildBrain Studios, titled Strawberry Shortcake: Berry in the Big City, began airing on YouTube on September 18, 2021, with 40 episodes for the first season, before expanding to television and streaming.{{Cite web | url=https://kidscreen.com/2021/11/23/netflix-takes-a-slice-of-strawberry-shortcake/ | title = Netflix takes a slice of Strawberry Shortcake | website=KidScreen|date=November 23, 2021}}{{cite web | url=https://worldscreen.com/tvkids/strawberry-shortcake-berry-in-the-big-city-heads-to-the-u-k/ | title=Strawberry Shortcake: Berry in the Big City Heads to the U.K. | date=March 2022}} Two additional seasons have also been produced.{{cn|date=October 2024}}

The central cast of this adaptation features Strawberry Shortcake, Custard, Orange Blossom, Lemon Meringue, Blueberry Muffin, and returning character Lime Chiffon. Raspberry Torte, who is renamed back to Raspberry Tart, is featured as Strawberry's arch-rival and is accompanied by Sour Grapes and new character Bread Pudding as the three antagonists of Season 1, with the Purple Pieman as the antagonist of Season 2.{{Cite web|url=https://kidscreen.com/2021/09/09/wildbrain-refreshes-strawberry-shortcake/|title = WildBrain refreshes Strawberry Shortcake|website=KidScreen|date=September 9, 2021}}

A series of four holiday-themed CGI specials were also produced. The first special Strawberry Shortcake and the Beast of Berry Bog, premiered in Canada on Family Jr. on September 22, 2023, and premiered globally on Netflix on October 2. WildBrain pre-sold the four specials internationally to a selection of broadcasters, while NCircle Entertainment handles home media distribution of the series and the specials in the United States.{{Cite web|url=https://www.animationmagazine.net/2023/09/wildbrain-whips-up-new-strawberry-shortcake-specials-berry-in-the-big-city-s3/|title=WildBrain Whips Up New 'Strawberry Shortcake' Specials, 'Berry in the Big City' S3|first=Mercedes|last=Milligan|date=September 21, 2023}}

In October 2024, WildBrain announced the production of The Care Berry Switch, a forty-four minute special that crosses over with Cloudco Entertainment's Care Bears franchise.{{Cite web|url=https://www.wildbrain.com/trade-news/80s-icons-strawberry-shortcake-and-the-care-bears-to-hold-hands-in-a-new-but-retro-animated-special|title=80s ICONS STRAWBERRY SHORTCAKE AND THE CARE BEARS TO HOLD HANDS IN A NEW-BUT-RETRO ANIMATED SPECIAL|date=October 16, 2024|website=WildBrain}}

