Team One (advertising agency)

Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.{{cite news|url=http://labusinessjournal.com/news/2014/jan/06/ad-space/|title=Ad Space|last=Hudson|first=Subrina|date=6 January 2014|work=Los Angeles Business Journal}} Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.{{cite news|url=http://www.adweek.com/news/advertising-branding/how-steady-stream-creative-talent-moving-ny-la-became-flood-168102|title=How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood|last=Stanley|first=T.L.|date=15 November 2015|work=AdWeek}} The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.

The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company,{{cite web |first=Christine |last=Birkner |work= Adweek | date=14 April 2016 |title=Indian Motorcycle Is Competing With Harley-Davidson by Giving Away Art | url=http://www.adweek.com/news/advertising-branding/how-indian-motorcycle-competing-harley-170841/ }} and The Ritz Carlton.{{cite web |first=Maureen |last=Morrison |work= Advertising Age | date=23 October 2014 |title=Saatchi, Team One to Open Shop in Texas for Toyota and Lexus | url=http://adage.com/article/agency-news/saatchi-team-open-shop-texas-toyota-lexus/295531/ }}

As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.{{cite news | title=Lexus agency strives for more personal touch | date=21 September 2015 | work=Automotive News | url=http://www.inc.com/john-brandon/simplify-your-it-4-apps-to-try.html }}

Noteworthy Team One advertising campaigns include:

• "December to Remember" ads for Lexus, 2014{{cite news | title=Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember': Ads Grown-ups are kids again in Team One's new spots | first=Tim | last=Nudd | date=21 November 2014 | work=AdWeek | url=http://www.adweek.com/news/advertising-branding/ad-day-lexus-ultimate-toy-years-december-remember-ads-161599 }}
• ”Six-word wows" for The Ritz-Carlton, 2014{{cite news | title=Putting on the Ritz, Six Words at a Time | first=Stuart | last=Elliot | date=12 May 2014 | work=The New York Times | url=https://www.nytimes.com/2014/05/12/business/media/putting-on-the-ritz-six-words-at-a-time.html?_r=0&gwh=67ADA036F8DD0FEA40EF4543BD090A84&gwt=pay }}{{cite news | title=Ritz-Carlton's six-word poem challenge | first=Jennifer | last=Chan | date=14 May 2014 | work=Marketing Interactive| url=http://www.marketing-interactive.com/ritz-carlton-shares-tales-guests-six-words/ }}{{cite news | title=Ritz-Carlton updates Hemingway challenge for new campaign | first=Larissa | last=Faw | date=15 May 2014 | work=Media Post| url=http://www.mediapost.com/publications/article/225968/ritz-carlton-taps-hemingway-for-new-campaign.html}}
• "Tori 500" campaign for Lexus, 2014{{cite news|url=http://adsoftheworld.com/blog/lexus_sports_illustrated_present_the_tori_500|title=Lexus and Sports Illustrated present the 'Tori 500'|work=Ads of the World}}{{cite news|url=http://creativity-online.com/work/lexussports-illustrated-the-tori-500/29926|title=Lexus/Sports Illustrated: The Tori 500|date=14 November 2012|work=Creativity Online}}
• Lexus RC F ad, 2015{{cite news | title=Tim Damon Directs Lexus "Illusion" For Super Bowl, Team One |first=Robert | last=Goldrich | date=31 January 2015 | work=Shoot Online| url=http://shootonline.com/video/tim-damon-directs-lexus-illusion-super-bowl-team-one}}{{cite news | title=Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad | work=Little Black Book|url=http://lbbonline.com/news/team-one-spins-out-impressive-mini-sized-stunts-for-lexus-super-bowl-ad/}}{{cite news | title=Stunt-Driving Toy Lexus Drifts Its Way into the Super Bowl |date=1 February 2015 | work=Ad Age| url=http://adage.com/article/special-report-super-bowl/lexus-buys-super-bowl-slot-remote-control-drift/296934/ }}{{cite news | title=Ritz-Carlton updates Hemingway challenge for new campaign | first=Karl | last=Greenberg | date=29 January 2015 | work=Media Post| url=http://www.mediapost.com/publications/article/242716/lexus-is-ready-to-play-with-pre-bowl-spot.html}}
• 1000 video ads for Facebook campaign, 2015{{cite news | title=Lexus creates 1,000 video ads for Facebook campaign| first=Jack | last=Marshall | date=29 January 2015 | work=The Wall Street Journal| url= https://blogs.wsj.com/cmo/2015/01/29/lexus-creates-1000-video-ads-for-facebook-campaign/}}{{cite news | title=Automakers should deploy mobile ads earlier in the purchase cycle, Facebook study finds| first=Vince | last=Bond Jr. | date=23 July 2015 | work=Automotive News| url= http://www.autonews.com/article/20150723/BLOG06/307239997/automakers-should-deploy-mobile-ads-earlier-in-purchase-cycle}}
• Trailer for 2K Games' Evolve, 2015{{cite news | title=Team One reveals live action trailer for 2K's Evolve | first=Erik | last=Oster. | date=4 February 2015 | work=Adweek| url= http://www.adweek.com/agencyspy/team-one-reveals-live-action-trailer-for-2ks-evolve/80141}}{{cite news | title=Team One & 2K launch cinematic 'Evolve' trailer| work=Little Black Book|url=http://lbbonline.com/news/team-one-2k-launch-cinematic-evolve-trailer/ }}
• Lexus Lane Valet April Fools' Day Promotion, 2016{{cite web |first=Katie |last=Richards |work= Adweek | date=9 January 2017 |title=Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver | url=http://www.adweek.com/brand-marketing/lexus-returning-super-bowl-year-ad-narrated-minnie-driver-175445/}}{{cite web |first=Suzanne |last=Vranica |work= The Wall Street Journal | date=23 January 2017 |title=Toyota to Use Super Bowl to Drive Cool Factor of Lexus Brand | url=https://www.wsj.com/articles/toyota-to-use-super-bowl-to-drive-cool-factor-of-lexus-brand-1485172809}}{{cite web |first=S.M. |last=Walsh |work= Heavy | date=5 February 2017 |title=Watch: Lexus Super Bowl Commercial Ad 2017 With Sia Video [Full Video] | url=http://heavy.com/sports/2017/02/lexus-commercial-super-bowl-ad-lil-buck-sia-minnie-driver-2017-watch-man-and-machine/}}

