SuperValue
{{Short description|New Zealand supermarket chain owned by Woolworths Limited}}
{{Other uses|SuperValu (disambiguation){{!}}SuperValu}}
{{Use dmy dates|date=August 2015}}
{{Use New Zealand English|date=August 2015}}
{{more footnotes|date=December 2013}}
{{Infobox company
| name = SuperValue
| logo = Supervalue brand.svg
| logo_size = 200px
| logo_caption = SuperValue Logo
| image = SuperValueFlatbushExterior.JPG
| image_caption = SuperValue outlet in Flat Bush
| foundation = 1964; {{years ago|1964}} years ago
| type = Division
| location = New Zealand
| key_people = See Parent
| industry = Retail
| parent = Woolworths Limited
| owner = Woolworths NZ
| subsid = SuperValue Community
| homepage = {{URL|https://www.supervalue.co.nz/}}
}}
SuperValue is a chain of locally owned and operated supermarkets in New Zealand, established in 1964. The stores are operated under franchise agreements, with franchise and group operation controlled by Wholesale Distributors Limited (WDL).{{cite web |url= https://freshchoice.co.nz/about/becoming-a-franchisee |title=Supermarket franchise opportunities |publisher=FreshChoice |accessdate=23 December 2018}}
There are 38 SuperValue stores around New Zealand, including 6 in Auckland.{{cite web |title=SuperValue |url=https://www.supervalue.co.nz |website=supervalue.co.nz |publisher=Woolworths New Zealand}} The franchise is owned and operated by Woolworths New Zealand{{cite web |title=Woolworths New Zealand |url=https://www.woolworthsnz.co.nz |website=woolworthsnz.co.nz |publisher=Woolworths New Zealand}}
History
G.U.S. (Grocers United Stores) was launched as a grocery store co-operative in 1928, and quickly opened 15 stores. Store numbers reached 167 in 1948.
The Opawa, Christchurch store became the first store under the SuperValue brand in 1964.{{cite web|url=http://supervalue.co.nz/news/715-supervalue-serves-up-50-years-with-kiwis|title=SuperValue serves up 50 years with Kiwis|website=SuperValue.co.nz|accessdate=27 May 2015}} SuperValue started out as SuperValu, with no āeā, but following an uproar from customers about the spelling that it was quickly changed.
The 1964 opening of the first SuperValue store was a turning point when New Zealand started adopting the supermarket concept from overseas. At the time this was different for New Zealand consumers, whose usual style was picking weekly groceries from many outlets.{{cite web|url=http://supervalue.co.nz/news/715-supervalue-serves-up-50-years-with-kiwis|title=SuperValue serves up 50 years with Kiwis|website=SuperValue.co.nz|accessdate=27 May 2015}}
SuperValue Supermarkets was purchased by JR Rattray in 1991. Countdown, SuperValue and Rattray were purchased by Foodland (FAL) in 1993. The brands became subsidiaries of Progressive Enterprises in 1995.
In 2008, SuperValue had 39 stores, including seven in Auckland.
{{cite web |title=Store locations |url=http://www.progressive.co.nz/locations/index.asp |website=progressive.co.nz |publisher=Progressive Enterprises |archive-url=https://web.archive.org/web/20081014002109/http://www.progressive.co.nz/locations/index.asp |archive-date=14 October 2008}} 13 in 2008
There were 41 SuperValue stores in 2015.
References
{{Reflist}}
{{Woolworths}}
{{Supermarkets in New Zealand}}
Category:Supermarkets of New Zealand
Category:Woolworths Group (Australia)