The Iconic
{{Short description|Australian online fashion retailer}}
{{Use dmy dates|date=November 2019}}
{{Infobox company
| name = The Iconic
| logo = The Iconic logo.svg
| type = Subsidiary
| industry = E-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear
| foundation = 2011
| founder = Adam Jacobs
Finn Age Haensel
Andreas Otto
| location = Sydney, Australia
| key_people = Jere Calmes (CEO)
Rostin Javadi (COO)
| products = Clothes, Shoes and Accessories
| parent = Global Fashion Group
| website = {{url|http://theiconic.com.au}}
}}
The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney.{{Cite web|url=http://www.theiconic.com.au/about/|title=About The Iconic - Australian based Online Fashion Retailer|website=www.theiconic.com.au|access-date=2016-06-06}} The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.{{Cite news|url=https://www.afr.com/business/retail/the-iconic-bulks-up-with-childrenswear-rules-out-ipo-20180813-h13w24|title=The Iconic bulks up with childrenswear, rules out IPO|date=2018-08-13|work=Australian Financial Review|access-date=2018-10-02|language=en-US}}{{Cite web |date=2021-09-21 |title=The Iconic launches online homewares offer |url=https://insideretail.com.au/business/the-iconic-launches-online-homewares-offer-202109 |access-date=2022-05-23 |website=Inside Retail|language=en-US}} with over 1500 brands and 165,000 items,{{Cite web|url=https://www.powerretail.com.au/pureplay/the-iconic-expands-the-iconic-kids/|title=THE ICONIC Expands: THE ICONIC Kids|website=Power Retail|access-date=2016-06-07}}{{Cite web |date=2021-11-17 |title=This CEO wants to change your mind about online shopping |url=https://www.afr.com/work-and-careers/leaders/this-ceo-wants-to-change-your-mind-about-online-shopping-20211111-p59874 |access-date=2022-05-23 |website=Australian Financial Review |language=en}} including Australian labels P.E Nation, Sass & Bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere."[http://www.theaustralian.com.au/business/companies/iconic-wows-fashionistas-and-investors/story-fn91v9q3-1226472162077# Iconic wows fashionistas and investors] The Australian 12 September 2012{{Cite web |title=The Iconic unveils Sydney fulfilment centre upgrade |url=https://www.businessnewsaustralia.com/articles/the-iconic-unveils-sydney-fulfilment-centre-upgrade.html|website=Business News}}
History
The Iconic was launched in 2011 by three founders and is part of the Global Fashion Group.{{Cite web|url=https://fashionunited.uk/news/business/global-fashion-group-s-q2-net-revenues-rise-by-21-1-percent/2018090738710|title=Global Fashion Group's Q2 net revenues rise by 21.1 percent|last=Singh|first=Prachi|date=2018-09-07|website=fashionunited.uk|language=en-gb|access-date=2019-01-14}} In January 2018, it was announced that CEO Patrick Schmidt would take on a new role as co-CEO of GFG with former Kinnevik Investment Director, Christoph Barchewitz.{{Cite web |date=2018-01-24 |title=The Iconic's Patrick Schmidt Takes On New Role |url=https://powerretail.com.au/patrick-schmidt-the-iconic/ |access-date=2024-12-09 |website=Power Retail}}{{Cite web|url=https://fashionunited.uk/news/people/patrick-schmidt-and-christoph-barchewitz-named-co-ceos-of-gfg/2018011727721|title=Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG|last=Singh|first=Prachi|date=2018-01-17|website=fashionunited.uk|language=en-gb|access-date=2019-01-14}} Former Rebel Managing Director, Erica Berchtold, took over as CEO of The Iconic in February 2019.{{Cite web|url=http://www.ragtrader.com.au/news/the-iconic-appoints-a-new-female-ceo|title=The Iconic appoints a new female CEO - Ragtrader|website=www.ragtrader.com.au|language=en|access-date=2019-01-14}} Under Berchtold, The Iconic expanded beyond apparel.{{Cite web |last=LaFrenz |first=Carrie |date=2024-11-26 |title=Fashion retailer The Iconic plots recovery, one Samba at a time |url=https://www.afr.com/companies/retail/the-iconic-eyes-sales-rebound-20241125-p5kta0 |url-access=subscription |access-date=2024-12-09 |website=Australian Financial Review |language=en}} In September 2021, The Iconic began a partnership with AirRobe, assisting customers in reselling, renting or recycling of their purchases.{{Cite web |last=Sams |first=Lauren |date=2021-09-28 |title=The Iconic bets on the benefits of fashion resale |url=https://www.afr.com/companies/retail/the-iconic-bets-on-the-benefits-of-fashion-resale-20210928-p58vcz |url-access=subscription |access-date=2024-12-09 |website=Australian Financial Review |language=en}}{{Cite web |last=Bencic |first=Emily |date=2022-08-23 |title=The Iconic and AirRobe unveil market-first resale feature |url=https://www.retailbiz.com.au/online-retailing/the-iconic-and-airrobe-unveil-market-first-resale-feature/ |access-date=2024-12-09 |website=RetailBiz |language=en-US}}