• Strawberry Shortcake
• Custard, Strawberry's pet cat (1980s, 2003, 2009, 2021)
• Pupcake, Strawberry's pet dog (2003, 2009)
• Honey Pie Pony, Strawberry's pet pony (2003)
• Huckleberry Pie
• Pupcake, Huckleberry's pet dog (1980s)
• Shoofly, Huckleberry's pet frog (2003)
• Huckleberry Hash, Huckleberry's pet pony (2003)
• Tom-Tom, Huckleberry's pet coonhound (2013)
• Red Hot, Huckleberry's pet ferret (2021)
• Blueberry Muffin
• Cheesecake, Blueberry's pet mouse (1980s, 2003, 2021)
• Blueberry Sundae, Blueberry's pet filly (2003)
• Scouty, Blueberry's pet border collie (2013)
• Plum Puddin'
• Elderberry, Plum's pet owl (1980s)
• Thunder, Plum's ranch horse (2003)
• Pitterpatch, Plum's pet Parson Russell terrier (2013)
• Raspberry Tart (Raspberry Torte from 2003 to 2009)
• Rhubarb, Raspberry's pet monkey in the 1980s and pet raccoon in 2003
• Raspberry Ripple, Raspberry's pet pony (2003)
• Chiffon, Raspberry's pet chihuahua (2013)
• Apple Dumplin'
• Teatime Turtle, Apple's pet turtle (1980s, 2015)
• Apple Ducklin', Apple's pet duckling (2003)
• Orange Blossom
• Marmalade, Orange's pet butterfly in the 1980s and 2003 and pet long-eared dachshund in 2009
• Orange Twist, Orange's pet horse (2003)
• Pupcake, Orange's pet dog (2021)
• Lemon Meringue
• Frappe, Lemon's pet frog (1980s, 2021)
• Sourball, Lemon's pet skunk (2003)
• Lemon Ice/Daffodil, Lemon's filly and ranch horse respectively (2003)
• Henna, Lemon's pet cocker spaniel (2013)
• T.N. Honey
• Apricot
• Hopsalot, Apricot's pet rabbit (1980s, 2003)
• Sunflower, Apricot's ranch horse (2003)
• Angel Cake
• Souffle, Angel's pet skunk (1980s)
• Vanilla Icing, Angel's pet lamb (2003)
• Milkshake, Angel's pet pony (2003)
• Butter Cookie
• Jelly Bear, Butter's pet bear (1980s)
• Lime Chiffon
• Parfait, Lime's pet parrot (1980s, 2021)
• Cherry Cuddler
• Gooseberry, Cherry's pet goose (1980s, 2003)
• Café Ole
• Burrito, Café's pet donkey (1980s)
• Tea Blossom (Almond Tea in the 1980s)
• Marza Panda, Tea's pet panda (1980s, 2003)
• Mint Tulip
• Marsh Mallard, Mint's pet duck (1980s)
• Crepe Suzette
• Eclair Poodle, Crepe's pet poodle (1980s, 2007)
• Lem & Ada
• Sugar Woofer, Lem and Ada's pet sheepdog (1980s)
• Baby Needs-A-Name
• Fig Boot, Baby Needs-A-Name's pet monster (1980s)
• Peach Blush
• Melonie Belle, Peach's pet lamb (1980s)
• Banana Twirl (Banana Candy in 2003)
• The Berry Princess
• The Berrykins
• Purple Pie Man
• Captain Cackle, Pie Man's pet raven (1980s, 2003, 2016 comic, 2021)
• Dobbin, Pie Man's draft stallion (2003)
• Sour Grapes (Adult)
• Dregs, Sour's pet snake (1980s, 2003)
• Raisin Cane
• Durt, Raisin's pet worm (1980s, comic)

• Ginger Snap
• Chocolate Chipmunk, Ginger's pet chipmunk (2003)
• Cookie Dough, Ginger's pet pony (2003)
• Peppermint Fizz
• Cola, Peppermint's pet chameleon (2003)
• Cherry Vanilla, Peppermint's pet pony (2003)
• Coco Calypso
• Papaya Parrot, Coco's pet parrot (2003)
• Spumoni, Coco's pet pony (2003)
• Frosty Puff
• Freezer Pop, Frosty's pet penguin (2003)
• Rainbow Sherbet
• Triple Ripple, Rainbow's pet toucan (2003)
• Butter Pecan, Rainbow's pet pony (2003)
• Seaberry Delight
• Kiwi, Seaberry's pet sea turtle (2003)
• Pistachio, Seaberry's pet pony (2003)
• Tangerina Torta
• Banana Bongo, Tangerina's pet monkey (2003)
• Annie Oatmeal
• Caramel Corn
• Watermelon Kiss
• Licorice Whip

• Cherry Jam
• Cinnapup, Cherry's pet dalmatian (2013)
• Sour Grapes (Young Girl)
• Sweet Grapes

• Bread Pudding
• Aunt Praline
• Banoffee
• Caramel Éclair
• Cheese Strudel
• Cherry Streusel
• Cinnamon Swirl
• Crabapple Jam
• Genoise LaCreme
• Honeydew Sorbet
• J. Quincy Cupcake
• Jelly Roll
• Johnnycake Cobbler
• Lemon Tort & Lime Tart
• Mr. Mangosteen
• Peach Trifle
• Peanut Butter Crisp
• Pineapple Cobbler
• Pumpkin Spice
• Strawberry Cobbler

{{main|List of Strawberry Shortcake albums}}

Kid Stuff Records released albums based on Strawberry Shortcake in the early 1980s. After the 2003 revival, Koch Records issued soundtrack CDs containing music from the TV series and DVDs, as well as one for the film. A CD was also released along with a piano book.

