TV Derana#Ada Derana
{{short description|Sri Lankan television network}}
{{Infobox television channel
| name = TV Derana
| logo = Logo_TV_Derana.jpg
| logo_size =
| logo_caption =
| logo_alt =
| image =
| launch_date = {{Date|11 October 2005 |dmy deranafv}}
| closed_date =
| network =
| owner = Power House LTD
| country = Sri Lanka
| language = Sinhalese
| area = Sri Lanka and Worldwide
| affiliates =
| former_names =
| replaced =
| replaced_by =
| key_people =
| sister_channels = {{Ubl|Ada Derana 24|FM Derana}}
| timeshift_service =
| website = {{URL|www.derana.lk}}
| terr_chan_2 = Channel 32
| terr_serv_3 = UHF (Nayabedda)
(FTA)
| terr_chan_3 = Channel 32
| terr_chan_4 = Channel 31
| terr_chan_5 = Channel 31
| terr_serv_6 = UHF (Ratnapura)
| terr_chan_6 = Channel 30
| terr_serv_7 = UHF (Nuwara Eliya)
| terr_chan_7 = Channel 36
| terr_serv_8 = UHF
(Kalutara)
| terr_chan_8 = Channel 56
| terr_serv_9 = Dialog TV (Satellite Pay TV)
| terr_chan_9 = Channel 6
| terr_serv_10 = Peo TV (Pay TV)
| terr_chan_10 = Channel 4
| online_serv_1 =
}}
TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka. Launched on 11 October 2005,{{cite web |url=http://www.sundaytimes.lk/051002/tv/3.html |title='Derana': A new TV Channel for Lankan family audiences |publisher=Sunday Times |access-date=4 December 2019 |archive-date=23 February 2023 |archive-url=https://web.archive.org/web/20230223021157/https://www.sundaytimes.lk/051002/tv/3.html |url-status=live }} it is one of the most popular television networks in the country.{{cite web|title=TV Derana is a Sri Lankan private entertainment terrestrial television channel broadcasting in Sri Lanka|url=https://sri-lanka.mom-rsf.org/en/media/detail/outlet/derana-tv/date}} Its main transmission tower is on the Kikilimana mountain, and coverage is extended nationwide via eight transmission towers.
The channel is available on digital medium through Dialog TV, PEO TV and the OTT platform Dflix (revamp of Gluuoo). Derana broadcasts contemporary content that upholds Sri Lankan values on its "අපේ දේ රැකගෙන, අලුත් දේ අරගෙන" / “Ape De Rakagena, Aluth De Aragena” (Conserve our own and embrace the new) platforms.
The channel focuses viewers in the two premium socio-economic categorizations SEC A and SEC B.{{citation needed|date=January 2023}} TV Derana is the No. 1 television channel in Sri Lanka, according to late 2021 LMRB search data.{{Cite web|title=Welcome to Kantar LMRB|url=https://www.lmrbint.com/|access-date=2021-10-02|website=www.lmrbint.com|archive-date=2021-10-02|archive-url=https://web.archive.org/web/20211002041756/https://www.lmrbint.com/|url-status=live}} The channel has maintained this position since March 2017.
