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TATV

{{Short description|Canadian French-language TV channel}}

{{Infobox television channel

| name = TATV

| logo = Tatv.png

| launch_date = 1986

| closed_date = August 19, 2008

| picture_format = 480i (SDTV)

| network =

| owner = Vidéotron (1986-1998)
Radiomutuel (1998-2000)
Astral Media (2000-2008)

| country = Canada

| area = National

| headquarters = Montreal, Quebec

| former_names = Les Annonces Illustrées de Vidéotron (1986-1996)
Télé-Classée (1996-1997)
Télé-Annonces (1997-2006)

| replaced =

| sister_channels =

| timeshift_service =

| website =

}}

TATV (Tout Acheter Tout Vendre), previously known as Télé-Annonces, was a Canadian French language cable television channel and website owned by Astral Media broadcasting 24 hours a day classified ads from individuals and merchants. It was offered exclusively in Quebec by the cable companies Vidéotron and Cogeco.

TATV was an illustrated classified advertising service, offering individuals and businesses the means to sell goods and services via television and the Internet. TATV was primarily a regionalised service, covering 16 different regions in Quebec, each being served by a local TATV channel. The regions were:

TATV was classified as a shopping television service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, was exempt from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.[http://www.crtc.gc.ca/eng/archive/1995/PB95-14.HTM EXEMPTION ORDER RESPECTING TELESHOPPING PROGRAMMING SERVICE UNDERTAKINGS] CRTC 1995-01-26

History

In 1986, Vidéotron launched Les Annonces Illustrées de Vidéotron, a specialty TV channel in illustrated classified advertising service, for individuals.{{cite web|url=https://web.archive.org/web/20120401230402/https://www2.infopresse.com/blogs/actualites/archive/2006/06/06/article-17924.aspx|title=Télé-Annonces n'est plus|website=InfoPresse|date=June 6, 2006}}

In 1987, a specialty TV channel in real estate classified advertising was launched under the name of Immeubles Télé-Vidéo,{{cite web|url=https://youtube.com/watch?v=DC1mrUo8f6c |archive-url=https://ghostarchive.org/varchive/youtube/20211221/DC1mrUo8f6c |archive-date=2021-12-21 |url-status=live|title=Pub Québec - Immeubles Télé-Vidéo|website=YouTube}}{{cbignore}} then rebranded Télé-Immeubles. In August 1996, Télé-Immeubles TV channel was added to Les Annonces Illustrées de Vidéotron TV channel.{{cite web|url=https://diffusion2.banq.qc.ca/pdfjs-3.10.111-dist_banq/web/pdf.php/yR22oMG6IUAlRfMCW96S1A.pdf|title=Remaniement de la grille|website=BAnQ|publisher=La Presse|date=August 21, 1996|page=C7}} Following the combination of Télé-Immeubles and Les Annonces Illustrées de Vidéotron on a single TV channel, the channel was rebranded Télé-Classée.

File:Télé-Annonces logo.jpg

File:Télé-Annonces 2 logo.jpg

In 1997, Télé-Classée was rebranded Télé-Annonces.{{cite web|url=https://diffusion2.banq.qc.ca/pdfjs-3.10.111-dist_banq/web/pdf.php/TRwWjjLbscoNdqzaSZrhLQ.pdf|title=Nouveaux tarifs d'abonnement de Vidéotron|website=BAnQ|publisher=La Presse|date=August 14, 1997|page=A2}}

In November 1998, Télé-Annonces, ownership of Vidéotron, became the ownership of Radiomutuel.{{cite web|url=https://diffusion2.banq.qc.ca/pdfjs-3.10.111-dist_banq/web/pdf.php/iYtQWsPpKj95bM9tfBPU5Q.pdf|title=Entente entre Radiomutuel et Vidéotron|website=BAnQ|publisher=La Presse|date=November 4, 1998|page=D2}} In January 2000, Radiomutuel was bought by Astral Media.{{cite web|url=https://broadcasting-history.ca/radio/radio-groups/astral-media-inc/|title=Astral Media Inc.|website=History of Canadian Broadcasting}}

In response to growing popularity of online classified ad services, Télé-Annonces was rebranded TATV on June 6, 2006, repositioning itself primarily as an online service, supported by a television channel.

On August 19, 2008, Astral Media announced the immediate closure of TATV. The company stated the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of the company's core businesses, were the reasons for the closure of TATV.[https://web.archive.org/web/20170921193619/http://www.newswire.ca/news-releases/closure-of-classified-ad-service-tatv-536549251.html Closure of classified ad service, TATV]; CNW, 08-19-08

References

{{reflist}}

External links

Category:Shopping networks in Canada

Category:Astral Media

Category:Defunct specialty television channels in Canada

Category:Television channels and stations established in 1986

Category:Television channels and stations disestablished in 2008