{{main|List of Strawberry Shortcake video games}}

The first Strawberry Shortcake video game was produced in 1983 for the Atari 2600. No further games based upon the franchise were produced until 20 years later, in 2003, with Strawberry Shortcake: Amazing Cookie Party for PC. Since then, games have been published for the Game Boy Advance, PlayStation 2, Nintendo DS, PC, and Mac. A standalone plug-and-play game based on Konami's Dance Dance Revolution franchise was also produced. In addition, mobile apps for the iOS{{cite web|url=http://www.toonbarn.com/other-cartoons/ios-strawberry-shortcake-card-maker-dress-game/|title=iOS Gets a Strawberry Shortcake Card Maker Dress Up Game|last=Raymundo|first=Neil|work=ToonBarn|access-date=8 December 2013}} and Android platforms have been released.{{cite web|url=http://appsplayground.com/2013/06/24/strawberry-shortcake-makes-berry-best-friends-with-ios-and-android/|title=Strawberry Shortcake makes Berry Best Friends with iOS and Android|last=Dredge|first=Stuart|access-date=8 December 2013}}

{{see also|Penny Arcade#Strawberry Shortcake}}

In 2003, the webcomic Penny Arcade posted an "advertisement" for a fictional computer game, American McGee's Strawberry Shortcake, a parody of the actual computer game American McGee's Alice, a twisted and violent take on Lewis Carroll's works. American Greetings took offense to the parody and issued a cease-and-desist letter, to which the authors begrudgingly complied{{cite web|url=https://www.penny-arcade.com/comic/2003/04/14|title=Penny Arcade - Comic - Tart As A Double Entendre|website=Penny Arcade}} (but not without making their indignation very clear).{{cite web|url=https://www.penny-arcade.com/comic/2003/04/28|title=Penny Arcade - Comic - Read It Before They Take Legal Action|website=Penny Arcade}} A follow-up strip cites bad timing as a contributing factor to the situation;{{cite web|url = http://www.penny-arcade.com/comic/2011/06/15/|title = Reprise|access-date = June 17, 2011|last1 = Holkins|first1 = Jerry|last2 = Krahulik|first2 = Mike|date = June 15, 2011|work = Penny Arcade}} according to the strip, Holkins and Krahulik were not aware that American Greetings was about to relaunch the Strawberry Shortcake line at that time.{{cn|date=October 2024}}

Some argue that Penny Arcade{{'}}s case was not covered under the fair use doctrine because the use of the characters, in this case, was for satire;{{cite web|url=https://www.penny-arcade.com/news/post/2003/04/21|title=Penny Arcade - News - One Day Only|website=Penny Arcade}} they claim that fair use only protects the unauthorized use of copyrighted characters in parodies of the original material, and that satire and parody are totally different concepts. Others, however, take the view that parody and satire are equally protected by law.{{cite web|url=http://www.firstamendmentcenter.org/speech/Arts/topic.aspx?topic=parody_satire|title=firstamendmentcenter.org: Arts & First Amendment in Speech}} Penny Arcade did not intend to offend American Greetings in the comic, but instead American McGee and McFarlane Toys, who collaborated to create a toy line based on a dark and twisted version of The Wonderful Wizard of Oz.{{cn|date=October 2024}}