TV Derana won 47 awards at the Sri Lanka Institute of Marketing Nielsen People's Awards 2020 including the "Television Channel of the Year", "Peoples Youth Choice Television Channel of the Year". TV Derana won these awards at the previous year as well including the biggest award ‘The Local Brand of the year”.{{citation needed|date=January 2023}}
TV Derana also holds the all-time record for having the most programmes by one channel, in the top 10 most rated programmes.{{citation needed|date=January 2023}} According to the recent LMRB research data, TV Derana has eight programmes in the top 10 including the first two programmes in the country.[http://www.island.lk/index.php?page_cat=article-details&page=article-details&code_title=35887 "Derena celebrates sixth anniversary"], The Island Online, 1 October 2011[http://www.adaderana.lk/news/39554/tv-derana-ranked-sri-lankas-no-1-tv-channel] {{Webarchive|url=https://web.archive.org/web/20171201034106/http://www.adaderana.lk/news/39554/tv-derana-ranked-sri-lankas-no-1-tv-channel|date=2017-12-01}}, "TV Derana ranked Sri Lanka's No. 1 TV channel"
In October 2014, TV Derana was appointed the first and only Multi Channel Network (MCN) of YouTube in Sri Lanka.{{Cite web|last=Editorial|date=2018-08-02|title=Content Creators can now monetize via YouTube in Sri Lanka!|url=http://www.pulse.lk/entertainment/content-creators-monetize-via-youtube-in-sri-lanka/|access-date=2021-10-02|website=Pulse|language=en-GB|archive-date=2021-10-02|archive-url=https://web.archive.org/web/20211002043241/http://www.pulse.lk/entertainment/content-creators-monetize-via-youtube-in-sri-lanka/|url-status=live}}
TV Derana became the first channel in Sri Lanka to reach one million subscribers and one billion total views in 2019.{{citation needed|date=January 2023}}
Ada Derana
"Ada Derana" is TV Derana's news flagship brand and currently is the no 1 news provider in Sri Lanka.{{Cite web |date=2017-12-12 |title=Top 40 Sri Lanka News Websites To Follow in 2021 |url=http://blog.feedspot.com/sri_lanka_news_websites/ |access-date=2021-10-02 |website=Feedspot Blog |language=en-US}}
Ada Derana news websites operated by Derana. Its content is available in English, Sinhala. and Tamil. It is ranked as one of the most popular local news websites by Alexa.{{Cite web |url=http://www.adaderana.lk/ |title=Ada Derana News |access-date=2012-01-17 |archive-date=2012-01-19 |archive-url=https://web.archive.org/web/20120119092245/http://www.adaderana.lk/ |url-status=live }}[http://www.alexa.com/topsites/countries/LK Top sites in Sri Lanka] {{Webarchive|url=https://web.archive.org/web/20111115065346/http://www.alexa.com/topsites/countries/lk |date=2011-11-15 }}, Alexa
In late 2007, Ada Derana entered into a partnership with Dialog Telekom, the largest mobile phone operator in Sri Lanka, to send breaking news alerts to all Dialog mobile subscribers as text messages.[http://www.telecompaper.com/news/dialog-telekom-launches-derana-news-alert-service "Dialog Telekom launches Derana news alert service"] {{Webarchive|url=https://web.archive.org/web/20220315075348/https://www.telecompaper.com/news/dialog-telekom-launches-derana-news-alert-service |date=2022-03-15 }}, Telecompaper, 13 November 2007
Ada Derana TV
Ada Derana TV is Sri Lanka's first ever 24-hour television news channel and first dedicated news channel.
The channel is available on Satellite and cable Television.
