The Big Con (2023 book)

The Big Con mostly focuses on the Big Three management consultancies (Bain & Company, McKinsey and Boston Consulting Group) and the Big Four accounting consultancies (EY, PwC, KPMG, and Deloitte). Since the 1980s, governments in the UK and the US embraced Third Way ideas of a more limited role for governments. The public sector "should steer the boat, not row it", that is, outsource many public sector tasks to the private sector. The book argues that it is difficult to steer without the capacity to deliver.{{Cite journal |last=Marmot |first=Michael |date=2023-02-25 |title=Reinventing public purpose |url=https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(23)00358-6/abstract |journal=The Lancet |language=English |volume=401 |issue=10377 |pages=636–637 |doi=10.1016/S0140-6736(23)00358-6 |issn=0140-6736|url-access=subscription }}

The book argues against the idea that consultancies offer value for money for two reasons. The first is that consultancies might be rent-seeking, in the sense that they charge much more than equivalent public sector workers would be paid for the same work. Secondly, it is unclear how much value they add, as some reforms instated by consultancies had to be redone soon after. Consultancies, The Big Con argues, pull off a confidence trick to give the impression that they create value. The book for instance details how interviews work for the big consultancies; It's more important to come across as confident than propose sound ideas.{{Cite web |last=McManus |first=Darragh |date=2023-02-18 |title=The Big Con by Mariana Mazzucato and Rosie Collington: How consultants spoofed their way into everyone's pockets |url=https://www.independent.ie/entertainment/books/book-reviews/the-big-con-by-mariana-mazzucato-and-rosie-collington-how-consultants-spoofed-their-way-into-everyones-pockets/42345959.html |access-date=2025-06-20 |website=Irish Independent |language=en}}

Big consultancies often work for both governments and business, even when the interests of their clients contradict each other. In the field of climate change, consultancies advise governments on how to decarbonise, while also getting money from fossil fuel companies with the opposite agenda.{{Cite news |last=Rosalsky |first=Greg |date=2023-03-21 |title=Need a consultant? This book argues hiring one might actually damage your institution |url=https://www.npr.org/sections/money/2023/03/21/1162242773/need-a-consultant-this-book-argues-hiring-one-might-actually-damage-your-institu |access-date=2025-06-20 |work=NPR |language=en}}

The Big Con also examines failures of consultancies in the Global South, where consultancies often implement neoliberal free-market economic policies, often seen as neocolonial by the Global South. In one case study, McKinsey was contracted by the Puerto Rican government to help rebuild after it was hit by Hurricane Maria in 2017. This project was led by recent business graduates who applied a 'one-size-fits-all' process.{{Cite journal |last1=Rapp |first1=Hilde |last2=Schröder |first2=Patrick |date=2023-11-06 |title=The big con: how the consulting industry weakens our businesses, infantilizes our governments and warps our economies |url=https://academic.oup.com/ia/article/99/6/2524/7337109 |journal=International Affairs |language=en |volume=99 |issue=6 |pages=2524–2525 |doi=10.1093/ia/iiad260 |issn=0020-5850|url-access=subscription }} This included privatisation and reducing labour rights.{{Cite news |last=O'Brien |first=Hettie |date=2023-02-16 |title=The Big Con by Mariana Mazzucato and Rosie Collington review – how consultancy firms cash in |url=https://www.theguardian.com/books/2023/feb/16/the-big-con-by-mariana-mazzucato-and-rosie-collington-review-how-consultancy-firms-cash-in |access-date=2025-06-18 |work=The Guardian |language=en-GB |issn=0261-3077}} Consultancies also played a key role in capital flight from developing countries undergoing structural adjustment, in what the book calls 'transnational plunder networks'.

