Suretone Records

{{infobox record label

| bgcolor = #000000

| name = {{color|white|Suretone Records}}

| image = Suretone Records logo.png

| parent = {{ubl|Universal Music Group (2006–2010)|Independent (2016–present)}}

| founded = {{start date|2006}}

| founder = Jordan Schur

| distributor = Interscope Geffen A&M
(United States)
Polydor Records
(United Kingdom)
ADA (Relaunch)

| genre = Alternative rock, emo, rap rock, metal

| country = United States

| location = Los Angeles, California

| website = {{URL|suretone.com}}

}}

Suretone Records{{cite web|title = Jordan schur in partnership with interscope records launches suretone records - umg|url = http://www.universalmusic.com/jordan-schur-in-partnership-with-interscope-records-launches-suretone-records/|website = UMG|access-date = 2016-01-23|language = en-US}} is an American record label established in 2006 as a joint venture by Jordan Schur, former CEO of Geffen Records,{{Cite news |last=Leeds |first=Jeff |date=2006-03-14 |title=President of Geffen Records Is Leaving to Start New Label |language=en-US |work=The New York Times |url=https://www.nytimes.com/2006/03/14/business/president-of-geffen-records-is-leaving-to-start-new-label.html |access-date=2023-10-07 |issn=0362-4331}} and Interscope Records,{{cite magazine|last=Newman|first=Melinda|date= 25 Mar 2006|title=Geffen Shuffle: Fair In, Shur Gets New Label Shot|magazine=Billboard|publisher=Nielsen Business Media|volume=118|issue=12|pages=5–6}} to release alternative rock music.{{Cite web |last=Gallo |first=Phil |date=2006-03-14 |title=Schur rolls with rock label |url=https://variety.com/2006/music/markets-festivals/schur-rolls-with-rock-label-1117939686/ |access-date=2023-10-07 |website=Variety |language=en-US}}{{Cite web |last=Duhigg |first=Charles |date=2006-03-15 |title=Universal Music Forms Suretone Records |url=https://www.latimes.com/archives/la-xpm-2006-mar-15-fi-briefs15.2-story.html |access-date=2023-10-07 |website=Los Angeles Times |language=en-US}} Several high-profile bands such as Weezer, The Cure, Rooney, New Found Glory and Angels and Airwaves remained on Geffen and carried the Suretone imprint.{{Cite magazine |author=Billboard Staff |date=2007-02-20 |title=Suretone Taps P2Ps |url=https://www.billboard.com/music/music-news/suretone-taps-p2ps-1326677/ |access-date=2023-10-07 |magazine=Billboard |language=en-US}}

The label shut down in 2010 after the failures of albums by Chris Cornell and Shwayze. In 2016, the Suretone label returned with distribution through the Alternative Distribution Alliance.