Taiwan External Trade Development Council

{{Infobox organization

| name = Taiwan External Trade Development Council
中華民國對外貿易發展協會

| image = TAITRA Official Trademark.svg

| size = 250px

| caption =

| type = Juridical Person / Trade

| formation = 1 July 1970

| headquarters = Taipei City, Taiwan

| language = Traditional Chinese & English

| key_people = James C. F. Huang (chairman)
Walter Yeh (president & CEO)
Simon Wang (Executive Vice President)

| website = {{URL|http://www.taitra.org.tw/index.asp}} {{in lang|en}}

}}

The Taiwan External Trade Development Council (TAITRA; {{zh|t=中華民國對外貿易發展協會|p=Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì}}) is a non-profit government co-sponsored{{cite news|url=http://www.taipeitimes.com/News/biz/archives/2006/01/05/2003287546|title=TAITRA looking to open another five branches this year|work=Taipei Times|date=2006-01-05|first=Jason|last=Tan|accessdate=2006-12-23}} trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA),[http://www.taiwantoday.tw/ct.asp?xItem=9346&CtNode=122 CETRA Celebrates Past, Sets Sights], Taiwan Today, July 9, 1990 but changed its English name in January 2004 to avoid confusion with bodies representing the People's Republic of China.[http://www.taipeitimes.com/News/taiwan/archives/2003/12/19/2003084088 CETRA to change its name, using `Taiwan' in title], Taipei Times, December 19, 2003[http://www.taipeitimes.com/News/biz/archives/2004/01/06/2003086583 CETRA drops `China' from name], Taipei Times, January 6, 2004

TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets. Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.