One of the impacts of embedding consultancies deep into the public sector is the erosion of opportunities for building internal capabilities. The Big Con details one strategy of consultancies: initial contracts to governments are offered at little cost. In subsequent phases, the government becomes dependent, having failed to build in-house expertise and thus feeling compelled to rely on consultancies for further work.{{Cite web |last1=Goldenberg |first1=Or |last2=Karlijn |first2=Saris |date=2023-03-08 |title=Overheid en bedrijfsleven leunen zwaar op consultants (en blijven verzwakt achter) |url=https://www.groene.nl/artikel/de-nieuwe-organisatiefluisteraars |access-date=2025-06-20 |website=De Groene Amsterdammer |language=nl}}

The book proposes three solutions to the problem: require consultancies to declare any conflict of interest they might have, rebuild public sector capabilities to become less dependent on consultancies and improve how the outcomes of contracts are evaluated.{{Cite news |last=Coyle |first=Diane |date=2023-02-15 |title=The Big Con — the case against consultancies |url=https://www.ft.com/content/ae2a6f5a-68e9-43a1-b313-1664c91e0287 |access-date=2025-06-18 |work=Financial Times}}

The book generally received positive reviews. The Times named The Big Con one of the five best business and technology books of 2023.{{Cite web |last=Urwin |first=Rosamund |date=2023-11-24 |title=5 best business and technology books of 2023 |url=https://www.thetimes.com/culture/books/article/best-business-technology-books-2023-jwqnjchhh |access-date=2025-06-20 |website=www.thetimes.com |language=en}} The Financial Times and The Guardian both included the book in their "to read" lists for 2023.{{Cite news |last1=Jordan |first1=Justine |last2=Shariatmadari |first2=David |date=2022-12-31 |title=2023 in books: highlights for the year ahead |url=https://www.theguardian.com/books/2022/dec/31/2023-in-books-highlights-for-the-year-ahead |access-date=2025-06-21 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite news |last1=Battle |first1=Laura |last2=Studemann |first2=Frederick |date=2023-01-09 |title=The books to read in 2023 |url=https://www.ft.com/content/e0931fc8-2650-4c79-a423-6240b1aa229b#new_tab |access-date=2025-06-21 |work=Financial Times}} Nathan Akehurst called the book "meticulously researched" in a review for Jacobin and praised the book's ability to explain complex issues in simple terms.{{Cite web |last=Akehurst |first=Nathan |date=20 March 2023 |title=Consultancies Have Been the Handmaidens of Neoliberalism |url=https://jacobin.com/2023/03/the-big-con-book-review-consultancies-history-privatization-neoliberal-capitalism/ |access-date=2025-06-21 |website=Jacobin |language=en-US}} Mehdi Boussebaa, writing for the Journal of International Business Studies said that the book serves as a "much-needed wake-up call for businesses and governments".

One reviewer critized the scarcity of evidence from the Global South. Boussebaa argues that while the book aims to tell a global story about consultancies, its evidence draws mainly from English-speaking countries. He also highlighted the limited engagement with how consulting firms relate to foreign direct investment and internationalisation of client companies.{{Cite journal |last=Boussebaa |first=Mehdi |date=2024 |title=The Big Con: how the consulting industry weakens our businesses, infantilizes our governments and warps our economies: By Mariana Mazzucato and Rosie Collington Allen Lane, UK, 2023, 344 pp., ISBN 978-0593492673 |url=https://link.springer.com/10.1057/s41267-023-00653-8 |journal=Journal of International Business Studies |language=en |volume=55 |issue=1 |pages=121–123 |doi=10.1057/s41267-023-00653-8 |issn=0047-2506|url-access=subscription }}

Others critiqued the book's description of public value. Timothy Slaper, writing in Economic Development Quarterly, supported the critique of consultancy practices—especially how consultancies do not share in the risk of potentially bad advice—but found the discussion of public value theory unconvincing. He argued that the concept was poorly defined and weakened the book's central claims, suggesting the material might have been more effective in a separate book.{{Cite journal |last=Slaper |first=Timothy F. |date=2024-05-01 |title=Book Review: A Review of "The Big Con: How the Consulting Industry Weakens Our Businesses, Infantilizes Our Governments, and Warps Our Economies" by Mariana Mazzucato and Rosie Collington |url=https://doi.org/10.1177/08912424231206158 |journal=Economic Development Quarterly |language=EN |volume=38 |issue=2 |pages=131–134 |doi=10.1177/08912424231206158 |issn=0891-2424|url-access=subscription }} Similarly, Akehurst felt the recommendations lacked clarity, noting that the book did not define what a "new theory of value" might entail as an alternative to the consultancy emphasis on efficiency.

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Category:2023 non-fiction books

Category:Books about economic policy

Category:English-language non-fiction books

Category:Management consulting

Category:Penguin Books books