Jere Calmes succeeded Berchtold as CEO in July 2023.{{Cite web |date=2023-06-07 |title=The Iconic appoints Jere Calmes as new CEO |url=https://www.afr.com/companies/retail/the-iconic-names-new-ceo-20230607-p5demr |access-date=2023-10-19 |website=Australian Financial Review |language=en}} In January 2024, email/password combinations stolen from another site were used to access The Iconic's website and accounts were taken over. The Iconic responded to this incident by refunding all ineligible purchases.{{Cite web |last=Dmitrieva |first=Sofia |date=2024-01-09 |title=The Iconic responds to hacking claims, promising refunds to customers |url=https://www.news.com.au/finance/business/retail/the-iconic-responds-to-hacking-claims-promising-refunds-to-customers/news-story/06f02077bb33f42e7595e63d5afd3ca5 |access-date=2024-11-18 |website=News.com.au}}
Achievements and milestones
- Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).{{Cite web|url=http://www.powerretail.com.au/news/oria-winners-2012-announced/|title=ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards|date=2012-07-18|website=Power Retail|language=en-US|access-date=2016-06-07}}
- Wins “Best Social Commerce” category at the 2013 ORIAs.{{Cite web|url=http://www.powerretail.com.au/news/online-retail-industry-award-winners-2013/|title=Online Retail Industry Award Winners Announced|date=2013-08-21|website=Power Retail|language=en-US|access-date=2016-06-07}}
- Wins “Best Social Commerce” category at the 2013 ORIAs.{{Cite web|url=http://www.powerretail.com.au/news/online-retail-industry-award-winners-2013/|title=Online Retail Industry Award Winners Announced|date=2013-08-21|website=Power Retail|language=en-US|access-date=2016-06-07}}
- Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.{{Cite web|url=http://www.powerretail.com.au/news/online-retail-industry-award-winners-2014/|title=Winners of the 2014 StarTrack Online Retail Industry Awards|date=2014-07-23|website=Power Retail|language=en-US|access-date=2016-06-07}}
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.{{Cite web|url=http://www.smh.com.au/business/retail/the-iconic-to-start-weekend-delivery-20141104-11gw2f.html|title=The Iconic to start weekend delivery|website=Sydney Morning Herald|date=4 November 2014 |access-date=2016-06-07}}
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney central business district.{{Cite web|url=http://www.smh.com.au/business/retail/rocket-internets-the-iconic-eyes-maiden-profit-20160301-gn75k1.html|title=Rocket Internet's The Iconic eyes maiden profit|website=Sydney Morning Herald|date=March 2016 |access-date=2016-06-07}}
- In 2016, The Iconic hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.{{Cite web|url=https://www.dailytelegraph.com.au/entertainment/sydney-confidential/bondi-beach-and-the-iconic-to-host-worlds-first-fashion-parade-showcasing-2017-swimwear/news-story/f862da21fd81746307be1bf5d1703b96|title=Bondi Beach to host runway spectacular|date=2016-11-28|website=Daily Telegraph|language=en|access-date=2019-01-14}}
- The Iconic trials 1-hour delivery in Sydney in May 2018.{{Cite web|url=https://www.insideretail.com.au/news/the-iconic-trials-one-hour-delivery-in-sydney-201805|title=The Iconic trials one-hour delivery in Sydney|date=2018-05-14|website=Inside Retail|language=en-US|access-date=2019-01-14}}
- The Iconic launches The Iconic Kids in August 2018.{{Cite web|url=https://www.afr.com/business/retail/the-iconic-bulks-up-with-childrenswear-rules-out-ipo-20180813-h13w24|title=The Iconic bulks up with childrenswear, rules out IPO|date=2018-08-13|website=Australian Financial Review|language=en|access-date=2019-01-14}}
- Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.{{Cite web|url=https://powerretail.com.au/news/breaking-all-star-bash-winners-revealed|title=BREAKING- All Star Bash Winners Revealed
|date=2020-02-21|website=Power Retail|language=en|access-date=2020-03-24}}