Programming
The channel broadcasts a range of entertainment programmes including dramas, reality shows, kids programmes, music and variety shows. It operates 16 hours a day, between 05:00 and 24:00.{{Cite web|title=Schedule|url=http://www.derana.lk/index.php?route=schedule/schedule/schedule&dt=2012-1-16|access-date=2021-10-02|website=www.derana.lk|archive-date=1 December 2017|archive-url=https://web.archive.org/web/20171201041733/http://www.derana.lk/index.php?route=schedule/schedule/schedule&dt=2012-1-16|url-status=live}}
Competitions and sponsorship
Derana has hosted the Miss World Miss Sri Lanka pageant since 2007.{{Cite web|title=Derana Veet Miss Sri Lanka
|url=http://derana.lk/misssrilanka/about.php|access-date=2021-10-02|website=derana.lk|archive-date=11 July 2013|archive-url=https://web.archive.org/web/20130711233314/http://derana.lk/misssrilanka/about.php|url-status=live}}
Derana has conducted the Derana London Star since May 2008 in London, UK, to find the most talented upcoming singer among the Sri Lankans living in UK. The first edition received around 220 applications, and auditions were broadcast in Sri Lanka by Derana TV. The winners were determined by a panel of judges and public votes via SMS.{{Citation needed|date=January 2012}}
TV Derana is the first channel that hosted a reality show for children in Sri Lanka. The first season was named as Derana Star in a Minute{{cite web |url=http://www.sundaytimes.lk/070429/TV/004tv.html |title=Star in a minute |publisher=Sunday Times |access-date=10 December 2019 |archive-date=23 June 2021 |archive-url=https://web.archive.org/web/20210623071048/https://www.sundaytimes.lk/070429/TV/004tv.html |url-status=live }} and the rest of the seasons as Derana Little Star. Up to date, nine seasons of Little Star were finished and the grand finale of tenth season was held on 27 June 2020.{{Cite web|date=2020-06-24|title=දෙරණ ලිට්ල් ස්ටාර් ලොක්කන් අන්දමන්ද කරන පොඩ්ඩන්ගේ පෙළහර|url=http://www.sarasaviya.lk/features-teledramas/2020/06/25/17846/%E0%B6%AF%E0%B7%99%E0%B6%BB%E0%B6%AB-%E0%B6%BD%E0%B7%92%E0%B6%A7%E0%B7%8A%E0%B6%BD%E0%B7%8A-%E0%B7%83%E0%B7%8A%E0%B6%A7%E0%B7%8F%E0%B6%BB%E0%B7%8A-%E0%B6%BD%E0%B7%9C%E0%B6%9A%E0%B7%8A%E0%B6%9A%E0%B6%B1%E0%B7%8A-%E0%B6%85%E0%B6%B1%E0%B7%8A%E0%B6%AF%E0%B6%B8%E0%B6%B1%E0%B7%8A%E0%B6%AF-%E0%B6%9A%E0%B6%BB%E0%B6%B1-%E0%B6%B4%E0%B7%9C%E0%B6%A9%E0%B7%8A%E0%B6%A9%E0%B6%B1%E0%B7%8A%E0%B6%9C%E0%B7%9A-%E0%B6%B4%E0%B7%99%E0%B7%85%E0%B7%84%E0%B6%BB|access-date=2021-10-02|website=සරසවිය|archive-date=2021-07-26|archive-url=https://web.archive.org/web/20210726163451/http://www.sarasaviya.lk/features-teledramas/2020/06/25/17846/%E0%B6%AF%E0%B7%99%E0%B6%BB%E0%B6%AB-%E0%B6%BD%E0%B7%92%E0%B6%A7%E0%B7%8A%E0%B6%BD%E0%B7%8A-%E0%B7%83%E0%B7%8A%E0%B6%A7%E0%B7%8F%E0%B6%BB%E0%B7%8A-%E0%B6%BD%E0%B7%9C%E0%B6%9A%E0%B7%8A%E0%B6%9A%E0%B6%B1%E0%B7%8A-%E0%B6%85%E0%B6%B1%E0%B7%8A%E0%B6%AF%E0%B6%B8%E0%B6%B1%E0%B7%8A%E0%B6%AF-%E0%B6%9A%E0%B6%BB%E0%B6%B1-%E0%B6%B4%E0%B7%9C%E0%B6%A9%E0%B7%8A%E0%B6%A9%E0%B6%B1%E0%B7%8A%E0%B6%9C%E0%B7%9A-%E0%B6%B4%E0%B7%99%E0%B7%85%E0%B7%84%E0%B6%BB|url-status=live}}
See also
References
{{Reflist}}
External links
- [http://www.derana.lk Official Website]
- [http://www.adaderana.lk/ Ada Derana]
{{Media of Sri Lanka}}
Category:Sinhala-language television stations
Category:Mass media in Colombo
Category:Television channels and stations established in 2005