Team One executives launched an in-house VR Lab in April 2016{{cite web |first=T.L. |last=Stanley |work= Adweek | date=18 April 2016 |title=West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality | url=http://www.adweek.com/news/technology/west-coast-ad-agencies-are-building-site-labs-experiment-virtual-reality-170799/}} focusing on experimentation and exploring the best way to tell brand stories through VR.{{cite web |first=Alastair |last=Green |work= Ad Age | date=3 November 2016 |title=No Fad: Virtual Reality Has Reached a Tipping Point | url=http://adage.com/article/digitalnext/virtual-reality-reached-tipping-point/306586/}}{{cite web |first=Shoot |last=Staff |work= Shoot Online | date=19 August 2016 |title=Ad Agency Mid-year Survey: VR, In-House Production, Brands As Publishers | url=https://shootonline.com/news/ad-agency-mid-year-survey-vr-house-production-brands-publishers}} The agency also assembled an in-house team of six to focus on AI.{{cite magazine |first=Yuyu |last=Chen |magazine= Digiday | date=9 November 2016 |title=Ad agencies are rushing out artificial intelligence services | url=http://digiday.com/agencies/ad-agencies-rushing-artificial-intelligence-services/}}

Legacy Lab is a consulting practice launched by Team One in 2012.{{cite web |first=Kyle |last=O’Brien |work= The Drum | date=23 November 2016 |title=The Legacy Lab Honors launches to honor brand leaders | url=http://www.thedrum.com/news/2016/11/23/the-legacy-lab-honors-launches-honor-brand-leaders/}} The Lab has researched brands including The Bluebird Cafe, It Gets Better Project,{{cite web |first=Mark |last=Miller |work= Fast Company | date=28 February 2017 |title=Building Brand Legacy in the Age of Now: It Gets Better | url=https://www.fastcocreate.com/3068557/insider-insight/building-brand-legacy-in-the-age-of-now-it-gets-better}} Girls Who Code,{{cite web |first=Mark |last=Miller |work= Fast Company | date=15 March 2017 |title=Building Brand Legacy in the Age of Now: Girls Who Code | url=https://www.fastcompany.com/3068962/building-brand-legacy-in-the-age-of-now-girls-who-code

}} The Ritz-Carlton,{{cite web |first=Mark |last=Miller |work= Fast Company | date=30 January 2017 |title=Building Brand Legacy for the Age of Now: The Ritz-Carlton | url=https://www.fastcocreate.com/3067506/insider-insight/building-brand-legacy-for-the-age-of-now-the-ritz-carlton}} The Championships, Wimbledon{{cite web |first=Mark |last=Miller |work= Fast Company | date=23 March 2017 |title=Building Brand Legacy in the Age of Now: The Championships, Wimbledon | url=https://www.fastcompany.com/3069169/building-brand-legacy-in-the-age-of-now-the-championships-wimbledon-2}} and Taylor Guitars{{cite web |first=Mark |last=Miller |work= Fast Company | date=8 February 2017 |title=Building Brand Legacy for the Age of Now: Taylor Guitars | url=https://www.fastcocreate.com/3067975/insider-insight/building-brand-legacy-for-the-age-of-now-taylor-guitars}} and publishes many of its findings online.{{cite web |url=http://www.thelegacylab.com/insights/launching-the-legacy-lab |title=Insights |author= |date=1 December 2016 |website=The Legacy Lab |publisher=Team One |access-date=1 December 2016 }}

In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees.{{cite web |url=http://stratfest.aaaa.org/winners-2016 |title=THE 2016 JAY CHIAT WINNERS |author= |date=18 October 2016 |website=American Association of Advertising Agencies |access-date=7 December 2016 }}

{{Reflist}}

• [http://www.teamone-usa.com/ Official web site]

Category:Advertising agencies of the United States

Category:Companies based in Los Angeles

Category:1987 establishments in California