Various animated television shows, including Futurama ("Saturday Morning Fun Pit"), Drawn Together, Robot Chicken, The Fairly OddParents ("Channel Chasers"), and South Park ("Imaginationland Episode II") have since also parodied or satirized Strawberry Shortcake in various ways.{{cn|date=October 2024}}

In 2008, Cookie Jar Entertainment began the process to merge with DIC Entertainment,{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=127|title=Cookie Jar Entertainment announcement of the intention of merger with DiC|archive-url=https://web.archive.org/web/20081209044931/http://www.cookiejarentertainment.com/news2.php?id=127|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=June 20, 2008|access-date=May 19, 2019}} who held the rights to the Strawberry Shortcake animated series. The merger was completed on July 23.{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=130|title=Announcement of the closure of the merger|archive-url=https://web.archive.org/web/20081209045015/http://www.cookiejarentertainment.com/news2.php?id=130|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=July 23, 2008|access-date=May 19, 2019}} On the same day as the finalization of the merger, Cookie Jar Entertainment announced further intentions to acquire the Strawberry Shortcake franchise (along with Care Bears and Sushi Pack) from American Greetings itself.{{cite web|url=http://www.cookiejarentertainment.com/news2.php?id=129|title=Cookie Jar Entertainment's announcement of the intention to buy the franchise off American Greetings|archive-url=https://web.archive.org/web/20081209044936/http://www.cookiejarentertainment.com/news2.php?id=129|website=cookiejarentertainment.com|archive-date=December 9, 2008|date=July 23, 2008|access-date=May 19, 2019}} The deal was expected to finalize on September 30, but up until April 2009, there was no further word on the status of the acquisition.{{cn|date=October 2024}}

Cookie Jar delayed the acquisition that December due to difficulty in financing it. It was also revealed that Cookie Jar offered (US) $195 million for the franchise. Due to the situation, American Greetings put the franchise back on sale. French company MoonScoop expressed interest and offered (US) $95 million for the franchise, $100 million less than what was offered by Cookie Jar, who competed against MoonScoop's bid, having until the end of April 2009 to counter the offer.{{cite web|url=http://www.businessweek.com/ap/financialnews/D978L0080.htm|title=Deal for Strawberry Shortcake, Care Bears revived - BusinessWeek|archive-url=https://web.archive.org/web/20090410070334/http://www.businessweek.com/ap/financialnews/D978L0080.htm|website=BusinessWeek|archive-date=April 10, 2009|date=March 30, 2009|access-date=September 25, 2021}} This led to various lawsuits between Cookie Jar, American Greetings, and MoonScoop.

In November 2012, American Greetings emerged as the victor of the case and retained ownership of the brands.{{cite web |url=http://www.cleveland.com/business/index.ssf/2012/11/american_greetings_wins_case_a.html |title=American Greetings wins case against Moonscoop over Strawberry Shortcake and Care Bears |website=cleveland.com |date=26 November 2012 |access-date=21 April 2015}} Iconix Brand Group later bought the Strawberry Shortcake brand from American Greetings in February 2015 for (US) $105 million, $10 million more than what was offered by Moonscoop.{{cite web |url=http://kidscreen.com/2015/02/03/sweet-deal-iconix-buys-strawberry-shortcake-brand/ |title=Sweet deal: Iconix buys Strawberry Shortcake brand |website=kidscreen.com |access-date=21 April 2015}}

{{Notelist}}

{{Reflist}}

• {{Official website}}
• [http://toonopedia.com/strawber.htm Strawberry Shortcake] at Don Markstein's Toonopedia ([https://archive.today/20240528070441/https://www.webcitation.org/6vXjezqjd?url=http://toonopedia.com/strawber.htm Archived] from the original on December 7, 2017).
• [https://web.archive.org/web/20080720210547/http://www.animationinsider.net/article.php?articleID=1782 Strawberry Shortcake Revival in 2009] at AnimationInsider.net

{{Portal bar|Toys|1980s|1990s}}

{{Strawberry Shortcake}}{{WildBrain}}{{Hasbro}}

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